ancillary product textual analysis digipak 2
TRANSCRIPT
Textual Analysis: Digipak
Morgan Redman
Digipak
Digipak
Digipak
Digipak
Digipak
Colour Scheme• Black, white and pastel blush pink.• These colours are for the deluxe digipak, the original
without additional songs is lilac, white and pastel blush pink featured on the following slide.
• Black and white are colours that often connote a sense of nostalgia due to black and white photographs and cinematography.
• Pink is a hopeful happy colour and one that is associated with love.
• This links well with the themes of the songs which focus on relationships between couples and family members.
• The acoustic renditions of some songs on the deluxe album have an evocative feel of nostalgia and thus the black and white colour scheme adds to this.
Colour SchemeWhite font
opposed to pink, same typeface
Blue lilac additional graphics on standard
The font is larger on the deluxe
album
Pink font opposed to white, same
typeface
Pink font instead of pink
background
Layout• Simplistic, centred typography, bold font, capitalised
font, narrative layout of lyrics opposed to paragraphing, “justify” column alignment of lyrics, letterbox photographs, symbolic semiotic sign logo.
• Simplistic centred bold capitalised fonts make it easier for the text receiver to read.
• Column narrative lyrics for aesthetic and fitting it within the square booklet template.
• Semiotic symbolic sign of logo on inner booklet instead of front cover for aesthetic appeal. The logo is a deconstructed moose head.
LayoutCentral column alignment of information
Rule of Thirds• Font is in the central column in the rule of thirds grid
composition.• Letterbox images are placed in the top horizontal third
of the leaflet followed by song lyrics. • Central vertical third of the grid is reserved for
writing such as lyrics, song titled and band name as this is where the text receivers’ eye is automatically drawn to.
• Letterbox image ratio provides an interesting alternative to the typical layout of images in the central horizontal and vertical regions of the rule of thirds grid.
Rule of ThirdsTop
horizontal third
letterbox image
Font in central column of rule of
thirds compositional grid; central
focus of the eye
Image, Text and Font• Black and white images edited in post-production to have
a blush pastel pink colourisation hue. • Neon sign-like capitalised bold italic typeface for
title of band, album and songs.• Lyric text is sans serif italic easy to read. • Black and white colours and pastel pink hue evoke ideas
of nostalgia and romance, fun and happiness.• The neon sign style font connotes small town motel signs
and other such establishments or also Hollywood fame. • The font used for lyrics is simple to read due to the
nature of band name, album and lyrics being extremely significant to the music.
Image, Text and FontNeon sign font style
Black and white
photographs, increase in contrast,
post-production
colourisation
Lyrics in simple sans serif font,
text in paragraph
layout opposed to lyric genre
structure
Design Construction• Simple two pocket diptych style digipak.• Back• Front• Gatefold• Disc pocket• Booklet pocket
Design Construction
BACK FRONT
Application to Individual Project
The ideas that can be taken from this for the individual project include:• Post-production colourisation editing• Rule of thirds central alignment• Various fonts throughout• Print on CD matching the album cover• Logo importance• Unorthodox genre conventions such as lyric layout in
booklet/ leaflet• Idea of various styles for individual albums/ singles
meaning that less necessity to conform to the band’s current cover art etc