1. Analyzing a music Video I am going to analyze music videos that come from the genre of Jpop

2. According to Andrew Goodwin There are 5 aspects in a music video in which the audience should look out for. They are as followed: Thought beats Seeing the sound Narrative and Performance The Star Image Relation of Visuals to Song Technical Aspects of Music Video

3. Narrative sounds The structure: In the traditional Japanese view of music theory, the music should assist the lyrics. In older Japanese songs, the melody repeats less often than in Western music. In many cases Western music repeat sections like the verse and chorus. The traditional Japanese music may have lyrics that do not repeat at all, so often Japanese composers wrote poems and composed music to fit the lyrics. However modern music such as Jpop (Japanese pop) and Jrock (Japanese rock)who are influenced by western music have adapted to repeat sections. On the basis that it is more flexible and appealing to the younger generation. The artist voice: The Japanese's Jpop groups have roles for each member, if the group size varies between 5-7. However there are groups that have to 90+ members, this means that most of the members are dancers, while a couple of the members are appointed as vocalist. Such as E- girls "In this group only 5 girls sing, while the others dance, however it does not mean that the dancers do not get any screen time, but it just means the singers just get slightly more screen time than the dancers. Each singer has a different tone of voice, which makes it easier to deduce who is singing.

4. Narrative and performance Generally in a Jpop music video the lyrics does the narrating, while the actual music video aims for the audience to enjoy the music, rather than getting emotional. Which is why many music videos get a dance version and a music video version or the dancing, acting or singing is merged in to one music video. Moreover for promotional purposes many songs may have a Japanese version and another version with another language such as Korean or Chinese, a group that does so is SNSD (girls generation) who promote in Japan as well Korea their song Run Devil Run is a great example: Japanese Version http://www.youtube.com/watch?v=LJReD9chwFk and Korean version http://www.youtube.com/watch?v=q_gfD3nvh-8 As per for performance various of these music videos like to portray a cheerful side of the world rather than the unfortunate side of the world. This means that a lot of the close ups are of the artist smiling. Furthermore it is important to state that Jpop songs are songs that are danceable, which means that nearly all of their songs will have a form of dance, that the audience can learn or follow. A scene from Candy smile by E girls

5. The star image The main focus of a Jpop music video for women is to look cute, funky but attractive than to look sexually attractive. But for men to take on a masculine roles. This can be because overall people in Japan prefer women who are attractive in a cute way rather than in a sexual manner. Therefore it leads to the women wearing not too much revealing clothes, but there are some body parts for women that are revealed like the legs, arms and stomach, other than this other parts are covered. People in Japan prefer males who are attractive in a manlier way. However this does not mean that they are racist to those who are more feminine, to the point that in Jrock many male artist wear heavy makeup. what is interesting is that it is different for male artist, as they can reveal as much as they want. However in Jpop since the audience is of young teenagers they are limited to only showing their upper body, apart from that they are restricted. E girls album cover 2pm album cover

6. Relation of Visuals to song Since in the genre Jpop the main target for women is to look and act cute, which means that the main focus is on the lead actors point of view and it is the same in a male artists video, but with a more masculine feeling. Most of the music videos use the lyrics and pick out a scene that translated the lyric being sang at that moment, this does not happen regularly because as we know dancing is a very important part of a Jpop video. Another point to make is that when the singer is synching in the video the word or phrase would either be extremely emotional or extremely joyful. The reason for this maybe because the little time have for close ups must have an effect, so by using important phrases will add the effect along with the singers facial expression. An example would be : Her she is saying your crazy so by pointing at camera and showing a cunning expression she is translating the lyric as a visual. Scene from SNSD I got a boy

7. Technical Aspects of Music Video In his theory, Goodwin also considered the technical aspects of a music video that help to keep the entire music video looking professional. Using different types of camera shots it is keeping the music video innovative. The usual camera shots used is the close up and long shots. Out of the camera shots the most used is long shots, because generally there are many members in Jpop group, so by using long shots they are fitting in all of the members. In addition most of the members are the dancers, in order to show the dance moves long shots are necessary. A very important aspect when the artist are dancing is their formation, in my opinion Jpop artist have the most original formation. Which is why the cameramen use long shots to show these like: Generations Brave it out SNSD I got a boy

8. Technical Aspects of Music Video The least used shot is close up, as I have explained before the focal point in Jpop music videos is the dancing and the originality of the music video. This means that most of the time is used up by the long shots. It may seem unfair to those who sing and get very little screen time, however in a live performance it is the opposite, which balances the screen time out. Moreover when there is a close up it is the artist face completely in front of the camera, so the music video gives full view of how the artist is looking in their new music video. Like this: Sunny from SNSD I got a boy Jimin from BTS Bulletproof