angel hack presentation

www.carolinebalinska.com

PROMOTEBRAND YOUSTANDOUT&

Creating your propriety knowledge kit


If you have a new product/service/concept or you want people

to notice you then this is for you


I rescue entrepreneurs from overwhelm By creating their marketing & business strategy.

Caroline Balinskawww.carolinebalinska.com

ABOUTABOUT

ABOUT

• 15 years of marketing and business ownership experience

• A very powerful combination that helps me leverage my client’s potential

• I specialise in lead generation by creating savvy automated sales funnels and outstanding sales pages

• I host a monthly marketing meetup for people like you


Planning with the end in mind

I believe the key to success is


TODAY WE WILL COVER

Who is your audience?5 things to remember when promoting yourself The What, Why & HowWhere to promote yourself & your productYour Proprietary Knowledge Kit


the end userjoint venture partner

a companyan investor

Who is your audience?www.carolinebalinska.com

5 things to remember when promoting yourself


Talk to 1 person

Otherwise you are diluting your story


Be true to you Do what you loveMake it work for you Do what you stand for


What are my biggest strengths?

ASK YOURSELF


What makes me unique?

ASK YOURSELF


People will ask you…

Why, How & Whatwww.carolinebalinska.com

Why should I care?

How will this improve my life?

What must I do?

WhW

tell them the benefits

give them a call to action

tell them the features


Your forums/networks- Use a signature

Retargeting - get people remembering you

Network events

Social media

Media - Offer to write for bloggers and magazines

Joint Ventures

Kickstarter campaign

Where to promote yourself & your product


You will be given access to these slides and the template at the end

DONT FRET!


Please ask questions at the end or feel free to send me an email

QUESTIONS?


What is a

Propriety Knowledge Kit?

It tells the story of everything that makes your business/product/service/idea what it is. www.carolinebalinska.com

Why you need a Propriety Knowledge Kit


STORIES SELL

FACTS TELL


Have a story to sell YOU and your business

Be ready for anything and any question


Where you can use itKickstarterLanding pagesEmailsOpt-in bannersAdvertisingBlog postsArticles Info documents

VideosSocial mediaPRBrochuresANYWHERE YOU NEED CONTENT…..


How to create it…


**FIRST**

Know your target market


**SECOND**

Know your why

Why do you do what you do. Write it as 1-2 sentences and as a longer 2-3 paragraph.


WARNING…www.carolinebalinska.com

THIS IS GOING TO

BE A GAME CHANGER


Create your

NTK’swww.carolinebalinska.com

Determine 10 “need to knows” about your service/offerWhat are 10 questions your clients ask/need to know to understand or master what you are offering/selling (This list can be longer than 10)App1. Who is this App for?

2. How to download it?

3. What is the best feature of the app?

Service1.What services does

this include?

2.How to know if this is right for me?

3.How much is this service?

Kickstarter4.Who will promote

themselves5.What they need to

do before setting up a campaign

6.How much does it cost to use?

step 1


NEED TO KNOWS12345678910

YOUR WHY


Complete the following for each “Need To Know”A paragraph – Explain in 1 paragraph what you mean, offer or teach

EG: KICKSTARTERNTK= Who can promote themselves using kickstarter

This is designed for any person or business with an idea or concept that needs funding to get started.

step 2


QUOTE AND/OR DATA

NEED TO KNOW

SHORT PARAGRAPH

5-10 KEY BULLET POINTS EXPLAINING YOUR PARAGRAPH

3 HEADLINE IDEAS

3-5 KEYWORD PHRASES

“STAGES/STEPS” HEADLINE FOR THE PROCESS

CREATE “STAGES/STEPS” FOR THE PROCESS

INCLUDE CASE STUDIE, TESTIMONIAL OR AN EXPERIENCE

IMAGE, MINDMAP, VIDEO, CHART, GRAPH, INFOGRAPHIC


5-10 key bullet points explaining your paragraph. Don’t bother with full sentences. Highlight facts, statistics, learning's, phrases, logical and emotional triggers. Think of questions you are asked by customers or people asking about what you do.

EG: • Easy to set up• No upfront cost• xx% of people are looking for funding• xx% of people want to fund a new idea• Helping those ideas from concept to creation

step 3


3 headline ideasFrom what you have written jot down 3 ideas you may use for a blog or any other content.

EG:• Kickstart your concept• Need funding? Get funding• Your concept can now be a reality

step 4


5-10 keywords phrases relating to this “Need To Know”

EG:• crowd funding• raise money• business startup• tech startup• fund my idea

step 5


Create “stages/steps” headlineAnything can be broken down into steps/stages. What steps does a person need to implement, take, learn to this NTK

Words that can be used are:SecretsLawsThings

RulesMistakesQuestions

ElementsKeysSteps

HabitsReasonsWays

EG: • 7 Secrets to get the money you always need• 3 Mistakes made by startups• 4 Laws every startup must follow• 2 Elements to the perfect investment portfolio• 5 Things you should know about raising money

step 6


Create “stages/steps” for the process

step 7EG:

3 Mistakes made by startups

Mistake #1 -

Mistake #2 -

Mistake #3 -


Include case studies, testimonials or an experience about this NTK.

If you don’t have a case study or testimonial then tell a story. People love stories, give details about a situation, don’t lie, but it can even be someone else’s story if told right.

step 8


Create images, mindmaps, video, charts, graphs, infographics for each NTK.

People love visual representations. This will help tell the story.

step 9


Use quotes & data for each NTK

Google this. This will help tell the story.

step 10


carolinebalinska.com/angelhack

PDF of slidesAccess to google doc template

JOIN ME ATmeetup.com/I-Love-Marketing-Barcelona/


http://carolinebalinska.com/angelhack

http://meetup.com/I-Love-Marketing-Barcelona/

QUESTION TIMEwww.carolinebalinska.com

carolinebalinska.com/angelhack

PDF of slidesAccess to google doc template

JOIN ME ATmeetup.com/I-Love-Marketing-Barcelona/


http://carolinebalinska.com/angelhack

http://meetup.com/I-Love-Marketing-Barcelona/

angel hack presentation

Business