A T & T INC.an American Multinational Corporation of choice

LINE OF BUSINESS AT&T is the market leader in America in offering telecommunication,

broadband Internet connection, mobile phone and cable phone services

Fastest growing TV provider in the U.S.

Managing the nation’s largest 4G LTE and Wi-Fi network with a broad range of wireless voice and data services

World's largest providers of IP-based communications services for businesses with VPN and VoIP portfolio

AT&T is the largest communications holding company in the world by revenue, first in America by size and rank fifth among top global telecommunication companies

In terms of revenue generation, it is the 7th largest corporation in the US and the 21st largest mobile telephone service provider in the world.

CEO & BOARD OF DIRECTORS

Randall L. Stephenson, Chairman &

CEO

COUNTRIES OF OPERATION

United States

India

China

Australia

Japan

Singapore

GLOBAL EMPLOYEES’ STRENGTH

SURVEY ON EMPLOYEES RELATIONS ISSUE

Understand role of union as 54%

employees are Union represented at AT&T

Understand the sensitivity of the

issue in relation to employees and Union

Understand the influencing

groups/individuals or Union members in relation

to affected employees

Understand the local issue

specific to that particular location

Understand the local cultural

issues relating to the problem

Talking with affected employees

and understand their problems

Enumerating what best can be done under the

situation and design the survey questionnaire based

on the collected information

Get the approval from the management on

what best can be done or may be committed

by them

Finalize the survey and launch with the help of influencing group over

wireless network as AT&T employees are

communications people

DATA COLLECTION TOOLS TO BE USED Internet based online survey website will collect data by way of online

database update, mobile SMS or by e-mails from employees of AT&T who are holding wireless handheld devices as per local AT&T HR.

At the main gate of the AT&T Office where employees insert their punch card for entry into office or for recording attendance, survey desk can be set-up for filling the manual forms of the survey for those employee who do not have handheld wireless devices. Manual survey answers may be updated in the database from the backend interface.

Banners and batches may be set-up on the websites of the company and other social media website, where survey may be answered by login using employee id or other relevant information by employees of AT&T.

VALIDITY AND RELIABILITY OF COLLECTED DATA

Internet based survey website will have programs to check the validity of personal and demographic information entered by the employee. As the employee will enter the information, software should check and validate the information from HR database of the company.

For manual survey, validity and reliability of the data may be ensured by the same process the Bank uses for opening bank accounts. i.e. survey forms will be manually checked by the survey desk officer before accepting, this will be verified with the HR and any issues will be rectified with the concern employee by again calling him/her or asking them to submit relevant documentary evidence.

AT&T active Union members may be used for conducting the survey who will have local knowledge about the employee.

TOOLS TO ANALYZE THE SURVEY DATA

Application of Descriptive Statistics methodology to clean the survey results (e.g. 1.5IQR Rule to remove outliers)

Creation of Data mart for storing the cleaned and summarized survey data

Use of Business Intelligence tools like Qlikview / Tableau and Data mining tools like SAS enterprise miner for summarizing, pivoting, graphing of survey data and store it in an data mart for analysis purpose.

SAS Base, SPSS or Minitab may be used for advance statistical analysis of the data, if required.

Since issue to be resolved is that of employees relationship, we may make use of good text mining software for analyzing the flip side of the survey on social media sites to get the out of box view of the situation.

REFERENCES

Internet Article based on AT&T websiteInc., AT&T .(PDF August 2013), By the numbers. See: http://www.att.com/Common/about_us/pdf/att_btn.pdf

Internet Article based on Naukrihub websiteInc., AT&T .(HTML 23/11/2011), Top Employers. See: http://www.naukrihub.com/top-employers/att.html

Internet Article based on AT&T websiteInc., AT&T .(PDF August 2013), AT&T Directors. See: http://www.att.com/gen/investor-relations?pid=5629

Book: Research Methods and Statistics, India Edition Jackson, Sherri L.(2010).Thinking Like a Scientist. Basic and Applied Research

Internet Article AT&T From Wikipedia, the free encyclopaediaPedia, WiKi .(HTML 2013), AT&T since 2005. See: http://en.wikipedia.org/wiki/AT%26T

Internet Article :Top 10 Telecommunication Companies in the World 2011Rahman, Abdul (HTML 06/03/2011),See: http://www.risedream.com/blog/2011/03/06/top-10- telecommunication-companies-in-the-world-2011/

A T & T INC.