amul supply chain india
TRANSCRIPT
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Submitted byVinay Kumar
Pgdie 40Roll no. 116
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Introduction
Amul (Anand Milk Union Limited),formed in 1946, is a dairycooperative
movement in India. It is a brand namemanaged by an apex cooperativeorganisation, Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF), whichtoday is jointly owned by some 2.6 millionmilk producers in Gujarat, India.
http://en.wikipedia.org/wiki/Dairyhttp://en.wikipedia.org/wiki/Cooperativehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Brandhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Cooperativehttp://en.wikipedia.org/wiki/Dairy -
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GCMMF
Members: 13 district cooperative milk
producers' Union
No. of Producer Members: 2.79 million
No. of Village Societies: 13,328
Total Milk handling capacity: 11.22 million litres per day
Milk collection (Total - 2008-09): 3.05 billion litres
Milk collection (Daily Average 2008-
09):
8.4 million litres
Milk Drying Capacity: 626 Mts. per day
Cattlefeed manufacturing Capacity: 3500 Mts per day
State level apex body of milk cooperatives in Gujarat.Dr Verghese Kurien, former Chairman of the GCMMF.Rated "AAA/Stable/P1+" by CRISIL.
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Business Model
Every day Amul collects 7 million of milk from 2.6millionfarmer (many illiterate), Convert there milk into branded,package products and delivery good to over 500,000 retailoutlet across the India
Its supply chain one of the most complicated in India
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Raw Milk
Condensed
Ghee Butter Milk
Packaged Milk
Ice CreamBeverages
Dried
Skimmed MilkPowder
http://images.google.co.in/imgres?imgurl=http://www.dorlingkindersley-uk.co.uk/static/clipart/uk/dk/farm/image_farm002.jpg&imgrefurl=http://www.dorlingkindersley-uk.co.uk/nf/ClipArt/Image/0,,239023_1583098_,00.html&usg=__--qtqO8NqDt97Sc2ZENqBRKquvo=&h=298&w=464&sz=30&hl=en&start=2&sig2=HT1uKnMvMqyoIixL2EljDQ&tbnid=b8K-2DMOyL4rqM:&tbnh=82&tbnw=128&prev=/images%3Fq%3Dfarmer%2Bwith%2Bcow%26gbv%3D2%26hl%3Den&ei=_0J9Ss7DAoiHkQXYp92DAwhttp://images.google.co.in/imgres?imgurl=http://img.diytrade.com/cdimg/813672/8053515/-1/1242887436/MeiYa_Artcrafts_Gifts_Factory.jpg&imgrefurl=http://www.diytrade.com/china/4/manufacturers/813672/main/MeiYa_Artcrafts_Gifts_Factory.html&usg=__mlt2ZrtZNYQcUPBA7oUVHFGhRwA=&h=768&w=1024&sz=120&hl=en&start=13&sig2=ANWdHEFdQz5nPIqHU8b9MQ&tbnid=mZnbP2o0gyOqsM:&tbnh=113&tbnw=150&prev=/images%3Fq%3Dmanufacture%2Bcompany%2Bin%2Bcartoon%26gbv%3D2%26hl%3Den&ei=w0J9Spm6M9OHkQWfgPWGAwhttp://images.google.co.in/imgres?imgurl=http://digitaljourno.files.wordpress.com/2008/01/image019.jpg&imgrefurl=http://digitaljourno.wordpress.com/2008/01/&usg=__3LRxzaogUTVcUvWL_5ivzlxmnRE=&h=370&w=400&sz=88&hl=en&start=2&sig2=-d9ZLVbppei0XFErx1YvYw&tbnid=wkhPGjkli4E-9M:&tbnh=115&tbnw=124&prev=/images%3Fq%3Damul%2Bindustry%26gbv%3D2%26hl%3Den&ei=CEJ9SrjkFtigkQWa-9XiAg -
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Third Party LogisticsServices
3rd party in-bound logistics 3rd
party out-bound logistics
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Reverse logistics
MILK CHURN
from dairy to vcs
POUCH MILK TRAY
from retailer to dairy
BOTTLE
from retailer to dairy
DAMAGED PRODUCTS
from customer to retailer
then to dairy
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Competition
Products Major Competitors
Cheese RangeBritannia Cheese, Mother DairyCheese, Gowardhan, Kraft
Mithaee Range (Ethnic sweets) Haldirams
Milk Range Mother Dairy, Nestle, Aarey,Gokul
Amul IcecreamsKwality Walls, Mother Dairy,Pastonjee, Vadilal
Chocolate & Confectionery Cadbury, Nestle, Parle
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Thank.U