an optimization model for valuating process flexibility

12
II/2010-101007 An optimization model for valuating process flexibility Presentation at the International Conference on Information Systems (ICIS), Milan December 17 th 2013 University of Augsburg Patrick Afflerbach, Gregor Kastner, Felix Krause, Maximilian Röglinger Research Center Finance & Information Management Fraunhofer Project Group Business & Information Systems Engineering Department of Information Systems Engineering & Financial Management Elite Graduate Program Finance & Information Management www.fim-rc.de/en www.fit.fraunhofer.de/bise

Upload: maximilian-roeglinger

Post on 14-Jun-2015

114 views

Category:

Technology


2 download

DESCRIPTION

Although flexible processes are deemed critical for many companies and constitute a key concern of business process management, there is a lack of approaches for valuating process flexibility from an economic perspective and for determining an appropriate level of process flexibility. Today, companies do not know how flexible their processes should be. While generally advocating balanced investments, scholars provide concrete recommendations for very specific settings only. What is missing is a more general guidance and a deeper investigation of the positive economic effects of flexible processes, which are hard-to-measure and beset with risks. Against this backdrop, we propose an optimization model that enables determining the optimal level of process flexibility in line with the principles of value-based business process management. We also report on the insights gained from applying the optimization model to the production processes of an international company from the semi-conductor industry.

TRANSCRIPT

Page 1: An Optimization Model for Valuating Process Flexibility

II/2010-1

01007

An optimization model for

valuating process flexibility

Presentation at the International Conference

on Information Systems (ICIS), Milan

December 17th 2013

University of Augsburg

Patrick Afflerbach, Gregor Kastner,

Felix Krause, Maximilian Röglinger

Research Center

Finance & Information Management

Fraunhofer Project Group

Business & Information Systems Engineering

Department of Information Systems Engineering

& Financial Management

Elite Graduate Program

Finance & Information Management

www.fim-rc.de/en

www.fit.fraunhofer.de/bise

Page 2: An Optimization Model for Valuating Process Flexibility

2 • M. Röglinger and P. Afflerbach • An optimization model for valuating process flexibility © FIM Research Center

Motivation

Challenges derived from the literature

Challenge 1: Provide more

general guidance for decisions

on process flexibility!

Challenge 2: Focus on

positive economic effects of

process flexibility!

Challenge 3: Explore the

benefits of treating flexibility

as a multi-process concept!

Page 3: An Optimization Model for Valuating Process Flexibility

3 • M. Röglinger and P. Afflerbach • An optimization model for valuating process flexibility © FIM Research Center

Theoretical background

Defining process flexibility

Functional flexibility refers to

the readiness with which tasks

can be changed in response to

varying business demands.

(Sethi and Sethi 1990)

Volume flexibility enables

to increase or decrease

production above or below

the installed capacity.

(Goyal and Netessine 2011)

Process flexibility is the ability to

create multiple outputs on the same

capacity, and to reallocate capacity

between processes in response to

realized demand.(inspired by Goyal and Netessine 2011)

A CB

A DB‘

Page 4: An Optimization Model for Valuating Process Flexibility

4 • M. Röglinger and P. Afflerbach • An optimization model for valuating process flexibility © FIM Research Center

Optimization model

General setting

A CB A DB‘

Providing process:

Inferior output

Lower profit margin

Provides flexible capacity

Implements flexibility projects

Receiving process:

Superior output

Higher profit margin

Receives flexible capacity

General setting:

Assumptions and definitions:

Process flexibility is the percentage of the

capacity of the providing process that can be

reallocated to create the superior output.

Selling the superior output is such profitable

that capacity is always reallocated if needed.

The demand for both process outputs is risky.

It is uniformly distributed and scatters symmetrically

around the respective capacity.

Decision makers aim to identify the level of

flexibility potential that maximizes the risk-adjusted

expected present value of the process cash flow.

Page 5: An Optimization Model for Valuating Process Flexibility

5 • M. Röglinger and P. Afflerbach • An optimization model for valuating process flexibility © FIM Research Center

Optimization model

Basic idea – An example case

Capacity Capacity

Characteristics:

Investment phase: Flexibility potential is

established by implementing flexibility projects.

Operations phase: Flexible capacity is used to

create superior output in response to the realized

demand.

Demand

Needed

flexibility

Provided

flexibility

Flexibility

potential

Flexibility

potential

Demand

Remaining

capacity

Cash flow effects:

Investment phase: Cash outflows for

implementing flexibility projects.

Operations phase (per period): (a) Increased

cash inflows from the superior output, (b) no

decreased cash inflows from the inferior output.

Providing process: Receiving process:

Maximum

Demand

Minimum

Demand

Maximum

Demand

Minimum

Demand

Page 6: An Optimization Model for Valuating Process Flexibility

6 • M. Röglinger and P. Afflerbach • An optimization model for valuating process flexibility © FIM Research Center

Optimization model

Cash inflows: Case analysis to cope with risky demand

(Periodic) Cash inflows

Case 2: Increased

cash inflows from

superior output.

Case 1: No increased

cash inflows from

superior output.

Case 2.1: Reduced cash

inflows from inferior

output are certain.

Probability = 0.5 Probability = 0.5

Probability = 0.5 Probability = 0.5

Case 2.2: Reduced cash

inflows from inferior output

are possible.

DemandDemand

DemandDemand

Receiv

ing p

rocess

Pro

vid

ing p

rocess

Page 7: An Optimization Model for Valuating Process Flexibility

7 • M. Röglinger and P. Afflerbach • An optimization model for valuating process flexibility © FIM Research Center

Optimization model

Cash outflows: Important drivers

Cash

outflows

Flexibility

potential

Overhead

factor

Worst-case

cash

outflows

Process

character-

istics

Critical

steps

Similarity

of critical

steps

Idea:

1. Start with the full replication of the

receiving process as a worst-case

scenario.

2. Use process characteristics to reduce

the worst-case cash outflows (e.g.,

criticality, similarity, variability).

3. Adjust cash outflows to the desired

level of flexibility potential considering

an overhead factor for administration

and coordination.

A CB A DB‘

Providing process: Receiving process:

Example:

A DB‘ Step D is uncritical because it does

not cause a capacity shortage.

Page 8: An Optimization Model for Valuating Process Flexibility

8 • M. Röglinger and P. Afflerbach • An optimization model for valuating process flexibility © FIM Research Center

Optimization model

Integrating cash inflows and cash outflows

Properties of the cash inflows:

Present value based on risk-adjusted

interest rate

Strictly monotonically increasing

Strictly concave

Properties of the cash outflows:

Strictly monotonically increasing

Strictly convex

Properties of the cash flow:

Difference of inflows and outflows

Strictly concave

Maximum as single extreme point

Maximum can be determined analyticallyRisk-adjusted expected present-value cash flow

Cash outflows

Risk-adjusted expected present-value cash inflows

0,0 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 0,9 1,0𝐹

𝐹∗

Page 9: An Optimization Model for Valuating Process Flexibility

9 • M. Röglinger and P. Afflerbach • An optimization model for valuating process flexibility © FIM Research Center

Real-world application in the semi-conductor industry

Metal Layer

production

Photo

Layer

production

Providing process:

2 x 12 x

Metal Layer

production

Photo

Layer

production

3 x 24 x

Special Photo

Layer

production

3 x

Providing process Receiving process

Output

super junction metal-

oxide-semiconductor

field-effect transistor

(SMOSFET)

SMOSFET + bipolar

junction transistor

(SM-BJT)

Profit

margin

326 EUR

per wafer

896 EUR

per wafer

Expected

demand

1,000 wafer

per week

200 wafer

per week

Demand

deviation

336 wafer

per week

200 wafer

per week

Capacity1,000 wafer

per week

0 wafer

per week

Receiving process:

Case context:

Investment case from one of the company’s

semi-conductor factories in South Asia

Industry: high output variety, short

lifecycles, highly fluctuating demand, huge

investments

Contact: Management of the strategic

production planning department

Approach:

First interview: Discussion of the model

and adaptation of distinct model components

Second interview: Data collection and

application of the model

Page 10: An Optimization Model for Valuating Process Flexibility

10 • M. Röglinger and P. Afflerbach • An optimization model for valuating process flexibility © FIM Research Center

Real-world application in the semi-conductor industry

Question: Was the company’s last investment in a flexible photolithography

machine as well as the corresponding training measures and IT support reasonable?

Further input and calculations: Cash flow effects:

Value

Cash outflows 3 Mio. EUR

Enabling effect

+200 SM-BJT

(-300 SMOSFET)

wafer per week

Flexibility potential 30 %

Exchange rate 0.67

Interest rate 0.0018 per week

Combined process

and scaling factor33,333 EUR

Value

Expected cash inflows per week 29,000 EUR

Expected present-value cash inflows 16.2 Mio. EUR

Insights:

Investment in process flexibility was reasonable!

An investment of about 2.4 Mio. EUR would have

been optimal (F* = 27 %).

Data to calculate the case could be gathered easily.

Optimization model could be adapted to the setting

of the case at hand!

Page 11: An Optimization Model for Valuating Process Flexibility

11 • M. Röglinger and P. Afflerbach • An optimization model for valuating process flexibility © FIM Research Center

Discussion and Outlook

Challenge 1: Provide more general guidance for decisions on process flexibility!

Challenge 2: Focus on positive economic effects of process flexibility!

Challenge 3: Explore the benefits of treating flexibility as a multi-process concept!

Optimal level of flexibility can be calculated.

The model can be solved analytically.

Data can be collected easily.

Focus on a distinct variant of flexibility.

The model should be applied to processes

from other domains (e.g., services).

Risky demand

Multi-period planning horizon

Increased inflows from superior outputs,

decreased inflows from inferior outputs.

Cash outflows were estimated in a rather

straightforward manner.

It has to be critically assessed which of the

simplifying assumptions can be relaxed.

Process flexibility refers to two processes.

One process with a superior output

One process with an inferior output

The providing process might benefit from

process flexibility as well.

Process flexibility could be extended to

more than two processes.

Page 12: An Optimization Model for Valuating Process Flexibility

12 • M. Röglinger and P. Afflerbach • An optimization model for valuating process flexibility © FIM Research Center

???