yves stappaerts presentation about mobile marketing

BIS & E-businessWays to reach people with mobile marketing

Stappaerts Yves

Introduction

SMS Marketing MMS Marketing Bluetooth Marketing Location Based Marketing Mobiel Internet Marketing

Mobile Marketing?

Short Message Service Interactief Real time registration

SMS Marketing

SMS & Win SMS NAW SMS for Email SMS to Screen SMS Voting SMS Mailing

SMS Marketing

Price Free or payable

◦ Gain profit Premium◦ Branding Standard

Keyword to Shortcode◦ (ex. SMS A,B,C of D + Win to 1234)

Retour SMS◦ Free or payable◦ Ex. Text to win this DVD

SMS & Win

Operation:

Full contact information Traditional media added value Measurable

Request for contact information◦ Name, age, residence, ...

Postcode database Brochures, advertisement, ...

SMS NAW

Operation:

GSM + E-mail Request for information

SMS Automatic e-mail SMS Mailing list E-mail authentication Confirmation

SMS for Email

Operation:

Message on screen Events, TV, Exhibitions Tickers, website or screen Interactivity between users, organization and the

other users

Send text Filtersystem Publish Example:

◦ JimTV, TMF, … use this system in their chat program

SMS to Screen

Operation:

Exhibitions, conferences, events, radio and television programs

People’s opinion Yes / No <> Agree / Disagree <> Multiple

choice No voting machines Can be done anywhere in the world Example:

◦ “So you think you can dance”

SMS Voting

Eén SMS, Groot publiek Uitnodigingen, herinneringen,...

Eén bericht opstellen Contactpersonen uitkiezen Datum / Tijd Voorbeeld:

◦ Iedereen in je adresboek tegelijk laten weten dat je baby geboren is

SMS Mailing

Werking:

Multimedia Messaging Service Multimedia successor to text messages SMS: text max 140b

◦ MMS: text, images, video, sound Better than text messages, but used less

◦ Support◦ Price

MMS Marketing

MMS Inbound gateway MMS Outbound gateway Competitions

◦ Photo, video or sound

MMS Marketing

MMS & Win MMS Mailing MMS to Screen MMS to Website

MMS Marketing

Both are about the same MMS to Screen Exhibitions, events, … MMS to Website Social networking,...

MMS to Website & to screen

Bluecasting Not well known Many possibilities Personal and interactive Measurable Crowded Branding Audio, video, pictures, text and java

Bluetooth Marketing

Events: Concert, festival,... Supermarket, Malls Exhibitions Catering ...

Bluetooth Marketing

Bluetooth server Remote controlled Scanning Unit found What Unit? Adjust content type and format Connect Send content

Bluetooth MarketingWerking:

Send content to users in a particular zone

GPS chip Radiolocation Measuring signal strength WiMAX technology

Location based marketing

Bigger than ever expected Influence iPhone growth web apps Difficulties for Telecom operators

Mobiel Internet Marketing

Mobiel Internet Marketing

Source: Meekers, Mary (Oktober 20, 2009) Slide 31, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech

research

Mobiel Internet Marketing

Source: Meekers, Mary (Oktober 20, 2009) Slide 32, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech

research

Mobiel Internet Marketing

Source: Meekers, Mary (Oktober 20, 2009) Slide 33, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech

research

Mobiel Internet Marketing

Source: Meekers, Mary (Oktober 20, 2009) Slide 39, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech

research

Mobiel Internet Marketing

Source: Meekers, Mary (Oktober 20, 2009) Slide 49, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech

research

Thank you for your attention