analyzing the corporate social responsibility (csr) of british american tobacco...

7/30/2019 ANALYZING THE CORPORATE SOCIAL RESPONSIBILITY (CSR) OF BRITISH AMERICAN TOBACCO BANGLADESH(BATB).pdf

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IN THIS PRESENTATION WE ARE

...................

Zahid Hasan 102 009 025

Hossain Zerin Tasnim 102 119 025

Izzat Tanzil 102 020 025

Md. Tanvir Reza 103 025 025

prepared by Zahid Hasan 01685414196


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ANALYZING THE CORPORATE SOCIALRESPONSIBILITY (CSR) OF BRITISH

AMERICAN TOBACCO BANGLADESH (BATB)

BASED ON THE STUDY OF

COMPANYS CSR ACTIVITIES IN

2009-2010prepared by Zahid Hasan01685414196


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PURPOSE OF THE STUDY

HOW AN ORGANISATION

PERFORMS ITS CORPORATE

SOCIAL RESPONSIBILITY

HOW BUSINESS COMMUNITY

IS RESPONDING TO ITSSOCIAL RESPONSIBILITIES

IN DIFFERENT STAGES


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Our Presentation Structure

CSR at a Glance

BATBs CSR Governance Structure

How BATB is becoming a Responsible Corporation

Social and Economic Contribution of BATB

Achievements of this Company by their CSR

Recommendation & Conclusion



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CORPORATE SOCIAL RESPONSIBILITY (CSR)

Triple

Bottom

Line


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Corporate Social Responsibility is all about settingPolicies, Objectives and targets for Excellence in three

key areas:

Health & Safety

Improving Employee &Contractor Safety

through Training, BestPractice and team

Leadership

Environment

Addressing Emissions,Energy Efficiency,Climate Change,

Biodiversity, Product LifeCycle & Innovation

Then Monitoring &Verifying Performanceand setting Targets for

Continuous Improvement

Finally, CSRReporting to all

Stakeholders

Social &

Community

Actively engaging withemployees, Neighbors,

Legislators, Regulators &NGOs

THE CSR STRUCTURE


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CSR Committee

The Social ReportingProcess

BATBs CSR GOVERNANCE

STRUCTURE

&



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The Company hasa Corporate Social

Responsibility

(CSR) Committee,

the main objective

of which is to

monitor and

review alignment

with their CSR

goals

BATBs CSR GOVERNANCE STRUCTURE

CSR Committee


9/36BATBs CSR GOVERNANCE STRUCTURE

THE SOCIAL REPORTINGPROCESSPrepare Social

Report Complies

With The Global

Assurance(AA 1000)

Standards and The

United Nations

Foundation

Sponsored Global

Reporting Initiative

Guidelines.



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THE SOCIAL REPORTINGPROCESS

The Essence of This Standard of

Reporting

Putting stakeholder dialogue at the

centre of our approach

Embedding the approach, while

engaging in dialogue and producing

regular reports

Following both the AA1000 and the Global

Reporting Initiative (GRI) framework;

Being measured against the AA1000

Standard through a highly rigorousexternal

verification.




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Social Report

Report & Communicate

Implement & Measure against Indicators

Dialogue 2 (Discuss Commitments &Indicators)

Identify Gaps & Make Commitments

Dialogue 1 (Understand Expectations)

Identify Stakeholders for Dialogue

Internal Scoping & Preparation

Stakeholder Mapping

Soc

ialRe

port

ing

Process

Overv

iew

Bri

tis

h

Am

erican

To

bacco

Bang

lades

h

VERIFY

DECIDE

LISTEN

DELIV

ER



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How BATB is Becoming a Responsible

Corporation

Continuously Meeting the Shareholders

Exaction of Better Financial Performance

Becoming Responsible to the Employees

Creating an Impressive Image of

Reliable Partner to the Stakeholders

Feel and Perform the Responsibilities of

Society

Formulated the Expectations of

Stakeholders


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BATB position and response to

Stakeholder Expectation

Consumer Information

Public Smoking

Lower Risk Products

Youth Smoking Prevention

Responsible Marketing

Tobacco Regulation

Tobacco Taxation and

Cigarette pricing

Environmental

Management

Corporate Citizenship

Corporate Governance


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Consumer information

Introduce cautionary warningsfor all sorts of tobacco products


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Public Smoking

Prohibit smoking in public places. Smoking in openpublic gathering and public transports like bus,

train, launch and steamer should be banned


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Lower Risk Products

Invest in Research & Development toreduce the hazardous effect of

cigarette


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Youth smoking prevention

Make advertisements showingharmful effects of cigarettes on

children


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Responsible marketing

Restrict cigarette advertisementsby tobacco companies; Form a

policy for tobacco product

marketing


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Tobacco regulation

Support enforcement of laws torestrict tobacco related products


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Tobacco Taxation and

Cigarette pricing

Increase tax on tobacco

products to a prohibitive level


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Environmental management

Afforestation

Alternatives to wood fuel

Fertilisers

Soil conservation

Product waste and factory emissions


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Corporate citizenship

Promote indigenous culture,

Introduce rehabilitation

programme for all current

women workers


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Corporate Governance

Rewrite the Company's vision

statement emphasising on social

responsibility

S i l d


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Social and

Economic

Contribution of

BATB

British American Tobacco

Bangladesh mostly classifies all

of its CSR initiatives over years in

the following four sectors.

Environment & Biodiversity

Community Services

Education

Others


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Environment & Biodiversity

Afforestation

Contributed around 71.5 million (7 crore 15 lac)

saplings throughout Bangladesh


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PROBAHO Water filtration plants for

safe drinking water

24 water filtration

plants,

approximately125,000 liters of

pure drinking water

for 62,500 people

every day



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Support for sustainable agriculture

The Company have 46,000 registered farmers around

the country, This year they are distributing 150,000 kgs

dhaincha seeds free of cost among their registered

farmers and distribution is about to complete



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Support for Relief and

RehabilitationIn 2008, BATB offered support to Majher Char village transformation

project as a part of British Business Group (BBG) in southern Pirojpur

district, which was devastated by cyclone SIDR. In 2009, BATB provided

support to the district relief committee for the victims of cyclone Aila inSatkhira district. In 2010, they contributed to Prime Ministers Relief &

Welfare Fund to support the distressed families ofDhakas tragic Nimtoli

fire victims



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A number of meritorious children from BATB

farmer base are selected each year to

receive 500 taka per month for a period of 2

years to enable them to complete their higher secondary education.

Educational Assistance



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Educational Assistance

is a free basic IT education centre. In support of the

government's emphasis on IT and in response to

stakeholders' expectation. Until 2010, nearly 700

students have been trained in their 4 Dishari centers

based in Kushtia, Moulvibazar, Manikganj andChakaria



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Shandhani:Eye donation

BATBs registered farmers are provided health care

support from company depots every month. A doctor

sits in the depot in a particular day each month so that

the registered farmers can come and receive free

prescriptions for their health problems.


Achievements


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Achievements

of this

Company by

their CSR

British

American

TobaccoBangladesh

has won

many

awardsduring the

last 30

years


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AWARDS

Food and Agriculturalorganization award in 2006

6 times National Awardwinner for afforestation

programme 1st prize of in

1999 and 2002.

The National Export Trophy

Award in 2000

The FAO Award in 1999

The Presidents Award in

Agriculture in 1976


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RECOMMENDATION

BATB should continue their increasing

number of contribution in social

activities for upcoming years

should make rally, long march, debate

etc campaign for antismoking

to direct contribute in Government

health and education fund.

Already have 5 brands of cigarettes,

They have to decrease their cigarettes

Brands


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CONCLUSION

After analysis its is seen that BATB

is a responsive company, not

responsible therefore they try to use

more innovative methods and

activities to better their

Responsiveness to the environment


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THANK YOU

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