amsterdam business school
DESCRIPTION
A story about crowdfunding, entrepreneurship, crowdsourcing and storytelling.TRANSCRIPT
A STORY ABOUT CROWDFUNDING (STORYTELLING AND CROWDSOURCING)
CASE: #BRANDEXPEDITION
Email [email protected]
Phone +31(0)650244596
Address Utrecht
Twitter @martijnarets
@crowdexpedition
Websites www.brand-expedition.com
www.crowd-expedition.com
www.expedition-learning.com/forgetthebox (Dutch)
have a great journey!
Samuel Beckett (1906 - 1989)
LEGOBANG & OLUFSEN
KOENIGSEGG
KRONAN
MANCHESTER UNITED
THE BODY SHOPINNOCENT
NETLOG DUVELSKYPE
PHILIPS
TOMTOM
ADIDAS
KOZIOLMINI
SWAROVSKI
VICTORINOX
FREITAG
OLYMPISCHE SPELEN
ALESSI
LEGO BANG & OLUFSEN
KOENIGSEGG
KRONAN
MANCHESTER UNITED
THE BODY SHOPINNOCENT
NETLOG DUVEL
SKYPEPHILIPS
TOMTOM
ADIDAS
KOZIOL
MINI
SWAROVSKI
VICTORINOX
FREITAG
OLYMPISCHE SPELEN
ALESSI
LEGO BANG & OLUFSEN
KOENIGSEGG
KRONAN
MANCHESTER UNITED
THE BODY SHOPINNOCENT
NETLOG DUVEL
SKYPEPHILIPS
TOMTOM
ADIDAS
KOZIOL
MINI
SWAROVSKI
VICTORINOX
FREITAG
OLYMPISCHE SPELEN
ALESSI
5 months, 20 brands, 12.500 kilometre
What do I need?:1. bank2. publisher3. bookstores
IF YOU THINK YOU’RE TOO SMALL TO HAVE AN IMPACTTRY GOING TO BED WITH A
MOSQUITO IN THE ROOM.....
CROWDFUNDING- donation based
- presales
- loan
- equity based
CROWDFUNDING- donation based
- presales
- loan
- equity based
- 20.000euro
- 20% shares
- 2 months
20 euro per share
1 share = free e-book2 shares = free book25 shares = one hour of my consult
125 shares = presentation
+ YOU ARE PART OF AN ADVENTURE!
short term reward
20 euro per share
1 share = free e-book2 shares = free book25 shares = one hour of my consult
125 shares = presentation
+ YOU ARE PART OF AN ADVENTURE!
short term reward
shareholder in a coöperation (without any risk)
7.000 books sold= break even after taxes
long term reward
target group:
- 1st line network
- 2nd line network
- brands in the book
- audience of my
presentations
171investors
171investeerders and then......
NEE!
171investeerders en toen......
NEE!
TAX ‘SERVICE’ ACCOUNTANTS
NOTARY
BANKS
was it all about the
money??
HELL NO!
was it all about the
money??
HELL NO!
how many hours did I spend to run the campaign?
+/- 400
(x 150euro)
was it all about the
money??
HELL NO!
how many hours did I spend to run the campaign?
+/- 400
+/- 200
(x 150 euro)how many
hours did I
spend to
settle all
promises?
+/- 400
(x 150euro)
was it all about the
money??
HELL NO!
how many hours did I spend to run the campaign?
+/- 400
+/- 200
(x 150 euro)how many
hours did I
spend to
settle all
promises?
+/- 400
(x 150euro)
how much money did I spend for all
the legal stuff?
+/- 10.000 euro
was it all about the
money??
HELL NO!
how many hours did I spend to run the campaign?
+/- 400
+/- 200
(x 150 euro)how many
hours did I
spend to
settle all
promises?
+/- 400
(x 150euro)
how much money did I spend for all
the legal stuff?
+/- 5.000 euro
all together:100.000 euro(to raise 20.000euro...)
MY LESSONS LEARNED
#1CHOICE OF CROWDFUNDING PLATFORM(why will people donate?)
#2PROGNOSIS, VALUATION, RETURN(be realistic)
#3CALCULATION(don’t forget that you also have to pay your rent)
#4REWARDS(worth a lot for the investors, but cheap for you)
#5MEDIA(don’t start the party when there is no audienc yet)
#6MEDIA(don’t over estimate the effect of media attention in relation to donations)
#7TIMING(nobody wants to join a project that is not succesfull yet)
#7keep it personal. people are not dealing with companies. people are dealing with other people.
#8FRIENDSHIPS(rich friends are not great investors)
#9FRIENDSHIPS(crowdfunding can effect your frienships)
#10PLANNING(keep the party going)
#11PLANNING(create moments that are worth spreading.and make them easy to share > investor event, presentation ABN, etc.)
#12FINISH(make a list)
#13REWARDS(an important moment of contact with your investors)
#14FOLLOW-UP(who are your investors? what do they do for a living.)
#15FOLLOW-UP(communication on long term with equity based crowdfunding)
MY THOUGHTS ABOUT CROWDFUNDING
#1Crowdfunding is a part of a bigger plan.
#2Crowdfunding is a personal thing. Thinking of that you can better screw a bank: you won’t see them in a bar...
#3Crowdfunding is not only about money. It brought me....
#3Crowdfunding is not only about money. It brought me....
- 171 extra ambassadors
- publications- extra presentations
- Dutch Entrepreneur of the
Year- 40 under 40- TEDx Kalamata
#4It is an amazing instrument and adventure!!!
Email [email protected]
Phone +31(0)650244596
Address Utrecht
Twitter @martijnarets
@crowdexpedition
Websites www.brand-expedition.com
www.crowd-expedition.com
www.expedition-learning.com/forgetthebox (Dutch)
have a great journey!