PREFACE

I am extremely happy to place before the esteemed teacher COMPANY

PROFILE OF AMUL. It is an attempt make by me to find out the leading

brands in Sagar City.

The Project Report has on objective to get the B.B.A. Studetns

familiar with real life buisness situations and gives an opportunity to the

student’s to understand the theoretical concepts of marketing and finance in

practical way.

The research starts with a short introduction of the company

followed by the line of the objective and research methodology.

Next Chapter Deals with the data analysis and interpretation that is

based on questionnaire. Then comes the limitation, suggestions conclusion of

the research report.

Student’s name : PRIYANKA RAJPUT

Class :BBA ITH SEM.

ACKNOWLEDGEMENT

I Wish to express my deep sense of gratitude to all who generously helped in

successful completion of the project work by sharing their valuable time and

knowledge.

I t thankfully acknowlege Mr. Manish Jain (HOD BBA Dept) GIMS Sagar for

giving me the opportunity to conduct and survey.

I Would like to express my sincere thanks to “MR. MANISH JAIN”

LecturerBBA Dept) and all other faculty members, GIMS sagar who directly and

indirectly rendered me all possible hlep and guidance for preparing the report.

Finally I would like to thanks my parents, my friends without whom

completion of my project report would not have been possible.

Student’s name : RAJU PATEL

Class :BBA IRD SEM.

CERTIFICATE

A PROJECT REPORT ON COMPANY PROFILE ON AMUL is

prepared by RAJU PATEL under The guidance of Miss MR. MANISH JAIN is a

satisfactory in respect to comments

Contents and presentation of the Subject Matter.

Language

Submission with in due date.

Signature of Supervisor Signature of Examiner Signature of HOD

DECLARATION BY THE CANDIDATE

Date:

I declare that the project report titled “COMPANY PROFILE ON AMUL” is

my own work conducted under the supervision of MR. MANISH JAIN,

Gyanveer Institute of Management and Science Sagar. To the best of my

knowledge the report does not contain any work, which has been submitted for

the award of any degree, anywhere.

Student’s name : RAJU PATEL

Class :BBA IRD SEM.

-

TABLE OF CONTENTS Preface Acknowledgement Certificate Declaration by the Candidate

TOPIC NAME PAGE NO.

CHAPTER – 1 INTRODUCTION

(A) COMPANY PROFILE

(B) HISTORY

(C) KEY PERSON

CHAPTER – 2 OBJECTIVE

CHAPTER – 3 RESEARCH METHODOLOGY

(A) TYPE OF RESEARCH

(B) SOURCE OF RESEARCH

CHAPTER – 4 DATA ANALYSIS AND INTERPRETATION

CHAPTER – 6 SWOT ANALYSIS

CHAPTER – 7 LIMITATION

CHAPTER – 8 SUGGESTION AND CONCLUSION

CHAPTER – 9 BIBLIOGRAPHY

CHAPTER – 11 QUESTIONNAIRE

INTRODUCTION

In the year 1946 the first Milk union was established. This union was started with 250 liters

of Milk per day. In the year 1955 AMUL was established. In the year 1946 the union was

known as KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS‟ UNION. This union

selected the brand name AMUL in 1955.

The brand name Amul means “AMULYA”. This word derived form the Sanskrit word

“AMULYA” which means “PRICELESS”. A quality control expert in Anand had suggested

the brand name “AMUL”. Amul products have been in use in millions of homes since 1946.

Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates,

Amul Shrikhand, Amul Ice cream, Nutramul, Amul Prolife Product, Amul Pro and Amulya

have made Amul a leading food brand in India. (The total sale is Rs. 2 billion in 2012). Today

Amul is a symbol of many things like of the high-quality products sold at reasonable prices,

of the genesis of a vast co-operative network, of the triumph of indigenous technology, of the

marketing savvy of a farmers' organization.

And have a proven model for dairy development (Generally known as “ANAND

PATTERN”).

In the early 40‟s, the main sources of earning for the farmers of Kaira district were farming

and selling of Milk. That time there was high demand for milk in Bombay. The main supplier

of the milk was Polson dairy limited, which was a privately owned company and

held monopoly over the supply of milk at Bombay from the Kaira district. This system leads

to exploitation of poor and illiterates‟ farmers by the private traders. The traders used to

beside the prices of milk and the farmers were forced to accept it without uttering a single

word.

However, when the exploitation became intolerable, the farmers were frustrated. They

collectively appealed to Sardar Vallabhbhai Patel, who was a leading activist in the freedom

movement. Sardar Patel advised the farmers to sell the Milk on their own by establishing a

co- operative union, Instead of supplying Milk to private traders. Sardar Patel sent the farmers

to Shri Morarji Desai in order to gain his co-operation and help. Shri Desai held a meeting at

Samarkha village near Anand, on 4th January 1946. He advised the farmers to form a society

for collection ofthe Milk

These village societies would collect the milk themselves and would decide the prices at

which they can sell the Milk. The district union was also form to collect the Milk from such

village co-operative societies and to sell them. It was also resolved that the Government

should be asked to buy Milk from the union.

However, the govt. did not seem to help farmers by any means. It gave the negative response

by turning down the demand for the milk. To respond to this action of govt., the farmers of

Kaira district went on a milk strike. For 15 whole days not a single drop of milk was sold to

the traders. As a result the Bombay milk scheme was severely affected. The milk

commissioner of Bombay then visited Anand to assess the situation. Having seemed the

condition, he decided to fulfill the farmers demand.

Thus their cooperative unions were forced at the village and district level to collect and sell

milk on a cooperative basis, without the intervention of Government. Mr. Verghese Kurien

showed main interest in establishing union who was supported by Shri Tribhuvandas Patel

who lead the farmers in forming the Cooperative unions at the village level. The Kaira district

milk producers union was thus established in ANAND and was registered formally on 14th

December 1946. Since farmers sold all the milk in Anand through a co-operative union, it was

commonly resolved to sell the milk under the brand name AMUL.

At the initial stage only 250 liters of milk was collected every day. But with the growing

awareness of the benefits of the cooperativeness, the collection of milk increased. Today

Amul collect 9.4 million liters of milk every day. Since milk was a perishable commodity it

becomes difficult to preserve milk for a longer period. Besides when the milk was to be

collected from the far places, there was a fear of spoiling of milk. To overcome this problem

the union thought out to develop the chilling unit at various junctions, which would collect

the milk and could chill it, so as to preserve it for a longer period. Thus, today Amul has more

than 150 chilling centers in various villages. Milk is collected from almost 1500 societies.

With the financial help from UNICEF, assistance from the govt. of New Zealand under the

Colombo plan, of Rs. 50 millions for factory to manufacture milk powder and butter was

planned. Dr.Rajendra Prasad, the president of India laid the foundation on November 15,

1954. Shri Pandit

Jawaharlal Nehru, the prime minister of India declared it open at Amul dairy on November 20, 1955.

Amul Secret Of Success:

The system succeeded mainly because it provides an assured market at remunerative prices

for producers' milk besides acting as a channel to market the production enhancement

package. What's more, it does not disturb the agro-system of the farmers. It also enables the

consumer an access to high quality milk and milk products. Contrary to the traditional

system, when the profit of the business was cornered by the middlemen, the system ensured

that the profit goes to the participants for their socio-economic upliftment and common good.

Looking back on the path traversed by Amul, the following features make it a pattern and

model for emulation elsewhere.

Amul has been able to:

Produce an appropriate blend of the policy makers farmers board of management and the

professionals: each group appreciating its rotes and limitations.

Bring at the command of the rural Milk producers the best of the technology and harness

its fruit for betterment.

Provide a support system to the Milk producers without disturbing their agro-economic

systems.

Plough back the profits, by prudent use of men, material and machines, in the rural

sector for thecommon good and betterment of the member producers.

Even though, growing with time and on scale, it has remained with the smallest

producer members. In that sense, Amul is an example par excellence, of an

intervention for rural change.

The Union looks after policy formulation, processing and marketing of Milk, provision of

technical inputs to enhance Milk yield of animals, the artificial insemination service,

veterinary care, better feeds and the like - all through the village societies. Basically the

union and cooperation of people brought Amul into fame i.e. AMUL (ANAND MILK

UNION LIMITED), a name which suggest THE TASTE OF INDIA.

Amul (Anand Milk union ltd.) is based on four hands, which are coordinated with each

other. The actual meaning of this symbol is co-ordination of four hands of different people

by whom this union is at the top position in Asia.

First hand is of farmers, without whom the organization would not have existed.

Second hand is of processors, who process the row material (Milk) into finished goods.

Third hand is of marketer, without whom the product would have not reached the

customers. Fourth hand is of customers, without whom the products would have not carried

on.

• Internal Organization Structure:

The following is internal organisation chart of Amul:

Organization Structure Chart

Chairman

Managing Director

General Manager

Ass. General Manager

Finance Production Marketing Sales & Purchase PersonnelDept. Dept. Dept. Dept. Dept.

Senior Senior Senior Senior SManag Manager Manager Manager Maer na

Financ Productio Marketing Sales PersManag Manager Manager Manager Maer nag

Accountant Officer Marketing Officer P.R.F.Executive

Officers Supervisor F.S.R. Salesmen Executive

Advertising by Amul:

Amul has two agencies that look after its entire range of products namely FCB Ulka and Da

cunha.

FCB Ulka looks after a broad range of products namely, Amul Lite Breadspread, Amul

Shrikhand, Amul Chocolates, Amul Paneer, Amul SnowCap Softy Mix Ice cream,

Amul/Sagar Ghee, Amul Infant Milk Formula 1 & 2, Sagar Tea and Coffee whitener,

Amul Spray Infant Milk Food, Amul Mithaee, Amul Gulab Jamun, Amulya Dairy

Whitener, Mithaimate Sweetened Condensed Milk, Amul Ice cream, Sagar Skimmed Milk

Powder and Amul Whole Milk Powder.

Da Cunha looks after the Amul butter. Da Cunha also prepares the very popular Amul butter

billboard campaigns, which we see at various locations. Over and above the Amul butter, Da

Cunha also looks after the Amul Cheese, Cheese spread, Gouda Cheese, Emmental Cheese,

Masti Dahi and Butter, Amul Slim-n-Trim, Amul Taaza and Amul Gold (all different brands

of Milk), Amul Fresh Cream, Amul Chocolate Milk, Amul Fresh Milk and Nutramul. FCB

Ulka also looks after the corporate campaign.

BOARD OF DIRECTORGIMS13

R S SodhiMANAGING DIRECTOR

LIST OF PRODUCTS MARKETED

Breadspreads:

GIMS14

Amul Butter Amul Lite Low Fat Breadspread Amul Cooking Butter

Cheese Range:

Amul Pasteurized Processed Cheddar Cheese Amul Processed Cheese Spread Amul Pizza (Mozarella) Cheese Amul Shredded Pizza Cheese Amul Emmental Cheese Amul Gouda Cheese Amul Malai Paneer (cottage cheese) Frozen and Tinned Utterly Delicious Pizza

Mithaee Range (Ethnic sweets):

Amul Shrikhand (Mango, Saffron, Almond Pistachio, Cardamom) Amul Amrakhand Amul Mithaee Gulabjamuns Amul Mithaee Gulabjamun Mix Amul Mithaee Kulfi Mix

UHT Milk Range:

Amul Taaza 3% fat Milk Amul Gold 4.5% fat Milk Amul Slim-n-Trim 0% fat milk Amul Chocolate Milk Amul Fresh Cream Amul Snowcap Softy Mix Amul Taaza Double Toned Milk

Pure Ghee:

Amul Pure Ghee Sagar Pure Ghee Amul Cow Ghee Infant Milk Range:

Amul Infant Milk Formula 1 (0-6 months) Amul Infant Milk Formula 2 ( 6 months above) Amulspray Infant Milk Food

Milk Powders:

Amul Full Cream Milk Powder

GIMS15

Amulya Dairy Whitener Sagar Skimmed Milk Powder Sagar Tea and Coffee Whitener

Sweetened Condensed Milk:

Amul Mithaimate Sweetened Condensed Milk

Fresh Milk:

Amul Taaza Toned Milk 3% fat Amul Gold Full Cream Milk 6% fat Amul Shakti Standardised Milk 3% fat Amul Smart Double Toned Milk 1.5% fat

Curd Products:

Amul Masti Dahi (fresh curd) Amul Butter Milk Amul Lassee

Amul Ice creams:

Royal Treat Range (Rajbhog, Cappuchino, Chocochips, Butterscotch, Tutti Frutti) Nut-o-Mania Range (Kaju Drakshi, Kesar Pista, Roasted Almond, Kesar Carnival,

Badshahi Badam Kulfi, Shista Pista Kulfi) Utsav Range (Anjir, Roasted Almond) Chocolate & Confectionery

GIMS16

GIMS17

GIMS18

GIMS19

OBJECTIVE OF THE STUDY

(1) To know about the consumer satisfaction

(2) To Know about the Product detail of Amul India

(3) To Know about the Swot Analysis of Amul India.

(4) To Know about the company profile.

(5) To study the consumer awareness and preference towards Amway

products

(6) To analyse the level of satisfaction of consumer towards Amway

products

GIMS20

RESEARCH METHODOLOGY

According to Green and Tall “A research design is the specification of the

methods and procedures for acquiring the information needed. It is the overall

operational pattern or framework of the project that stipulates which

information is to be collected, from where it is to be collected and by what

procedures”

This research process based on primary data analysis and secondary data

analysis will be clearly defined to meet the objectives of the study.

I chose the primary sources to get the data. A questionnaire was designed

in accordance with our mentor in Amway . I chose a sample of about 45

corporate customers around the Sagar City from which I can get the

instant information of whose analysis will give me the desired outcome

of my research project.

I collected some data from the secondary sources like published

Company documents, internet etc.

Research Design

“A research design is the arrangement of conditions for collections and analysis

of data in a manner that aims to combine relevance to the research purpose with

GIMS21

economy in procedures”. It is a descriptive cross sectional design .It is the

conceptual structure with in which research is conducted; it constitutes the

blueprint for the collection, measurement and analysis of data.

It is needed because it facilitates the smooth sailing of the various research

operations, thereby making research as efficient as possible yielding maximal

information with minimal expenditure of effort, time and money.

In the preliminary stage, my research stage constituted of exploratory study

by which it is clear that the existence of the problem is obvious .So, I can

directly head for the conclusive research.

Sampling Plan

“Sampling plan” is a distinct phase of research process. In this stage I have to

determine who is to be sampled, how large should be the needed sample and

how sampling unit is to be selected.

Population

In my research, I have defined my population as a complete set of customers of

Sagar City

Sample Survey

As compared to census study, a sample study has been conducted by us

because of:

Wide range of population, it was impossible to cover the whole

population

Time and money constraints.

Sample Unit

In this survey I took the list of customers from the dealers of Amway in Sagar

City.

Sampling Technique

Sampling technique implies the method of choosing the sample items, the two

methods of selecting sample are:

Probability method.

GIMS22

Non-probability method.

“Probability method” is those in which every item of the universe has an equal

chance of the inclusion in the sample. “Non-probability methods” are those that

do not provide every item in the universe with known cause of being included

in the sample. The selection process is partially subjective.

For my study, I employed the Non-probability sampling technique, in which I

got the data of the customers from the dealer of Amway in Sagar City

Instrument of collection of data

I have used one set of questionnaire to collect data from the customers. This

questionnaire is structured and highly ordered. This includes both close ended

and open ended questions. The close ended questions included both

dichotomous and multiple choice questions.

Data analysis and interpretations

Large volumes of raw data were collected through questionnaires in my

research study. This raw data has been further converted into significant

statistical information before further interpretation so that I can answer my

research objective well.

The collected raw data was then edited and coded by the researchers to

eliminate errors and to assign data to pertinent categories. The data was then

tabulated and presented with the help of bar diagrams and pie charts.

GIMS23

DATA ANALYSIS AND INTERPRETATION

Products Purchased Daily

PRODUCT NO. OF RESPONDENT PERCENTAGE%

MILK 35 70%

BUTTER MILK 10 20%

GHEE 3 6%

SWEETS 2 4%

OTHER 0 0

INTERPRETATION:

According to my convenience method in Jaipur I selected 50 consumers of dairy product, in this I found that nearly about 70% customers use milk, 20% customers use butter milk, 6% customers use ghee, 4% customers use sweets ETC..

GIMS24

Purpose of purchase of a product

No. of Res.

SELF USE 32

SELLING PURPOSE 11

MAKE A NEW PRODUCT 7

INTERPRETATION:From the above data collected graph it can be interpreted that 32% customers

purchase products for self use, 11% customers purchase for selling purpose and 7% customers purchase for making a new product.

GIMS25

Place of Purchase

No. of Res. PERCENTAGE%

Amul dairy 12 24%

Dealer 6 12%

Retailer 32 64%

INTERPRETATION:

GIMS26

From the above data I conclude that nearly about 12% customers purchase the products from dairy, 6% customers purchase from dealer and 32% customers purchase from retailer.

Dairy Product at Expected time or No

NO. OF RESPONDENT PERCENTAGE%

Yes 43 87%

No 07 13%

INTERPRETATION:From the above graph I conclude that nearly about 43% customers get the products

within expected time, So they customers do not face the shortage problem of the product.

GIMS27

Dairy Product in desired Quantity Yes or No

No. of Res. % of Res.

Yes 45 95%

No 05 5%

INTERPRETATION:

From the above data we can interpret that 95% customers get the product in desired quantity so customers are satisfied with their own demand of dairy products.

GIMS28

Satisfied with the packing of Dairy Products or No

No. of Res. % of Res.

Yes 40 60%

No 10 40%

INTERPRETATION:From above graph we can interpret that customers are not much satisfied with the

packing of the product due to lack of good packaging material customers face the problems such as leakage and spoiling of the dairy product.

GIMS29

Opinion about the Quality of Dairy Product

No. of Res. % of Res.

Satisfied 35 75%

Medium 14 24%

Dissatified 01 1%

INTERPRETATION:From the above graph about 75% of respondents opined that the quality of dairy

products is satisfied, 24% of respondent said that the quality of dairy products is medium and 1% of respondent are somewhat dissatisfied.

GIMS30

Which brand cheese do you use? Which brand butter do you use? Which brand ghee do you use?

Products Brands Lebon Amul Britania HandmadeButter 1% 45% 2% 2%Ghee 2% 38% 8% 12%Cheese 5% 42% 3% 0%

Interpretation:- According to this analysis, On the basis of Butter 1% persons like Lebon, 45% like Amul, 2% like Britania and 2% persons like handmade butter.On the basis of Ghee 2% persons like Lebon, 38% like amul, 8% like Britania, and 12% like housemade ghee.On the basis of Cheese 5% like Lebon, 42% like Amul, 3% like Britania.

GIMS31

Satisfied with the weight/Quantity of Amul dairy Products

No. of Res. % of Res.

Yes 44 94%

No 06 6%

INTERPRETATION:

GIMS32

From the above graph we can say that nearly about 94% customers are satisfied with the weight/quantity of dairy products.. Dairy should continue with the same quantity as well as quality.

Purchase place from your house

No. of Res. % of Res.

Near 45 95%

Far away 05 5%

INTERPRETATION:

From the above graph we can interpret that the customers get the products easily, for purchase of the product nearly about 95% customers get the products nearby their house. It means dairy have enough retailers.

GIMS33

SWOT ANALYSIS

STRENGTHS:·

1. Demand profile:2. Absolutely optimistic.·3. Margins:4. Quite reasonable.·5. Flexibility of product mix:6. Tremendous. With balancing equipment, you can keep on adding toyour product

line.·7. Availability of raw material:8. Abundant. Presently, more than 80 per cent of chocolate producedis flowing into the

unorganized sector, which requires proper channelization.·9. Technical manpower:10. Professionally-trained, technical human resource pool, built over last 30years.

WEAKNESSES:·

Perishability: Pasteurization has overcome this weakness partially. Which gives chocolate longlife.

Surely, many new processes will follow to improve chocolate quality and extend its shelf life.·

Lack of control over yield: Theoretically, there is little control over chocolate yield. However,increased

awareness of developments like embryo transplant, artificial insemination and properlymanaged animal husbandry practices, coupled with higher income to rural milk producers shouldautomatically lead to improvement in chocolate.·

Logistics of procurement: Woes of bad roads and inadequate transportation facility make

milk  procurement problematic. But with the overall economic improvement in India, these problemswould also get solved.·

Problematic distribution: Yes, all is not well with distribution. But then if ice creams can besold virtually at

every nook and corner, why can’t we sell other dairy products too? Moreover, it isonly a matter of time before we see the emergence of a cold chain linking the producer to therefrigerator at the consumer’s home!·

Competition: With so many newcomers entering this industry, competition is becoming

tougher day by day. But then competition has to be faced as a ground reality. The market is large enoughfor many to carve out their niche.

OPPORTUNITIES: Value addition: There is a phenomenal scope for innovations in product development, packagingand

presentation. Given below are potential areas of value addition:Steps should be taken to introduce value-added products like

shrikhand  , ice creams,

GIMS34

paneer, khoa ,flavored milk, dairy sweets, chocolates etc. This will lead to a greater presence and

flexibility inthe market place along with opportunities in the field of brand building.Addition of cultured products like yoghurt and cheese lend further strength - both in terms of utilization of resources and presence in the market place.A lateral view opens up opportunities in milk proteins through casein, caseinates and other dietary proteins, further opening up export opportunities.Yet another aspect can be the addition of infant foods, geriatric foods and nutritional.·

Export potential: Efforts to exploit export potential are already on. Amul is exporting toBangladesh,

Sri Lanka, Nigeria, and the Middle East. Following the new treaty, opportunities willincrease tremendously for the export of agricultural products in general and dairy products in particular.

THREATS:Milk vendors, the un-organized sector: Today chocolate vendors are occupying the pride of place in the industry. Organized

dissemination of information about the harmthat they are doing to producers and consumers should see a steady decline in their importanc

GIMS35

FINDING AND SUGGESTIONS

After the completion of this research survey I found some problems which are helpful to make some necessary decision which are beneficial for the dairy.

Generally, I found that most of the customers used milk as a primary product.

Most of the customer use dairy product for self use only.

Mainly customer purchases the product from the retailer.

Customers are satisfied as they get the product within the expected time and in desired quantity.

Mainly the customers are facing problem with packaging of the product from my survey I found out that out of 50 nearly 5 customers were complaining about the packaging of the product.

Customers are somewhat satisfied with the quality of dairy product. But nearby 25% customers complain of bad quality of dairy product and especially of milk.

Customers are satisfied with the weight as well as quantity of dairy product.

Many retailers are available so customers do not face any problem and get the dairy products easily.

I found that the behavior of dealer is good because 43 customers satisfied with their behavior.

GIMS36

CONCLUSION

‘‘AMUL will be an outstanding marketing organization, with specialization in

marketing of food and dairy products, both fresh and long life with customer focus and

information technology integration.

The network would consist of over 100 offices, 7500 stockists covering at least every taluka

head quarter town, servicing nearly 10 lakh outlets with a turnover of Rs.10,000 Crore, and

serving several co-operatives.

AMUL shall also create a market for its products in the neighboring countries.”

GIMS37

BIBLIOGRAPHY

Web Sites

Research From Company Web Site:www.amul.com www.yahoo.com www. google.com

Books Marketing Management - Philip Kotler Research Methodology - C.R. Kothari Marketing Research - Boyd

Company Literature Printed Literature obtained from Amul India. AMUL Brochures

Magazines Business Today Business World Economic India

Newspapers Economic Times Business Standards Financial Express

GIMS38

ANNEXURE

1).For whom do you purchases a product.

A. Self Use ( )B. Selling Purpose ( )

C. For make a other Product ( )

2).From where do you Purchases a product?

A. Amul Dairy ( ) B. Dealer ( ) C. Retailer( )

3).Do you get the Dairy Product at Expected time?

A. Yes( ) B. No ( )

4).Do you get the Dairy Product in desired Quantity?

A. Yes ( ) B. No ( )

5). Which brand cheese do you use?

A. Lebon ( ) B. Amul ( ) C.Britannia ( ) D. Other ( )

6). Which brand butter do you use?

A. Amul ( ) B. Parag ( ) C. Mother dairy ( ) D. Britannia. ( ) E. Home Made ( )

7). Which brand ghee do you use?

A. Amul pure ghee ( ) B. Anik ( ) C. Everyday ( ) D. Mother dairy ( ) E. Parag ( ) F.Other, specify ……………

8).Are you satisfied with the packing of Dairy Products?

A. Yes ( ) B. No ( )

9).Any Suggestion regarding Packing:-_______________________________________________________________

10). Please give the opinion according to Quality of Dairy Product

A. Satisfied ( ) B. Medium ( ) C. Dissatisfied ( )

GIMS39

GIMS40