an anthology - hbaa are great... · an anthology •‘events are great ritain’ is a compilation...

An Anthology

• ‘Events Are GREAT Britain’ is a compilation or distillation of existing information

• Data not owned or researched by BVEP itself –not resourced for this – BVEP partners are important contributors

• Lot of information out there: some 60 papers, books, reports, articles, websites used

• Also some key gaps: BVEP Research Group

Target Audiences

• Politicians (local, national)

• Trade media

• Academia

• Events industry

• Consultancies

• Trade and professional associations and their memberships

• International events industry

Industry Trends, Issues, Opportunities

• Industry trends are highlighted, both current trends and future expectations

• Issues that may be holding back progress and growth are flagged up, both in overall terms for the industry but also as relevant to discrete segments

• Opportunities for enhancements are detailed and, where appropriate, recommendations made

Glasgow 2014 Commonwealth Games

British Homing Pigeon World Show of the Year - Blackpool

14 CASE STUDIES

Maximising the Benefits of Major Events – Ryder

Cup Wales

Corporate Launch of Shell V-Power Nitro+ Fuel

G8 Summit – Lough Erne Resort, Fermanagh, Northern

Ireland

This report has been compiled by Tony Rogers Conference & Event Services (on behalf of the Business Visits & Events

Partnership. It includes contributions from many BVEP partners and from organisations across the events sector.

The UK events industry is worth £39.1 billion

Executive Summary

Events: Key Facts

• Events account for 35% of the UK visitor economy

• The events industry contributes to exports, inward investment, infrastructure development, cultural appreciation, civic and national pride and community cohesion, to the shaping of destination identity, creative enterprise, innovation, knowledge transfer, professional development, and tourism

Events: Key Facts

• The spend by those accompanying attendees at business events is worth an additional £7.7 billion

• The events sector is served by 25,000 businesses employing 530,000 people

• The top 10 leading event agencies in the UK have a turnover of more than £2 billion, much of which is generated outside the UK

Events: Key Facts• International business travellers spend £611

per visit worth £4.4 billion annually – leisure visitors spend £583 per visit

• Business events account for 30% of the visitor economy

• There are 1.3 million meetings held in the UK each year

• The UK is 4th in the global ICCA rankings for international association congresses

Events: Key Facts• The conferences, meetings, incentives and exhibitions segments contributed a

total of £21 billion to Government tax revenues in 2011, accounting for 3.6% of UK tax revenues (based on a contribution of £58.4 billion to GDP: source UKEIS 2013)

10.1%

10.1%

10.6%

12.5%

15.4%

14.9%

14.4%

15.9%

15.4%

17.3%

17.3%

17.8%

17.3%

21.2%

16.3%

18.8%

19.2%

21.2%

22.6%

26.4%

25.5%

38.0%

39.4%

75.0%

13.0%

13.6%

13.6%

13.6%

15.2%

16.8%

17.9%

17.4%

18.5%

16.3%

17.4%

16.8%

18.5%

16.8%

22.8%

21.2%

25.0%

23.9%

26.1%

23.4%

25.0%

34.8%

39.7%

78.3%

0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%

Torquay

Jersey

Eastbourne

Blackpool

Belfast

Harrogate

Bournemouth

York

Aberdeen

Brighton

Newcastle/Gateshead

Oxford

Cardiff

Liverpool

Nottingham

Coventry

Bristol

Cambridge

Edinburgh

Leeds

Glasgow

Manchester

Birmingham

London

Corporate

Associations

Source: British Meetings & Events Industry Survey 2014 – www.meetpie.com/bmeis

64.0%

35.4%

21.3%

20.8%

20.8%

16.3%

15.7%

15.2%

14.6%

5.1%

4.5%

2.8%

1.1%

1.1%

76.7%

34.5%

13.1%

8.3%

16.5%

6.8%

13.1%

11.2%

18.0%

5.3%

1.5%

0.5%

0.5%

1.0%

0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

Social media to communicatebefore/during/after the meeting

Online content to extend audience

Video conferencing

Webinars while conference is taking place

Audience response systems

Smartphones/tablets handed out fordelegate use

None

Apps for providing delegate information

QR codes (specific matrix barcodes) formeetings management

Electronic RFP products e.g. Starcite, Cvent

Cloud computing to assist with eventmanagement

Location aware software e.g. Foursquare

Holograms

Crowd sourcing

Technologies used

Corporate

Associations


62.6%

33.5%

8.8%

8.8%

4.4%

2.7%

52.4%

28.2%

25.7%

7.8%

3.9%

4.4%

0.0% 10.0%20.0%30.0%40.0%50.0%60.0%70.0%

My selection in conjunction withcolleagues

A known destination we have used before

Advisory committee choice

Our third party supplier e.g. PCO, eventmanagement company, venue finder

Invitation or influence from renownedexperts (ambassadors) in our

field/industry

Subvention/financial incentives from thedestination

Destination selection influence

Corporate

Associations

Source: British Meetings & Events Industry Survey 2014 www.meetpie.com/bmeis

0.5%

0.5%

1.4%

1.9%

4.8%

5.3%

6.3%

6.8%

6.8%

6.8%

8.2%

8.7%

9.7%

13.5%

18.4%

19.3%

19.8%

21.3%

24.2%

44.9%

58.0%

58.9%

60.9%

0.0%

1.1%

5.6%

1.1%

9.5%

5.6%

10.6%

5.0%

8.9%

5.6%

3.4%

2.2%

10.6%

13.4%

19.0%

14.5%

24.6%

17.3%

25.7%

32.4%

54.7%

63.7%

61.5%

0.0% 10.0%20.0%30.0%40.0%50.0%60.0%70.0%

Convention bureau as an intermediary

Marketing campaign that caught your…

Recognised brand

Leisure facilities

Internal/external perceptions of the…

Quality of bedrooms

Compliance with your industry criteria

Relationship with venue staff

Reputation

Staff awareness of needs

Dedicated technical support

Technical capability and expertise of staff

Cleanliness of venue

Quality of food

Quality of service

Previous experience of venue

Quality of conference facilities

Free WiFi

Availability

Capacity of conference facilities

Price/value for money

Location (area of country)

Access (road, rail links)

Key influencing factors

Corporate

Associations


Source: Eventia-IVCA’s ‘UK Events Market Trends Survey 2013

Source: Eventia-IVCA’s ‘UK Events Market Trends Survey 2013’

Source: Eventia-IVCA’s ‘UK Events Market Trends Survey 2013

Business Trips – Trip Volume Trips (Thousands)

1 London 3248

2 Manchester 885

3 Birmingham 874

4 Leeds 420

5 Sheffield 314

6 Bristol 290

7 Newcastle upon Tyne 273

8 Northampton 208

9 Liverpool 202

10 Portsmouth 182

Source: Great Britain Tourism Survey 2012

Domestic Business Trips – Trip Volume

Business Trips – Spend Spend (£ millions)

1 London 954

2 Manchester 244

3 Birmingham 188

4 Leeds 112

5 Bristol 60

6 Newcastle upon Tyne 53

7 Sheffield 51

8= Liverpool 44

8= Northampton 44

10 Exeter 40

Source: Great Britain Tourism Survey 2012

Domestic Business Trips - Spend

Relative Importance of Inbound Business Tourism to Britain (% share of visits and spend)

% of Visits % of Spend

2006 27.6% 29.7%

2012 (estimate) 23.5% 24.4%

Visits, Visitor Nights and Spending by Trip Type

Visits (000s) Nights (000s) Spend (£m)

Business/Work 5,954 25,642 3,315

Visit to Trade Fair 215 875 214

Conference 20+ People 1,069 4,601 862

Looking for Work 55 2,506 111

Au Pair 11 1,336 13

Source: VisitBritain / ‘Foresight’ Issue December 2012

Inbound Business Tourism to Britain


Inbound Business Trips – Duration of Stay / No. of Visits


Inbound Business Trips: Seasonality / No. of Visits

Market Visits (000s)

USA 168

Germany 125

France 88

Irish Republic 63

Netherlands 59

Italy 41

Belgium 40

Spain 38

Denmark 34

Switzerland 32

Top Markets for Visits to Conferences of 20+ People


Top Meetings Trends

• Customised meeting packages

• Wireless EVERYTHING!

• Healthy culinary continues

• Meeting room demands

• Teambuilding upward trend

• Growing meeting segments

• Bonus trend: value, value, value!

“The 2012 Games proved that Britain is onto a winner when it backs its Events businesses. Continued backing of these businesses will secure even moreMedals for Britain.”

Michael Hirst, Chair, Business Visits & Events Partnership

www.businessvisitsandeventspartnership.com

an anthology - hbaa are great... · an anthology •‘events are great ritain’ is a compilation...

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