Year 12-13 SIL

Geography Summer 2020

An Investigation into Coca Cola a Global brand

Paper 2 Global systems and global governance

Key investigation questions, can you add anymore? How did Coca Cola grow to be the leading global drinks brand in the world? Does everywhere in the world drink Coca Cola? Who drinks the most? Why are some brands more successful than others? What impacts do large global TNCs like Coca Col have on local communities, individual countries, regionally and globally? How is Coca Cola organised?

AQA A-level

2

1. What is the spatial distribution of Coca Cola consumption? Where is Coca Cola consumed? 1. Study the data below and show this on your world map outline using a choropleth technique.

2. Describe how consumption patterns vary. Can you explain the differences between countries? How might this change in the future?

Pattern of Coca Cola consumption by country

Take it further: Can you afford to drink coke everywhere? How much does it cost for a 0.33ml bottle of coke? How long would it take you to earn that money? Pakistan a bottle costs USD 0.28. If you were on the minimum wage, you would earn USD 0.80 in one hour, so you could afford 2 bottles. How does that change elsewhere? https://www.numbeo.com/cost-of-living/country_price_rankings?itemId=6 https://en.wikipedia.org/wiki/List_of_minimum_wages_by_country (use nominal wage per hour in USD)

AQA A-level

3

2. How did the world’s leading drinks brand go truly global? Coca-Cola takes ‘One Brand’ marketing strategy global with ‘Taste the Feeling’ campaign. Coca-Cola launched its first global marketing campaign in 2016 its ‘One Brand’ strategy global with the introduction of the new ‘Taste the Feeling’ strapline.

https://www.youtube.com/watch?v=jUvPuQU-1vQ

Watch the video clip- This was an excellent global marketing strategy because……..

https://www.youtube.com/watch?v=iG_LG_cQf0g

Watch the video clip- Coca Cola has been synonymous with sporting events and sponsors Fifa and the World cup. This was an excellent marketing strategy because……..

3. What is the importance of Global Marketing? Read the article on Coca Cola: Coca-Cola takes ‘One Brand’ marketing strategy global with ‘Taste the Feeling’ campaign. Consider: 1. What is meant by a ‘ONE Brand Strategy’? What might the advantages be of such a strategy? 2. What is the aim of the 10 TV ads launched in 2016? 3. Why do you think Australian singer, Sewell, was asked to pen a song for the new campaign? 4. Outline the role of GIFs and social media in the ‘taste the feeling’ campaign. 5. Why do you think that Coca Cola are trying to link Coca Cola to intimate / special social

situations? 6. How was the new campaign inspired by Disney? 7. How important is Global marketing in promoting Coca Cola?

AQA A-level

4

4. How is Coca Cola organised?

Create a diagram and annotate to explain the ‘Coca Cola System’. This is Coca Cola’s pattern of production. https://www.coca-colacompany.com/company/coca-cola-system

5. Why are the impacts of TNCs like Coca Cola so varied?

Coca Cola specialises in local production of a global brand. What impact does this have on local communities? On countries and beyond? Positive 3? Negative x3? SEEP? https://www.nytimes.com/2018/07/14/world/americas/mexico-coca-cola-diabetes.html https://www.youtube.com/watch?v=. watch from 7 mins to 23 mins. https://www.theguardian.com/world/2017/mar/01/indian-traders-boycott-coca-cola-for-straining-water-resources https://www.youtube.com/watch?v=5sFO3KZsANc

AQA A-level

5

6. The Future: What are Coca Cola’s plans for a better world? https://www.coca-colaindia.com/a-better-world Choose 2 to 3 examples to explain what Coca Cola is doing to reduce or improve it’s impacts.

Taking it further

Synoptic links and opinion time

Changing Places: How is Coca Cola changing local communities? For better or worse?; Does Coca Cola have a positive impact globally? Nationally? Resource Security: How much of an impact does Coca Cola have on local water sources? Does this affect people and/or the environment? How is Coca Cola trying to reduce it’s water use? Water and carbon: How might Coca Cola’s water consumption change drainage basin processes? How much do global brands like Coca Coal contribute to increased carbon emissions which in turn enhance the greenhouse effect? Can you add some more of your own?

Take this investigation further: https://www.youtube.com/watch?v=RZKX-0SK41U factors of globalisation https://study.com/academy/lesson/business-case-study-globalization-of-coca-cola.html https://storymaps.arcgis.com/stories/c1b1d3aa64574821aa4c2b20fab8db27 https://quizlet.com/131585276/globalisation-tnc-coca-cola-flash-cards/ https://sandrp.in/2016/01/01/ground-water-crisis-deepened-in-india-in-2015/

Retrieval help - How well can you explain these terms?

Keyword Definition Example

Global marketing

TNC

Globalisation

Glocalisation

Vertical integration

Horizontal integration

Economies of scale

Division of labour

Franchise

AQA A-level

6

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Want to get prepared for your NEA?

Try some of these ArcGIS training

links...

AQA A-level

7

Each day in August you must complete a 20 min retrieval activity in preparation for your progression exam.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

1st

Coasts- Landforms Draw an annotated sketch of either a CASS/ Wave cut platform or a Spit formation and included details about the factors and processes involved in its formation.

2nd

Hazards – Outline the characteristics of Earth’s structure/layers. Name an example location of Constructive, Destructive, Collision and Conservative Plate Boundaries. Name the landforms at each boundary.

3rd

Aug Changing Places Distinguish between Globalisation of place, Glocalisation and Localisation of places. Explain External and Internal forces on place. Explain clone towns & placelessness. Give examples for each term.

4th

Coasts- Draw two annotated diagrams to show how constructive and destructive waves are formed. Create a mind map of swash and aligned features. Give examples for each landform/feature.

5th

Changing Places – Create a mind map to show the exogenous and endogenous factors that influence place. Add examples from your local and distant places as evidence. Explain how endogenous factors influence place. (4 marks)

6th

Hazards – List 5 pieces of evidence that continents were once joined together. 2x4’s Explain the evidence for sea floor spreading (include annotated diagram of sea floor spreading). Continental and Oceanic Crust differences?

7th Coasts- 4 x 4 questions: 1.Outline how the coast is described as a natural system. 2.Outline the characteristics of a constructive wave. 3.Explain the concept of a sediment cell. 4.Outline the causes of a storm surge.

8th

Skills – Explain the steps you need to take to complete a chi-square and spearman’s rank significance tests. Practice using the practice questions in the revision folder. Have you written enough for 3-4 marks of interpretation?

9th

Changing Places - 4 x 4s questions: 1.Explain how people become attached to different places over time. 2.Explain how external forces can influence place. 3.Explain the concept of place. 4.Explain how regeneration can create outsiders.

10th

Coasts- Create two mind maps to show the advantages and disadvantages of soft and hard engineering. Plan: Soft engineering will be more sustainable than hard engineering in the future. To what extent do you agree?

11th

Hazards - Discuss how your chance of surviving a natural hazard event depend upon your level of wealth? What affects peoples’ perception of natural hazards? Draw a diagram of the Park Impact/Response Model.

12th

Changing Places - For your local or distant place how has physical geography influenced the character of place at that location.

13th

Coasts 20– ‘No amount of coastal intervention by people can halt the natural processes which continue to present potentially serious risks to coastal communities now and even more so in the future.’ To what extent do you agree with this view?

14th

Skills – A03 Analysis Practice. Use the Source based questions PPT to practice questions – ‘Analyse the data’ questions. Complete 2 questions from paper 1 and 2 from paper 2. Remember analysis language…

15th

Hazards – Create a mind map to demonstrate knowledge the different hazards associated with Volcanoes- Include Pyroclastic flow, lava, gases, Lahars, mudlfows and acid rain. Give names and located examples

16th Coasts- State two causes of eustatic sea level change and two causes of Isostatic sea level change. Give two examples of submergent landforms. Outline how coastal submergence can result in a range of landforms. (4 marks)

17th

Changing Places Give three strategies that could be used to alter people’s perception of place. Explain one

strategy used to

change people

perception of

Sheffield.

18th

Hazards Outline the characteristics of a tropical storm. (4 marks) Outline the formation of ocean trenches. (4 marks) Complete the section on Seneca on plate boundaries.

19th

Coastal landforms. Draw a diagram to show the formation of headlands and bays. 3 x 4’s - Outline how spits form and develop. Outline the formation of a depositional landform. Outline the formation of a erosional landform.

20th

Skills - Explain the steps you need to take to complete a standard deviation and IQR statistical analysis. Practice these steps using the practice questions in the revision folder. Have you written enough for 3-4 marks of interpretation?

23rd

Hazards Name the three types of wildfires and their characteristics. Create a list of natural and human causes of wildfires. Recall between 5-10 facts from the Alberta Case study

24th

Coasts-time it. ‘Human responses will never be sufficient to overcome the challenges posed by living in coastal areas.’ To what extent do you agree with this statement? (20 marks)

25th

Changing Places Outline how and why a named place has been successfully rebranded. What wasn’t successful? With reference to Koh Pi Pi island, describe how media representation of place can influence our perception.

26th

Hazards Assess the importance of factors in globalisation in supporting the responses to major seismic hazards. (9 marks) With reference to a wildfire event, evaluate the impacts of the event and the effectiveness of responses to it. ( 9 marks)

27th

Coasts- Describe the impacts of coastal erosion on the Holderness coast at different places. Why is it different? Define the term ICZM Create a mind map for Odisha .

28th

Hazards Volcanic hazards will always have a greater impact than storm hazards. To what extent do you agree with this view? (20 marks)

29th

Changing Places – Name a quantitative source that you have used. Assess the usefulness of that source in helping to understand the changes of these places.6 marks. What are the key characteristics of your local place and how have these changed over time? (6 marks)

30th

Coasts-time it To what extent do you agree that sustainable management of coastal areas is achievable? (20marks)

31st

Skills - Practice mean, median and mode methods using the practice questions in the revision folder. Use the Source based questions PPT to practice A01/2 questions – ‘use your own knowledge’ with a source questions. Complete 2 questions from paper 1 and 2 from paper 2.