zühlke on enterprise apps @ apple developer stage zürich

The User Interface of an Emotional Product

« In the case of the Portuguese Automatic with date display, the railway track-style chapter ring, feuille hands and appliquéd Arabic numerals give the dialthe classic appeal of the first Portuguese watches of the 1930s. »(source: iwc.com)

Internal Value Proposition

«The IWC-manufactured51011 calibre integrates all the finest features ever to grace an automaticmovement, such as the highly efficient Pellaton winding system and a seven-day power reserve»(source: iwc.com)

Emotional product

Great display

Appealing design

Integrates smootly withenterprise infrastructure

Automatic testing

Highly efficient UX

Reserve to scale andextend to user needs

Analogy with Enterprise Apps

Apps Need Engineering

Rainer Graurgr@zuehlke.com

Oliver Geppoge@zuehlke.com

Thomas Memmeltme@zuehlke.com

Speakers

Developing the end-to-end Experience with Zühlke

Innovation

Agile User-centered Development

Lifecycle Management

Enterprise App Lifecycle

Step I: Innovation

Innovation

many good ideas

how get them on the road?

Stars to Road

Journey through Swiss Life Story

Step II: Agile User-centered Development

•User Interface•UX Design•User Requirements

Aspects of a Business App

•Back-end Development & Integration

• Testing•Security•Support & Training•Maintenance

App Development

Backend Development

Security Architect

UI Designer, Usability Engineer

Quality / Support

Requirements Engineering

Product Management

The Ideal Team Roles

BusinessArchitect: Andrea Steele Architect, LLC, Photography: Wundr Studio

Lead User: Get Feedback

App Security

Lost Device

Penetration Tests

Sensitive Data

Reputation Loss

Financial Loss

Security Arrangements

(source: wallsafe.com)

Backend Integration

•Scalability•Mobile Access•Performance•Security•Data Synchronization

Best Possible User Experience

Preserve User Happyness

Step III: Lifecycle Management

Manage Feedback

Regular Releases, Improvements & Maintenance

Innovation Continued

New Devices & iOS Updates

Know-how Transfer

Interplay of end-to-end Components

© Zühlke 2013

Define Mobile Enterprise Strategy - Must be a thoughtful process

Mobile Business Goals Business Case Roadmap &

Priorities

Multi- und Cross-Channel

Management

Use Cases, Scenarios &

Hardware Platforms &

Devices

Mobile Application Development

Plattform

Mobile Style Guide & UX Design Expert Resources

Slide 28

http://placeit.breezi.com/

My Swisscom App

SEF App

TV Movie App

Rainer Graurgr@zuehlke.com

Oliver Geppoge@zuehlke.com

Thomas Memmeltme@zuehlke.com

Thank you very much