an initiative by bmpa & mms print r.n.i. no. 14474/1958 ... · the latest update of the popular...

Vol. No. 54 Issue No. 8, Mumbai Total Pages 28 August 2016 Monthly `. 25

An initiative by BMPA & MMS

PRINTBULLETINPRINTBULLETIN

MarketplaceMarketplace

From Written Offto ProtabilityFrom Written Offto ProtabilityKodak announces its return to protabilitydriven by improvements in income fromcontinuing operations.

Learning CurveLearning Curve

Production Printingis ChangingProduction Printingis ChangingChanging demographics and greater volumesof information is forcing productionprinters to outsource.

Changing demographics and greater volumesof information is forcing productionprinters to outsource.

FORWARD

A

LEAPFORWARD

A

LEAP

The latest update of the popular pdftoolbox extends functionalities tomake it more comprehensive and robustpre-press tool.

R.N.I. No. 14474/1958

Marketplace

From Written Offto Protability

Learning Curve

Production Printingis ChangingChanging demographics and greater volumesof information is forcing productionprinters to outsource.

FORWARD

A

LEAP

The latest update of the popular pdftoolbox extends functionalities tomake it more comprehensive and robustpre-press tool.

Kodak announces its return to protabilitydriven by improvements in income fromcontinuing operations.

Volume No. 56 Issue No. 5 Mumbai Total Pages 36 May 2018 Monthly r 25/-

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Printed and Published by Uday Dhote on behalf of Mumbai Mudrak Sangh and printed at Dhote Offset Technokrafts Pvt. Ltd.

Editor - Uday Dhote

Copy Editor - Prashant Shah

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IMPRINT

Mehul A. DesaiPresident, BMPA

Tushar DhotePresident, MMS

The BombayMaster Printers’Association

BOMBAY MASTER PRI NTERS’ ASSOCIATIO

N

Mehul A. Desai Tushar Dhote

FROM THEPRESIDENTS’DESK

BMPAVice PresidentsAmit ShahTushar Bhotica

Hon. SecretaryFiroze Reshamwala

Hon. TreasurerNitin N. Shah

Immediate Past PresidentFaheem Agboatwala

MembersDev Nair

Fred Poonawala

Iqbal Kherodawala

Kuldeep S. Gouri

Milap Shah

Minoo Davar

Sanjay Patel

Saubhagyanidhi Seksaria

Vishwanath Shetty

MANAGING COMMITTEE

All rights reserved. For internal circulation only. Views expressed by the contributors are their personal and not necessarily that of The Bombay Master Printers’ Association and Mumbai Mudrak Sangh.

Dear Friends and Industry Colleagues,

We had a fruitful May aside the short quick vacations; there was a brisk Governing Council (GC) meet of the AIFMP hosted by fellow printers from Kolkata.

Between May 15 and 18 the BMPA and MMS took part in the Global Exhibition on Services (GES) at the Bombay Exhibiton Center. Our common booth was labelled as Print Trade Representation in Hall 1. A few of our members had showcased their respective collateral per the scheme offered to trade members. The GES showcased an exciting array of soft skill sessions, and we had one talking about Future Trends in Printing and Publishing. It met with reasonable success. The GES held for the fourth time since 2014, got hosted for the first time in Mumbai. A mighty array of personalities inaugurated the show. There was the President of India, the First Lady, the Governor and the Chief Minister of Maharashtra, the Union Minister for Commerce and leading businesspersons from India Inc who represented the 12 Champion Sectors as earmarked by the SEPC. It is time that all members who are affiliated with CAPEXIL also enrol with the Services Export Promotion Council (SEPC). Our industry-nominee Maneck Davar from Spenta Multimedia holds a position there as its Vice Chairperson. We have an excellent opportunity through Mr Davar to streamline Export parameters for our industry.

The third week of May saw the centennial celebration of Poona Press Owners Association (PPOA). Clocking 100 years of an association from our industry is a staggering feet. Earlier Poona beat us at PPL17 and now has proved again that they are many years ahead. We wish our brethren from PPOA and their President Ravi Joshi and Managing Committee members a superb innings ahead.

Next month we look forward to sharing with you on the Bobst-KBA Industrial Study Tour. We also look forward to holding a roadshow on CRISIL Indices, E waybill for GST and more.

MMSVice PresidentsPramod ParulkarAshok Holkar

Hon. SecretaryPrakash Canser

Hon. Jt. SecretaryMehul Shah

Hon. TreasurerRajiv Joshi

Immediate Past PresidentMedha S. Virkar

MembersAnand Limaye

Uday Dhote

Deepak Wadekar

Kedar D. Ambekar

Milind Deshpande

Aparna Salian

www.mumbaimudraksangh.orgemail: [email protected]: Space 1, 1st Floor, Municipal Chow-patty Market Dadiseth Lane, Babulnath, Mumbai 400007 MH

www.bmpa.orgemail: [email protected]: # 216 Neelam, 108, R G Thadani Marg, Worli, Mumbai 400018 MH

4 | MAY 18

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New-age packagingRapidly evolving customer behaviour and changing customer preferences are pushing for innovations in packaging to meet the dynamic demands of the new-age marketplace.

GES: associations, partnerships and opportunitiesGlobal Exhibition of Services, 2018, provided exhibitors and visitors an excellent opportunity and a platform to explore new growth possibilities through servicepartnerships.

The power of data and knowledgeAIFMP–CRISIL indices for print and packaging industries offer very simple yet powerful and effective tools to track costdynamics of the industry.

Make way for ‘E-way bill’Up-to-date with the news and latest updates in GST, Companies Act, FEMA, and banking sector.

Less is more!A design project that promises to revolutionise consumer product and packaging to deliver a sustainable

product experience.

Vishful ThinkingEnjoy tongueincheek presentation of the recent political news and views by our industry veteran Vishwanath Shetty of The PrintWorks.

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CONTENTSCONTENTS

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5MAY 18 |

NEW-AGE PACKAGING

LEARNING CURVE

Rapidly evolving customer behaviour and changing customer preferences are pushing for innovations in packaging to meet the dynamic demands of the new-age marketplace

Since the advent of e-commerce sites in the west and India, we have seen corrugated packaging reaching our homes wrapping and protecting the goods we have ordered online. On the other hand, we as customers, are demanding more from our favourite brands: a better experience. Packaging undoubtedly plays a critical role in delivering a superior product experience and meet the customer expectations.

Today the consumers are more aware and demanding on sustainability; therefore brands and products are consciously choosing processes and materials to make their products to adhere to stringent norms and meet the higher expectations from the consumers. Packaging designers and converters are also facing the pressure to design and deliver products that delight their clients – the brand managers, and the consumers – the end users of the brands.

The contemporary consumer

Demographics and lifestyles are changing – the population is ageing, household sizes are decreasing, and fewer families are eating together at the dinner table. Consumers are busy, finicky and impatient – they want convenience, quick

satisfaction and competitive prices – and wish to purchase in ways that fit into their fast-paced schedules. Manufacturers must make their products stand out online and on retail shelves to catch the consumer’s eye and ‘win’ sales.

For years, corrugated printers were asked only to produce durable containers and packages with few embellishments and uninspired graphics. Now, in addition to protecting the products, secondary packaging is being used as a strategic marketing tool. Products must stand out from the pack and ‘speak’ to the customer, and the way they are ‘dressed’ is paramount.

Box makers are expected to create enticing shelf-ready packaging and shipping containers that double-down as POP (point of purchase) displays. The package design plays the critical role of effectively and consistently conveying the manufacturer’s messages, differentiating the products from those of competitors and enticing the shopper to buy. The use of expanded gamut, finer plate screens, half-tones and higher anilox line counts is creeping into the corrugated pressroom, and predictable ink density and colour control are essential for brand image and consistency.

Online buyers are increasing globally; their goods need different packaging: robust, sustainable and attractive. A plain corrugated isn’t enough any more! Image: https://www.packaginginnovation.com

6 | MAY 18

Online and self-aware consumer

A decade ago, buying something at the click of a button was science fiction; we cannot imagine our lives today without online shopping and e-commerce marketplaces. However, buying online is still a leap of faith for most consumers, who are committing themselves to a product they have not seen with their own eyes. It is, then, up to packaging designers to gain the consumer’s trust by ensuring their orders arrive on their doorstep in one piece, without wasting packaging materials, and by providing them with the ultimate unboxing experience.

Designing packaging for online consumers means making good use of protective transit packaging like a corrugated board, air pillows, bubble wrap etc. Indeed, Smithers Pira forecasts the global value of protective transit packaging materials to reach 139.4 billion USD in 2022, compared to 112.3 billion USD in 2016.

Wasteful packaging, however, is one of the Millennial consumer’s pet peeves. Packaging designers must be careful not to let safety intervene with sustainability. Instead of overusing protective materials, they should continuously be looking into more sustainable alternatives, make innovative use of the available materials (e.g., new adhesives and folding techniques) and even give digitised information (like digital watermarking) a shot.

When designing packaging for online consumers, keeping the unboxing experience in mind is crucial if you want the product

to go viral. The best way to put a smile on the customer’s face as soon as the packaging arrives on their doorstep? A smile so big they have to make an unboxing video? Replace that boring brown corrugated board you’re planning to use for secondary packaging with something luxurious and preferably interactive.

This online-generation is also a lot more self-aware, therefore, demands a unique and personalise product experience. A global product must be ‘localised’ with local-language packaging. Regional preferences must be taken into account to make the product ‘win’ more hearts in the regional markets. A mass product may be made a lot more unique and personal with customer’s name or a stand-out brand message appearing on the product to appeal to the young and vocal customers. Brands are exploring and implementing such personalisation possibilities, creating opportunities for innovations in packaging, such as multiple graphics, mass-personalisation, data variables, and much more. These innovations also mean shorter runs and quicker turnarounds.

Sustainability and positive-brand-image

Even though corrugated waste is considered the most-recycled packaging material on the planet, eco-conscious consumers are demanding more from their manufacturers and retailers. The industry is undergoing pressure to not only reduce paper weights and streamline product packaging but also revamp its energy and water conservation programs and optimise logistics and transportation to reduce its carbon footprint.

Packaging must perform beyond protecting the product; it must be dynamic and convenient for the consumer. Benjamin Yi, who was still studying Industrial Design at Art Center College of Design at the time, designed an innovative package for a PetSmart product line targeting pet owners who travel and want a short supply of food with a bowl in a transportable, handled cardboard box. Image: http://benjaminyi.com/toppaw/

LEARNING CURVE

7MAY 18 |

8 | MAY 18

There is no question that new consumer on-the-go lifestyles and buying practices are fueling the changes taking place in today’s corrugated package printing market. To market to these ‘new’ buyers, brand manufacturers and big-box stores need their suppliers to deliver high-quality graphics, customisation and fast response times in packaging that can serve on-line as well as brick-and-mortar demand in sustainable ways. That is a tall order!

This story is inspired by, and some content for the story is sourced from

http://www.flexoconcepts.com/blog/ (Converters at the Crossroads Blog Series Part 1

“The Consumer is King”) and https://www.packaginginnovation.com/

packaging-design/how-to-design-packaging-for-online-consumers-3-tips/.

OPA CAMPAIGN FOR USING ORIGINAL SOFTWAREApril this year, Offset Printers Association (OPA) launched a unique campaign ‘Think Legal – Be Safe’ to encourage its members and other printers to stay away from software piracy. The campaign aims to educate printers about the severe legal consequences of using pirated software. Speaking on the occasion, Prof. Kamal Chopra, General Secretary of OPA informed that the use of pirated software is an offence under Indian Copyright Act, 1957. In 2000, the Ministry of Information Technology and the Ministry of Human Resource Development, Government of India empowered the Act with the introduction of Information Technology Act, 2000. Together, they are applicable based on the scenario of piracy. Under this Act, a person/company using pirated software can be tried under both, civil and criminal law. The minimum jail term for software copyright infringement is seven days, and the maximum jail term is three years. Statutory fines range from a minimum of R50,000 to a maximum of R2,00,000.

“OPA always encourages the use of original software,” says Parveen Aggarwal, President, OPA, “the members will be reimbursed R10,000/- for using original software, on the first purchase of any original software for business purposes.” OPA perhaps is the one and only association in India to propagate the message of using legal software with financial support to the member. Mr Aggarwal added that the amount would be reimbursed to the member company on the production of original and paid invoice issued by the software company. This incentive will be available to the member company only once and that too on the purchase of any/only one software.

ASSOCIATION NEWS

Even though corrugated waste is considered the most-recycled packaging material on the planet, eco-conscious consumers are demanding more from their manufacturers and retailers. Image: https://pxhere.com/en/photo/1392987 CC0, Public Domain

PrintWeek India article about the OPA campaign

9MAY 18 |

10 | MAY 18

ASSOCIATION NEWS

GES: ASSOCIATIONS, PARTNERSHIPS AND OPPORTUNITIESGlobal Exhibition of Services, 2018, provided exhibitors and visitors an excellent opportunity and a platform to explore new growth possibilities through service-partnerships.

Held between May 15 and 18 at Bombay Exhibition Centre (BES) in Goregaon, Mumbai, the 4th edition of Global Exhibition on Services (GEST) showcased 700 exhibitors and over 500 overseas delegates representing 12 key sectors and 22 sub-sectors from over 100 countries. Twenty-five Indian states participated in the exhibition. GES is a flagship annual event of the Department of Commerce working under the aegis of Ministry of Commerce and Industry, Government of India, in association with Services Export Promotion Council (SEPC) and Confederation of Indian Industry (CII).

Praises and positivity from the President of India

“The services sector represents a vibrant and expanding component of the global economy. Today, services dominate in terms of employment, value addition, productivity and innovation. The pace of technology is intensifying the contribution of services in other sectors – including agriculture, infrastructure and manufacturing. It would not be an exaggeration to say

that services form the backbone of the 21 st century global economy,” said Ram Nath Kovind, President of India, as he inaugurated GES 2018 in Mumbai.

The services sector is the key driver of India’s economic growth – from software, health, to tourism and entertainment. The sector has over 60% share in the country’s gross value added (GVA), about ~30% share in the total employment generation, and over 50% share in attracting foreign direct investment

(FDI). Services exports from India reached US$163 billion in 2016-2017. India’s distinctive competencies and competitive advantage formed by the knowledge-based services gives her a unique position in the global services economy.

President Kovind added, “In India, the services sector contributes 61% in gross value added. With its young population, large talent pool and comfort with technology, India has natural advantages in the sector and is set to become even more of a provider of services to the world. India’s global

“The services sector represents a vibrant and expanding component of the global economy,” said Ram Nath Kovind, President of India, as he inaugurated GES 2018 in Mumbai. Image (5): GES 2018

In India, the services sector contributes 61% in gross value added. With its young population, large talent pool and comfort with technology, India has natural advantages in the industry and is set to become even more of a provider of services to the world. India’s global services exports stood at 3.4% in 2016. I am given to understand that the target is a 4.2% share of comprehensive services by 2022. – Ram Nath Kovind, President of India

11MAY 18 |

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12 | MAY 18

ASSOCIATION NEWS

Chief Minister of Maharashtra, Devendra Fadnavis, speaking at the inauguration of the GES 2018.

services exports stood at 3.4% in 2016. I am given to understand that the target is a 4.2% share of global services by 2022. And frankly, that is only the tip of the iceberg.” Speaking about the launch of the 12 Champion Services scheme, he said, “The list of 12 includes business areas with potential for drawing global attention and investment, as well as boosting growth and employment. It also aims to optimise India’s skills and knowledge resources.” The 12 Champion Services sectors include Business services; Media and Entertainment; Construction and allied Engineering; Distribution; Education; Financial services; Health and Social services; Travel and Tourism; Recreational, Cultural and Sports services; Transport; Environmental services; and allied services such as skills, intellectual property rights, and startups and micro, small and medium enterprises.

A knowledge-enriched exhibition

GES 2018 witnessed the participation of over 50,000 visitors participating in exclusive conferences and seminars. Many thought-leaders and sector-specialist from across the world presented their ideas and experiences through over 40 seminars.

BMPA-MMS organised a knowledge-sharing Print Expo Conference at GES 2018. The conference focused on the printing industry and print-technology forecast for the industry in India. Mehul A. Desai, President of BMPA, and Tushar Dhote, President of MMS shared their ideas and experiences with the audience at the conference arranged by the two organisations in association with Ridge Advertising. Anand Limaye, Chairperson of the Legal Cell and Data Collection at AIFMP, spoke at the conference. He not only highlighted different aspects of India’s print industry. Prof. Kamal Chopra, immediate past President of AIFMP and

the industry’s veteran print-technology teacher also underlined the need for the skilled and well-trained human resource for the print and packaging industry in India. He also presented his ideas and various efforts of AIFMP in preparing India’s print industry for the demanding future.

Sharing his thoughts about the Print Expo Conference at GES 2018, Mr Desai says, “It is a good initiative and needs to persevered with. I am sure that the information and experience we shared at the conference will lead to better awareness of the changes occuring in our industry and the way forward for the members of our industry.”

“I am quite impressed with the organising of GES 2018; the range of services was wide and in the changing business scenario the importance of services as source of revenue was quite evident from this exhibition.” Summing his experience of GES 2018, Mr Desai says, “Printing as a service at this exhibition was new, and though I was glad to see a few printing firms showcasing their skills we need larger numbers to participate. We need more print firms to come forward and ensure the end buyer is aware of what the printing sector is all about. I am sure more participation will happen in the future editions.”

Tushar Dhote, President, MMS, says, “GES is a fantastic platform for the Make In India initiative by our Prime Minister, Narendra Modi.” He adds, “Trends in printing and publishing services was introduced for the first time in GES 2018. The inclusion will boost our Industry, one amongst the Government-preferred 22 services, and lay the foundations for the print exports from India.”

“My presentation at the Print Expo Conference focused more on the statics concerning print in India and its scope and growth in the coming years with technological advancements in the sector.” Mr Dhote underlines, “The conference was a welcome change for the printing fraternity to share the platform with the 22 preferred services sector.”

Among other speakers and presenters of ideas at different conferences at GES also included Check Sanjeev Kapoor, a Padma Shri recipient celebrety chef; Gaur Gopal Das, a spiritual guru; Manisha Koirala, an Indian film actor and inspirational

Ram Nath Kovind, President of India, launched the 12 Champion Services scheme at GES 2018.

13MAY 18 |

14 | MAY 18

ASSOCIATION NEWS

speaker; Subhash Talekar, Spokesperson of the famous Dabbawala Association in Mumbai; fi lmmaker and author Meghna Gulzar; CS Ahalada Rao V, President of Institute of Company Secretaries of India; Sanjay Gupta, President, The Institute of Cost Accountants of India; Seema Arora, Deputy Director General, Confederation of Indian Industry; and more, representing a full gamut of services sectors in India.

Plethora of opportunities

BMPA-MMS stall was visited by a lot of delegates, including international delegates, with enquiries about products and services provided by the two associations and members. The team at the BMPA-MMS stall successfully created interest and led their queries to the right members providing the right mix of services and products enquired by the visitors. “Not only our stall was appreciated by many members, but we were also invited to be at a few other trade shows. We also received enquiries about the production facilities we used to make our stall a reality; we happily and proudly introduced the visitors to our members,” says, Executive Secretary, MMS, Manohar Ahuja. Along with the two Associations, Spenta Multimedia and Seshasaai participated in GES 2018 with great enthusiasm.

GES 2018 witnessed participation from many government agencies and state governments. A lot of these state governments and government agencies showcased many opportunities for a range of service industries, including the print and packaging industry. Andhra Pradesh, Chattisgarh and Uttarakhand presented travel and tourism opportunities; however, precisely these possible potential of these states offer print and packaging industry opportunities for providing innovative solutions to attractively display their offerings, including the diverse culture, destinations, and arts and crafts. Amongst the global exhibitors, Seychelles showcased a range

Prof. Kamal Chopra at Print Expo Conference at GES 2018. Image: @RidgeAdv, Twitter

Speakers at the Print Expo Conference organised by BMPA-MMS included Anand Limaye, Mehul A. Desai and Tushar Dhote. Image: @RidgeAdv, Twitter

of opportunities, besides the well-known travel and tourism opportunities offered by the country. Delegates from a few emerging economies from Africa explored the possibilities for associations to provide better products and services in their domestic markets or to enter Indian markets with their service offerings.

GES 2018 was successful in showcasing and highlighting India’s distinctive competencies and competitive advantage formed by the knowledge-based services that make her unique among the emerging market in the world. The exhibition also underlined the immense potential of the rapidly developing services sector in India poised to play a signifi cant role in creating growth opportunities for all nations.

The team at the BMPA-MMS stall successfully created interest and led their queries to the right members providing the right mix of services and products enquired by the visitors.

15MAY 18 |

16 | MAY 18

AIFMP-CRISIL indices for print and packaging industries offer straightforward yet robust and practical tools to track cost-dynamics of the industry.

SPECIAL FEATURE

Q Please brief the readers about the input cost pressures the industry is facing and its effects on the industry?

Whenever and wherever we met, be it a regional association meeting or the national level meeting of AIFMP, the discussions among the printers revolved around sky-rocketing costs. The higher prices are also deteriorating the investment-to-return ratio; what we received in return earlier, we don’t receive now was the and is the primary complaint.

There are many factors to these complains, for example, the hyper-competitive nature of our industry; however, the critical concern is that the customers do not agree to the legitimate demands of the printers of price increase. The price increase may be due to a range of reasons – from material cost increase, transport cost increase, higher fi nance costs, and many more variable costs. When a printer legitimately asks for a cost increase, the customer brushes it off by singaling out the printer negotiating with the customer by pitting its cost estimate with the other printer.

These cost pressures and customer demands are eroding the bottom lines and the profi ts of the industry. It is not sustainable for the individual businesses and the industry as a whole.

Q Share with the readers the thought process behind the AIFMP-CRISIL indices? What drove you to approach this method?

Developing a scientifi c, robust and widely acceptable tool to track, monitor and communicate input cost trends for our industry was the need of the hour. This tool had to be an

THE POWER OF DATA AND KNOWLEDGE

index that is governed by specifi c input data, like the metal index that controls the prices of metals, Sensex that govern the equity markets, and so on. You see, an index is a data-based, dynamic scientifi c tool to map and predict trends for anything being indexed; be it industry growth, consumption of energy, or demand and supply trends.

Let me give you an example of how these scientifi c tools are widely accepted and unquestionably so. Interestingly, when we read about stock market crashing and lacs of crores of wealth being wiped off, we do not question the index. Our industry

needs such a robust and trusted index, the industry and our customers universally accept that, and that will help us track input costs for our businesses and demand legitimate cost increases in the wake of price increase or decrease. With the help of these indices we can be straightforward with our customers that by whatever percentage the index rises, the customer must accept the increase in prices, and on the other hand, a decrease in the index will be passed on to the customer with reduced rates.

A specifi c data set or input markers are tracked and weighed to form an index; the PRIDEX and CARDEX are the two indices for print and packaging sectors of our industry. The two indices essentially follow all fi xed and variable input costs, besides the two distinct sets of input-data points – the inputs for commercial printing sector and the packaging sector. Updated on a quarterly basis, these indices will help us track the cost trends for our industry and specifi c areas such as commercial printing (through PRIDEX) and packaging (through CARDEX). The indices are a win-win tool for both – the print and packaging industry as well as its customers.

PRIDEX and CARDEX indices refl ect the fl uctuations in the commercial and packaging printing segments’ all costs within the printing industry, such as raw materials, fi nance, selling and administration, and more. All India Federation of Master Printers or AIFMP, in collaboration with CRISIL Research, has launched the indices. Sanjay Patel, past president of BMPA and Governing Council Member of AIFMP, led the project to make the two indices a reality. He speaks with Print Bulletin detailing the journey, the benefi ts, and the long-term roadmap for PRIDEX and CARDEX.

PRIDEX and CARDEX are published on CRISIL website; it will add immense value and authenticity to the two indices. The two indices are the only indices that CRISIL has published and hosted on their website.

17MAY 18 |

SPECIAL FEATURE

THE POWER OF DATA AND KNOWLEDGE

What started as a personal endeavour, has become a national level project. Initially, I thought that we would implement it at a regional level, perhaps with BMPA’s support. However, soon we realise that such regional index won’t help much due to its limited data-point-scope. The costs for western India could be entirely different from the prices in eastern India. Therefore, to make the index more robust, and thereby, credible, we made a detailed presentation, with CRISIL, at an AIFMP Governing Council meeting. After an in-depth analysis of our proposal and deliberation at the national level, the Governing Council of AIFMP, which includes representation from all the regional print industry associations spread across India, approved the project. It is not a mean feat considering the amount of research and resources go into the building, creating and maintaining an index, and later, making it acceptable to the industry with regular updates.

Q Now that the PRIDEX and CARDEX are live, how do you think the print industry can use the trends and dynamic indices to

communicate cost revisions to the clients? How do you think the print industry can use these two tools more efficiently for the benefit of the industry?

You see, PRIDEX and CARDEX are two scientifi c tools to map and present the cost trends for commercial printing and packaging segments of our industry. The day our industry colleagues start to use the power of these indices, they will be able to present their legitimate price-rise demands to the customers with a credible, scientifi c data-set. nobody then would question these printers; the customers cannot say to printer ‘A’, that the printer

Sanjay Patel, Managing Director, Param Packaging and thought-leader for PRIDEX and CARDEX

‘X’ isn’t faced with cost-rise. We can, without any reasonable doubt, present it to our customers the cost trends for our industry. If the costs are rising, the customers must be ready

to pay higher prices, and vice versa, if the costs go down, we shall be happy to pass on the benefi t to our customers.

At the individual printer level, one would be able to justify and back the project calculations basis the index. This will not allow much room for the customer to unfairly negotiate on the price with the printer. The customer today doesn’t even accept our calculations or take them at fair costs. However, if the index backs the

printers’ estimates, the customer will have to agree to the price proposed by the printers. I am not saying the indices will turn customers into fair-fairies. They may still not give you the fair price, but they will stop doubting the costs the printers submit to them.

Interestingly, a lot of purchase managers have shared with us that the printer prices backed by such an index will also help them justify the price increases within their organisations. Indexes are a common and trusted language in the business world. Indices by CRISIL and such research fi rms are trusted widely. That’s where the power of AIFMP-CRISIL PRIDEX and CARDEX lies; our clients will not question its credibility or sanctity. I repeat, it, it is a powerful and scientifi c tool for printers.

Despite my confi dence in the indices, I know that it is just a starting point. We have a long way to go before a vast majority of our industry colleagues start using indices and submit index-based prices to our customers. It will not only create pressure on

At the individual printer level, one would be able to justify and back the project calculations basis the index. This will not allow much room for the customer to unfairly negotiate on the price with the printer.

18 | MAY 18

our customers but help us build credible and transparent pricing as an industry.

Q What do you plan to do in the next few months to popularise the indices and

train the print industry professionals to use these more effectively?

Creating index was a long, laborious journey that took us well over two and a half years. The real journey has begun now with the launch of the two indices two quarters ago.

The BMPA who led the project through its initial days and AIFMP who has adopted the two indices will work relentlessly to make printers aware of the effort. The Regional Vice Presidents of AIFMP will shoulder the responsibility of creating awareness and educating printers in their regions through articles in the regional association newsletters, through focused workshops and media drives. The regional associations will also be encouraged to publish the quarterly indices in their publications for the benefit of all the printers across the country.

To make PRIDEX and CARDEX work, it is essential that the printers and the members of our industry are made aware of these indices. It is crucial that our customers know about the two indices. At AIFMP level, we are preparing a national roadmap to create awareness among the printers about the two indices.

BMPA will shortly organise roadshows to educate printers about the indices and spread awareness among the industry players.

We are aware of the long journey that is ahead of us to popularise, and thereby, make PRIDEX and CARDEX universally acceptable.

Q Do you see PRIDEX and CARDEX help printers understand the value of fair-pricing? A lot of printers price their services or products

below input costs. Do you look at the indices will help correct such competitive pricing in the industry?

With due respect to my industry colleagues, I don’t think they don’t know the losses they are making due to hyper-competitive pricing. However, I look at it differently. I don’t think anyone

SPECIAL FEATURE

of us is here to make losses, or that, one does not understand costing. They may not realise it well, but that’s where the PRIDEX and CARDEX will help them.

You see, a lot of our printer friends wish away the problems of the industry for they don’t have proper tools to understand and gauge the issues. Now with the two indices, they have the powerful tools to know the exact increase in the input costs quarter after quarter.

I am sure there would be some printers who may choose to ignore PRIDEX and CARDEX, but they will at least be aware of what and how much they are losing, after they benchmark costs with the two indices. We are happy to have created these two indices

that represent and show the real cost pressures of our industry. These two indices will function as whistleblowers to the printers who refuse to acknowledge and accept the problems faced by the industry.

Q What is the most significant benefit you see of the two indices?

For me, everybody in the business has three responsibilities. The prosperity of self, of the people associated with the company, including the community, and nation at large.

I think PRIDEX and CARDEX will help the print industry to improve its bottom line with better price-decisionmaking. It would improve the financial health of the businesses, its people, and eventually, the print industry. With improved margins the print businesses and the industry would be able to contribute more toward the community, and would be serving nation through effective contributions.

Nothing herein should be construed as a warranty in addition to the express warranty statement provided with EFI products and services. EFI, FabriVU, Fiery, the Fiery logo, and VUTEk are trademarks of Electronics For Imaging, Inc. and/or its wholly owned subsidiaries in the U.S. and/or certain other countries. ©2018 Electronics For Imaging, Inc. All rights reserved.

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A specific data set or input markers are tracked and weighed to form an index; the PRIDEX and CARDEX are the two indices for print and packaging sectors of our industry.

PRIDEX and CARDEX are published on CRISIL website; it will add immense value

and authenticity to the two indices.

19MAY 18 |

Nothing herein should be construed as a warranty in addition to the express warranty statement provided with EFI products and services. EFI, FabriVU, Fiery, the Fiery logo, and VUTEk are trademarks of Electronics For Imaging, Inc. and/or its wholly owned subsidiaries in the U.S. and/or certain other countries. ©2018 Electronics For Imaging, Inc. All rights reserved.

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FOR MARGIN GROWTH.

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TAX AnD COMPLIAnCE

E-way bill

The concept of E-way Bill (EWB) is similar to the erstwhile ‘road permit’ that applied to the movement of goods across India. EWB is must be carried by the transporter during the movement of ‘goods’ with the value exceeding r50,000/-; however, a registered person or a transporter may voluntarily generate an EWB even if the amount is up to r50,000/-. Besides, any person may enrol and generate an EWB for the movement of goods for its use and records.

Before GST (Goods and Services Tax), different way-bills were required by different States in India. The State-governed, multiple-bill system led to undue hardship to the transporters and the traders shipping goods across states across India. EWB replaces all the different State-governed road permits to bring about a nationally coherent road permit system across India.

Objectives of EWB system

• Uniformity across the States for seamless movement of goods and a single EWB document for the movement of goods throughout the country

• Self-policing by traders

• Preventing the evasion of taxes

• Ease of tracking the movement of goods with EWB number and more straightforward verification of EWB by the officers, with access to earlier verification records

EWB is a user-friendly system that is easy and quick for the user, such as a trader or a transporter. A unique E-way Bill Number (EWBN) is generated and made available for the supplier, the transporter and the recipient on the generation of EWB.

Under the EWB system, traders and transporters can create their master and other users. Quick response (QR) codes and integration with RFID (radio-frequency identification) make EWB a technologically advanced system that is easy to use on the field for verifications.

Benefits of EWB system

• No hassle of collecting and matching the manual waybill

• no need to visit tax offices

• Speedy verification process that allows vehicles to move quickly through check-points

• Generation of GSTR-1

• A lot more environmentally friendly with the use of technology and by removing bottlenecks enabling smooth movement of goods on the roads

Make way for ‘e-way bill’A panel of consultants helps Print Bulletin from time to time to keep you up-to-date about changes about your print business. This time we have updates about the Goods and Services Tax, Companies Act, FEMA, and the Banking sector.

Who should generate an EWB?

Cause of the movement of goods

Responsible for EWB

Registered person as consigner or recipient as consignee

Supplier or recipient

Registered person as consigner or recipient as consignee, but EWB is not generated by either of them

Transporter. The registered person has to provide details for Form GST EWB-01

Unregistered supplier# Unregistered supplier or transporter or registered recipient

Goods supplied through an e-commerce operator

The e-commerce operator

NOTE: #Where the goods are supplied by an unregistered supplier to a recipient who is registered, the movement of goods shall be said to be caused by such a recipient if the recipient is known at the time fo the commencement of the movement of goods.

EWB is optional under certain situations, for example,

• if the value of the consignment is equal to or less than r50,000/-,

• transport of goods specified in Annexure A to Rule138(14) or goods covered by notification 2/2017- Central Tax (Rate),

• transportation of goods which are treated as no supply under Schedule III of the CGST Act,

State-wise applicability of EWB

• Inter-state movements only: Assam, Goa, Jammu and Kashmir, Madhya Pradesh, Odisha, Puducherry, Rajasthan, Tamil Nadu, West Bengal

• Inter-state and intra-state movements: Andhra Pradesh, Bihar, Gujarat, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Kerala, Maharashtra, Telangana, Tripura, Uttar Pradesh, Uttarakhand

• notifications for inter-state movements are awaited: Andaman and Nicobar Islands, Arunachal Pradesh, Chhattisgarh, Delhi, Dadra and Nagar Haveli, Daman and Diu, Lakshadweep, Manipur, Meghalaya, Mizoram, Nagaland, Punjab and Sikkim

21MAY 18 |

22 | MAY 18

• transport of goods by a non-motorised conveyance,

• goods are being transported from the port, airport, air cargo complex and land customs station to an inland container depot or a container freight station for clearance by Customs and vice versa, or

• the movement of goods within such areas as are notified under respective State GST Rules.

Under certain circumstances, however, generating an EWB is mandatory. For interstate movement of goods for job work, the principal or the job worker must generate an EWB. In case of interstate transportation of handicraft goods by a person who has been exempt from the requirement of obtaining registration under clauses (i) and (ii) of Section 24, such person exempt from obtaining registration must generate an EWB.

Registration procedure on the EWB portal

The EWB portal provides many facilities and services, including:

• One time registration by a taxpayer for generation of an EWB.

• Facility for the generation, modification, cancellation of an E-Way is being provided on trial basis on portal ewaybill.nic.in.

• Once the system is fully operational, it will start functioning on portal ewaybillgst.gov.in.

• The taxpayer needs to have the GSTIN issued under GST and mobile number registered with the GST system.

What is the validity of EWB?

EWB is valid from the moment the first entry is made in the EWB. The validity period of an EWB is calculated basis the approximate distance entered while generating the EWB. If the validity of an EWB expires, the goods are not supposed to be moved. Under ‘exceptional’ circumstances an EWB can be extended by the Commissioner of the State; however, the procedure of it is yet to be notified.

Distance EWB validity duration

Up to 100 km One day, except over dimensional cargo (ODC)

For every 100 km or part thereof, thereafter

One additional day in cases other than ODC

Up to 20 km One day in case of ODC

For every 20 km or part thereof, thereafter

One additional day in case of ODC

Documentation and verification of EWB

Documents to be carried by person-in-charge of a conveyance (Rule 138A)

• The invoice or bill of supply or delivery challan, as the case may be

• A copy of the EWB or the EWBN, either physically or mapped to an RFID embedded on to the conveyance in such manner as may be notified by the Commissioner

Verification of documents (Rule 138B)

• The commissioner may authorise a proper officer to intercept any conveyance to verify the EWB or the EWBN in physical form for all interstate and intra-State movement of goods

Verification of conveyance (Rule 138B)

• On receipt of specific information on evasion of tax, physical verification of a particular conveyance can also be carried out by any officer after obtaining necessary approval of the Commissioner or an officer authorised by the Commissioner in this behalf

Inspection and Verification of Goods (Rule 138C)

• A summary report of every inspection of goods in transit shall be recorded online by the proper officer in Part A of FORM GST EWB-03 within twenty-four hours of inspection

• The final report in Part B of FORM GST EWB-03 shall be recorded within three days of such inspection

Once the EWB system is fully operational, it will start functioning on portal ewaybillgst.gov.in. Image: Screenshot of ewaybillgst.gov.in

TAX AnD COMPLIAnCE

23MAY 18 |

24 | MAY 18

TAX AnD COMPLIAnCE

• no further physical verifi cation of the said conveyance shall be carried out, in case the physical verifi cation of goods being transported on any conveyance has already been done during transit at one place within the State or in any other State unless specifi c information relating to evasion of tax is made available subsequently

Facility for Uploading Information Regarding Detention of Vehicle (Rule 138D)

• Where a vehicle has been intercepted and detained for a period exceeding 30 minutes, the transporter may upload the said information in FORM GST EWB-04 on the common portal

Penal provisions

If any person transports any goods in contravention to the provisions or rules made under GST Act, such goods, documents relating to such goods, and conveyance would be liable to detention or seizure.

Penalties for the release of goods, documents and conveyance:

Payment by

Types of goods

Release of goods

Owner of goods

Taxable goods

On payment of applicable tax and penalty at 100% of tax

Exempted goods

On payment of an amount equal to 2% of the value of the goods or r25,000/-, whichever is less

The person other than the owner of goods

Taxable goods

On payment of applicable tax and penalty at 50% of taxable value

Exempted goods

On payment of the amount equal to 5% of the value of goods or r25,000/-, whichever is less

When the person fails to pay the prescribed amount of tax and penalty within seven days of detention of seizure, confi scation proceedings would be started for such goods or conveyance.

If the detained or the seized goods are perishable or hazardous, or there are chances of depreciation in value of goods, the competent offi cer may reduce the period of seven days.

Issues regarding ‘Bill To Ship To’ for EWB under CGST Rules, 2017

Many representations have been received seeking clarifi cations about the requirement of EWB for ‘Bill To Ship To’ model of supplies. In a typical ‘Bill To Ship To’ model of supply, three parties are involved in a transaction, namely:

• ‘A’ is the party who has ordered ‘B’ to send goods directly to ‘C’.

• “B’ is the party who is sending goods directly to ‘C’ on behalf of ‘A’.

• “C’ is the recipient of goods.

In this complete scenario, two supplies are involved, and accordingly, two tax invoices are required to be issued:

• Invoice 1: issued by ‘B’ to ‘A’.

• Invoice 2: issued by ‘A’ to ‘C’.

Queries have been raised as to who would generate the EWB for the movement of goods between ‘B’ and ‘C’ on behalf of ‘A’. It is clarifi ed that as per CGST Rules, 2017 either ‘A’ or ‘B’ can generate EWB, but it may be noted that only one EWB is required to be generated as per the following procedure:

Case 1: Where EWB is generated by ‘B’, the following fi elds shall be fi lled in Part A of GST Form EWB-01:

Bill from The details of ‘B’ are to be fi lled

Dispatch from This is the place from where the goods are dispatched. It may be the principal or additional place of business of ‘B.’

Bill to Details of ‘A’ are to be fi lled

Ship to Address of ‘C’ is to be fi lled

Invoice details Details of Invoice 1 are to be fi lled

Case 2: Where EWB is generated by ‘A’, the following fi elds shall be fi lled in Part A of GST Form EWB-01:

Indian banks ended FY’18 with more credit growth than the deposits. Image: Ingsoc CC A 3.0 Wikimdiea.org

25MAY 18 | 25MAY 18 |

26 | MAY 18

Bill from The details of ‘A’ are to be filled

Dispatch from This is the place from where the goods are dispatched. It may be the principal or additional place of business of ‘B.’

Bill to Details of ‘C’ are to be filled

Ship to Address of ‘C’ is to be filled

Invoice details Details of Invoice 2 are to be filled

Comment: This is a crucial clarification which resolves a highly highly-debated debated topic in the current scenario, and it clarifies that only one EWB needs to be generated following the given procedure.

Goods and Services Tax

Central Goods & Service Tax (Fourth Amendment) Rules, 2018

The Central Government vide notification no.21/2018 Central Tax dated April 18, 2018, has notified following rules, to amend the Central Goods and Service Tax Rules, 2017.

Particulars Existing provision

Revised provision

Rule: 89 Refund of input tax credit (ITC) on account of inverted duty structure

Maximum Refund Amount

= {(Turnover of inverted rated supply of goods) x Net ITC ÷ Adjusted Total Turnover} - tax payable on such inverted rated supply of goods

Explanation: “Net ITC” shall have the same meanings as assigned to them in sub-rule (4)

Maximum Refund Amount = {(Turnover of inverted rated supply of goods and services) x Net ITC ÷ Adjusted Total Turnover} - tax payable on such inverted rated supply of goods and services

Explanation: “Net ITC” shall mean input tax credit availed on inputs during the relevant period other than the input tax credit availed for which refund is claimed under sub-rules (4A) or (4B) or both

Rule: 97 Consumer welfare fund

All credits to the consumer welfare fund shall be made under sub-rule (5) of Rule 92

All amounts of duty/central tax/integrated tax/Union territory tax/cess and income from investment along with other monies specified in sub-section (2) of section 12C of the Central Excise Act, 1944 (1 of 1944), section 57 of the CGST Act, 2017(12 of 2017) read with section 20 of the IGST Act, 2017 (13 of 2017), section 21 of the UTGST, 2017 (14 of 2017) and section 12 of the GST (Compensation to States) Act, 2017 (15 of 2017) shall be credited to the Fund.


Revised provision

Audit of consumer welfare fund

Accounts of the Fund maintained by the Government of India shall be subject to audit by the Comptroller and Auditor General of India (CAG).

Remarks: Earlier there was no provision for welfare fund. Now, by this insertion fund shall be subject to audit by the CAG.

Meeting of the committee

The Committee shall meet as and when necessary but not less than once in three months

The Committee shall meet as and when necessary, generally four times in a year at such time and place as the chairman of the committee deem fit after giving 10 days notice in writing to every member, which shall contain the particulars like place, date and hour of the meeting and also contain the statement of business to be transacted thereat. Further, no proceedings of the committee shall be valid, unless it is prescribed over by the chairman or vice-chairman and attended by a minimum of three other members.

Remarks: Earlier it was mandatory for the Committee to meet once in three months, however, after the revised rules, the Committee shall meet as and when necessary, generally four times in a year following the prescribed procedure.

Power of the committee

The committee shall make recommendations:

• for making available grants to any applicant;

• for the investment of the money available in the consumer welfare fund;

• for making available grants (on selective basis) for reimbursing legal expenses incurred by a complainant, or class of complainants in a consumer dispute, after its final adjudication;

• for making available grants for any other purpose recommended by the Central Consumer Protection Council (as may be considered appropriate by the Committee);

• for making available up to 50% of the funds credited to the Fund each year for publicity/consumer awareness on GST, provided the availability of funds for consumer welfare activities of the Department of Consumer Affairs is not less than r25 crore per annum.

TAX AnD COMPLIAnCE

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Revised provision

Explanation to Form GST ITC-03

The value of capital goods shall be the invoice value reduced by five percentage points per quarter of a year or part thereof from the date of invoice.

The value of capital goods shall be the invoice value reduced by 1/60th per month or part thereof from the date of invoice.

Remarks: Earlier the registered person who has availed ITC and later on opt for composition scheme or whose supply become wholly exempt is required to pay an amount equivalent to credit of input tax availed on capital goods by reducing five percentage points per quarter Now, the value of capital goods will be taken as invoice value reduced by 1/60th per month.

Insertion of Form GSTR-10

Final Return form has been released.

Remarks: Section 45 of CGST Act, 2017 provides that every registered person required to furnish a final return, therefore, form for filing the final return has been provided.

Corporate law compliance

Relaxation of additional fees and extension of the last date of filing of AOC-4 XBRL E-Forms using Indian Accounting Standards (IND AS) under the Companies Act, 2013

Ministry of Corproate Affairs, Government of India vide General Circular No. 13/2017 dated 26 th October, 2017 along with General Circular No. 01/2018 dated 28 th March, 2018 and upon consideration of requests received from various stakeholders for extending the last date of filing of AOC-4 XBRL E-Forms using Ind AS under the Companies Act, 2013, it has been decided to extend the last date for filing of AOC-4 XBRL for all eligible companies required to prepare or voluntarily prepare their financial statements in accordance with Companies (Indian Accounting Standards) Rules, 2015 for the fiscal year 2016-2017, without additional fee till May 31, 2018.

Impact: A great relief was granted to stakeholders as the last date of filing of AOC-4 XBRL E-Forms using Ind AS under

the Companies Act, 2013 was extended from April 30, 2018, till May 31, 2018, for the financial year 2016-2017 without additional fees.

Amendment in Companies (Share Capital and Debentures) Rules, 2014

MCA vide notification dated April 10, 2018, has granted powers to Central Government to amend Rule 5(3) of the Companies (Share Capital and Debentures) Rules, 2014.

Rule 5(3) provides a method for the signing of share certificates and affixing of the Common Seal.

Meaning: Earlier the share certificate had to be signed by minimum two directors and the company secretary or any person authorised by the Board. However, via this notification, the share certificate can be signed by two directors or by a director and the company secretary, wherever the company has appointed a company secretary.

In case the company has a common seal, it shall be affixed in the presence of persons required to sign the share certificate as mentioned above.

Impact: The above provision has attempted for ease of working by reducing the burden on the Board Members to be present. Also, earlier, an exemption was already granted to affix the common seal to all documents subject to the provisions contained in the Articles of Association of the Company.

Designation of Special Court

In exercise of the powers conferred by sub-section (1) of section 435 of the Companies Act, 2013, the Government of India, with the concurrence of the Chief Justice of the High Court of Allahabad, hereby designates the following Court as Special Court for the purposes of providing speedy trial of offences punishable with imprisonment of two years or more under the said sub-section.

Court Jurisdiction as a special court

9th Court of Additional District and Sessions Judge, Kanpur Nagar

State of Uttar Pradesh

After the latest provision the Consumer Welfare Fund will be audited by CAG. Image: Biswarup Ganguly CC A 3.0 Wikimdiea.org

29MAY 18 |

TAX AnD COMPLIAnCE

Impact:The Government of India designates State of Uttar Pradesh as the Special court for speedy trial of offences punishable with imprisonment of two years or more.

Banking update

Working capital limits (cash credit and overdraft limits) now come with withdrawal commitment and fees

The Reserve Bank of India (RBI) tightened the norms for fi rms that use bank’s cash credit and overdraft facilities to meet working capital needs. now the fi rms/companies will have to pay fees and commit on the amount of usage of funds in the sanctioned limits. This has been done to help banks to shore up their treasuries to handle surplus funds. From now on the borrowers will have to stipulate the minimum level of usage of funds as ‘loan component’ in fund-based limits. This will promote better utilisation of funds and greater credit discipline.

Credit growth outstrips deposits in the financial year 2017-2018 (FY’18)

Banks ended FY’18 with more credit growth than the deposits. During this period credit growth was at r8,29,187 crore, while the Deposit growth was r7,28,765 crore. The incremental credit-deposit (CD) ratio for FY’18 works out to 114%. However, what is alarming is during the last fortnight of FY’18, banks seem to have gone all out to disburse loans in a hurry. Credit disbursal in this previous fortnight jumped by r2,79,361 crore, which almost amounts to 34% of the total credit disbursed in FY’18. In our opinion, this kind of last minute disbursals to meet the year-end targets may further lead to more deterioration in the quality of credit.

Disclaimer: The information shared in this article is personal understanding of the contributors, and shall not be used as a conclusive

material. The content stated/mentioned here is subject to changes by the respective Government/Authorities under the applicable laws. The contributors or the BMPA-MMS shall not be liable for any direct

or indirect damages caused to any person acting solely based up the information shared herein the article. Team Print Bulletin suggests the readers draw their conclusions after taking into consideration

various other relevant sections, rules to be notifi ed from time to time and applicable compliance standards, guidance notes and other

notifi cations and amendments notifi ed from time to time.

Scan the QR Code to download Companies Act and Legal related complete update report.

Scan the QR Code to download FEMA related complete update report.

Scan the QR Code to download GST related complete update report.

Scan the QR Code to download Banking related complete update report.

Scan the QR Code to download E-way bill related complete update report.

30 | MAY 18

TECHNOLOGY CURVE

LESS IS MORE!A design student thought about product and packaging from a comprehensive designer’s point of view to deliver unique yet very what-we-are-used-to product solution idea.

Over the past few decades a lot has changed in our lives – machines have taken over much of the assistance to our urban lifestyle in the form of clothes and dish-washers; we have begun to use products shipped to us from across the globe including soaps and shampoos; and all these products are reinventing themselves to cope with the changing environments – social, environmental, economic, and business.

Mirjam de Bruijn, a design graduate from the Design Academy Eindhoven, the Netherlands, shares the story of the inception of ‘Twenty’, one of the two design projects she submitted to earn her degree. “I noticed how much the laundry detergents decreased in size over the last 10 years. From there, I began the research and found out that there is about 80% water in almost all liquid household products – from liquid detergents to shampoos,” says Ms de Bruijn.

Water-free products

It is indeed an eye-opening finding that a lot of liquid products we consume in our homes are 80% water. In the world of no-brand consumer product startups, Twenty is a design project and a concept that is all ready to take the market head on and disrupt many dynamics of the market

– from product manufacturing and packaging to transportation and the way we interact and use the products.

With Twenty, Ms de Bruijn wants to offer consumers an alternative. An alternative which would only sell the real products, the 20% of the water-free products, in a solid form – a capsule, a tablet or granules. “At home, you put the concentrate in a high-quality reusable bottle after you added the water. Your product will be just as you are used to,” describes the inventive designer.

Reduced footprint – cradle-to-the-grave

The water-free products will not only be concentrated, but they will be easy to package and transport due to their much smaller

size compared to the conventional products. “Since the concentrated products will be in solid form, one can sell them in recycled cardboard packaging. Cardboard packaging is a lot more recycled, and therefore, much more environmentally friendly compared to the variety of packaging materials that are used to package the current variety of consumer products. Such efficient products and packaging will especially save us a

The solid, hard capsules, tablets and granules would make it easier to pack them in recycled cardboard boxes. Image (3): Mirjam de Bruijn, Project ‘Twenty’ from http://www.mirjamdebruijn.com/twenty-presskit.html

By raising awareness, I hope to activate consumers in such a way that one day the concept of Twenty will become a standard for household goods. – Mirjam de Bruijn

31MAY 18 |

lot of plastic waste and unnecessary CO2 emissions through packaging and transportation stages,” Ms de Bruijn also underlines, “Imagine how much we can save if we wouldn’t transport water? It will be one aeroplane instead of fi ve, leading to 80% less CO2 emissions.” The solid, hard capsules, tablets and granules would make it easier to pack them in recycled cardboard boxes or even sell them in packaging-free shops.

New York, USA-based Associate Editor at co.design, Katharine Schwab writes in her article about Twenty: “Many household products are transported around the world so the reduced weight of the physical soap tablets as compared to big bottles of shampoo and soaps could save a lot of money–and emissions–on shipping costs. Shipping accounts for 90% of all global transport of goods, and up to 4% of total emissions, according to GreenBiz.”

Another aspect of Twenty that Ms de Bruijn highlights is the way we interact with the product and its packaging. In the brand-crowded world that we all live in, the Twenty would distinguish itself with unique product-consumer interaction. She says, “the bottles that you would have at home would be of a much higher quality than the ordinary bottles that typically brands use to deliver their current products. Since you buy the bottle only once and not every month like the ordinary shampoo bottles, you don’t need that much branding on the bottle to persuade consumers to buy your product. This makes the packaging much cleaner, and much more fi tting to its environment.”

To demonstrate her design philosophy, Ms de Bruijn made the dish detergent bottles much smaller. “I did this because most people in this part of the world have a dishwasher nowadays, and only use dish detergent for a few pans that cannot be cleaned in the dishwasher. At the same time, people are often too lazy to hide the big bottle, often with screaming colours, from their kitchen counter.” She adds, “these two observations led to making the bottle much smaller and much cleaner than the ordinary ones. Besides, buying one bottle once allowed me to look at other materials that could improve the user-

experience” Mirjam de Bruijn recently won the HEMA design daten award; it allows her to really start looking at ways to make Twenty happen.

Who is Mirjam de Bruijn?

She uses design as a tool to push critical analysis and research further than just ideas but to actual functional but elegant and attractive products. Materials and colours play a signifi cant role in this process as she believes that those appeals most to the

senses that are needed in making solutions attractive. Because of this, she also likes to explore the border between function and aesthetics to fi nd the optimal balance between them.

Scan the QR code to watch the YouTube

video about the concept and the

products developed under product

‘Twenty’.

The concentrated 20% of water-free products in a solid form – a capsule, a tablet or granules – is Twenty’s unique promise.

Another aspect of Twenty that Ms de Bruijn highlights is the way we interact with the product and its packaging.

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Vishful ThinkingIn this column, our industry veteran Vishwanath Shetty of The PrintWorks presents us his tongue-in-cheek view of the recent political news.

Blood on the hands of politicians(?)

On April 25, Times of India (TOI) reported: Congress leader Salman Khurshid was asked by a student, during a session in Aligarh Muslim University, about the communal riots when their party was in power. He replied “I am a part of Congress. Let me accept, we have the blood of Muslims on our hands.” The party quickly distanced themselves from the statement. As a politician, you can not make any comments that will reflect poorly on their own party, whether real or not. We witness such statements all the time, but the reports keep changing their version depending on whether the person is in the ruling party or in the opposition! Vishfully, when you are compelled to speak the truth that can go against the party!

Casting couch – confessions at the high order

Saroj Khan defended casting couch in her brazen style; reported by TOI on April 25. She also remarked on the Telugu actress Sri Reddy, who stripped sat bare-chest on the road on April 23 in protest against the shameful practice of casting couch. Ms Khan said, “Yeh to chal raha hai Baba Adam ke zamaane se. Abhi se thodi. Har ladki ke ooper koi na koi haath saaf karne ki koshish karta hai. Government ke log bhee karte hain. Tum film industry ke peeche kyon padhe ho? Film industry roti to deti hai. Rape karke chhod to nahin deti.” Do we say that’s an actual admission? Like politicians celebrities too think what they say goes away. Is it a vishful admission or acceptance of the existence of casting couch in the film industry. Or is it a piece of advice to accept and continue? At her age and with the many more modern choreographers, the film industry, has no fear to disassociate with her or her statements.

Renuka Chaudhary, a member of parliament from Congress, commented about sexual harassment of women at the

workplace. “It’s the bitter truth. The whole film industry may get up in arms against me. It is not just the film industry. With women it happens everywhere – in all workspaces,” Ms Chaudhary added, “Don’t imagine that parliament is immune or some other workspace is immune to it. If you look at the western world, established top actresses have taken long to come out and say ‘me too’ after succeeding in films. She quickly advised, “It’s time, India too stood up and said ‘me too.’ Vishful indeed are the successful celebrities and politicians making such statements at the cost of new entrants. Is it acceptance or escapism? But when do you say ‘me too’? After getting the returns for the favour or for not getting the returns is the question!

Be smart with smartphones and more – promise to the voters

Election manifestoes are almost always amusing, to say the least. The promises made in these manifestoes do not amount to bribe! Rahul Gandhi in his campaign for Karnataka assembly promised free smartphones for all students between the age of 18 and 23 and offered free laptops to school students studying from Class 9 and 11. The Congress

Senior Congress leader Salman Khurshid spoke the inconvenient truth, and found himself distanced from his party. Image: Ramesh Lalwani/Flickr, CC BY 2.0

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Printed and published by MEDHA SHRINIVAS VIRKAR on behalf of MUMBAI MUDRAK SANGH, Printed at DHOTE OFFSET TECHNOKRAFTS PVT. LTD. 2ND FLOOR, PARAMOUNT ESTATE, PLOT NO.5 A, OFF VISHWESHWAR NAGAR ROAD, GOREGOAN (EAST), MUMBAI 400 063 and Published from MUMBAI MUDRAK SANGH, SPACE 1, 1ST FLOOR, DADISETH LANE, MUNICIPAL CHOWPATY MARKET, BABULNATH, MUMBAI 400 007. Editor : UDAY VASANT DHOTE

manifesto says that our prime minister likes to share with us his mann ki baat, but this manifesto contains the mann ki baat of people of Karnataka. We fulfil 95% of the promises because we believe in the philosophy of Basavanna, a 12th century Lingayat philosopher, Nadedante Nudi (meaning ‘walk the talk’). All political leaders are vishful that they can play with words and antagonise others. They are so vishful that they do not realise that the roles keep changing in the assembly house!

A no-slogan campaign in 2019?

The first chief minister of Telangana and the leader of Telangana Rashtra Samithi (TRS), K Chandrasekhar Rao vowed to end BJP and Congress in the national politics, reported in most newspapers on April 28. Addressing a mammoth gathering of 3000+ people at the 17th plenary of the TRS at Kompally. He said that the two parties have ruled the country most of the 71 years and he is investing his energies on uniting all the regional parties and forming a federal government in the general elections in 2019. He attacked the two national parties for worthless slogans that never achieve any results; he was referring to the slogans such as ‘garibi hatao’ and ‘sabka saath, sabka vikas.’ Vishfully ambitious KCR, I genuinely hope, will have no slogans in his campaign.

Votes count, but the voters don’t!

The recent assembly elections in Karnataka were undoubtedly one of the most high profile elections. All three major parties namely – Congress, Bharatiya Janata Party (BJP) and Janata Dal-Secular (JDS) fought tooth and nail, calling each other all kinds of names.

The incumbent chief minister of Karnataka at the time of elections, Mr Siddharamaiah was a friend-turned-foe for the JDS, as he was once close to the JDS-leader and former prime minister of India, Deve Gowda, before dumping JDS and joining Congress. The royal son Deve Gowda, HD Kumaraswamy, was the CM for two and a half year in 2008 sharing the power with BJP. He denied BJP the chief minister’s post for the rest of the tenure and chose to dissolve the assembly. It made way for the Congress

to return to the power. BJP was all out to kill the JDS. Congress and JDS proclaimed never to join hands with each other. After BJP got the maximum seats (104), followed by Congress (78) and JDS trailing behind at (38) with 2 independents in the recent elections, Congress quickly jumped at the opportunity of keeping BJP out by offering chief minister’s post to HD Kumaraswamy, although the JDS is the smaller party in the equation. JDS is more than vishful to be in the driver’s seat despite the less number of seats, and Congress is playing second fiddle. They are vishful of enjoying the power keeping BJP at bay. Votes count, but the voters don’t!

Memory too short or lost completely?

At the beginning of the campaign, JDS-leader HD Kumaraswamy called Siddharamaiah corrupt and questioned the ownership of his Hublot watch. Well sometime ago the �40 lakh-watch was in the news. Senior leader Deve Gowda swore and insisted he will not have any post-poll arrangements with the Congress. He was willing to give it in writing. Siddharamaiah called Yediyurappa mentally disturbed. Rahul Gandhi had referred to JDS as JD Sangh, referring to Jan Sangh. For the Congress when they say ‘Jan Sangh’, it means untouchable! After the results were out, the motto of Congress was to keep BJP out at any cost and lost no time in offering HD Kumaraswamy of JDS at the third place - the post of Chief Ministership. The two staunch enemies joined hands. The greedy JDS being the smallest party accepted the highest position. Are they not just Vishful that such a government will be stable? Or are they serious that the government should last?

In the Karnataka election campaign, JDS-leader HD Kumaraswamy called Siddharamaiah corrupt and questioned the ownership of his Hublot watch. Image: http://www.dnaindia.com

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Postal Regn. No. MCW/74/2018-2020 • Posted at Mumbai Patrika Channel Sorting Office on 23rd & 24th of Every MonthPublished on 23rd of Every Month

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