Anastasia DextraSocial Media Portfolio

About MeMy name is Ana and I am a story crafter, writer and community builder based in Chicago, IL.

I'm a communications professional specializing in content curation, marketing strategy and storytelling. I work best with fellow creatives, brands looking to connect with multicultural, millennial audiences, and organizations that exist at the intersection of social justice and pop culture.

I have a degree in Media and Cinema Studies and five years of experience helping brands authentically cultivate and communicate their identities across social media, email and blog content. My past clients have included recording artists, music festivals, event spaces, lifestyle brands, startups, nonprofits, athletic organizations, universities and CPGs.

I relish the chance to blend who I am with what I do. For me, that means connecting audiences to opportunity in the form of personable, thought-provoking and finely tuned content.

• SOCIAL MEDIA• Social Media Consultation• Social Media Strategy• Live Event Coverage• Twitter Chat Creation + Facilitation• Blogger Ambassador + Influencer Programs• Social Media Management

• CONTENT CREATION• Social Media Content• Blogs• Emails• Website Copy

• SOCIAL MEDIA TRAINING

Services

Abbott World Marathon Majors June 2015-Present

Social Media Manager for Abbott World Marathon Majors

Spearheaded content development and management for AbbottWMM social networks (including live social media coverage for the Boston, London, Chicago, NYC, Berlin and Tokyo marathons) elevating their weekly reach to 1.65 million impressions a month.

Highlights:

• Grew Facebook fan page from a starting number of 6861 fans to 142, 156 fans (1972% growth) and grew Twitter fans from 3,756 fans to 12,576 fans (235% growth) between June 2015 - June 2016

• Generated 12,435,608 organic Facebook impressions for 2016

• Created and managed an international ambassador program

featuring 60 runners from 5 continents; to accelerate spreading the word about Abbott World Marathon Majors to the larger running community via authentic, respected voices.

worldmarathonmajors.com

University of Chicago’s Masters Program in Computer Science February 2015- Present

Social Media Manager for University of Chicago’s MPCS

Planned, developed and executed program messaging efforts including: alumni outreach, refined ads copy, revised website language, email marketing and social media content.

Highlights:

• Established and increased brand awareness across all channels (Facebook, Twitter, LinkedIn, Quora and Reddit) and assisted with event and deadline promotion

• Developed and launched a successful Alumni Profile series

• Grew Facebook audience by 120% between February 2015 -January 2017

Client Testimonial: “The alumni profiles were great. They got them out there, they promoted them. It was fabulous!”

– Molly Stoner, Director of Admissions and Student Affairs, University of Chicago Masters Program in Computer Science

masters.cs.uchicago.edu

Surf Sweets November 2015- February 2016

Content Marketing Manager for Surf Sweets

Surf Sweets is a candy brand that offers safe and delicious sweets to families living with food allergies. In my role, I authentically spoke to the target demographic of mothers looking for safer eating options, while also expanding brand awareness and loyalty to people without dietary restrictions in search of better-for-you treats.

Highlights:

• Grew Instagram audience 827% from contract start to end

• Conceptualized and oversaw the production of an Instagram video campaign

• Grew email list to 4500 subscribers

Client Testimonial: “The videos are rocking! They look so great. Thanks again for an easy process and amazing result.”

– Lisa Dempsey, Marketing Director, TruSweets LLC

surfsweets.com

Talbott Teas April 2015- November 2015

Social Media Manager for Talbott Teas

I created and reinforced the spirited voice of Talbott Teas online by leading the charge on content development and blog posts. In doing so, I was able to bring the brand to life by cultivating a vibrant and participatory social media community on Facebook, Twitter, Instagram and Pinterest.

Highlights:

• Strategized, designed and executed a seasonal campaign that grew the client’s email database by 5,000 contacts in 2 weeks

• This campaign included: original blog content, influencer outreach, a contest and social media posts

• Grew Facebook fan page from a starting number of 2077 fans to 8878 fans (327% growth) between April 2015 -November 2015

• Website traffic from social sources increased 775% YOY as a direct result of my social media management method.

talbottteas.com

Superfly Presents March 2013- June 2013

Social Media Marketing Intern at Superfly Presents

Assisted in brand canvassing, editorial calendar creation, research and managing online communities of agency clients including Kesha and The Bonnaroo Music and Arts Festival

Highlights:

• While at Superfly, much of the work I did went straight into new business proposals, earning new clients for the firm, or into marketing briefs, which essentially formed the foundation of interactive strategies. My strategy to market the toy, Battroborgs, via mobile game trucks resulted in a successful nationwide campaign tour.

superf.ly

DePaul University January 2012- June 2014

Resident Advisor at DePaul University

Managed Facebook and Twitter communities and digital marketing campaigns for two residence halls

Highlights:

• I created Humans of MUB as a space for the first-year students of Munroe and Belden-Racine Halls to share their unique stories with the greater DePaul community. In the process, the page received 10,822 unique views within a two month time frame, was shard at Higher Education conferences, received 3 departmental awards and has dedicated viewers on 4 continents.

Lightspan Digital September 2014- Present

In addition to serving as a Content Marketing Manager and Social Media Manager for various brands, I like to share my growing social media knowledge with others in the form of educational blog posts. Not only do I love working in the digital space, but I love teaching others how they too can be successful in this industry.

Examples:

• “How to Jump on Trends Without Jumping the Shark”

• “Sliding in the DMs: How to Seed Connections for your Clients”

• “The Starting Lineup: 5 Social Media Plays for Athletic Brands”

• “5 Ways to Turn Social Responsibility Into Social Engagement”