andrew gerrard - #smib10 presentation
Post on 17-Oct-2014
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DESCRIPTION
Business roi of social mediaTRANSCRIPT
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Social Media is NOT free! KTHXBAI
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Customers Loyalty Transactions
Revenue
Yes!We can do those too
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ROI =SPEND
(INCOME - SPEND) * 100
THE R.O.I. EQUATION
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ROI is a business metric, NOT a media metric
ROI is agnostic
Just measuring media is NOT the answer
BUT...
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£X
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Baseline
Before After
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Measure
Before After
What did we do here , here & here ?
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Overlay
Before After
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Figure it all out
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...apply the ROI equation
With the cost savings and the business generated,
to give you...