ANALYSE THE TECHNICAL ELEMENTS

OF A CAMPAIGNING SHORT FILM

MISE EN SCENE

• THE START OF THE SHORT FILM SHOWS A HAPPY FAMILY WITH A GIRL ALL DRESSED UP FOR HER BIRTHDAY. THIS IS SOMETHING A NORMAL FAMILY WOULD DO. THE CANDLES SHOW THE AMOUNT OF PEOPLE WITH HER AND AT THE END IT GOES FROM 9 TO 1.

• THERE IS ALSO A BOTTLE OF MEDICINE TO SHOW THAT IN THE MIDDLE OF ALL THIS THE GIRL IS SICK AND HAD NOTHING BUT THAT TO MAKE HER FEEL BETTER.

• AT THE END OF THE VIDEO IT THE GIRLS APPEARANCE IS DIRTY AND SHE IS LEFT ONLY WITH ONE PERSON SHOWING AS SENSE THAT SHE HAS LOST ALMOST EVERYONE SHE CARED ABOUT.

• THE SETTING AT THE END OF THE VIDEO IS I A HOSPITAL IMPLYING THAT THE EVENTS HAVE AFFECTED HER I MANY WAYS.

CAMERA

• THE CAMERA OF THE FILM IS COMPLETELY FOCUSED ON THE GIRL AND IS EITHER HANDHELD OR ON A TRIPOD. THE VIDEO ALSO SLIGHTLY BLURS OUT THE BACKGROUND BUT ALLOWS YOU TO SEE THINGS LIKE PEOPLE ARGUING, A NEWS PAPER SHOWING THE MAIN HEADLINE, AND MORE.

• THEY KEEP THE CAMERA AT EITHER A LOW ANGLE OR EYE LEVEL WITH THE GIRL THIS IS USED MAINLY TO SHOW HER REACTION IN EACH SCENE GOING FROM HER NORMAL LIFE TO THE EVENT AND THE AFTER EFFECT.

• THE CAMERA MAKES SURE TO SHOW EVERYTHING THAT IS HAPPENING BEHIND HER. THIS IS GOOD FOR SHOWING HOW SHE HAD TO LEAVE PEOPLE BEHIND OR SHOW HOW OTHERS ARE AFFECTED BY THE EVENTS AS WELL.

SOUND

• THERE ARE RADIO OR TV REPORTS ABOUT THE RECENT EVENTS AND HOW DRASTIC THEY ARE.

• THERE ARE SOUNDS A FOOTBALLS BEING KICKED AND LAUGHING TO SHOW HOW PEACEFUL IT IS.

• EXPLOSION AND PLANES ADDED IN AS A SIGN OF A BOMBING OR A WAR GOING ON.

• SOUNDS A POLICE SIRENS AND GUN FIRE THAT ALSO PORTRAY A WAR/BATTLE GOING ON AND THAT LIFE'S ARE IN DANGER.

EDITING

• THERE ARE A LOT OF JUMP CUTS TO CHANGE THE MOOD OF THE VIDEO THESE ABRUPTLY HAPPEN TO INTENSIFY THE SITUATION AND SHOW THE EFFECTS OF IT.

• THE END OF THE VIDEO DISPLAYS A SLOGAN TO IMPACT THE VIEWERS MIND AND SHOW THAT SOMETHING LIKE THIS COULD HAPPEN ANYWHERE AT ANYTIME AND WE MAY NOT EVEN NOTICE.

• THE VIDEO ALSO HAS A HASHTAG TO MAKE PEOPLE AWARE OF WHAT IS GOING ON AND TO SPREAD THE WORD. THIS IS ALSO USED TO GET SUPPORT AND STOP THIS FORM HAPPENING ANYMORE.