analyzing your web site
DESCRIPTION
Analyzing your web site. John Powell Director of Web Development. Understanding your web site. What do you want to know? What is happening within department? Who is your target audience? Are you reaching them?. Identify your needs. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/1.jpg)
Analyzing your web site
John PowellDirector of Web Development
![Page 2: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/2.jpg)
Understanding your web site
• What do you want to know?
• What is happening within department?
• Who is your target audience? Are you reaching them?
![Page 3: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/3.jpg)
Identify your needs
• Identify 3 things you would like to know about visitors to your web site.
• Why?
• How will this information help you?
![Page 4: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/4.jpg)
Visitors
• How many unique visitors?• Pages per visit• Time spent on site• Bounce Rate• New vs. Returning visitors
![Page 5: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/5.jpg)
How Did They Arrive at My Site?
• Search engine, direct or referred
• Where are they located?
![Page 6: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/6.jpg)
Content
• Top viewed pages
• Top landing page / Top exit page
• Viewing patterns
![Page 7: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/7.jpg)
Visitors
![Page 8: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/8.jpg)
Visitors
![Page 9: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/9.jpg)
Bounce Rate
• represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.
The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page / Total Number of Visits [Source: en.wikipedia.org/wiki/Bounce_rate ]
![Page 10: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/10.jpg)
What is a good Bounce Rate?• (Average: 40 % to 60 %)– 40% or lower – Excellent– 40 % to 50% - Great– 50 % to 60 % - Good– 60 % to 75 % - Ok but needs improvement
• 75 % or higher – low need to revisit your web site organization/structure/content.
[Source: Google. 2008. "Google University - Bounce Rate: The Simply Powerful Metric"]
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New vs. Returning Visitors
![Page 12: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/12.jpg)
New Visitors
![Page 13: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/13.jpg)
How Did They Arrive at My Site?
![Page 14: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/14.jpg)
Traffic Sources
• Direct (typed URL or bookmarked)• Search (Google or other search engine)• Referral (Other web sites)
![Page 15: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/15.jpg)
Traffic Sources
![Page 16: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/16.jpg)
Traffic Sources
![Page 17: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/17.jpg)
Location
![Page 18: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/18.jpg)
Location - City
![Page 19: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/19.jpg)
Content
![Page 20: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/20.jpg)
Site Content
![Page 21: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/21.jpg)
Landing Pages
![Page 22: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/22.jpg)
Exit Pages
![Page 23: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/23.jpg)
Visitor Flow
![Page 24: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/24.jpg)
Mobile Devices
![Page 25: Analyzing your web site](https://reader036.vdocument.in/reader036/viewer/2022062501/56815e8d550346895dcd1d7a/html5/thumbnails/25.jpg)
In-Page Analytics