analytics and channel connect for search service pack
DESCRIPTION
Analytics and Channel Connect for Search Service Pack. January 8th, 2012. Release Date: 1.8 .2011. Service Pack. New Benchmarks Time Zones in Analytics CC4S UI Changes A Reminder about Disabling and Untracking New Error Messages More Help. New Benchmarks. - PowerPoint PPT PresentationTRANSCRIPT
© 2011 MediaMind | A Division of DG | All rights reserved
January 8th, 2012
Analytics and Channel Connect for Search Service Pack
© 2011 MediaMind | A division of DG | All rights reserved
Service Pack
▸ New Benchmarks▸ Time Zones in Analytics▸ CC4S UI Changes▸ A Reminder about Disabling and Untracking▸ New Error Messages▸ More Help
Release Date: 1.8.2011
© 2011 MediaMind | A division of DG | All rights reserved
New Benchmarks
The benchmarks in the system were updated with data from Quarter 4, 2010 to Quarter 3, 2011.
The benchmarks can be found in:• Predefined reports
• Excel Plug-in
© 2011 MediaMind | A division of DG | All rights reserved
Office Time Zones
▸ The time zone specified in the office settings will be automatically applied to the analytics time zone for new accounts.
▸ This will save time and confusion in the reports.
© 2011 MediaMind | A division of DG | All rights reserved
Office Time Zones
© 2011 MediaMind | A division of DG | All rights reserved
Channel Connect for Search
© 2011 MediaMind | A division of DG | All rights reserved
Updated and Improved Interface
Feature:
UI changes have been implemented in Channel Connect for Search.
Benefits:
The UI has been updated and is now aligned with the MediaMind platform. Enhancements include export options, filters, updated error messages, etc.
© 2011 MediaMind | A division of DG | All rights reserved
UI Changes in the Search Accounts List
Filters were added
Last Update was removed
Modified toolbar
Standard list options includes
export
2 new columns
© 2011 MediaMind | A division of DG | All rights reserved
UI Changes (cont.)
Refresh is now called More
Refresh campaigns list is now Sync Search Campaigns
A reminder – what does Sync Search Campaigns do?
New search campaigns will be added to the search accounts listIn tracked campaigns, all keyword URLs will be redirected to MediaMind and tracked. Once tracked, search events will be included in the path to conversion. Syncing the search campaign(s) may entail API charges.
© 2011 MediaMind | A division of DG | All rights reserved
Conversion calculation
Search Data (e.g., clicks, impressions)
Keyword URLs Action
Not included in path to conversion
Not retrieved Back to Original Disable
Not included in path to conversion
Retrieved Back to Original Untrack
A Reminder – Disabling vs. Untracking
Disabling an account - Keyword URLs are restored to their original formats and no search data is retrieved. This account's keywords are no longer included in conversion calculations.
Untracking an account – Campaigns are excluded from conversion calculations.
© 2011 MediaMind | A division of DG | All rights reserved
UI Changes – List
2 new columns for account and SE campaigns level:
Last Sync - shows the date and time when the campaigns list was last synced
Note: The last sync time indicated on the account level is according to the last updated campaign in that account.
Data Last Retrieved - shows when the data was last retrieved (automatically or manually by the support team)
© 2011 MediaMind | A division of DG | All rights reserved
Updated Error Messages
Errors are easier to understand and fix with the addition of new error messages
New Error Messages What you need to doWrong credentials Verify the search account’s username
and passwordTemporary failure Try again within 1 hour. If this problem
is not resolved, please contact support.
© 2011 MediaMind | A division of DG | All rights reserved
Contact Information
▸ For additional information, contact your Account Manager.
▸ To access detailed information, please turn to the Online Help .
▸ To get additional training on using the MediaMind Platform see our Training Zone.
© 2011 MediaMind | A division of DG | All rights reserved
Thank you!