Marketing.

Technology.

And Grit.

Monique BonnerVice President Global Marketing Digital, Technology and Innovation

@mobonner#ANAMarketers

Hello.

@mobonner#ANAMarketers

Global Marketing

• Dell - Internal Use - Confidential

Global Marketing

• Dell - Internal Use - Confidential Scott Brinker, Chiefmartec.com@mobonner #ANAMarketers

Dell - Internal Use - Confidential

Content StrategyExecuting an always-on personalized content creation approach that meets customers needs in real-time where they are.

TechnologyDeploying technology to automate processes and facilitate faster, targeted & personalized communications with customers.

Experience DesignPlanning customer centric contacts and experiences based on where and when our customers are engaging.

Agency + CapabilitiesExpanding capabilities both agency & in-house to deliver and maximize model. Solve for agility, insights, and efficiency.

Data & AnalyticsLeveraging advanced customer and touch-point analytics to make real-time adjustments and maximize engagement & return.

Our modern marketing strategic framework

@mobonner#ANAMarketers

Dell - Internal Use - Confidential

Shared learnings between B2C and B2B

@mobonner#ANAMarketers

Dell - Internal Use - Confidential

@mobonner#ANAMarketers

Data + Engagement + Technology

= Business Results

higher open rates on emails

higher conversion rates

@mobonner#ANAMarketers

23%higher average order value

$ $ $ $ $ $ $

@mobonner#ANAMarketers

Global Marketing

Dell - Internal Use - Confidential

$1.5Bprojected B2B digital pipeline

@mobonner#ANAMarketers

Global Marketing

Dell - Internal Use - Confidential

Global Marketing

Dell - Internal Use - Confidential

@mobonner

#ANAMarketers

Making change

@mobonner#ANAMarketers

Global Marketing

Dell - Internal Use - Confidential

Dell - Internal Use - Confidential

Marketing Technology + Content

CUSTOMER Strategy =

Opportunity

Don’t forget about the T-shirts.

Go beyond the pilot. And Get UR

Grit On.

@mobonner#ANAMarketers

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Thank you.@mobonner