analyst day conference presentation
TRANSCRIPT
Unsa
ve
d D
ocu
me
nt
/ 9
/18
/20
10
/ 1
3:4
9
2012 Analyst Day Conference
October 2, 2012 New York Stock Exchange New York, NY
2
This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, which reflect FXCM’s current views with respect to, among other things, its operations and financial performance. You can identify these forward-looking statements by the use of words such as “outlook,” “believes,”“expects,” “potential,” “continues,” “may,” “will,” “should,” “seeks,” “approximately,” “predicts,” “intends,” “plans,” “estimates,” “anticipates” or the negative version of these words or other comparable words. Such forward-looking statements are subject to various risks and uncertainties. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. FXCM believes these factors include but are not limited to evolving legal and regulatory requirements of the FX industry, the limited operating history of the FX industry, risks related to the protection of its proprietary technology, risks related to its dependence on FX market makers, market conditions and those other risks described under “Risk Factors” as such factors may be updated from time to time in FXCM Inc.’s most recent annual report on Form 10-K, FXCM Inc.’s quarterly reports on Form 10-Q and other SEC filings, which are accessible on the SEC’s website at sec.gov.
FXCM undertakes no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise.
Non-GAAP Financial Measures: This presentation presents certain non-GAAP financial measures. These measures should not be considered in isolation from, or as a substitute for, measures prepared in accordance with generally accepted accounting principles. See the appendix to this presentation for reconciliations of these non-GAAP financial measures to the most comparable measures calculated and presented in accordance with GAAP.
Safe Harbor
Agenda
3
Time Section Presenter Topic
7:00 – 8:00am Registration / Breakfast with Management
8:00 – 10:00am General Session
Tom Porac Welcome
Drew Niv Industry / Company Update
Robert Lande Financial Overview
FXCM Retail
Sameer Bhopale Marketing
10:00 – 10:15am Break
10:15 – 11:45am
Michael Brescia IB Sales Overview
Brandon Mulvihill EU Initiatives
Siju Daniel Asia Update
11:45am – 12:00pm Lunch
12:00 – 1:30pm Institutional
Drew Niv Institutional Introduction
Andreas Putz FXCM Pro
Dmitri Galinov FastMatch
Dierk Reuter Lucid Markets
1:30 – 2:00pm Wrap-up / Mingle with Management / Platform Displays
Current Market Overview, Initiatives and Opportunities
5
Market is experiencing extended period of low volatility
Central bank intervention (Fed, ECB, BOE, SNB, etc.)
Blinded people’s perception of issues
Banks taking less risk due to balance sheet restrictions
Initiatives/Opportunities in Low-Volatility Environment
Cost Control
Expanding retail distribution through White Labels
China opportunity
Small client initiative
Acquisitions
Cost Control
6
Reducing Marketing spend
Revisiting technology contracts and spend
Restructured high-cost employee agreements
Reducing head-count in inefficient areas
White Label Opportunities
7
Greatest opportunity for growth in retail market
Since going public in 2010, have scored major wins:
E*Trade – February 2012
Barclays Stockbrokers – September 2012
Third will be even more impressive (US firm)
All major financial institutions will need to offer FX
Customers will demand the asset class
Big pipeline of large firms
FXCM’s is best company to partner with
Strong brand name and balance sheet
Agency model guarantees payment to WL’s
China Opportunity
8
FXCM is largest FX company in China
18% of trading volume comes from China(1)
Capital constrains limit FXCM’s presence
Often difficult to send funds out of the country
FXCM cannot accept RMB
Numerous indicators suggest China is opening up
Offshore CNH trading is growing
RMB deposits in HK are growing
(1) YTD through August 2012
Small Client Initiative
9
FXCM agency model highly effective
with larger clients
Pricing of agency model makes FXCM
not competitive with smaller clients
Spreads are often 2x of competitors
Dealing Desk model allows FXCM to
attract more clients while
simultaneously hurting competition
Acquisitions
10
FXCM remains in active discussions regarding acquisitions
Low volatility environment is hurting principal dealers
Valuations remain above accretive levels
Post MF Global/PFG Best regulation could have significant impact on retail
competitors
FXCM – Financial Themes
12
Earnings power of FXCM has probably never been greater
Opportunities for growth – with or without a recovery in volatility
FXCM cash flow generation and alternatives to deploy cash
13
($ in millions)
Customer Cash Balance Total Active Accounts(1)
(1) An account that has traded at least once in the previous twelve months.
86,149
116,919
136,427
163,094
171,296 174,218
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
2008 2009 2010 2011 Q1/12 Q2/12
$253
$354
$464 $547
$711
$178
$138
$147
$362
$398
$200
$400
$600
$800
$1,000
$1,200
$1,400
2008 2009 2010 2011 Q2/12
FXCM ODL Japan
$1,255
$1,047
Strong Growth in Customer Equity
$641
Confidential
61% 63% 64% 64%
69% 70% 72%
74% 75%
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
Q2
2010
Q3
2010
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
Standard Micro
14
Active Accounts Equity per Active Account
$2,500
$3,500
$4,500
$5,500
$6,500
$7,500
Q1
2010
Q2
2010
Q3
2010
Q4
2010
Q1
2011
Q2
2011
Q3
2011
Q4
2011
Q1
2012
Q2
2012
FXCM has been successful in attracting larger FX traders / account size
Growing Account Size / Success with Larger Accounts
Client Equity / EBITDA
15 (1) Adjusted Pro Forma results assume the conversion and exchange of all FXCM Holdings, LLC units into FXCM Inc. Class A shares, resulting in the elimination of the non-controlling interest and the
corresponding adjustment to the entity’s tax provision. In addition, Adjusted Pro Forma results eliminate certain non-recurring charges relating to FXCM Inc.’s initial public offering.
Adjusted Pro-Forma EBITDA(1)
$135
$104
$120
$112
$46
$-
$20
$40
$60
$80
$100
$120
$140
$160
2008 2009 2010 2011 1H 2012
($ in Millions) ($ in millions)
Customer Cash Balance
$253
$354
$464 $547
$711
$178
$138
$147
$362
$398
$200
$400
$600
$800
$1,000
$1,200
$1,400
2008 2009 2010 2011 Q2/12
FXCM ODL Japan
$1,255
$1,047
$641
FXCM has over 4 times the client equity today than in 2008 when it achieved record results
CVIX / EBITDA
16
(2) Adjusted Pro Forma results assume the conversion and exchange of all FXCM Holdings, LLC units into FXCM Inc. Class A shares, resulting in the elimination of the non-controlling interest and the corresponding adjustment to the entity’s tax provision. In addition, Adjusted Pro Forma results eliminate certain non-recurring charges relating to FXCM Inc.’s initial public offering.
Adjusted Pro-Forma EBITDA(2)
$135
$104
$120
$112
$46
$-
$20
$40
$60
$80
$100
$120
$140
$160
2008 2009 2010 2011 1H 2012
($ in Millions)
5
10
15
20
25
30
CVIX(1)
Average 13.8 14.5 11.5 11.2 8.9
2008 2009 2010 2011 2012
(1) DailyFX 1-month CVIX
Addition of Lucid Markets
17 17
7.2
76.3
149.2
4.1
51.9
113.4
-
50.0
100.0
150.0
200.0
2009 2010 2011
Revenues EBITDA
US$ Millions
Progress in Reducing Costs
18
Excluding Lucid Q2/12 costs would have been $49.8M (for comparative purposes to previous quarters)
FXCM Inc. Operating Costs
Adjusted proforma basis; excluding referring broker fees,
depreciation & amortizationand one-time items
(US$ 000's)
12/31/2011 3/31/2012 6/30/2012
Compensation and benefits 23,681 21,109 19,830
Advertising and marketing 10,522 8,270 7,487
Communication and technology 8,309 8,380 8,611
Trading costs, prime brokerage and clearing fees 1,683 1,313 1,893
General and administrative 14,206 13,659 12,888
58,401 52,731 50,709
Three Months Ended
Recent Financial Results
19
$151
$258 $246
$279
$320
$151 $154
$-
$50
$100
$150
$200
$250
$300
$350
2007 2008 2009 2010 2011 H1
2011
H1
2012
(1) Adjusted Pro Forma results assume the conversion and exchange of all FXCM Holdings, LLC units into FXCM Inc. Class A shares, resulting in the elimination of the non-controlling interest and the corresponding adjustment to the entity’s tax provision. In addition, Adjusted Pro Forma results eliminate certain non-recurring charges relating to FXCM Inc.’s initial public offering.
Revenue Less Referring Broker Fees
($ in Millions)
Adjusted Pro-Forma EBITDA(1)
$34
$135
$104
$120 $112
$54
$46
$-
$20
$40
$60
$80
$100
$120
$140
$160
2007 2008 2009 2010 2011 H1
2011
H1
2012
($ in Millions)
Opportunities for Growth without Changes in Volatility
20
Core EBITDA
Lucid
Institutional Migration
Small Client Initiative
Cost Reductions
White Labels
Increasing Non-Cash Items in Income
21
(1) Pro Forma for the acquisition of Lucid.
FXCM Depreciation, Amortization & Equity Based Comp(1)
$7
$10
$30 $29
$-
$5
$10
$15
$20
$25
$30
$35
2009 2010 2011 1H 2012
($ in Millions)
FXCM Operating Cash Flow(2)
$94
$110
$88
$40
$-
$20
$40
$60
$80
$100
$120
2009 2010 2011 1H 2012
($ in Millions)
(2) Net income plus depreciation, amortization & equity based compensation
Strong Balance Sheet
22 • Under U.S. GAAP. Certain totals may not foot due to rounding.
June 30, December 31,
2012 2011 $ Change
Assets
Current assets
Cash and cash equivalents 214,000$ 184,721$ 29,279$
Cash and cash equivalents, held for customers 1,254,668 1,046,983 207,685
Other current assets 63,416 27,313 36,103
Total current assets 1,532,084 1,259,017 273,067
Office, communication and computer equipment, net 48,758 39,686 9,072
Intangible assets and goodwill, net 418,576 80,656 337,920
Other assets 133,328 107,774 25,554
Total assets 2,132,746$ 1,487,133$ 645,613$
Liabilities and Equity
Current liabilities
Customer account liabilities 1,254,668$ 1,046,983$ 207,685$
Credit Agreement 45,000 - 45,000$
Note payable 87,162 - 87,162$
Other current liabilities 82,631 76,034 6,597
Total current liabilities 1,469,461 1,123,017 346,444
Other liabilities 106,671 70,683 35,988
Total liabilities 1,576,132 1,193,700 382,432
Commitments and Contingencies
Stockholders' equity
Total stockholders' equity FXCM Inc. 199,095 95,421 103,674
Non-controlling interest 357,519 198,012 159,507
Total stockholders' equity 556,614 293,433 263,181
Total liabilities and stockholders' equity 2,132,746$ 1,487,133$ 645,613$
See accompanying notes to the consolidated financial statements.
FXCM Advertising Focus
26
Highly cost efficient as we do almost all marketing in house. Rarely use agencies Understanding of different channels and campaigns we run
Heavy digital presence for over 10 years. Heavy emphasis on digital campaigns allows us to target
specific messages to niche demographics
Media buying team works closely with sales to understand our business
How we know the right message New messaging is tested frequently per niche channel
Weekly and quarterly analysis clicks, CTR%, cost to conversion ratios, cost per lead and cost per
account for every creative series
Frequent discussions with local sales teams to brainstorm and collect feedback
Flexibility to change messaging Creative messaging that addresses current market issues can be rolled out in a matter of weeks
Direct relationships with vendors means we can quickly buy media placements to ensure optimal
exposure
Direct discussions with sales teams means we can address deficiencies of information in the market
Reporting Capabilities Weekly review of cost per impressions, clicks and leads
Ability to quickly run numbers whenever possible in changing market conditions
Search
27
Understanding of our audience and how they are searching for us Over five years of specialty knowledge of the forex search space
Manage dedicated search accounts in over 40 countries and target 220 countries overall
Search segmentation into channels by behavior (e.g., automated trading or beginners) allowing us to
target and refine the ads and more closely optimize performance
Why we do PPC and efficiencies search brings to lead generation Ability to monitor search performance beyond the lead level which is standard, monitoring to the account
level ensures increased efficiency
Conversations are traded to the keyword level to ensure greater efficiency
Over the past five years, we have reduced the budget by half while increasing accounts
Reporting Weekly review of overall impressions, clicks, leads and accounts
Monthly keyword review – granular and extensive review per ad per keyword
Ability to manage large volume of long tail keywords; keywords tracked quarterly
Brand Building & Collaborative Integration
28
Collaboration with Joint Venture Partners (E*Trade, Barclays)
Pass on industry insight and knowledge transfer
Marketing strategy and positioning
Allows large brand partners to launch FX offerings and take to market faster
Coordination of marketing message allows FXCM and partners to take away local
incumbent firms market share
Audience research and message
Can take existing message or communication and adapt per partner
Marketing Partnerships
Align with educational firms to begin offering forex trading and education
Firms have pre-existing reach into our core audience demographics, thus leveraging
databases
Results in cheaper advertising costs
Client Mix – Low-end Retail Client Acquisition
29
Low barrier to entry for account opening with minimums at $50
Offering both execution models to further differentiate from competition.
Allows FXCM to target additional demographics (cost conscious trader)
Diverse technology offering – clients use 1 login
FXCM Trading Station
Metatrader 4
Tradency Strategy Platform – provides pre-made professional strategies which
can be automated with 1 click
Ninja Trader Platform – popular futures trading platform used for high
performance strategy automation
Client Mix – Low-end Retail Client Messaging
30
No Dealing Desk/Agency Execution – our primary and preferred message to clients.
Emphasis on quality of execution.
No re-quotes; anonymous order execution; no restrictions on strategies; competitive market
driven prices
Long standing differentiator and high brand association. Forex traders already associate
and know No Dealing Desk is synonymous with FXCM
Dealing Desk/Principal Execution – secondary offering with emphasis on lower pricing
Focus lower pricing & lower transaction costs
Straight forward that we take the other side of client trades
Why Two Offerings:
Only firm in industry to offer Agency and Principal model -> Client’s Choice
Allows FXCM to capture both demographics by providing choice. Previously FXCM was
losing out on traders whose only concern was low pricing, regardless of execution method.
Awareness – by providing both models, FXCM is now able to educate market on our
primary No Dealing Desk with more honesty and credibility by offering both options side-by-
side and letting clients choose.
Client Mix – High-end Retail Client Acquisition
31
Active Trader Messaging
Reduction in minimum offering to $25K to allow traders to try FXCM technology
and services to dip their toes in the water
Elite pricing via reduce spread offering incentive for high deposit and high volume
traders
Specific private client service reps for continuous high touch point communication
Premium Service
Access to custom programming and custom API’s
Accessibility to in-hour analysts
Analyst On Demand Program – provides access via a trading room (chat) to an
analyst throughout the day to help confirm trade idea
Early research access before disseminated to public
International Strategy
33
Challenges
Lack of brand presence previous to opening local office
Language differences adds another layer of complexity when marketing locally
Local media very small in comparison to United States which results in lack in
number and variety of digital exposure
As a result costs are higher to advertise
Regional Focus
Physical in-person seminars provide higher brand exposure, high touch point
interaction for sales team efficient acquisition costs
Heavy brand exposure and collaborative partnerships with the main 1-2 websites
which have exposure to the FX and CFD audience in each region
Partnering with well known trading personalities in each region
Market Testimonials
34
United States
#1 Forex provider. Market share by number of primary relationships among current retail forex traders.
#1 in Online Education Materials
#1 in Overall Client Satisfaction
United Kingdom
#1 in Online Education Materials
Australia
#1 Overall Client Satisfaction
#1 for Forex Research
Germany
#1 Charting, Research and Education Materials
France
#1 FX provider by market share
#1 Overall Client Satisfaction
#1 Educational Materials
Agenda
35
Time Section Presenter Topic
7:00 – 8:00am Registration / Breakfast with Management
8:00 – 10:00am General Session
Tom Porac Welcome
Drew Niv Industry / Company Update
Robert Lande Financial Overview
FXCM Retail
Sameer Bhopale Marketing
10:00 – 10:15am Break
10:15 – 11:45am
Michael Brescia IB Sales Overview
Brandon Mulvihill EU Initiatives
Siju Daniel Asia Update
11:45am – 12:00pm Lunch
12:00 – 1:30pm Institutional
Drew Niv Institutional Introduction
Andreas Putz FXCM Pro
Dmitri Galinov FastMatch
Dierk Reuter Lucid Markets
1:30 – 2:00pm Wrap-up / Mingle with Management / Platform Displays
White Label Growth Potential
37
White Labels are one of the FX industry’s fastest growing opportunities.
Until a few years ago, retail FX was mostly offered by true FX firms. There
were a handful of WL’s in Europe and Asia, and a few in North America. But
most of the business was done via FX firms.
Within the past few years, more main-stream financial institutions such a
banks, equity firms and futures firms have added retail FX as an asset
offering.
Introduction or enhanced regulations along with profit potential have been the
main impetus for financial firms to enter FX.
The Case for White Labeling
38
Market Expertise
Technology
Customer Support
A financial firm will need to have intimate knowledge and expertise on marketing to FX traders and converting existing equities and futures client base.
A financial firm will need a robust back-office, middleware, risk management, and front-end trading capabilities.
A financial firm will need to train, possibly register, and dedicate staff on a 24/7 hour basis. This includes, client-facing sales and support, operations, compliance, etc.
Financial Requirements
A financial firm will need to maintain registration of its individuals, possibly have registered branch managers, and develop separate FX unique compliance procedures and protocols with dedicated staff.
A minimum of $20 million in the US. Most advanced countries require a sizable capital.
Compliance
Liquidity A financial firm will have to establish liquidity relationships, dedicate funds as collateral, and manage the risk with a dedicated dealing desk.
The Case for FXCM as a White Label Partner
39
Market Expertise
Technology
Customer Support
FXCM has over 10 years experience with White Labels including some of the most high profile cases such as MF Global, dbFX, E*Trade and Barclays Stockbroker.
We provide a complete back to front-end proven solution. We have the capability to offer customized solutions. API capability for reports and 3rd party partner back-office.
Appx. 800 salaried employees speaking over 16 languages. FXCM can easily dedicate both a wholesale team and even WL customer service for our partners.
Financial Strength
FXCM is regulated in over 5 jurisdictions with offices in over 10 countries. Our vast global expertise in compliance matters allows us to understand local regulatory need.
FXCM has over $1.2 billion in assets, $125 million in capital, and 2011 total revenue of $415 million. Our balance sheet can be used to cover collateral of a WL.
Compliance
Liquidity
FXCM can provide complete liquidity services and pricing either through its GUI or API without the partner firm incurring any trading costs or risks.
The Case for an Omnibus Partner
40
Some firms have the technical ability to add FX as an asset class such as
their own front-end or have licensed a third-party FX platform
Risk Management &
Technology
A financial firm that has its own trading front and back-end can use an API to our back-office for risk management such as margin watcher.
Liquidity Most omnibus clients have a stand alone platform and only need retail friendly liquidity.
The Case for FXCM as an Omnibus Partner
41
Risk Management &
Technology
Several financial firms use only our back-office software connected to their front-end.
Liquidity
FXCM can provide interbank quality spreads to omnibus clients with agency execution from liquidity providers that understand the retail market.
Case Studies of FXCM Partners
Abstract In order to offer their clients
true access to other asset
classes, ET chose FXCM to
assist in the creation and
management of its FX
product.
Kim Eng is one of Singapore’s
largest brokers and owned by
Maybank, one of S.E. Asia’s
largest financial
conglomerates.
The Business Issue As one of the largest and
most well known brands in
online trading, ET did not
have the experience or
technology to create an FX
offering by itself.
Kim Eng was looking to
replace its current FX
software with a new platform
and back-office that meet
local regulatory requirements.
Our Solution FXCM grey-labeled its
technology, customized the
logon and user experience to
mimic the look, feel and
navigation of a live ET user.
We set up a dedicated
overnight team to handle their
customer service.
We customized our software
to meet their MAS
requirements including
enhanced login credentials,
pop-up disclaimers and layout
changes.
The Results FX is now a seamless part of
their offering. An ET client
can trade FX without leaving
ET’s website.
KES’s new platform will be
stable, regulatory friendly and
offer KES the ability to expand
beyond its natural client base.
42
About FXCM Europe
44
London serves as FXCM’s regional headquarters in Europe
Approximately 100 employees are located in Europe
European offices include:
Paris
Berlin
Milan
FXCM is regulated in the UK by the Financial Services Authority (FSA)
Europe Overview
KPI % Growth (Jan – Aug 2012)
vs. 2011
Leads (7%)
Net New Accounts 14%
Trading Volumes (Total) (3%)
Trading Volumes (CFD’s) 70%
45
Success within Europe 2012
46
Agency Execution Model Customer Types
New entrants
Switchers
Principal
Execution
Advantages
Agency Execution
Advantages
Low Transaction
Cost
No conflict of
interest –
anonymous
trading
Speed of
Execution
No trading
restrictions
No strategy
Restrictions
No re-quotes
Success within Europe 2012
47
Quality Resources
DailyFX and DailyFX Plus
DailyFX Forum
Seminars
Webinars
Agency Execution and Quality Resources
48
Investment Trend Awards where FXCM ranked #1
France
#1 in FX market share
#1 in Client Satisfaction
Germany
#1 in Best Education Materials for FX
#1 in Best Range of Research Tools for FX and CFD
#1 in Best Charting Provider for FX and CFD
United Kingdom
#1 in FX Education
White Label Success
49
Signing more well know, bigger WL’s since going public
WL’s are attracting high net worth customers
Barclays Stockbrokers
GVC Gaesco
Bourse Direct
White Label – Barclays Stockbrokers
50
350,000 UK execution only brokerage clients
UK’s number one retail stockbroker by trades(1)
(1) Data provided by Compeer, covering trades by the whole UK private client execution only sector, as at the end of August 2012.
White Label – GVC Gaesco
51
Founded in 1948
Approximately €3 billion in assets
More than 24,000 clients
18 offices across Spain (1) Statistics taken from https://www.gvcgaesco.es/
White Label – Bourse Direct
52
More than 65,000 live customers(1)
Approximately 2MM trades per quarter through Bourse Direct platform(1)
(1) Statistics taken from http://www.boursedirect.fr/information-reglementee.php?soc=4&rub=202
Challenges Within Europe
Agency Execution
Example
Principal Execution
Examples
FXCM Saxo Bank
LMAX(1) IG Markets
CMC Markets
City Index
GFT
Cyprus brokers(2)
53
Discounted execution model
(principal execution)
Breadth of trading production
(1) LMAX started in October 2010. (2) There are dozens of Cypriot brokers, nearly all sell a principal execution model.
European Initiatives 2012 and 2013
54
Principal Execution Offering –
addresses the “price war”
Customers have the choice
of agency or principal
execution
Regardless of execution
choice, all clients have
access to DailyFX, DailyFX+,
the forums and more
Eliminates no-requotes
Principal
Execution
Advantages
Agency Execution
Advantages
Low Transaction
Cost
No conflict of
interest –
anonymous
trading
Speed of
Execution
No trading
restrictions
No strategy
Restrictions
No re-quotes
Phoenix (Multi-Asset Platform)
55
Addresses “product war”
Multi-asset offering includes: stocks, futures, options, CFDs and FX with
cross-margining capabilities
Front and back office customization; HTML5 platform
FXCM Asia - Background
57
• Established in 2003, FXCM ASIA was one of the first to offer online
margin FX in Hong Kong
First Mover
• From its base in Hong Kong, FXCM ASIA serves clients throughout
the APAC region
Asia Pacific Headquarters
• Operating as a separate full service entity within FXCM, FXCM ASIA
has the scale and resources to implement FXCM’s global strategy
on a local basis, resulting in strong brand recognition throughout
APAC and especially China
Localized Strategy
FXCM Asia – Size & Scale
58
• Over 100 professionals operating across multiple specialties to
service clients
Size
• Currently provides service in Mandarin, Cantonese, various
Chinese dialects, Japanese, Indonesian, Vietnamese, Malay,
Hindi and Tagalog
Multilingual Capabilities
• Client service is provided on a 24/6 basis via live chat, email
and telephone.
Client Service
• FXCM ASIA also operates a full service dealing desk primarily
to cater to clients in the region and acts as a backup facility to
NY’s dealing room
Dealing
FXCM Asia – Presence & Research
59
• FXCM ASIA operates a highly popular investor center within the
prime business and commercial district of Central
Investor Center
• Investor center is open for walk-in clients, private consultations,
account openings, administrative inquiries and more
Accessible
• FXCM ASIA conducts over 100 in-house seminars per month,
in addition to 2 large scale Expos and regional events
throughout China and SEA
Events
FXCM Asia – Products & Resources
60
• FXCM ASIA offers margin FX, metals and index products.
Clients also have access to platinum service accounts, systems
trading, mobile trading applications and various platforms
Products
• Numerous resources including educational courses, webinars,
trading signals, SMS alerts and more available in multiple
languages
Resources
• Operates www.dailyfx.com.hk one of the most popular Chinese
language websites dedicated to FX. Dailyfx.com.hk offers news,
analysis, and market commentary on a 24 hour basis while the
market is open
News & Analysis
FXCM Asia – Client Distribution & Profile
61
China 76%
Malaysia 9%
Taiwan 4%
Hong Kong 4%
Indonesia 2%
Vietnam 2%
Brunei 1%
Philippines 1%
Other 1%
Source: New Accounts Distribution July 2011-July 2012
★ Active Traders ★ Speculative in nature ★ Familiar with major drivers of FX ★ Finely tuned to global commodity prices
Opportunities - Internationalization of the RMB
62
Structural changes in China are opening up its capital markets
China is making swift strides and acting on its plan for the RMB to become an
international reserve currency
Internationalization will allow for more flexibility in sending and receiving
payments, and potential investments
Opportunities - RMB Deposits in Hong Kong
63
RMB Deposits in Hong Kong
Rapid expansion in offshore RMB market since 2008
RMB deposits in Hong Kong have surged to over ¥400 billion
30x growth
in 4 years
64
Opportunities - Development of CNH Market
Innovative off-shore RMB products have led to greater
international exposure
CNH – offered in HK; demand for CNH trading has steadily risen with daily
volume estimated between ¥3-4 billion
HK Exchange as well as CME has recently launched CNH futures due to
increasing demand
London, Singapore, Taipei and Dubai are among global cities vying for a
share of the offshore RMB business
65
Opportunities - Regulatory Changes
Expansion of Qualified Foreign Institutional Investor Program (QFII)
QFII program quota has grown in multiples:
2002: US $1-2 billion
2011: US $30 billion
2012: US $80 billion
Shanghai Pilot for Foreign Hedge Funds
Wenzhou Pilot Initiative
66
Opportunities – Hong Kong: The Gateway to China
Cross border capital flow is relaxed and pilot programs have been
implemented for domestic PRC investors to invest in Hong Kong markets.
FXCM is in the process of acquiring a securities license in Hong Kong to tap
into this potentially significant market.
Tremendous cross-selling opportunities for core FXCM products
Opportunities – Volume Growth
$134
$212
$411 $418
$593 $642
$-
$100
$200
$300
$400
$500
$600
$700
2007 2008 2009 2010 2011 2012(1)
China Trading Volume
Trading Volume ($Bn)
67
FXCM’s size and scope in HK have led to increasing volumes from China.
With changes in China leading to a greater opening up of the capital markets,
the opportunity for growth in the future is substantial and can present a
potential (1) Eight months of 2012 annualized.
Opportunities – South East Asia (SEA)
68
There are several rapidly growing and developing economies in SEA. This
region presents:
A large population
Growing number of internet users
Active speculators
Limited investment products domestically
Indonesia, Philippines and Vietnam are part of the next eleven nations (N-11)
Along with BRIC’s, these nations have a high potential of becoming the world’s
largest economies in the 21st century.
Opportunities – SEA (Indonesia)
69
4th most populated country in the world
Top 5 country with highest internet
users
Source: Internet World Stats
Opportunities – SEA (Indonesia)
70
To capture growth in SEA and Indonesia, FXCM has developed in-language sites,
hired native language speakers, and created customized product offerings to suit local
needs.
FXCM Asia – Positioned to Capture Growth
71
348 451 461 459 490
387
250
269 316
271 272
275
106
89
124 112 95
101 118
128
141
131 128
106
-
200
400
600
800
1,000
1,200
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012
Volume by Region (Billions)
Asia EMEA US ROW
$869 $822
$938
$1,042 $972 $985
Asia’s volume and its
contribution to global
volume is on an upward
trend.
72
With a strong regional footprint, FXCM is poised to benefit from the growth
stories in the region.
Agenda
73
Time Section Presenter Topic
7:00 – 8:00am Registration / Breakfast with Management
8:00 – 10:00am General Session
Tom Porac Welcome
Drew Niv Industry / Company Update
Robert Lande Financial Overview
FXCM Retail
Sameer Bhopale Marketing
10:00 – 10:15am Break
10:15 – 11:45am
Michael Brescia IB Sales Overview
Brandon Mulvihill EU Initiatives
Siju Daniel Asia Update
11:45am – 12:00pm Lunch
12:00 – 1:30pm Institutional
Drew Niv Institutional Introduction
Andreas Putz FXCM Pro
Dmitri Galinov FastMatch
Dierk Reuter Lucid Markets
1:30 – 2:00pm Wrap-up / Mingle with Management / Platform Displays
Institutional Overview
75
Over past few months, FXCM has made multiple steps to boost institutional
business
Migration to ECN
Lucid acquisition
FastMatch JV
Institutional Framework:
Size of opportunity
Future of institutional FX
Fit between FXCM Pro, Lucid and FastMatch
Institutional FX Market Opportunity
76
Institutional market is extremely large and FXCM Pro is only a tiny player
Name Weakness Q2 2010 ADV
($Bn)(1)
Q2 2011 ADV
($Bn)(1)
Q2 2012 ADV
($Bn)(1)
FXCM Pro Pricing $ 3 $ 3 $ 6
FX All
Old technology; caters
mostly to corporate clients
(not for ECN/speculative
clients)
$ 62 $ 86 $ 92
EBS Old technology; not good
for HFT’s & algos $ 172 $ 166 $ 126
Reuters Old technology; not good
for HFT’s & algos N/A $ 153 $ 143
CME Business conflict with FX
dealer community $ 129 $ 127 $ 113
Hotspot Last generation technology N/A N/A $ 28
Currenex(2) Market unfriendly
technology $ 100 $ 100 $ 100
Total $ 608
(1) Data taken from company websites. (2) FXCM estimate.
Clients on single-bank platforms are estimated 2x ADV
Future of Institutional FX
77
Post Dodd-Frank
FX is purposely not covered under Dodd-Frank
FX is vital to capital flows of import/export businesses
Governments need FX for international borrowing/lending
Post Volcker Rule
Basel III reduces ability to carry risk and places profits under pressure
People intensive operations with fixed costs experience dramatic compression of
net profits
Post 2008, traditional dealing rooms replaced performance linked compensation
with higher fixed salary on a material scale
Lows cost trading business building is very different from rows of people in
traditional dealing room
Taking clients to events is no longer a high impact sales strategy to capture order
flow from algorithmic client execution engines and “smart” routing computers
Fit Between FXCM Pro, FastMatch and Lucid
78
FXCM Pro & FastMatch
FXCM Pro ECN covers GUI traders
FastMatch platform meant for HFT traders
Combination of platforms will completely in-source technology
FXCM Pro & Lucid
Better customer profiling allows for customized pricing
More depth and liquidity
New asset classes
FX is Growing Big and we have an Advantage
80
FX is the largest and most liquid market in the world
24-hour trading action for 5.5 days a week
Foreign Exchange is an integral & central part to international commerce,
exchange of goods & services, and international investments
FXCM Pro - Overview
81
24-hour capability with an initial staff of 8 sales people
Many clients already set up to trade
Lower cost of entry due to economies of scale
Already in FX business so easier to add other FX capabilities
Agency Desk able to leverage off existing infrastructure of the firms
Technology, operations, compliance, outstanding PB relationships, etc.
FXCM is a very successful firm in the FX market which adds credibility and
know-how to the Agency product offering
FXCM Pro Client Types
82
Participants in the FX markets:
Tier I and II banks
Regional and super-regional banks in EM countries
Trading houses (HFT’s & Prop. trading firms)
Investor clients (Funds, Asset Managers, etc.)
Corporations with international exposures
Retail brokers
FXCM Pro Client Reach
83
Seamless global sales and support with local support and global reach
Direct Sales Teams:
Hong Kong
London
New York
Dovetailed Sales Teams:
Tokyo
Paris
Berlin
Milan
FXCM Pro has among the largest distribution sales & support networks in the
industry, but through smart placement of people & resources, keeps low
production costs.
FXCM Pro Distribution
84
Major global financial centers:
Tokyo
Hong Kong
Singapore
Frankfurt
London
New York
Non-financial centers such as:
Mainland China
Thailand, Malaysia, Indonesia
India
Russia and ex-Russian republics
Turkey, Lebanon, Gulf states
Latin America
FXCM Pro Current State
85
During the recent 3-5 months the FX market volumes have shrunk
dramatically (beyond usual seasonal adjustments)
Confusion on regulatory requirements
Banks are taking less risk
Traders are highly sensitive about publicity and putting through less big traders or
throttle down HFT activity
Legacy business is declining
Current Market Place Structure
86
F
X
C
M
P
R
O
Price Makers Price Takers
Bank A
Bank C-Z
Client 1-999
Bank B
Unique Market Opportunities for Client Matching
88
In addition to operating a market place, the new technology permits us to:
Banks will look for ECN’s (brokers) to deliver them new client business:
Banks have high operating costs
Credit risk tolerance is declining due to high cost of capital
Banks have difficulty reaching clients in regions where they have no sales distribution
Trading houses and HFT’s have no distribution network
Clients with similar market interest can be placed in rooms to conduct business
with each other:
Segmentation of clients by trading speed
Separation of clients with similar trading size
Custom tailor pools of liquidity for clients to transact business in:
By time zone or region
By currency types such a Nordic, Asia or Latin America currencies
Future of Institutional FX
89
Last 20 years people went from spot to structured products & derivatives
Structured products & derivatives provided an opportunity to make a larger return
on your investment, but I also came with a far greater risk.
Due to the recent fall out of major banks, people have lost faith and have started
to move back to FX.
This movement will have a large impact on banks:
Banks have high operational costs: sales, ops, etc.
Not built for vanilla instruments/low-cost products
More conservative balance sheet, less risk on the books
FastMatch - Overview
91
FastMatch is an independent Spot Foreign Exchange ECN.
The new ECN is based on Crossfinder Equities matching engine, the
technology behind the world’s largest dark pool.
FastMatch is a fast, transparent ECN with a unique liquidity profile.
FastMatch has different rooms for different customer segments: Retail – Flow from retail aggregators (FXCM, Gain, Alpari)
GUI – Flow from manual traders using a GUI
General – Open to everyone (Banks, GUI, Hedge Funds, HFT’s)
Bank to Bank – Only CLS banks can trade; no HFT’s or hedge funds
FastMatch - Management
92
Dmitri Galinov (CEO) Headed Crossfinder dark pool for Credit Suisse. Was responsible for making Crossfinder
the largest dark pool in the world.
Prior to Credit Suisse – Director of Strategy of Direct Edge. Helped a company grow from a
small player into one of the major US trading destinations.
Received a B.B.A. in Finance from Baruch College and an M.B.A. in Finance from the Stern
School of Business at New York University.
Vladislav Rysin (CTO)
Was Partner and Chief Technology Officer of Troika-Dialog – the largest private asset
management and investment bank in Russia
Prior to Troika-Dialog – Global Head of Fixed Income and Derivatives Electronic Trading IT
at Credit Suisse
Received a Masters Degree in Engineering from Kiev National University of Construction
and Architecture
FastMatch’s Technology Platform
93
Based on Crossfinder – largest equities crossing system in the world
Processes 300 million orders a day; executing 500 million shares a day in 5,000
instruments
Handles several thousand clients simultaneously
Round trip speed: 100 microseconds average; 200 microsecond 99.9th percentile – 10
times faster than the fastest competitors
Started in Equities - expanded to Government Bonds and now Foreign Exchange
System is written in C++ language, operating on Linux platform
Proprietary developed FIX engine
Located a NY4 Equinix Secaucus secure facility
How is FastMatch Different?
97
Fast and Scalable Technology Average round trip response within 100 microseconds with 200 microsecond 99.9th
percentile.
No limit on quote or order processing rate.
Clients can cross connect in London and Secaucus, NJ
Innovative Functionality and Transparency
Price/Execution; Speed/Size/Time Priority
See only tradeable quotes; real-time reporting of deals with prices and sizes
Diversified pool of liquidity (Retail, GUI, HFT, Algos, Banks)
Ability to select counterparties for participation
Pricing based on flow quality
Superior Quality Order Flow
Utilizing FXCM’s World Wide Sales Network and FastMatch’s superior technology, we will
connect Institutional clients with non-traditional but very active client base.
Competition
Name Ownership Q2 2012
ADV ($Bn)(1)
ACK Latency
(in milliseconds)(2)
EBS ICAP $ 126 1.7
Reuters ThomsonReuters $ 143 15
CME Public $ 113 4.5
FX Alliance ThomsonReuters $ 92 2.0
Currenex State Street $ 100(3) 1.7
Hotspot Knight $ 28 3.7
FastMatch Consortium 0.1
98
(1) Data taken from company websites (2) Data based on user feedback (3) FXCM estimate
Lucid - Management
100
We are principal traders who were trained as computer scientists,
mathematicians and physicists. Matt Wilhelm is co-founder.
We build fully automated algorithmic trading businesses.
Founders have 25+ years experience in top banks free from material losses.
Tier 1 Institutional experience operating FX Market Making, Interest Rates
Electronic Trading, Equity Quantitative Trading and Equity Option Market
Making.
We have a history of launching successful new businesses: GS FX & Equity
Options MM; Launch of ICE; FXAll and DB Algorithmic FX Market Taking.
Founders of Lucid Markets were FXCM’s 1st source of liquidity (1999)
Lucid Markets Success Based on Attention to Detail
101
We have grown to one of the top buy-side trading firms in FX.
We enjoy high leverage and safety from full automation.
We trade at lower COGS than most competitors
Trade efficiently in public markets: EBS, Reuters, CME, Hotspot, Currenex,
Accelor and FXCM Pro
Trade efficiently with named counterparties
We recognize that FX is very different from equities:
FX: one instrument is 50% of market; 10 instruments are nearly the whole market
Equities: 1,000’s of instruments
Risk Control
102
Maximum position exposure is very small when compared to trading volume. We
trade liquid instruments with positions small enough flatten at a reasonable cost in
seconds or minutes.
Strict limits are enforced on the rate of order placement and trade volume throughput
to limit market impact and losses from out of control trading.
A human is responsible at all times. Dead-person switch ensure that trading is
automatically stopped in the event of incapacitated human supervision.
Rigorous safety checks - multiple independent circuit breakers monitor each part of
trading: order submission, trade capture, reconciliation with brokers, real-time profit
and loss.
Degradation of system health generates alerts and auto shut-down of the business
when appropriate.
Human operational control limited to on/off/risk switch; no tweaking of model “knobs.”
Well Positioned to Fill Void of High-Cost Operators
103
Dodd-Frank, SEF Rule and Volcker Rule
Imposes price transparency and restricts proprietary trading
Large sections of OTC trading will be moved to electronic exchanges
Centralized will lower transactions costs
Expand revenue in our existing business as others pull out.
Assist FXCM monetization of dealing desk business using best of breed risk
management and low cost hedging.
Monetize from the Institutional client base
Capture more market share from each client
Expand asset classes: Futures, US Treasuries, FX Forwards & Options,
Commodities
FXCM & Lucid Merger
104
Combined companies creates a narrow spread retail offering leveraging
Lucid’s low-cost hedge execution.
Assumes tough market conditions for extended period of time.
Combines Lucid’s trading skills & FXCM’s balance sheet and distribution to
expand liquidity offering to more institutional clients.
Controlled costs.
FXCM & Lucid Merger
105
Current low volatility environment may continue for some time to come:
5
10
15
20
25
30
9/3/2007 9/3/2008 9/3/2009 9/3/2010 9/3/2011 9/3/2012
5-year CVIX(1)
5
10
15
20
25
30
7/25/2012 8/24/2012 9/23/2012
3-month CVIX(1)
(1) DailyFX 1-month CVIX
107
Tenure with FXCM: 13 years
Tenure in the FX Market: 15 years
Education: Mr. Niv graduated from the University of Massachusetts in 1995.
Drew Niv
Chief Executive Officer, FXCM
Mr. Niv has been instrumental in the success of two online foreign exchange firms. Prior to co-founding FXCM, Mr. Niv served as Director of
Marketing for MG Financial Group. His efforts were pivotal in transforming an unknown company with less than 250 clients into one of the early
industry leaders with over 1000 clients in less than 18 months. Mr. Niv’s accomplishments at MG Financial Group include building the firm’s
Sales Department, creating the most popular website for currency trading news, and establishing a network of introducing brokers for the firm.
In 1999, Mr. Niv left MG Financial to start FXCM. At FXCM, Mr. Niv is primarily responsible for creating and coordinating marketing initiatives,
strategic alliances, and personnel decisions. The company was immediately successful, and by the end of the first year was trading $250
million a month.
Since then the FXCM Group has grown to become one of the largest companies in retail forex, with more than 195,000 tradable accounts on
platforms offered by FXCM in over 180 different countries. In December of 2010 FXCM became a publicly traded company on the New York
Stock Exchange, another pivotal moment in the history of the company led by Mr. Niv.
Niv attributes FXCM’s success to an “iron focus” on customer service, and to the fact that it has been the driving force behind many
innovations in the retail industry, including the introduction of mini accounts and delivery of live streaming market analysis to clients. FXCM is
proud to have spearheaded bringing No Dealing Desk execution to the forex market in 2007. Other brokers and platforms are now following
suit.
The company services clients from regional headquarters in New York, London, and Hong Kong; with local offices in Australia, Italy, Greece,
Germany, Dubai, and France it maintains websites in 12 languages, and personalized customer service over a dozen languages.
108
Tenure with FXCM: 2. 5 years
Education:A Chartered Financial Analyst, Mr. Lande holds an MBA from Concordia University and a B.A. in Economics
from McGill University in Montreal.
Robert Lande
Chief Financial Officer, FXCM
Mr. Lande serves as the Chief Financial Officer of FXCM Inc since January 2010. Formerly, Mr. Lande was Managing
Partner of Riveredge Capital Partners LLC, a New York-based investment firm. Prior to Riveredge Capital, Mr. Lande
worked 17 years within the BCE/Bell Canada group where his last position was Chief Financial Officer of Telecom Américas
Ltd., a joint venture between Bell Canada International, SBC Communications and the Telmex group.
109
Tenure with FXCM: 8 years
Tenure in the FX Market: 9 years
Education: BA in Economics, Binghamton University
Sameer Bhopale
Chief Marketing Officer, FXCM
Sameer Bhopale began his career at FXCM as a Customer Service and Sales Representative in 2004. In 2006, Mr. Bhopale
was moved to become a Premium Service and Sales Representative, working with high net worth clients. Over the course of 2
years, Mr. Bhopale quickly moved through the ranks of FXCM’s sales team being promoted from a Team Leader, to Vice
President of Sales, and in 2007 named the Senior Vice President of Sales. After the remarkable work done with the Sales
team management took Mr. Bhopale’s experience in the FX market from a sales perspective and in 2008 promoted Sameer
and moved him into the position of Senior Vice President of Marketing. After stellar results Sameer was names Chief
Marketing Officer in 2010. Prior to FXCM Mr. Bhopale worked as a Financial Services Consultant with Accenture.
110
Tenure with FXCM: 10 years
Tenure in the FX Market: 10 years
Education: Catholic University
Michael Brescia
Managing Director, Institutional Sales
Michael Brescia has spent his entire career as an Introducing Broker Manager. In 2002 Mr. Brescia managed the RefcoFX
IB department which was responsible for approximately 60% of RefcoFX revenue. Shortly after the closing of Refco Mr.
Brescia took control of the FXCM IB department, where he has managed to solidify some of the biggest IB deals in FX.
111
Tenure with FXCM: 7. 5 years
Tenure in the FX Market: 8.5 years
Education: BA in Economics, University of California at Davis
Brandon Mulvihill
Managing Director, European Sales
Brandon Mulvihill started with FXCM as a Sales Associate in the regional office in San Francisco, in 2005. Within 3 years,
Mulvihill was managing the FXCM's Sales Desk during Asia market hours which led FXCM in account growth during this time.
In 2008, from FXCM's New York headquarters, Brandon managed Deutsche Bank's dbFX, a WL product of FXCM. In 2009,
Bandon helped launch FXCM's Active Trader division. In 2010, Mulvihill was promoted to Managing Director of European
Sales, which is his current role based in FXCM's European headquarters in London. Mulvihill started his career in retail FX in
2004 as a Sales Executive for a boutique MT4 provider.
112
Siju started as a Sales Associate on the FXCM Euro desk, and was quickly promoted to Manager. He later transitioned
to the US desk. After proving his managerial skills and growing his knowledge base, Siju became Vice President of the
FXCM San Francisco Sales Office. Moving up the rank, Siju then moved to the east coast and became a Managing
Director of FXCM NY Sales. Siju is now the CEO and Director of FXCM Asia and is based in FXCM’s Hong Kong office.
Prior to FXCM, Siju spent 1 year as an associate at an independent financial advisory firm.
Siju Daniel
Managing Director/ CEO FXCM ASIA
Tenure with FXCM: 9. 5 years
Tenure in the FX Market: 11 years
Education: BA in Finance/Economics, Fordham University
113
Andreas Putz
Managing Director, FXCM Pro
Global Head of Institutional Sales
Andreas Putz was hired to start the FXCM Pro Institutional platform and division in 2005. Mr. Putz was instrumental in creating
FXCM Pro to what it is today, managing Sales as well as trading teams and most relationships in various countries. Prior to
joining FXCM, Mr. Putz traded and sold FX, Options, Interest Rate Swaps and other Derivatives for DB, Commerzbank,
Calyon in the US, Singapore, Frankfurt and London. Andreas takes most pride in having helped build trading models for
emerging markets encompassing economical models as well as liquidity considerations.
Tenure with FXCM: 7 years
Tenure in the FX Market: 15+ years
Education: Austrian Lyceums, Vienna
114
Dmitri Galinov
CEO, FastMatch
Tenure in the FX Market: 6 months
Education: BBA in Finance, Baruch College, CUNY; MBA in Finance, NYU Leonard N. Stern School of Business
Dmitri Galinov is Chief Executive Officer at FastMatch. Mr. Galinov is an electronic trading veteran with over 17 years of
experience. Dmitri joined FastMatch from Credit Suisse where he was Head of Crossfinder dark pool and helped
Crossfinder to become the largest dark pool in the United States. Prior to Credit Suisse, Mr. Galinov was Director of
Strategy of Direct Edge. He helped a company grow from a small player into one of the major US Equities destinations.
115
Tenure in the FX Market: 20+ years
Education: Ph.D. GeorgiaTech Aerospace Engineering (‘89); World Student Fund scholarship (‘84); Monie A. Ferst Award (‘89); CFA
Dierk Reuter
Partner, Lucid Markets
Lucid Markets (‘09-Present) : Founding Partner - Launched algorithmic FX trading
Deutsche Bank (‘07-’09) : MD and Global Head of FX Algorithmic Trading; Launched algorithmic FX alpha trading team
Goldman Sachs (‘93-’07): MD and Head of NY Equity Derivatives Strategies (‘03-’07)
Hull Equity Electronic Option Market Making business
FX Strategies (‘93-’03)
Euormoney 2001: Goldman Sachs Best Site for FX cash execution
Launched FX multi dealer platform FXall (‘00-’01)
ICE (‘00) technology selection and due diligence
Launched Goldman FX Electronic Market Making (’98-’03)
Multiple Patents issued on electronic trading processes
116
Tenure with FXCM: 8 years
Tenure in the FX Market: 8 years
Education: BA in Political Science, Loyola University (’04)
Jessica Beckstead
Managing Director, International Sales
Jessica Beckstead started at FXCM in 2004 as a retail FX sales associate. She was promoted to a management position in
2006 where she was responsible for the day to day running of the retail sales team in NY. In 2007 she was promoted to Vice
President of sales and moved to San Francisco where she doubled as the branch manager responsible for all aspects of
FXCM’s west coast headquarters. Her specific Sales VP responsibilities over her 3 year tenure in the role included overseeing
sales teams San Francisco and NY, launching and managing FXCM’s Russian initiative, launching and managing FXCM’s
micro product, and playing an integral role in FXCM’s initial MT4 product offering. In 2010 Jessica was promoted to Managing
Director and put in charge of retail sales for the US and Canada. In this role, Jessica is responsible for sales personnel
management across all 3 of FXCM’s domestic offices as well as strategy for the US retail FX market. In August 2012, Jessica
was moved into an international sales role where she now oversees the sales divisions of Middle East and North Africa
(MENA), Israel, Australia, and Japan.
117
Tenure with FXCM: 8 years
Tenure in the FX Market: 8 years
Education: BS in Finance/International Business, NYU Lenard N. Stern School of Business
Suresh Attal
Vice President, FXCM Pro
Suresh Attal moved into the management ranks at FXCM within 8 months of joining the company and has held a variety of
management positions since then. During his tenure at FXCM, Mr. Attal has frequently rotated around many different
business groups gaining a diverse set of experiences and in-depth knowledge of the FX market. As a result of his deep
industry knowledge, Suresh has been in positions which required him to act as a liaison to external business partners such
as Deutsche Bank and XE Forex. During Mr. Attal’s tenure with dbFX, the product reached a record level of yearly
revenues. Suresh’s expertise has evolved into dealing with the largest and most valuable clients that the firm has
evidenced by his multiple stints working with Active Trader, dbFX and the Arabic sales teams and now continuing within
FXCM Pro.
118
Tenure with FXCM: 8 years
Tenure in the FX Market: 8 years
Education: BA in Finance/M.I.S., Villanova University (’03); MBA in Accounting/Finance, NYU Leonard N. Stern School of
Business (’11)
Thomas Porac
Vice President, Investor Relations
Thomas Porac started at FXCM in the Project Management department with a focus on business development. In 2006, Mr.
Porac transitioned into the Accounting department to serve as the software administrator, along with handling general reporting
and accounting issues. In 2007, Thomas began primarily focusing on data analysis and executive level reporting needs. In
2008, Thomas was promoted to Vice President and started working with outside investors who were interested in investing in
FXCM. Thomas has been the primary contact for outside investors since FXCM went public in 2010. Prior to FXCM, Mr. Porac
worked at a E-Risk Services where he was underwriting Employee Practices and Director & Officer insurance policies.
119
Tenure with FXCM: 5. 5 years
Tenure in the FX Market: 5.5 years
Education: BA in Mass Communications with a specialization in Public Relations, Iona College
Jaclyn Klein
Vice President, Corporate Communications
Jaclyn Klein started her career at FXCM as an intern in the marketing department to prove to the company that there was a
need for a public relations position. Within six months, Jaclyn was hired full time named the Public Relations Coordinator,
where she built from the ground up the PR department. As the company expanded overseas, so did the need for language
specific PR professions. Therefore, Mrs. Klein transitioned into the International Public Relations Coordinator and
Syndication Manager, creating and managing external PR agencies in Italy, Greece, Germany, Australia and London, while
building a syndication program for DailyFX . In 2010, Mrs. Klein was promoted to Vice President, Corporate Communications,
where she supervises global communications for FXCM Inc.