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The benefits and the costs of digital grey literature for collecting organisations
And the world!
Amanda LawrenceSwinburne University [email protected]
Grey Literature Strategies
Enhancing the value of research and information for public policy
And the world!
What is the evidence being used in public policy?
Grey literature is high profile and often in the me dia
Grey literature strategies 3
4
“Information produced on all levels of government, academia, business and industry in electronic and print formats not controlled by commercial publishing ie. where publishing
What is grey literature?
by commercial publishing ie. where publishing is not the primary activity of the producing body.” ICGL Luxembourg definition, 1997 - Expanded in New York, 2004
Publications, data and other resources produced by organisations rather than publishers
Australian Research Council (ARC)
Linkage Project
2012 – 2014
Grey Literature Strategies – Research Project
Partners
Grey literature strategies 6
Project aims
Understand the role and value of grey literature in public policy
Improve the production standards of grey literature in Australia to maximise its impact and use
Improve access, retrieval and preservation of grey literature by collecting services
Grey literature strategies 7
by collecting services
Build collaboration across all stakeholders to improve efficiency and return on investment of public interest research and information
Research plan
Online surveys of users, producers and collectors
Interviews with users, producers and collectors
Contextual analysis of policy settings and practices
Survey of collections and digital infrastructure
Media analysis of grey literature reporting
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Media analysis of grey literature reporting
Engage with community on findings and solutions
Recommendations and strategies
CommercialStudent
Other
Users Producers Collectors
Survey respondents by sector
EducationGovernmnt
Commercial
Governmnt
NGO
Education
Government
NGO
Education
Commercial
Student
Other
Grey literature strategies 9
Governmnt
NGONGO
Education
Updated: 17 March 2014
Collectors Q4: Type of Collection services respondi ng
23.5
20
20
9.6
0 10 20 30 40 50 60 70
Academic library
Special library
Government library
Ins tu onal repository
All
Grey literature strategies 10
9.6
7
5.2
4.3
0.9
Ins tu onal repository
Subject repository/clearinghouse
Other
Na onal/ State Library
Prof/Business library
Public library
Gov
Edu
NGO
Producers Q9: Kinds of materials that are produced0 10 20 30 40 50 60 70 80 90 100
Conference papers/presenta ons
Discussion/posi on papers
Reports
Briefings, guides, research reviews
Submissions
Web pages/websites
News ar cles/Media releases
Informa on sheets
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Informa on sheets
Essays and ar cles
Social media etc.
Journal ar cles
Evalua ons
Data sets
Policies, procedures etc
Audio/video material
Working papers
Book chapters
Books and eBooks
Blogs
Theses
All
Gov
Edu
NGO
Com
Producers Q12: Why do organisations publish their o wn research?
0 20 40 60 80 100
To inform public policy or practice
Provide evidence-base for public policy or practice
Knowledge translation, ie making research findings …
Maximise public access to research and information
Share findings with peers
Advocacy or lobbying tool
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Advocacy or lobbying tool
Raise organisation or staff profile or position
Media coverage and public debate of an issue
Meet organisation or funder requirements
Internal purposes or analysis
Flexibility i.e. of formats, content etc.
Control the timing of production and publication
Comply with regulations
Sales and other financial benefits
Users Q5: Material used occasionally or regularly f or work
86
85.3
81.1
80.2
79.1
79
68.4
67.4
59.2
0 20 40 60 80 100
Reports
Journal ar cles
Discussion/posi on papers
Briefings, guides, reviews
News reports and ar cles
Conference papers
Books and eBooks
Data sets
Working papers/preprints
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59.2
58.1
51.1
45.5
42.3
38.6
38.1
36.3
28.3
28.3
26.1
19.6
4.6
Working papers/preprints
Submissions
Evalua ons
Professional/trade magazines
Audio/video material
Blogs
Public opinion in social media, radio etc
Technical documents
Doctoral or masters theses
Commercial and market research
Archival or heritage material
Legal and court docs
Other
Collectors Q7. Material collected90
89
88
81
77
75
70
70
69
67
60
59
0 20 40 60 80 100 120
Journal ar cles
Books and eBooks
Reports
Conference papers
Audio/video material
Discussion/posi on papers
Professional mags/ar cles
Essays and ar cles
Policies, procedures, standards etc
Archival or heritage material
Briefings, guides, research reviews
Working papers and preprints All
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57
53
49
48
45
42
40
34
32
30
27
23
16
12
Working papers and preprints
Doctoral or masters theses
Book chapters
Web pages/websites
Technical documents
News reports
Data sets
Submissions
Informa on sheets, summaries
Media releases
Evalua ons
Legal and court documents
Commercial and market research
Blogs
Social media
All
Gov
Edu
NGO
Collections Q11: Estimated size of digital document collection
25%
30%
35%
40%
45%
50%
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0%
5%
10%
15%
20%
25%
None Don’t know 1-999 1000-9999 10000-99,999 100,000+
COMBINED RESULTS: Materials used, produced or collected - % Important or very important
81
75
69
66
61
52
52
49
58
24
56
47
24
46
13
34
69
77
50
36
37
57
77
35
0 10 20 30 40 50 60 70 80 90
Reports
Journal ar cles
Discussion/posi on papers
Briefings, guides, research reviews
Data sets
Conference papers
Books and eBooks
News reports, media releases
Grey literature strategies 16
45
45
44
30
29
17
15
15
14
14
14
12
27
17
46
10
8
10
18
3
13
3
6
10
21
40
27
34
53
10
7
23
43
53
41
4
Evalua ons
Working papers and preprints
Submissions
Technical documents
Professional mags
Commercial and market research
Social media
Legal documents
Audio/video material
Archival material
Theses
Blogs
Users:
Producers
Collectors:
Why people use grey literature – survey comments
In my particular field, no worthwhile research could be conducted without ready access to grey literature, with significantly poorer outcomes in public policy as a result.
Grey literature is important to the work I do because it typically addresses issues relating to policy and practice - a key aspect of the work that I do. It also often has a 'big
Grey literature strategies 17
key aspect of the work that I do. It also often has a 'big picture' focus. It is absolutely critical to the quality of the work I produce.
Grey lit provides another part of the complete information picture and without it I wouldn't want to rely on only peer reviewed material. Some of the most innovative and thought provoking material is grey lit and important in a changing world
Users Q11: How do users find out about new information? Most important sources - %
0 10 20 30 40 50 60 70 80 90 100
Websites of key organisa ons
Email newsle ers/lists
Colleagues sharing informa on
Asking colleagues or experts
Alerts/RSS
News reports and ar cles
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News reports and ar cles
Libraries
Journal subscrip ons
Subject databases/clearinghouse
Workplace intranet or info service
Ins tu onal repositories
Social media
Blogs
All
Government
Educa on
NGO
Users Q12: How often are the following services use d to access information?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Search engine
An organisa ons's website
My own organisa on's website
Subject repository or gateway
Weekly/daily Monthly Quarterly Annually Never
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Subject repository or gateway
Publisher or journal website
Library catalogue at my ins tu on
Bibliographic/cita on database
Ins tu onal repository
Trove or State Library Catalogue
Bibliographic web service
Producers Q21: Methods used often/always to store a nd provide access to publications -
0 10 20 30 40 50 60 70 80 90 100
Upload to organisa on's website
Upload to organisa on’s repository
Deposit with an Ins tu onal repository
Print copies to Na onal/State Library as
All
Gov
Grey literature strategies 20
Print copies to Na onal/State Library as
Deposit with subject database or
Publisher stores and provides access
Upload to partner/other organisa on’s
Print/digital copies sold to bookstores,
Upload to a commercial storage service
Gov
Edu
NGO
Com
Collectors Q16: Most important ways of promoting new resources
76.3
71.4
58.8
57.7
55.1
50.8
0 10 20 30 40 50 60 70 80 90
Sharing informa on directly with contacts,
Own organisa on’s website and/or
‘Whats new’ (or similar) sec on on
Alerts/RSS
Collec on email newsle ers/lists
Other email newsle ers/lists
All Gov Edu NGO
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50.8
29.4
28.6
26.9
25
25
17.2
15.4
Other email newsle ers/lists
Social media e.g. Twi er, Facebook, etc
Other libraries or informa on services
Events or conferences
Blogs
Websites of key organisa ons
News reports and ar cles including print,
Media releases
The value of grey literature
Investment& Use Value
(Direct Activity Costs)
ContingentValue
(Stated Preferences)
EfficiencyImpact
(User Estimates)
User Community
UserCommunity
WiderImpacts
(Not Measured)
Producer,Collector & User
Community
Society
Centre for Strategic Economic Studies
Value Invested$11 billion pa
nationally
Use Value$33 to $43 billion
pa nationally
Willingnessto Pay
$2.4 to $7.3 billionpa nationally
Willingness to Accept
$16 billion pa nationally
User Community$6 to $18 billion
pa nationally
Range of TimeSavings
($5 billion to$17 billion pa)
Community
Society
?
Users comments on the issues they encounter accessi ng research and information needed for their work
575 written responses.
Common issues include: knowing what exists, finding relevant material, evaluating it, poor web management, getting access to journals, getting access to some grey literature, the time consuming nature of searching and sifting, the relevance and reliability of material and deadlinks.
“Finding material relevant to a subject matter if I dont know it exists (ie, I haven’t received notification on it in an update but I’m researching an
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I haven’t received notification on it in an update but I’m researching an area), there is so much info through search engines that finding useful grey literature can take a lot of time.”
“There is loads of information around - difficulties relate to relevance (iekey words, dates) and veracity (assessing methodologies used, sample size, etc.)”
Time consuming, difficult to track down, links fail when returning to them, they sometimes lack important basic bibliographic detail.
Issues continued
“Issues around subscriptions to peer reviewed academic journals. They are too expensive for NGO's to maintain comprehensive subscriptions, and most researchers I know rely on their personal university enrolments to access them.”
No real issues as I work in a university library and what I can't get immediately I can get at no cost via document delivery.
Workplace library does not have very good access to relevant databases for topic areas I regularly research.
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topic areas I regularly research.
“Much of it isn't published online by the funder of the researcher, so even when i know research exists I waste a lot of time working out who 'holds' it.”
“It often has to be sourced from many different repositories, which is time consuming. Often you don't even realise that there may be information available - that knowledge is either intentionally or unintentionally kept 'in house' of the organisation. We have established a regional catalogue to address this issue, but that is addressing it at only one scale of the problem.”
COMBINED: Level of concern about deadlinks
1 -2 Not very
concerned
20
30
40
50
60
70
Users
Producers
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3 4- 5 Concerned/
Very concerned
0
10
20 Producers
Collectors
Producers Q23: Does your organisation have strategie s to prevent deadlinks?
Yes
26% Don’t
know
32%
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No
42%
32%
Collectors Q19: Most important strategies for impro ving collections
83.5
82.3
80.5
79.2
0 20 40 60 80 100
Standard bibliographic info
Fair use copyright law
Agreed metadata standards
Collabora ve collec ng All
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77
76.6
71.1
65.3
45.3
Improved so ware or
Shared metadata
Legal deposit for digital content
Interoperable systems
OAI harves ng
All
Gov
Edu
NGO
Combined: Views about copyright across all 3 survey s
COMBINED: Views on copyright and its impact
0 10 20 30 40 50 60 70 80 90 100
Libraries and informa on services should be able to
store copies of print and digital material, including
grey literature, for long term access and use
Being unable to copy, store or redistribute online
Users Producers Collectors
% Agree/Strongly agree
Grey literature strategies 28
Being unable to copy, store or redistribute online
informa on including grey literature due to copyright
law is a problem for my collec on
I am unclear whether my collec on can use, copy or
store material that is made available online
Long term access to online content is not an issue for
my collec on
Updated: 17 March 2014
Costs & benefits of alternate policies
�Explored the cost of dead links and the potential efficiency
benefits of grey literature being more readily accessible and
systematically preserved.
�Australian user respondents hit an average of 49 broken links
a year and spent an average of 19 minutes searching for and a year and spent an average of 19 minutes searching for and
trying to access the item – broken links could be costing more
than $1 billion per annum nationwide.
�User respondents suggested they could save an average of
around 15% of their working time if grey literature were more
readily accessible and systematically preserved – that could be
worth $5 billion to $17 billion per annum nationwide.
Centre for Strategic Economic Studies
The value of grey literature
Investment& Use Value
(Direct Activity Costs)
ContingentValue
(Stated Preferences)
EfficiencyImpact
(User Estimates)
User Community
UserCommunity
WiderImpacts
(Not Measured)
Producer,Collector & User
Community
Society
Centre for Strategic Economic Studies
Value Invested$11 billion pa
nationally
Use Value$33 to $43 billion
pa nationally
Willingnessto Pay
$2.4 to $7.3 billionpa nationally
Willingness to Accept
$16 billion pa nationally
User Community$6 to $18 billion
pa nationally
Range of TimeSavings
($5 billion to$17 billion pa)
Community
Society
?
What needs to be done…
"Clarification of the long-term value of emerging genres of digital scholarship, such as academic blogs and grey literature, is a high priority. Research and education institutions, professional societies, publishers, libraries, and
31
professional societies, publishers, libraries, and scholars all have leading roles to play in creating sustainable preservation strategies for the materials that are valuable to them.”
Blue Ribbon Taskforce on Sustainable Digital Preservation and Access, 2010 – Included members from Library of Congress, OCLC, JISC, ITHAKA, CNI, Microsoft, and various US Universities.
Recommendations
Legislate
Regulate
Collect
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Collaborate
Aggregate
Educate
What should we do about collecting?
Legislate: Continue to campaign for copyright and legal deposit reform
Collect: Increase the amount of public interest digital grey literature that is catalogued, collected and publicly accessible on the live web
Collaborate across libraries, repositories and other information services to:
- Increase efficiencies of collecting digital resources
- Develop required infrastructure
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- Develop required infrastructure
- Improve the user experience for more effective searching and sifting of information in a centralised way
HOW should we do this…?
What do you think?
Let me know…
Website: greylitstrategies.info
Subscribe to our newsletter
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#greylit
@greylitstrategy
Email Amanda Lawrence