social media for small business - facebook and youtube
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© 2011 Nautic Studios LLC
Why Use Facebook?More than 750 million active users (July
2011)50% of active users log on to Facebook in any
given day (July 2011)Popular with all age groupsIt allows for two way communication with
customersIt allows customers to endorse your brand
BasicsProfiles are for peopleGroups are for collaborationPages are for businesses, organizations,
public figures and interests
GroupsHave membersMembership can be restricted (open, closed,
secret)Allow mass messaging
PagesPublic accessibleCustom URL (>25 fans)Tabs and ApplicationsWebsite IntegrationPage updatesMetricsTarget based on location and language
Edge RankContent should be engagingThe goal is to generate conversation
Custom Facebook Tabs
Best PracticesRespond promptlyPost oftenFocus on generating conversationMonitor MetricsAlways remain positiveNever delete negative message
YouTube Best PracticesCustomize your YouTube channelProvide your contact information, a link to your
site, and a description of what your channel is about
Choose an appropriate usernameAdd subtitles (use auto-captioning)Add tagsCreate a clear descriptionHave a call to actionKeep your videos shortMonitor comments
SharingShare your videos on other social media sitesLink to your YouTube channel from your
websiteEmbed videos in your website or blog
Possible UsesRecord live presentations and eventsInterview expertsCreate how to videosAnswer common questionsShare tipsHold video contentsGive virtual toursProduct demonstrationsTestimonials
Rules of EngagementListen and respond promptly to customersNever delete negative feedbackBe honest and sincereRemain active