animate - the reveal issue

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A soapbox for people working in the fashion and creative industries. We promote emerging talent, talk to industry professionals and keep you up to date with our latest recruitment tips!

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Page 1: Animate - The Reveal Issue
Page 2: Animate - The Reveal Issue

 

 

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Page 3: Animate - The Reveal Issue

Contributors

Emily Townes Editor

Emma Wilson Writer

Hayley Smith Writer

Jade Cooper Writer

Aleysha Mawani Writer

Craig McAnuff Graphic Designer

Abigail Gotts Model

Calvin Condry Mlilo Photographer

Sandra Bermingham Make up

Tobi Alo Animate Staff

Amber Bernard Animate Staff

Sarah Greenidge Animate Staff

Page 4: Animate - The Reveal Issue

What does Animate Creative Recruitment do? Animate creative provide a platform for all established and

emerging creative professionals seeking to enhance and

forgre their careers in the hair, beauty and fashion

industry. We provide the help and support needed to do so

and ensure we help you gather the necessary experience

required to become a successful freelancer in the industry

What areas do you recruit in? We recruit make up artists’, hairstylist’s, wardrobe

stylists’ and photographers for creative assistance work in

beauty shoots, editorial shoots, film, tv, magazines and

runway.

Do I have to pay any fees? No, joining Animate Creative is 100% free. There are no sign

up costs or annual subscription fees.

Do I have to be interviewed to join? Because of the competitive and demanding nature of the

industry we do not like to make promises we cannot keep.

Therefore we only take on candidates we believe we have the

means to help further their career which requires a brief

informal telephone interview as part of the recruitment

process. We do arrange interview slots based on the

candidates availability.

What happens once I have joined Animate Creative? If your details accurately match the selection criteria of

any position available, you will be contacted anything from

24 hours- months prior to the job to discuss further with

you. We will also keep you up to date with Animate

activities and news via monthly newsletters and emails.

How do I hear about jobs with Animate Creative? We send out information about jobs via email, social media,

phone or text depending on the urgency of the job.

Do you offer both freelance and permanent work? We mainly offer freelance work, which means that there is no

long term commitment to a client. Once you have registered

with Animate you are under no obligation to accept work

offered to you. Due to the areas we recruit for we are not

in the business of offering permanent work. More information

can be found in our Animate Creative candidate handbook and

information packs

WHO ARE WE?

Page 5: Animate - The Reveal Issue

What does Animate Creative Recruitment do? Animate creative provide a platform for all established and

emerging creative professionals seeking to enhance and

forgre their careers in the hair, beauty and fashion

industry. We provide the help and support needed to do so

and ensure we help you gather the necessary experience

required to become a successful freelancer in the industry

What areas do you recruit in? We recruit make up artists’, hairstylist’s, wardrobe

stylists’ and photographers for creative assistance work in

beauty shoots, editorial shoots, film, tv, magazines and

runway.

Do I have to pay any fees? No, joining Animate Creative is 100% free. There are no sign

up costs or annual subscription fees.

Do I have to be interviewed to join? Because of the competitive and demanding nature of the

industry we do not like to make promises we cannot keep.

Therefore we only take on candidates we believe we have the

means to help further their career which requires a brief

informal telephone interview as part of the recruitment

process. We do arrange interview slots based on the

candidates availability.

What happens once I have joined Animate Creative? If your details accurately match the selection criteria of

any position available, you will be contacted anything from

24 hours- months prior to the job to discuss further with

you. We will also keep you up to date with Animate

activities and news via monthly newsletters and emails.

How do I hear about jobs with Animate Creative? We send out information about jobs via email, social media,

phone or text depending on the urgency of the job.

Do you offer both freelance and permanent work? We mainly offer freelance work, which means that there is no

long term commitment to a client. Once you have registered

with Animate you are under no obligation to accept work

offered to you. Due to the areas we recruit for we are not

in the business of offering permanent work. More information

can be found in our Animate Creative candidate handbook and

information packs

WHO ARE WE?

As Makeup Artists, we all have

that creative flair and love an

edgy, editorial look! So I am

going to run through, step by

step, the super creative and

stunning look from the Prada

Autumn/Winter 2012 collection.

The key Makeup Artist for this

look is one of the top in the

world, Pat McGrath. She is well

known for using her fingers more

than her brushes!

At London fashion week, Pat

McGrath explained her creative

process: “I’m influenced a lot

by the fabrics that I see, the

colours that are in the

collections and the girl’s faces.

It’s always a challenge but

that’s the key – to make it

different every time”.

The Prada Autumn/Winter collection

had thick fabrics and mixed

patterns, inspiring Pat McGrath to

create this fantastic look.

Here’s how to do it: Step one: Apply a white eyeshadow in the inner corner of the lid.

Step two: Apply a dark black eyeshadow or greasepaint on to the lid right up

to the brow with a round edge. This must be a shocking, stand out black so

if using a shadow, wet your brush for higher intensity!

Step three: Apply a show stopping orange all the way round the black, just

like a border. The width of the orange should be the width of the brow,

covering the entire brow. So again this orange needs to be intense! Use a

high pigmented colour!

Step four: Use a bright white eyeliner to colour in the water line and

extend the line just a bit and in to a point as shown in the picture. This

point creates a winged effect.

Step five: Just as the orange was a border for the black, now create a deep

purple border for the white. Not as thick, and don’t forget to border the

white point with a purple point, emphasising the winged effect!

Step six: Mascara of course!

Step seven: Apply a flawless base, suck in those cheeks and apply a taupe

colour to contour. Apply a highlighter to cheekbones and watch those cheeks

pop! And for an extra chiselled look, contour the sides of the nose and

highlight along the middle.

Step eight: Nude lip, natural as possible, no distractions from those

fantastic eyes!

SHOOT CUT GO! Aleysha Mawani

diy

Page 6: Animate - The Reveal Issue

Abolish that imperfection

Laura Mercier - Secret Camouflage. This bad boy

covers tattoos, pigmentation, burns, bruises the

lot. It’s based on a 2 palette system where-by

you take four strokes from one tone and four

strokes from the other. Mix the strokes on the

back of your hand or palette and apply with

concealer brush. TIP: Do not use under eyes

consistency is too thick (see next review for

perfect under eye correction) RRP £26

Luscious Lashes

We have all seen those MUA’s that put Essex

style lashes on a beautiful make up and therefore

ruining their end photograph. Say no more to fake

looking lashes with Eyelure. Their glue actually

STICKS and they are cheap! The Eyelure

Naturalites Collection is the best range. The

ones I use for beauty, fashion, editorial and

even yourself are the ‘Glamour’ lashes. They

have just the right amount of volume and length

for that perfect lash look. RRP £3-£14.

Perfect Patterned Nails

For those creative shoots where you don’t have

time to do nail art grab yourself some nails

wraps. Everyone has heard of them but have you

used them? They are a god send time saver. You

can find them on Ebay from as little as £1 and

they come in every pattern imaginable. TIP: Apply

a good top coat like OPI or Jessica to stop the

wrap from chipping throughout the shoot.

Quick Fix Removal

For a quick removal of eye make up Dior’s

Instant Eye Make Up Remover is the perfect

solution. I have used a lot of eye make up

removers that say they remove quickly and

effectively and they do quite the opposite, you

end up scrubbing away at the poor models eyes.

This is a dual action formula which is perfect

for sensitive eyes and dissolves even the

toughest of eye make up!. TIP: Apply to a dry pad

(or a wet pad if there is a lot of eye make up on

the eye area) hold for 20-30 seconds and sweep

away. RRP £22

Lights Camera Action Hayley Smith

Review

Page 7: Animate - The Reveal Issue

Shooting Beauty is the brainchild of Nina

Malone and Matt Dowling. With over 20 years

combined experience in fashion and business,

the duo have seen and done it all. Nina's

background in modelling and production has

seen her travel all over the world

experiencing numerous fashion environments

while Matt has over 12 years experience in

fashion photography and business. Both Matt

and Nina shared the same concern that new

talent in the fashion industry was not

receiving the necessary business education or

shoot experience to kick start their careers.

Many new makeup artists, stylists,

photographers and hair stylists have the

skills and qualifications but lack the

business know-how, practical experience and

presentation to push on to paid work. It is

because of this that Shooting Beauty was

born.

What do you offer?

We offer 3 main services to help fashion

talent in the industry find work. Our ethos

is "give a man a fish and he'll eat for a

day, teach a man to fish and he'll eat for

life". Here's how we do it.

Firstly, we provide practical experience in

the form of a professional fashion shoot. New

creatives will get the chance to collaborate

with experienced professionals who have

worked with some of the fashion industries

leading publications and fashion shows. This

gives new talent the hands on experience of

working with pros, builds confidence to shoot

in a professional environment and prepares

them for a real fashion job. Additionally,

new talent will learn how to work with a team

and produce high end fashion images using pro

models in stunning fashion locations.

Secondly, we provide a one on one

consultation to discuss basic business

techniques and strategy in an easy to

understand conversation with our friendly and

approachable consultants. This is an

opportunity to understand the fashion

business a bit more and plan the next move to

find paid fashion work.

Finally, using the images taken on the day,

we can provide small business packages for a

new freelance life. From freelancer websites

to business cards, we can build an expert

business package that will maximise the

chances of finding work and help new talent

grow to be a professional freelancer.

WHO DO YOU WORK WITH?

The Shooting Beauty team has been carefully

selected from the cream of the fashion

industry. All freelancers, our fashion team

have experience in London, New York, Paris

and Milan Fashion Week. They have worked on

shoots for Vivienne Westwood, Gucci and

Valentino as well as publications such as

Vogue, Dazed and Confused and i-D to name a

few. In short - they're good, really good.

HOW CAN SHOOTING BEAUTY HELP ME?

Shooting Beauty have had great success

helping both new and established talent find

work. Previous visitors to the studio have

found work at London Fashion Week, shooting

Vivienne Westwood look books, catwalk shows,

fashion shoots, events and everything in

between. Even better, ex-Shooting Beauty

clients have learned to push on and build a

thriving freelance business. We have an open

door system that encourages freelancers to

stay in touch and gain continued advice from

us as they grow to be successful freelance

artists.

HOW CAN I GET IN TOUCH?

To get in touch and speak with one of our

fashion experts, call us on

0207 183 5856 ,

email [email protected]

or fill out our enquiry

form www.shootingbeauty.co.uk/book-now

Who is shooting beauty?

Q&A

Page 8: Animate - The Reveal Issue

Who is BECCA?

BECCA originated from the simple desire to find the “perfect foundation.” Frustrated by her own inability

to find this elusive product, Australian makeup artist Rebecca Morrice Williams formulated the ultimate

range of skin-perfecting products in 2001. With a focus on innovative textures and an extensive colour

range, Rebecca identified a gap in the marketplace to enable all women - regardless of their age, skin tone

or skin type - to experience the pleasure of a flawless and luminous complexion.

The BECCA flagship boutique opened in London in 2005, and BECCA quickly became renowned within the industry

as the go-to brand specialising in skin cosmetics. With arguably the world’s finest foundations,

concealers and powders, BECCA set a new performance benchmark and has established itself as a reference for

quality, style and creativity. Adored by beauty editors, top makeup artists and celebrities globally, the

brand has developed a cult following with award-winning products and continues to be innovative with

sought-after ingredients and technological advancements in this competitive industry.

Q&A

Page 9: Animate - The Reveal Issue

Why train at BECCA make up academy? The BECCA Makeup Academy in London offers holistic

training and professional expertise with a range

of courses, tutorials and masterclasses. Taught by

high-profile London Makeup Artists, the BECCA

Academy provides the ultimate learning platform

for those wishing to enter into the world of

makeup artistry, as well as those looking to

expand their skill set in more specialised areas.

Unlike the usual beauty-school classroom approach,

the BECCA Academy has a small group policy

allowing no more than eight students in each

course. This offers a more intimate environment

that is interactive, and ensures each student

receives the personal one-to-one attention

required to develop practical skills.

The BECCA Academy is held in the BECCA Studio

space in London, giving a unique insight into the

beauty and fashion industry. Top freelance makeup

artists working as a specialist in their field –

whether that be fashion, special FX, bridal or

film – feature as guest tutors throughout the

course. This not only gives students an of-the-

minute experience with artists who are working in

the industry today, it also offers a fantastic

networking opportunity to make contacts with

industry insiders.

The course finishes with a photoshoot day in the

BECCA Studio, working with a professional

photographer to create the first images for the

students portfolio. For the professional courses,

BECCA’s design team use these images to create a

professional website to showcase the makeup

artist’s work – an essential platform for any

makeup artist entering the industry, and a

fantastic bonus of the BECCA course that usually

requires substantial investment.

The professional courses also receive a full

professional kit upon completion, so they are

ready to start work immediately with top quality

products. All students receive automatic

membership to BECCA’s Industry Alliance Program,

an exclusive industry privilege which allows a 30%

discount on all BECCA products purchased.

BECCA Academy employees all work within the

industry as freelance artists, and offer

continuous support and opportunities to students

after they complete their course.

Life after BECCA - By past student, Kerri-Lee Stein I completed the intensive BECCA Academy Course

just over a year ago, after which I was lucky

enough to be offered a job working for BECCA. In

the last year I have gained a lot more experience

in the industry and the role enables me to work as

a freelance makeup artist as well as have the

stability of regular work. I have mostly focused

on bridal makeup work, doing makeup for brides and

working at London shows. It’s always so varied

and involves quite a lot of travelling for bridal

clients – doing a wedding in Cyprus was a

highlight! I really feel like the BECCA course

gave me a lot of opportunities. There are only a

few people of each course, so it felt very

personal and tailored to my individual needs. The

tutor and feature artists were very inspiring, and

it was great to be able to spend that time with

them.

Can BECCA help me? With a variety of different courses and specialist

masterclasses on offer, the BECCA Academy caters

to both aspiring makeup artists keen to enter the

industry and professional artists wanting to

expand their skills. Payment plans can be arranged

for the longer professional courses prior to the

course. For full Academy information or to

organise an appointment to visit the Academy,

please contact Joanne Hook on 020 7352

4007 or

[email protected] / academy@beccacosm

etics.com.

How can I get in touch? For further information on BECCA Academy course,

visit the BECCA

website: www.beccacosmetics.com/uk/becca-academy-

london/ or email Joanne Hook

([email protected]).

For updated news, course dates and special offers,

become a fan on Facebook

(www.facebook.com/BECCA.cosmetics.UK) and follow

BECCA on Twitter (@BECCALondon).

The BECCA Boutique is located at 91 Pelham Street,

South Kensington SW7 9NJ.

Aa&Q

Page 10: Animate - The Reveal Issue

Bio: Craig McAnuff Craig McAnuff is a 22 year old London based

creative and graphic designer, who recently

graduated from Bucks New University.

He specialises in Branding & Identity,

Commercial advertising and Art direction.

He has experience in the design industry

working on projects for companies such as

Cadburys, Ethical Fashion Forum and Nandos.

Since leaving university, in his quest to

get his foot into the creative industry,

Craig is currently on an design internship

in London and has many more in the pipeline

over the Summer/Autumn period. Away from

working for some of Londons top coperate

agencies, he also does freelance design

work, one of those being Animate

Recruitment. From branding starter up

companies to established School logos, he

has a portfolio that covers a wide range

of Graphical solutions.

Email: [email protected]

Website: www.craigmac.co.uk

Twitter: @mrmac89

Bio: David Bushay David Bushay is the engine in the

metaphoric DB Designs motor vehicle. An

inspired and original designer, David

excelled in studying BA(Hons) Graphic

Product Innovation at London College of

Communication. Always interested in

exploring the many ways in which design can

affect the viewer, he has continued to

originate different and interesting designs

and pieces of work. David believes using

design as a tool, can influence the bigger

picture and that his role as a designer

shouldn't be constrained to any one medium

or philosophy but seek to challenge

preconceptions and adopt innovative

approaches to the development and outcome

of ideas and concepts. With a background in

Art and Media, David is consistently

striving to understand and influence the

creative world of the future.

Email: [email protected]

Website: www.thedbdesignsite.com

Twitter: @mrbooshay

Trailblazers

Brandnew

/ ANIMATERECRUIT

[email protected]

Page 11: Animate - The Reveal Issue

/ ANIMATERECRUIT

[email protected]

Page 12: Animate - The Reveal Issue

Studs

Lace Appliqué

Adorning garments with jewels and sequins is

no longer the go to for outfit updates. The

humble stud was seen all over the Balmain and

Versace SS’12 catwalks, and one of Elle’s

featured brands at graduate fashion week was

niche customisation project Famous for

Fifteen.

Famous for Fifteen’s Amy and Omid are second

year university students who started the

brand in their spare time. Using inspiration

from Instagram, Pinterest and blogs, they

truly epitomise DIY fashion by creating

carefree, fun and individual pieces.

To follow Amy and Omid’s lead, simply buy

studs from any Haberdashery

Push the stud through the material – this

can be anything that’s looking a bit tired

Flip the fabric over and using a thimble or

tweezers, fold the teeth into the middle of

the stud to secure it.

It’s dead easy to do, and even easier to

make your own.

For autumn, designers such as Erdem and

Christopher Kane continued to embrace

the appliqués popular throughout spring

and summer. Winter floral designs are

darker and dramatic than the summer

versions, but equally delicate.

The good news is that you don’t have to

have a designer budget to recreate this

look. In fact, as well as being on-trend,

it’s a great way of making basic pieces

look more high-end. Here are our

instructions

Cut your design out of the lace.

Carefully trim the edges and set with a

fray preventing gel. Depending on the

look you want to create, you could also

set the lace onto a backing fabric.

Pin the appliqués to your garment,

ensuring that each lie flat.

Sew your appliqués by hand.

Alternatively, attach a fusible bonding

web to the reverse to apply by iron. Just

remember to set the temperature according

to the type of lace you are using (is it

cotton lace or acrylic?) and to cover

with a cloth when ironing. It’s also

best to sew around the edges to prevent

wear.

Always allow the appliqué to cool before

removing the cloth.

STYLIST SECRETS

DiY

Page 13: Animate - The Reveal Issue

No-sew feathers

Bleach it

Adding different textures to a garment is

a great way to transform it.

As part of Vogue’s Customisation Panel,

Mark Fast demonstrated how easily an old

jumper can be recycled into a dress by

way of a woollen hem, and the a/w2012

shows were full of feather trims.

This DIY dress combines the two! You will

need:

1. Feather trim (enough for two layers

per row)

2. Fabric glue

3. A plain dress or skirt

Working from the bottom, glue a layer of

feather trim to cover the hem. Then add a

second layer directly over the first.

Continue adding double layers with a

couple of inches between each. If your

dress is bodycon, note the part that

needs to give. When you reach that part,

dot the glue onto the trim rather than

applying it to the whole length, allowing

a little extra trim between each dot –

stretching room! Apply a drop of glue to

the trim wherever there is a gap and

pinch to create a small pleat. Repeat

until you reach the waist. You could also

add a studded or embellished trim to

finish.

Bleaching fabrics is very easy to do but

you must be extremely careful when using

bleach. All you need is a piece of

clothing, some general household bleach,

a bucket, rubber gloves and a hanger or

something to hold your item of clothing

while bleaching. Bleach tends to turn

things a rusty shade of yellow when

applied, so don’t be surprised if you

have to bleach something a few times.

You want to mix your bleach to two parts

bleach and one part water to get the

right solution, generally you will need

to leave your item soaking for around 30

minutes. If you want to add colour to the

bleached item, you can get some great

fabric dyes on eBay and in fabric stores.

This is great for a dip dyed look,

especially on denim. Don’t be afraid to

get experimental, this is a great look

for summer festivals.

.

YID

Page 14: Animate - The Reveal Issue

Hair Hero Anthony Mascolo

JODIE AUSTEN

Awarded “The Most Promising

Hairdresser” at just 18, this

Hair Hero truly did live up to

the industry’s

expectations... and more.

Leaving school a fully

qualified hairdresser, Anthony

joined his brothers at their

Toni&Guy salon in South

London, and soon showed

extraordinary talent for the

industry. He quickly began

working on photoshoots with

top professionals and joined

his brothers on-stage for hair

presentations in the 70‘s.

His charismatic personality

lit up the stage, and the

industry became intrigued by

his creative mind.

By the 80’s, Anthony’s wife,

Pam, started experimenting

with make-up and Anthony had

picked up a camera. He began

capturing his art from behind

the lens too. Interviews with

Anthony instantly reveal to us

the perfectionist in him,

“There’s an element of a really great artist... It is someone who is A really great perfectionist”

- Hair Expo 2011, CultureMag01 (YouTube)

The control of being able to

produce art with hair, and

capture it perfectly, really

boosted his portfolio and

opened up a world of creative

opportunities. Anthony

continually drew inspiration

from film, music, fashion, the

street, and his family and

team around him.

With a great understanding and

knowledge of hair, his

talented wife, Pam, by his

side, and his experience of

the salon and fashion world;

Anthony built up a

breathtaking collection of

emerging and innovative looks

that won him many awards. He

took the title of British

Hairdresser of the Year three

times as well as Avante Garde

Hairdresser of the Year and

British Fellowship Hairdresser

of the Year in 1990.

Anthony continued to develop

his collections until 2002

when he pursued a new role in

becoming International

Creative Director of TIGI

haircare and founding TIGI’s

International Creative Team.

This gave him a new challenge

of developing the brand into a

fashionable, edgy and leading

product company. It was at

this time that he and his wife

opened Bed Head Studios in

Battersea, South London.

Videos online reveal what this

buzzing hub of creativity

produced and how it sculpted a

simple brand into something

inspirational to the industry.

Anthony promoted the products

in such an innovative way that

excited both salon clients and

session stylists to create

using original techniques.

He was soon joined by Nick

Irwin and Akos Bodi as

European Creative Director and

European Education Director,

leading the business to open

the TIGI Creative Academy

three years later in 2009.

Education and the sharing of

ideas has always been of great

importance to Anthony. He

knows that without strong

technique you cannot ‘break

the rules’ and showcase your

art.

“If you do and learn all your techniques really perfect, then you can break them all up and you can break the rules...”

- Hair Expo 2011, CultureMag01 (YouTube)

With over 30 years of

dedication to the trade, a

motivation for bring his

visions to life, and a passion

to education new talent in the

industry; Anthony Mascolo

became an innovator and an

inspiration for many stylists

- he truly is our Hair Hero.

ICONS

Page 15: Animate - The Reveal Issue

With the Spring/Summer 2013 shows fast approaching, the fashion industry has been scoping out the newest

design talent to surface in 2012. After a hugely influential London Fashion Week back in the Spring, an extremely successful Graduate Fashion Week this June, and the announcements of the latest NEWGEN winners,

we are certainly set for a flurry of fashion talent for our country to be proud of. All in all 2012 is shaping up to be the UK’s year and it doesn’t stop at our fashion. Having spent time at London Fashion

Week and Graduate Fashion Week this year, I have been lucky enough to see the work produced by such fresh

talent in the flesh and, I have to tell you, our nation has upped its game. Emily Townes

Chloe Jones

Two time Graduate Fashion Week

2012 winner.

The Bath Spa University

graduate was one of the 300

odd students from 21

universities who showcased

their work at these years

Graduate Fashion Week and boy

did she make an impression.

Her, almost haunting,

collection of 6 outfits is

appropriately titled ‘Our

father who art in heaven’,

glided down the catwalk with

its layers and layers of silk,

silk organza and jersey.

Chloe was extremely successful

during the Gala show winning

the Womenswear award and The

George Gold award.

Simone Rocha

Winner of NEWGEN Catwalk

sponsorship S/S ’13.A Central

St.Martins Graduate of 2010,

Irish born Simone is set for a

busy Fashion Week this autumn

due to winning a coveted spot

on this seasons NEWGEN catwalk

sponsorship.

The 25 year old kicked off her

Fashion Week debut on the

Fashion East schedule with her

A/W11 collection. The

opportunity opened up a world

of critical acclaim for her

clothing.

I saw her at London Fashion

Week back in February and she

left her mark on me, I’m far

from surprised to see her on

the NEWGEN line up for the

September shows.

T.Lipop

Menswear Designer Tom Lipop, a

Brightonian Menswear innovator

and Project Runway alumni, is

the newest designer to land a

spot on Selfridges Bright

Young Things. He’s said to be

“a creative force,

specialising in progressive,

technical cutting with a

‘less is more’ aesthetic.”

Can he do any wrong? It seems

not.

This Bournemouth graduate,

with the fashion world at his

feet, has worked hard to get

to where he is. He has worked

under names such as House of

Holland and Griffin Laundry to gain the experience to

ultimately launch his very own

menswear brand

Design For Life

Brandnew

Page 16: Animate - The Reveal Issue

Spain is a country which has been influential in fashion for many centuries. High fashion designs are shown

twice a year at a fashion event in Madrid called the ‘Pasarela Cibeles’ which is similar to our fashion

week. The Spanish are recognised for clothing worn in their famous bull fights. Clothes influenced by

these traditional events include heavily embellished silk jackets which have been worn by many huge

celebrities such as Michael Jackson and harem trousers. There are many world famous Spanish clothing

brands including Zara, Mango, Massimo Dutti and Berksha which tend to sell clothes meant to be worn by

someone of poise and elegance. Whilst now the Spanish are famed for their bold and bright printed clothing

many years ago they always wore black for formal occasions. Couture designer Cristóbal Balenciaga used

black in many of his creations and this timeless trend has never fallen out of fashion with the rest of the

world. The fashion industry in Spain makes billions per year and helps to globally promote the county and

its language however it is also due to the success of Spain’s models that the country is recognised

internationally within the industry. One of Spain’s most famous model exports is Eugenia Silva who has

modeled for designers including YSL, Prada and Christian Dior.

EAT

Asador Donostiarra is one of the best restaurants in Madrid the football players from

Real Madrid go there to eat. They serve all kind of meats, but the speciality is sliced

beef that you grill at your table. Reservations are essential

STAY

The main reason to stay at the AC Palacio Retiro is the location. It is next to Madrid's

Retiro Park, and close to the "Golden Triangle" of the city's museums – the Prado, the

Thyssen and the Reina Sofia. The five-star hotel has 50 bedrooms and a good restaurant.

Rooms from start from €107

DRINK

Bar Garamond is an elegant and stylish bar with a relaxed atmosphere that attracts a

crowd any day of the week for happy hour. Lavish parties dominate the weekend, with the

latest and hottest DJs playing, Bar Garamond is reserved for the chic and you must dress

to impress

SHOP Hoss is a must visit if you are boutique shopping in Madrid. The clothes are colourful

and feminine, and there is something for every occasion from eveningwear to practical

daywear. Expect to pay approximately €200.00 for a dress and €60.00 for a blouse

keyplayer Amancio Ortega, creator of the popular clothing

chain store Zara and owner of the Initex

textile group started life as the son of a

railway worker, before he began his career as a

messenger for a shirt company. Together with

his then wife, Rosalía Mera, he started making

underwear and dressing gowns in his home”,

and thus the “Zara empire” began. Amancio is

officially the fifth richest man on the planet,

with a fortune estimated at 37.5 billion

dollars, according to the annual list printed

by Forbes. He has 92,000 employees and has

famously never given an interview.

Top brands Some of the top Spanish fashion brands include:

Desigual

Zara

Mango

Pedro Garcia

Loewe

INTERFASHIoNAL La moda española

TRA

Page 17: Animate - The Reveal Issue

Agatha Ruiz de la Prada is a

respected Spanish fashion

designer who one of her

countries best known

personalities within the

thriving fashion industry. She

was born in 1960 and in 1981,

when Agatha was only 21; she

presented her first fashion

collection in Madrid.

The collection was an instant

hit with critics and fashion

fans alike and Agatha opened

her first fashion studio in

the Spanish capital. Her first

collections in the 1980s and

early 1990s were presented in

Barcelona. Thanks to her

endless creativity Agatha had

the chance to exhibit drawings

in Madrid and soon thereafter

she was referred to as "one of

Madrid's trendy set”. Each of

her fashion shows was more

thrilling and more glamorous

than the previous one and when

her clothing lines became more

and more successful Agatha

decided to start designing

shoes and tights.

Soon after her quirky style

and creativity inspired her to

design more products. The

brand's stores now stock

women's, men's, babies' and

children's clothing, handbags,

purses, scarves, umbrellas,

jewellery, watches, underwear

and swimwear and plenty of

beautifully designed items for

the home. Agatha’s clothes

are known for being colourful

and flamboyant and reflect a

point of view full of love,

humour and optimism; with this

combination she obtains unique

and organic components in all

her artworks. The brand has

standalone stores in Madrid,

Barcelona, Paris, Milan, New

York, Oporto and Mallorca and

is also present in independent

distributors in over 140

countries around the world

Agatha Ruiz de la Prada

VEL

Page 18: Animate - The Reveal Issue

/ ANIMATERECRUIT

[email protected]

One of the fantastic benefits of being part

of Animate creative, is the chance to get up

close and personal with not only the team but

with some of the hair, beauty and fashion

industries high achieving professionals at

one of our fast becoming renowned events.

Back in March, the Animate team held an event

for all newly registered candidates in

conjunction with Ten Image Cosmetics to give

them the opportunity to meet the team and

make the first steps to becoming an Animate

creative. The event was held at the Animate

headquarters and allowed candidates the

opportunity to get to grips with what Animate

Creative Recruitment is really about and how

we are here to help.

In July, Animate will also be holding a

‘Next Generation’ event for creative

professionals in association with BECCA

cosmetics. This event is aimed at creatives’

looking to kick start their careers in the

creative and fashion industry with top tips

from industry professionals with the know how

to making that big leap into a successful

career.

One of our main goals is to develop close

working relationships with all our creative

candidates so we can really cater to their

needs by ideally matching them to Animate

clients in the hair, beauty and fashion

industry. Our events allows this to happen,

as we strive to make them as open ended as

possible, making sure there is enough one on

one time with all those who attend. They are

a great way to give that extra boost to

creative professionals whether they are

looking for freelance work to enhance their

portfolios to work with even bigger clients

in the future or whether they are just

looking to make some extra money.

Our events are a great networking

opportunity, one of the attendees at our last

event, a budding MUA, stated it was “an

event to meet likeminded people and a great

recruitment team. I will definitely be

submitting an application!”

Not only this but we enlist the help of

working industry professionals to help keep

our creative professionals up to date with what’s hot

on trend, what’s current and what works in the

industry.

An Animate event is certainly one to make sure is in

the diary, whether you are registered with us or

wanting to find out more about us.

PARTYPARTY!

Page 19: Animate - The Reveal Issue

One of the fantastic benefits of being part

of Animate creative, is the chance to get up

close and personal with not only the team but

with some of the hair, beauty and fashion

industries high achieving professionals at

one of our fast becoming renowned events.

Back in March, the Animate team held an event

for all newly registered candidates in

conjunction with Ten Image Cosmetics to give

them the opportunity to meet the team and

make the first steps to becoming an Animate

creative. The event was held at the Animate

headquarters and allowed candidates the

opportunity to get to grips with what Animate

Creative Recruitment is really about and how

we are here to help.

In July, Animate will also be holding a

‘Next Generation’ event for creative

professionals in association with BECCA

cosmetics. This event is aimed at creatives’

looking to kick start their careers in the

creative and fashion industry with top tips

from industry professionals with the know how

to making that big leap into a successful

career.

One of our main goals is to develop close

working relationships with all our creative

candidates so we can really cater to their

needs by ideally matching them to Animate

clients in the hair, beauty and fashion

industry. Our events allows this to happen,

as we strive to make them as open ended as

possible, making sure there is enough one on

one time with all those who attend. They are

a great way to give that extra boost to

creative professionals whether they are

looking for freelance work to enhance their

portfolios to work with even bigger clients

in the future or whether they are just

looking to make some extra money.

Our events are a great networking

opportunity, one of the attendees at our last

event, a budding MUA, stated it was “an

event to meet likeminded people and a great

recruitment team. I will definitely be

submitting an application!”

Not only this but we enlist the help of

working industry professionals to help keep

our creative professionals up to date with what’s hot

on trend, what’s current and what works in the

industry.

An Animate event is certainly one to make sure is in

the diary, whether you are registered with us or

wanting to find out more about us.

PARTYPARTY!

Page 20: Animate - The Reveal Issue