yrals case studies - utility apps 2011
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Digital MarketingThe Future is Now!
About YRALS• Set up to create social media campaigns for brands on an ROI Basis in 2008
• YRALS was founded by Jaideep Bir along with an angel investor and has a 30 member team in Mumbai
• YRALS executes SMO in two formats: – Qualitative Engagement– Quantitative Traffic
• YRALS also specializes in creation of web properties for Brands that enhance interactivity and build Brand loyalty
• The company has executed Social Media campaigns for over 200 clients across sectors including:
Media | BFSI| Automobiles | FMCG| Mobile|Technology | Food & Beverage
What We Do
WEBSITES SOCIAL APPS
BANNERS MOBILE APPS
SOCIAL APPS
• Utility Apps• User-Generated-Content (UGC) based Apps• Referral Apps• Pledge Apps• Quiz Apps
Utility Apps
Amul Butter Bash(http://on.fb.me/amulbutter)
A Unique Voting App, that engages users to like their favorite Amul Butter Topical, share it & Invite others to win an autographed coffee table book with their favorite
Topical
Amul Butter BashLike To Play The Application
Amul Butter Bash Users Have To Follow The Instructions
Amul Butter Bash Vote For The Topical You Like
Amul Butter Bash Users Can Share Their Favorite Topical
Amul Butter Bash Users Can View The Most Liked Topical
Amul Butter Bash Gallery of All Topicals
The Nano Expert Quizhttp://on.fb.me/nanocontest
A Quiz App to let users determine if they are Experts on the Tata Nano, and rewards users who score in the Top 10
The Nano Expert QuizLike To Play The Quiz
The Nano Expert Quiz Users can Answer or Skip Questions
The Nano Expert Quiz Score is based on Questions Answered Correctly, Incorrectly & Time Left
The Nano Expert Quiz Auto-Filled Registration Form to Allow Easy Registration
The Nano Expert Quiz Final Leaderboard Page
Fashion @ ModARThttp://on.fb.me/MODART
A Utility App, that allows Fans of Mod’art Fashion Institute to Sign Up for a Course, View Campus Photos & Testimonials
Fashion @ ModARTSignup for Any Course from within Facebook
Fashion @ ModART View Course Details, Testimonials & Photo Gallery
Phele Kaun Khayega?http://on.fb.me/pehlekaun
A Lightweight Contest App, that combines a simple TUG-OF-WAR game with a light quiz contest
Phele Kaun Khayega?Like The Page To Play Tug-Of-War
Phele Kaun Khayega? Allow Access Of The Profile Of The User
Phele Kaun Khayega? TUG-OF-WAR + QUIZ
TUG OF WAR GAME
QUIZ CONTEST
Phele Kaun Khayega? Wackiest Answer Will Win Gift Hamper From Cadbury 5 Star
Phele Kaun Khayega? View other entries / Vote for any entry
Club 18 – 30 Resort Locator http://www.facebook.com/pages/OwnRisk/180165661994926?sk=app_244299102314272
A Locator App to let users navigate Club 18 – 30 resorts within the world map, and discover info, deals and pics available from place to place. Also has built in Social Sharing Features including Tweets, FB Share and an Invite Friends option.
Club 18 - 30 – Resort LocatorUser can type in the destination or select from a given list.
Club 18 - 30 – Resort LocatorAfter selecting location, click on Club 18-30 to discover info, deals and pics
of that place made available on their website.
Club 18 - 30 – Resort LocatorSocial Sharing features including Tweet, Share and Invite Friends.
Invite Friends
Share
Dorothy Perkinshttp://www.facebook.com/dorothyperkins?sk=app_115466815203924
An product showcase app that lets users browse through Dorothy Perkins’ latest releases.
Dorothy Perkins – DP DailyA user can browse through DP’s latest product releases and ‘Like’ them
which gets shared on their wall and hence creates viral reach.
Dorothy Perkins – DP DailyA user can click on any of the windows which will take him to the DP e-
commerce website, allowing them to buy what they like.
Our Clients
Our ClientsAUTO
BFSI
EVENTS EDUCATION
Our ClientsFOOD & BEVERAGE
FMCG
Our ClientsFILM & TV
MOBILE
Our ClientsTECHNOLOGY
MISC.
Connect With Yrals
Address:D1, Pioneer Heritage II, Daulat NagarOff S V Road, Santa Cruz(W)Mumbai - 400 054. Maharashtra
Call : +91-22-2661 5764Mail : contact@yrals.com
CEO: Name: Jaideep BirMail: Jaideep@yrals.com
For Sales (Social Media):Name: Adriel GeorgePhone: +91 97732 98832Mail: adriel@yrals.com
For Sales (Apps):Name: Karan SinghPhone: +91 9769996268Mail: karan@yrals.com
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