zipcar frerk-malte feller

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Frerk-Malte Feller, President Europe, 16 March 2012

Road Trip – Zipcar’s journey from a niche idea to a global company

[ 2 ]

The Zipcar Road Trip

the idea

the business

the future

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Zipcar’s Genesis – Mobility Dream & Nightmare

Needed: A New Transportation Option for City Dwellers

Car Owners

CAR PAYMENT

Inspection

parkingInsurance

Convenient at Times, but Expensive and Inefficient

Non-Car Owners

Public Transit

Taxis

Car

Rental

Cheaper at Times, but a Hassle and Inflexible

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Zipcar’s Solution: Cost Savings, Convenience & Impact

Transportation

All other

Transportation

All other

Financial Freedom

19% of HH budget (avg.) 6% of HH budget (Zipster)

Community Impact

(1,600 lbs) CO2x

500,000=

800,000,000 / yr

Environmental Impact

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Zipcar at a Glance

Who650,000+ “Zipsters”

zip • ster (zip’ster) n: SlangOne who uses Zipcar. A gender neutral term for a person (or people: Zipsters) who believes in cost-effective mobility solutions that are good for the

planet and easy on the wallet.

˘

How

3.5 MillionReservations

in 2010 1. join 2. reserve 3. unlock 4. drive

Where

10 Million Drivers Live within

10 Minutes of a Zipcar

9,000 Cars17 Major Metropolitan Areas

250 College Campuses

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0

100

200

300

400

500

600

700

800

900

1,000

2005 2006 2007 2008 2009 2010 2011 2012

We Are Well On Our Way to 1 Million Members!

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2011 Key Metrics

2010 2011

59

Revenue per Vehicle per Day(Millions)

2010 2011

540

Ending Members(000s)

2010 2011

242

186

Revenue($ Millions)

4.2

10.9

2010 2011

Adjusted EBITDA (1)

($ Millions)

673 63

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Collaborative Consumption - 2008

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Partnerships with Wheelz & Ford

Top 5 car manufacturer globally teams up with leading car sharing operator

The deal

– 1.000 cars for Zipcar University

– 1 mm drive hours, at $1 discount

– ‘Students with Drive’ grant program

Benefits for Ford

– Participate in business model of future

– Access to young demographic

Benefits for Zipcar

– Strategic alignment with car manufacturer

– Access to new attractive models

Innovative P2P start-up teams up with leading car sharing operator

The deal

– Strategic investment in Wheelz

– Focus on university population

Benefits for Wheelz

– Tapping into Zipcar’s 12 years experience, 100M+ minutes driven

– $13.7M Series A Funding for growth

Benefits for Zipcar

– Strategic partnership with innovative, complementary offering

– Access to external innovation, aside of internal innovation

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And More Open Road Lies Ahead!