andrew rhomberg (jellybooks) at publishers' forum berlin 2017
TRANSCRIPT
Reader Analytics
Leser besser kennen lernen!
A story of collaboration presented by @arhomberg founder of @jellybooks
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Three years ago, on a grey and foggy morning in London’s East End…
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It all started with a collaboration between Innovate UK, a part of the UK
government that sponsors research and development, and Penguin Random House UK. The two came together and jointly sponsored a competition for start-ups to come up with new ideas to a specific challenge in book publishing.
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Amazon gives us no data,
so is there a way for
publishers to collect
reading data from
3rd party reading apps
so publishers can get to
know their readers better?
The Penguin Challenge:
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„Google Analytics für E-Books”
ebook +
candy.js
tracking
1-click
sync
analytics
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Involve the reader in the process!
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How and how fast do they read?
Reader A
Reader B
Reading time: 24 hours Velocity: 9 days
Reading time: 18 hours Velocity: 27 days
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Do Readers Finish the Books they start? 0% 20% 40% 60% 80% 100%
F
1
3
5
7
9
11
13
15
17
19
21
23
25
27
29
31
33
35
B
B
B
9
0% 20% 40% 60% 80% 100%
F
1
5
9
13
17
21
25
29
33
37
41
45
49
53
57
61
65
69
73
B
… or do they quit in droves?
10
45%
-11
28 d
56
14 d
65% Completion Rate
Net Promoter Score
Velocity
Sold units (eBook)
Sold units (PB)
3.000
18.000
45.000
135.000
Audience Insights Can Predict Sales!
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A|B Cover test
• Pulling Power Does the cover elicit interest?
• Signaling
What expectations are raised?
• Honesty Does it deliver on its promise?
How to Pick the Right Cover?
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Case Study: 5 Titles – 1 was A|B tested
< 13
13–17
18–25
26–35
36–45
46–55
56–65
66–75
> 75
1. Cover A was 37% more likely to be chosen and this preference held for every age group.
2. The book with cover A was finished sooner (3 days earlier) than the book (same content!) with cover B.
3. Most importantly though, the recommendation factor was more than twice as high for cover A compared to cover B.
Cover A
Cover B
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F
F
1
4
7
10
13
16
19
22
25
28
31
34
37
40
43
46
49
B
B
F
F
1
4
7
10
13
16
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22
25
28
31
34
37
40
43
46
49
B
B
Completion Rates Almost Identical
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Reader analytics also facilitates the collaboration between
author and publisher
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Multi-publisher Reader Analytics Campaigns
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Supported Reading Applications
iBooks (Apple) – Bookshelf (Vitalsource) – Bookvia (Datalogics) Digital Editions (Adobe) – Ebook Reader (ebooks.com) – Bookari (Mantano) Cloudshelf Reader (Bluefire) – Media Console (Overdrive) – Azardi (Azardi)
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Tolino & Kobo reading apps are not yet supported, due to issues with ePub3 support.
So in the spirit of collaboration, we ask Michael Tamblyn of Kobo: Help us help publishers to get to know their readers better.
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Book Candy for Readers
Data Candy for Publishers