amy hobson partner socialb
TRANSCRIPT
The 4 Key S’s to Social Media Success
@SocialBuk @amyjht
SocialB Social media & online marketing experts
- social media training courses/webinars- Inhouse social media training- social media consultancy
- search engine optimisation (being found on Google, etc)- Pay per click
Social media council
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What will you leave with today?
The four key areas to build social media success
Tips on using social media as part of your every day business
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There are about 2.1 billion
active social media accounts in the
worldThe Digital Marketing Experts
How it relates to business
Businesses can – and do – use social media. For every major business function of every organisation, there is an equivalent social media function: Research=Listening to the conversations people have
with each other to understand their wants and needs Marketing=Talking in the conversations people have
with each other to spread messages about your company and products
Sales=Energising customers to sell you by finding your most enthusiastic customers/employees and supercharging them online
Support=Supporting customers to support each other by setting up tools that help them do this
Development=Embracing customers to work with each other by integrating them into the way your business works
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The 4 key S’s to social media success
StrategySocial
SEO (keywords)Search
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StrategyThe Digital Marketing Experts
Social Media Strategy
Without a plan you plan to …
What does success look like?
How has your business become successful? With a plan/strategy by any chance??
Q1 “What do we want to achieve with our social
media activity?”The Digital Marketing Experts
Social Media Strategy
Your overall objectives will inform what you do in social media in terms of:
Who you want to connect with What content you share How you interact with people How often you need to interact with people How you want to influence people to act
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Social Media Calendar
Things to talk aboutApril
Half term activitiesEasterMay
Topic 1May Bank Holiday
MON
TUES
WEDS THURS
FRI SAT SUN
Blog
LinkedInFacebookPinterestYouTube In social media, it’s key to
Do Something Every Day! When you create a new blog post, tweet about it!
When you attend an event/show/networking, follow up with someone you met by connecting with them on Twitter. Read any interesting blog articles? See a good video on YouTube? Post it on Twitter!
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Measure, Measure, Measure!
Google analytics
Hootsuite/Tweetdeck
Sproutsocial
Tweetreach
Socialmention
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Good old Excel
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Weekly per platform
Monthly on one tab
Create graphs
Social The Digital Marketing Experts
Two-way communication
The key feature that differentiates social media from traditional media is its facility for two-way dialogue
This brings with it a number of important advantages:
More powerful engagement
Improved recall
Active involvement
Participative for both parties
Make this principle core to a social media strategy
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Examples of social content
26/06/14
SEOThe Digital Marketing Experts
SEO Search engine optimisation
Search engines index websites & social media platforms
Google, Yahoo, Bing have to decide what answers to give people
SEO = having the right keywords that people search on
More on this in relation to social media laterThe Digital Marketing Experts
Where to go keyword digging?
Use Google Keyword Planner
Use the search engines and their predictive text
If you pay for advertising on Google adwords note these down
Use your Google Analytics data (keyword source)
Google Insights Trend tool http://www.google.com/insights/search/
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Google Keyword Planner
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Google Keyword Planner
Note down longer keywords i.e. ‘how to trade stocks’ – great tip later!
Think like a client! Ask friends / colleagues what they would type in
What locations do you cover? City, county, regions, UK wide, global
Set up an excel sheet with keywords/keyphrases so they can be used across all your online areas (social media, website, etc.)
Review every two to three months if you get the chance
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SEO friendly Twitter The Bio also contains relevant
keywords The locations they cover What they sell What to expect Some personality Where to find them
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SEO friendly LinkedIn
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Industry, job title, location
Search The Digital Marketing Experts
SearchTop of Google
search for this
location
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Search – Twitter & Facebook
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Search - Blogging
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Search - YouTube example
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Great Social Media Tools for Search
Hootsuite/Tweet Deck/Sproutsocial
Use to set up streams to target your audience
Use for lists – great way of staying in touch with people (Twitter)
Scheduling – but don’t get in that trap apart from blog posts etc
Measuring – all have a stats section
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Hootsuite Keywords streams Monitor competitors
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Search - Twitter keyword examples
Searching for the right keywords
By setting up a search for London and hostels this type of information will be ready for you respond to key targeting but potential great results!
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Next steps…If you feel you need some further help with your online marketing presence, SocialB offer:
•Social media management•SEO and PPC services•Website builds
Come and have a chator call 01223 258000
or email [email protected] or [email protected]
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Thank you for attending The 4 Key S’s to Social Media
Success
@SocialBuk @amyjht