amritjal final - copy

8/2/2019 Amritjal Final - Copy

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WATER CONCENTRATE

AUGUSTINE KUJUR

KARTIKEYA

NAYAN

PARITOSH ANAND

PAWAN SABLE

GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

HINDUSTAN ORGANICS PVT. LTD.


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Organic, Biodegradable, Water saving product

for irrigation and for healthier growth ofplants

For all farms, field crops, plantation crops,

nurseries, grass areas, parks, landscaping andsporting areas



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About AMRITJAL

100% organic and biodegradable

Saves 40% of irrigation cost

Acts as a soil conditioner and saves up to 20%

Fertilizers cost

Increase fertility

SAVE 40% WATER



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Balances the moisture condition in growing

layer

Keep the soil wet for longer time

Improves the harvest

Makes the roots stronger

Reduces the evaporation

SAVE 40% WATER



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Improves Quality of product

High yield of crops

Nutritionally rich product

Safe and eco-friendly way to save water

energy and environment

Liquid format, easy to use

SAVE 40% WATER



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APPLICATIONS METHODS

Application through Fertigation

Drip Irrigation

Sprinkler Irrigation

Basin Irrigation

Furrow IrrigationPitcher Irrigation

SAVE 40% WATER



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Application

Plantations 5.0 liter / acre

Cash crops - 4.5 liters / acre

Cereals - 3.0 liter / acre

Fruits - 2.5 liter / acre

Vegetables - 2.0 liter / acre

Pulses and oil seeds 3.0 / acre

Gardens, lawns and sporting fields dependsSAVE 40% WATER



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MARKET RESEARCH

To determine:

Target Market

Market needs

Positioning

New product strengths and weaknesses

Packaging/ pricing

SAVE 40% WATER



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SEGMENTATION

RURAL SEGMENTATION :-

Rain fed areas

Large scale farmers

Small scale farmers

Water scarcity areas

SAVE 40% WATER



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URBAN SEGMENTATION :-

Nurseries and Gardens

Hotels Lounges

Sport grounds

Golf courses, polo and football fields

Green and landscaping areas

SAVE 40% WATER



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QUANTITY PRICE

5 LITERS 8599 /-

2 LITERS 3549 /-

1 LITERS 1799 /-

500 ML 949 /-SAVE 40% WATER

PRICING



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OUR SERVICES FOR FARMERS

Guideline about how to use the product

Consultancy about usage of organic product

Free home delivery Product guides through Brochures

SAVE 40% WATER



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POSITIONING STATEMENT

Save crops



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PROMOTIONAL STRATEGIES

Farmer meetings

Crop seminars

Field visits

Farmers training

Farmers camp

Crop Demonstrations

Discounts for whole sale buyers

SAVE 40% WATER



15/20GROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT


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ADVERTISEMENT

Radio

News papers

Television

Campaigning's

Agri. magazines

Wall paintings Free samples

SAVE 40% WATER



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Advertising in urban areas

Multimedia adds

News papers

Internet adds Brochures

Direct mails

Demonstrations

SAVE 40% WATER



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PACKAGING

Attractive packaging

Attractive colour of bottles

Biodegradable fiber

ecofriendly Easy to handling

Easy to transport

Product are organic so it can use for otherpurpose

SAVE 40% WATER



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20/20THANK YOU

THANK YOUGROUP-6 INDIAN INSTITUTE OF PLANTATION MANAGEMENT

amritjal final - copy

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