Role Profile: Communications & Digital Fundraising Manager

Job title Communications & Digital Fundraising Manager Salary £28,000-£30,000

Reporting to CE & Head of Fundraising Holidays 33 days including bank holidays

Location Legacy Youth Zone, 125 White Horse Road, Croydon. CR0 2LG

Contract & Hours

Full time, permanent - 40 hours per week, including flexibility to work evenings and weekends as required

The Person

We are looking for an individual with a flair for communications and a passion for fundraising to support Legacy Youth Zone’s fundraising strategy to diversify income and grow donations from individuals. This will be a new post managing our Communications Team whilst working closely alongside our small fundraising team – someone able to create compelling fundraising communications for different audiences, whilst being confident in the technical aspects of digital fundraising and donor acquisition, from designing and testing campaigns to growing audiences, to securing income. You will also focus on ensuring all of Legacy’s outward facing messaging supports this fundraising strategy.

Key relationships

Chief Executive, Head of Fundraising, Marketing and Communications team, Corporate and Community Fundraiser, OnSide’s Head of Community and Events, donors, Head of Youth Work and Youth Work team, Young People and Parents, other organisations

Key Dates & information

Closing date: 5pm, Monday 8th June 2020

Interviews are scheduled for week commencing 15th June 2020

To apply please send your CV and a cover letter explaining why you would be suitable for this role, together with a declaration of any convictions (this information will not be shared with the selection panel) and whether you know any young people who attend Legacy, to recruitment@legacyyouthzone.org

Legacy Youth Zone is committed to safeguarding and promoting the welfare of children, young people and vulnerable groups. This post is subject to an enhanced DBS check which is funded by

Legacy Youth Zone. Pre-employment checks will be required for this role.

Job PurposeThis new post will lead the Marketing and Communications Team and play an important role in Legacy’s Fundraising Strategy, contributing to diversifying and growing our income. This exciting new role will give you the chance to innovate and test different ideas, to create a long-term sustainable donor base through a communications approach. You will also set out the approach for the fundraising communications within our fundraising strategy: developing the key messages to be used across the fundraising team and wider charity to raise awareness of our work and communicate our need for donations. This will link in with the wider organisational Communications Strategy and fit with Legacy’s wider comms.

Context of the PostSince opening in September 2019, Legacy’s income is predominantly from Founder Patrons, a mix of philanthropists, foundations and companies giving high value gifts. This role will be key to enabling Legacy to build on the success of its fundraising model so far and helping to diversify income streams through clear communications. It will ensure that Legacy is a charity that is supported by a wide variety of individuals and organisations, from local residents, schools and

community groups to SME’s, Hight-Net-Worth Individuals and large corporates. This role will embed Legacy into Croydon’s community.

Legacy offers state-of-the art facilities and excellent youth work to young people from all backgrounds for just 50p a session. We are able to offer this thanks to large investment from foundations and the council, and our Founder Patrons. It is now time to look at diversifying our income and ensuring the whole community is behind our charity and knows how they can support us across a broad range of giving levels. This role will help the community understand our need for ongoing funding and create compelling fundraising asks in order to offer the best opportunities for young people.

Whilst we have strong ties with schools and young people, we see this role as supporting our ambition of increasing our regular givers and digital fundraising. Legacy’s Community and Corporate Fundraiser (not yet in post) will also be growing new income from the community and we see this role working alongside them to lead donor acquisition across social media.

You will be encouraged to test your creative ideas and drive these forward supported by the Head of Fundraising, the Chief Executive and a forward-thinking and engaged Board of Trustees.

Context of the Youth ZoneCroydon Youth Zone, named “Legacy” by local young people, was the first Youth Zone in South London opened by the national charity, OnSide in the Summer of 2019. This is an exciting and unique opportunity to join a small but growing, impactful Comms and fundraising team and play a critical part in shaping opportunities for London’s young people and supporting a grass roots, committed universal youth service.

Legacy, like all OnSide Youth Zones, exists to give young people, particularly those who are disadvantaged, somewhere to go, something to do and someone to talk to. Each Youth Zone is open 7 days a week, at weekends and during school holidays, with the purpose of supporting young people to become happy, healthy and successful adults. 

Legacy’s state-of-the-art £6.5 million building on Whitehorse Road provides young people with access to a range of activities, offering them the opportunity to try new things, meet new friends and gain support from friendly, warm and positive staff and volunteers. The facilities include a 3G pitch, a gym, sports hall, recreation area and dance, arts, music and media suites, with facilities equipped for a wide range of sporting, artistic, cultural and general recreational activities and targeted services.  To access a Youth Zone, young people aged 8 – 19 (or 25 with additional needs) simply pay 50p per visit and £5 per year membership.

Find out more by watching our 3 minute intro video……it might just change your life!

Key Duties and Responsibilities Feed into the fundraising strategy to ensure our communications promotes Legacy to funders

and potential supporters, and clearly demonstrates that Legacy is a local charity within

Croydon that requires all community stakeholders to support its long term success with support from the Head of Fundraising and OnSide’s Head of Community and Events

Create, test and develop creative digital fundraising appeals across a range of channels to grow Legacy’s individual giving base from scratch

Manage the Marketing and Comms Team, so that they are supported in providing engaging content for members about the amazing opportunities and achievements of Legacy. This includes the social media platforms, Website, video and PR and other aspects of Comms

Create key messages to help promote Legacy as a charity to support in Croydon. Champion the use of these key fundraising messages across all outward facing

communications, supporting the wider fundraising team and Marketing and Communications Manager to use them.

Analysis of social platforms and website analytics to ensure donation asks are well placed across all touchpoints.

Develop email (and where appropriate) postal supporter journeys to steward donors. Explore different routes of donor acquisition. Report on different fundraising appeals and campaigns to show Return On Investment,

focusing on long term stability over short term wins. Formulate Comms and Marketing Team targets and contribute to fundraising targets Work with Head of Fundraising and Corporate & Community Fundraiser to maximise lifetime

value of all supporters, whatever giving level. Work flexibly and inclusively (including evening and weekends as needed) to ensure you can

successfully delivery the agreed objectives of this role. Support and lead events Comply with all policies and procedures, with particular reference to safeguarding, fundraising

regulation, codes of conduct, health and safety, and equality and diversity and ensure we comply with GDPR standards.

Be an active member of the team, carrying out any other reasonable duties as requested by the management team, and operating in line with the values and principles of the Youth Zone.

Person SpecificationApplicants must demonstrate in their application form that they currently have the experience and use the skills outlined below or have used them previously in employment, education, training, volunteering etc.Selection CriteriaA = Application Form I = Interview AS = Assessment

Essential or Desirable

Method of Assessment

ExperienceProven Marketing & Communications and digital fundraising or individual giving experience.

Essential A, I & AS

Experience of planning and managing income generating campaigns – including monitoring budgets and expenditure.

Essential A & I

Experience of managing digital campaigns Essential A & IExperience of using a CRM system for logging and tracking fundraising activity.

Essential A & I

Experience of leading & managing staff Essential A & IQualificationsGCSE literacy & numeracy or equivalent Essential ADegree level qualification Desirable ASkillsGood numeracy skills and ability to analyse and report on your own financial performance.

Essential A, I & AS

Excellent written communication skills Essential A, I & ASDigital fundraising skills Essential A, I & AS

Able to work flexibly and under own initiative to ensure deadlines are met and tasks are prioritised.

Essential A, I & AS

Able to communicate effectively with a range of stakeholders. Essential A & IKnowledgeKnowledge of how to segment audiences and optimise fundraising messaging to raise awareness among different stakeholders and receive return donations

Essential A & I

Willing to develop knowledge of fundraising best practice, legal requirements and health and safety related to individual giving

Essential A & I

Knowledge of how to implement an individual giving campaign Essential A & IGood working knowledge of MS Office. Essential A & IAptitudeCommitment to the values of Legacy Youth Zone. Essential I & ASInitiative and commitment to continuous improvement and ongoing development opportunities.

Essential I & AS

Creative and solution focused individual Essential I & ASSpecial RequirementsPassion for raising money for a charity working with children and young people

Essential A & I

DBS clearance and committed to Safeguarding children Essential A & I

The strength of the OnSide Network of Youth Zones is the diversity of its people, we place huge value on different people doing things in different ways and we welcome applications from what might be considered non-traditional backgrounds. The one thing we all have in common is our desire to raise the aspirations of young people across the country.