ana insights demographics+spending
TRANSCRIPT
FRESH MARKETING INSIGHTSDemographics and Spending
.In 2007, online ad revenue topped $20 billion. It took only 13 years for online to reach this ad spend figure, while TV took over 25 years and newspaper/radio, over 75 years.
Source: Marketing & Media Ecosystem 2010: ANA/Booz Allen Hamilton/ IAB/ AAAA Study www.ana.net
.Hispanics had $900 billion in buying power in the US in 2007.
Source: Lisa Owens, Multicultural Marketing Manager, Ford Motor Company www.ana.net
.Hispanics had $900 billion in buying power in the US in 2007.
Source: Lisa Owens, Multicultural Marketing Manager, Ford Motor Company www.ana.net
Americans consumed 9½ hours of media a day in 2007, up 6% since 2000.Source: Nielsen Media Metrics, ANA New Technologies Committee Meeting www.ana.net
.Cause marketing is a big-ticket item; it is the third-largest category (behind sports and entertainment) with projected annual spending by US marketers of over $1 billion.
Source: David Giagrando, Director of Cause Marketing, The Jimmy Fund www.ana.net
