analytics and design - art institute guest lecture
DESCRIPTION
Discussion of how analytics can modify your web design practices. A perspective from a web marketing agency presented to students.TRANSCRIPT
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Using Analytics toUnderstand Design
And Tracking Coffee Pots in Austrailia
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Annual Traffic has a Pattern
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Increase in Mobile Traffic
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Don’t Hide Your Best Content
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Discuss Client Improvements
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Paying Your Way Can Be Expensive
http://www.wordstream.com/articles/most-expensive-keywords
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Design with Purposehttp://www.formstack.com/the-anatomy-of-a-perfect-landing-page
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Know What People Want
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Let’s Talk About Design
What Is Good Website Design?
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So Glad Design Circa 2000 is Dead
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1. Social2. Material3. Ideological
Three Motivations of People
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Social
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Material
NADR.org
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IdeologicalChimpHaven.org
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Goals