1. Analytics
Sarah Diffley
Sarah.Diffley@lyit.ie

2. What is Analytics?
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.
http://www.google.com/analytics/
3. What is Analytics?
Analytics is a tool that facilitates the production of statistics and data about visitors to a website.
Therefore, websites owners can see how their website was found by visitors, how these visitors navigated the website and how the website can be improved.
4. Why Analytics?
Free
Who are our consumers
Where are our consumers
How long are people spending on our site
Bounce rate
Goals
Keywords
Where can we improve?
Can combine with other elements Adwords, blogs, etc..
5. Getting Started
6. Getting Started
7. Getting Started
Sign Up for a Google account/Sign in using Google account.
Create a profile for your website(s)
Fill out administrator details (Account users can be added and deleted as necessary)
Add tracking code to website
Must be added to each page of your website
Insert before the following tag on each page