youtube vs. facebook: which is better for your content?

YouTube Vs. FacebookWhich is better for your content?

Muhammad SayedSocial Media Team Leader

Wuzzuf.net & Forasna.com

Why Listen?

13K => 200K Subscribers 1.4M => 42M YouTube Views

Why do we need video content?

6 Awesome Facts about Video Content

6 Awesome Facts about Video Content

22 Billion Video views Daily!

8 Millions 10 Millions 4 Millions

6 Awesome Facts about Video Content

1/3 of all online activity is

spend Watching Videos

6 Awesome Facts about Video Content

1 Minute

Video = 1.8 Million

Words

6 Awesome Facts about Video Content

5 Million years 1 Month

2019

Videos PostedGlobally

6 Awesome Facts about Video Content

100 Million hours of videos Watched

Per day!

6 Awesome Facts about Video Content

300 hours of Videos Uploaded

Per Minute!

~ 432,000 hours every day

Which platform will get me more views?

vs.

Why do we need an objective?

Types of objectives

User behavior in each platform

Types of content

What if content and objective don’t match?

Best platform for each objective/content

YouTube Pros & Cons

*Property of :https://www.facebook.com/xteam.eg/

YouTube Pros & Cons

Facebook Pros & Cons

Facebook Pros & Cons

Does posting on multiple platforms hurt my views?

What’s Next?

How to make your decision strategically? Visit WUZZUF Booth to get your handouts :)

References1- https://www.xteam.com.eg/ramadan2017/

2- https://www.thinkwithgoogle.com/marketing-resources/youtube/build-a-content-plan/

3- http://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/

4- http://www.dailyrindblog.com/facebook-vs-youtube-best-video-campaign/

5- http://www.businessinsider.com/facebook-vs-youtube-2016-1

6- http://www.adweek.com/digital/mediakix-time-spent-social-media-infographic/

7- https://moz.com/blog/facebook-vs-youtube

8- http://www.rendrfx.com/video-marketing-statistics

9- https://www.slideshare.net/sesobeeh/intro-to-youtube-creators-playbook-by-muhammad-sayed-rashad-axeer-studio

10- https://creatoracademy.youtube.com/page/education

11- https://www.facebook.com/business/learn/facebook-create-ad-video-ads

Thanks!