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An Effective Executive Summary
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Cover Page
Company Overview
Market Description
Product or Service
Sales & Marketing Strategy
Team and Student Involvement
Brief Financial Summary
Components of the Summary
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Name of new business
Names of team members
Contact information
Date of plan
Cover Page
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What does the company do?
What problem is it solving?
History of background of company
General business model/strategy
Company Overview
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Market Description
Overall size and growth of market
Current trends relevant to business
Evaluation of major competitors
Overall competitive advantage
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Description of product/service
Current stage of development
How product or service meets the needs of potential buyers
Prices and costs for the product
Product or Service
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Sales & Marketing Strategy
Channels for product distribution
Sales and marketing strategies
Target customers and/or companies
Key partnerships and relationships
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Members of the management team
Specific role of each team member
Contribution of student members
Team and Student Involvement
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Brief Financial Summary
Sources of funding for the launch
Cost and price of product or service
Expected revenue, costs and earnings over the first two years of business