analysis of three videos

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Page 1: Analysis Of Three Videos

For full analysis go to my video posts =]

Page 2: Analysis Of Three Videos

Run this town – Jay-z Featuring Rhianna Run this town – Jay-z Featuring Rhianna and Kanye West and Kanye West Released for radio air play July 24th 2009Beginning starts with Medium shot of red and black smoke, man holding a flamepans upwards and cuts to more flames People are wearing masks, tribal like Cuts to a variety of different shots Head scarf's covering their faces – intertextuality

Page 3: Analysis Of Three Videos

As song starts “feel it coming in the air” - Close up of Rhianna lifting down her scare. Misty fire fades away. “I'm addicted to the thrills” - Close up to long shot, We see her body, sexy outfit Voyeurism. Man with no top on gives her a flame, he appears to be smaller. Rhianna has power over man, contrasted with her outfit.

Page 4: Analysis Of Three Videos

Dressed in a different outfit – all black and sexy.Collection of different shots. Fragmentations of her body – sexualize.See a medium shot of them all wearing shades -intertextuality“who's guna run this town tonight” medium shot of Jay-Z, close up of man running past him

Page 5: Analysis Of Three Videos

Jay-z begins to rap. “pledge your allegiance” crown bashing sticks together – tribal like, supporting Jay-Z“all black everything” links into what they're wearing. Shows ma with black spikes, dangerous.All the singers place on a stage about everybody. Tribe look like audience. Refers to a live audience.Close ups of Jay-Z to establish his importance Rhianna in hot pants and furry coat type thing – new image, like a prostitute

Page 6: Analysis Of Three Videos

“walking tall against the rain” - Rhianna holds flame higher, flames behind her, camera zooms slowly.Jay-z long shot of him looking like a king, with tribe members along a corridor protecting him “you can call me Caesar.There is always the main person singing in the middle.Close up of Rhianna fades with long shot of tribe – shows her importance and leadership. Woman can be in charge.Kanye in broken up car, smashes window – masculinity “Reebok” Kanye always mentions shoe brands in his lyricsClose ups of tribe members at the end – all covered in black, one shot of woman in burqua like outfit, shows tribe is like religion

Page 7: Analysis Of Three Videos

Knock you down – Keri Hilson, Knock you down – Keri Hilson, Kanye West and Neyo Kanye West and Neyo Music video premièred on March 23 2009 Beginning – titles green and black, green connotes envy, zooms in Keri free falls slow motion – links to lyrics, “knock you down”Keri wearing under garments and thin t-shirt – sexualized Shots, medium-long fade into each otherClose up of keri's face – opens her eyes, voice echo effect – sexyKanye standing up, camera looking up at him“Reboking” - mentions shoe brand – intertextualityMedium shot of kanye and keri – shows love interest

Knock you down – Keri Hilson, Knock you down – Keri Hilson, Kanye West and Neyo Kanye West and Neyo Music video premièred on March 23 2009 Beginning – titles green and black, green connotes envy, zooms in Keri free falls slow motion – links to lyrics, “knock you down”Keri wearing under garments and thin t-shirt – sexualized Shots, medium-long fade into each otherClose up of keri's face – opens her eyes, voice echo effect – sexyKanye standing up, camera looking up at him“Reboking” - mentions shoe brand – intertextualityMedium shot of kanye and keri – shows love interest

Page 8: Analysis Of Three Videos

Close up of Kanye – motioning slitting his throat, fades into keri free falling – links with lyrics “disaster” Birds eye view of keri – sexy Both holding their heads – shot cuts between them Keri by herself, white background, dress more however in leather – still sexy Shots cut to fragmentations of her body Close up to extreme close up of keri and kanye about to kiss.Close up of her biting her lip – intertextuality and voyeurism Lyrics “knock me down” - Keri free falling again Split screen effect – holding each others faces both smiling -> goes to feet -> both not smiling -> feet, keri turning hers away -> kanye falls after keri turns away. Links in with lyrics “sometimes love comes around and it knocks you down”When Kanye hits the ground digitalized effect of him smashing into pieces.

Page 9: Analysis Of Three Videos

Cuts to close up of NeyoUsual image, smart hat, looking sleekCuts to Keri- extreme close up“kick it with my girl today” neyo shakes his head, cuts to keri – can see neyo is new love interest“commander and chief” dance moves link in with lyrics constantlyNeyo mentions “miss independent” one of his own songs, sings it like he does in his songClose up of Kanye at a party – medium shot of keri and neyo – indicates confrontationSplit screen of Kanye and Keri – indicates reminiscingRight side black and white – shows how they were – links with lyrics On the split screen images reflecting lyrics – ashes, nassa, love letter, hour glass Confrontation of Kanye and Keri – Kanye's tempo faster – climax

Page 10: Analysis Of Three Videos

“this is bad real bad Michael Jackson” keri motions the Jackson-esque holding her crotch, lyrics relate to Michaels song “bad”, links in with the songs situation Medium shot of keri inbetween kanye and neyo, cuts to close ups of her looking sad. Shows she is in the middle of a love war – her voice pitch gets higher showing anxiety Medium shot of kanye and neyo – zooms into a picture of herSplit screen of her with both kanye and neyo.

“this is bad real bad Michael Jackson” keri motions the Jackson-esque holding her crotch, lyrics relate to Michaels song “bad”, links in with the songs situation Medium shot of keri inbetween kanye and neyo, cuts to close ups of her looking sad. Shows she is in the middle of a love war – her voice pitch gets higher showing anxiety Medium shot of kanye and neyo – zooms into a picture of herSplit screen of her with both kanye and neyo.

Page 11: Analysis Of Three Videos

Fighter – Christina Aguilera Fighter – Christina Aguilera Beginning close up of moth – light surrounding it, rest dark As music starts blurred close up of ballerina feet, with same lighting as moth Close up of black spikey hairCuts quickly to image of dancer moving their hands spookily like a pianoCuts back to moth – emphasis Extreme close up of Christina face, background black – lighting like moth Cuts back to body of dancer – cleverly done so not to show voyeurism

Fighter – Christina Aguilera Fighter – Christina Aguilera Beginning close up of moth – light surrounding it, rest dark As music starts blurred close up of ballerina feet, with same lighting as moth Close up of black spikey hairCuts quickly to image of dancer moving their hands spookily like a pianoCuts back to moth – emphasis Extreme close up of Christina face, background black – lighting like moth Cuts back to body of dancer – cleverly done so not to show voyeurism

Page 12: Analysis Of Three Videos

Long shot of Christina in door way, white skin black outfitMedium shot of dancer – looks dead 2 ballerinas, shows woman fighting together Christina wears a cape – like vampire Long shot of christina in a box – when she sings “makes me that much stronger” she smashes the box – shows masculinity and woman strength

Page 13: Analysis Of Three Videos

Ballerina's eating fruit – sensual Extreme close up of Christina when she starts singing – wearing heavy make up Blur – fades into three dancers, more woman standing together Medium shot of ballerina's with sticks, helping them walkChristina crawling on floor with stick – eventual throws stick, black digitalized splodge on screen when she sings chorus again. Long shot of her in white – peace Close up of her in white, more intimateAs pitch of voice heightens, moths fly “towards the light” - extreme long shot emphasizes

Page 14: Analysis Of Three Videos

As song comes to a climax, extreme close up to close up to medium shot of ChristinaClose up of eye, green lashes – revenge Eye then has a butterfly in front of it, butterfly beautiful compared to moth Extreme close up of fire – emotions burning away Christina changes her outfit – black and red – extreme close up filtered in red.“mid shot” makes muscle movement – masculinity and strengthClose up of Christina in white – filters to red like bloodExtreme close up of both hey eyes Long shot at the end, Christina kicks screen, digitalized smash of camera lenz.

As song comes to a climax, extreme close up to close up to medium shot of ChristinaClose up of eye, green lashes – revenge Eye then has a butterfly in front of it, butterfly beautiful compared to moth Extreme close up of fire – emotions burning away Christina changes her outfit – black and red – extreme close up filtered in red.“mid shot” makes muscle movement – masculinity and strengthClose up of Christina in white – filters to red like bloodExtreme close up of both hey eyes Long shot at the end, Christina kicks screen, digitalized smash of camera lenz.