Anas Lapierre Armen Gevorkian Sandra Ingelson Wendell Online Shop Devoted to making a difference in the well being of children by developing wholesome, nutritionally superior and convenient snacks and beverages. Aim & Purpose To Create A Transmedia Experience Expand Frooses target market, increase market share and sales Promote healthy living and appropriate diets and nutrition for kids and making more parents aware of these issues Provide an educative and informative experience together with entertaining and interactive elements. Core Story Milton the moose is a hero and loves helping kids Lives in a magical universe and goes on adventures Makes the world a happier place with his beverages, snack bags and kind heart It is educational, informative and entertaining Health and social issues Two layer story Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Miltons Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Miltons Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Miltons Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters StoryrobeMake a story with pictures and videos of Miltons world Storytelling Tools & Interactive Elements StoryrobeMake a story with pictures and videos of Miltons world Comic LifeCreate comic strips of Miltons adventures Storytelling Tools & Interactive Elements Storytelling Tools & Interactive Elements StoryrobeMake a story with pictures and videos of Miltons world Comic LifeCreate comic strips of Miltons adventures NakshartExplore Miltons universe Storytelling Tools & Interactive Elements StoryrobeMake a story with pictures and videos of Miltons world Comic LifeCreate comic strips of Miltons adventures NakshartExplore Miltons universe Pop-ups3D Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Miltons Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Miltons Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Miltons Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Miltons Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Miltons Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters Platforms & Channels Interactive Book Series Board Game Packagaging competition, expand online shop & info about new offerings Facebook book Looking at Miltons Universe tablet Tablet Game Grab & Grow Event event Make story with Video & Pictures Recipe suggestions & research in health & company updates Recipe suggestions & research in health & company updates Creating comic strips twitter tools website offline game YouTube Recipe suggestions & research in health & company updates Toys offline characters Target Audience & Why Will This Appeal To Them? Kids & Parents Interactive, educational, informative & entertaining Strengthen relationships Lots of visuals, colors and characters Release & Testing Strategy Promotion & Branding Strategies Public Relations Promotion & Branding Strategies Public Relations Release Event: Grab & Grow Promotion & Branding Strategies Public Relations Release Event: Grab & Grow Lets Move Promotion & Branding Strategies Public Relations Release Event: Grab & Grow Lets Move Online Marketing Promotion & Branding Strategies Public Relations Release Event: Grab & Grow Lets Move Online Marketing Schools Promotion & Branding Strategies Public Relations Release Event: Grab & Grow Lets Move Online Marketing Schools Link between the interactive book series & products Promotion & Branding Strategies Public Relations Release Event: Grab & Grow Lets Move Online Marketing Schools Link between the interactive book series & products Social Media Strategy Promotion & Branding Strategies Funding Minimum start-up funding: $300, months: Sustainable margin 18 months: Breakeven Funding * Please see Project Report for more information about different costs Why This Project? Whats in it for you? Questions? Thank you for your consideration! Anas Lapierre Armen Gevorkian Sandra Ingelson Wendell