anjj institute research team aarti shriniwar jamie lueke jeweleeh tieu nidhi gupta
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ANJJ Institute Research Team Aarti Shriniwar Jamie Lueke Jeweleeh Tieu Nidhi Gupta. Introduction and Purpose. Target.com versus Wal-Mart.com Affordable retail chains for furniture, clothing, electronics, food, etc. Tasks: Store Locator Product Search Gift Registry Career Search - PowerPoint PPT PresentationTRANSCRIPT
ANJJ Institute Research TeamAarti Shriniwar
Jamie Lueke
Jeweleeh Tieu
Nidhi Gupta
Introduction and PurposeTarget.com versus Wal-
Mart.comAffordable retail chains for
furniture, clothing, electronics, food, etc.
Tasks:◦Store Locator◦Product Search◦Gift Registry◦Career Search◦Weekly Ads
MethodWeb based researchEvaluation Method: 4 Participants
Each task was compared with both sites
Wesite description
Navigational organization Levels of grouping in product
category
Consistency
Good: same menu in every page
Poor: Search field and links swap locations
Error Handling
Poor: Assumption of the item the user is looking for and does not offer alternatives that are close in spelling
Good: offers similar spelling items as an option
Widgets
Good: search filters before the fold
Poor: search filters below the fold
Visual Momentum
Good: Conduct search and next page is titled Search Results
Poor: click gift & registry but next page is only labeled gifts
Target.com Local IssuesPoor screen real-estate on page Do we really need 3 links to get to
one page?
Walmart.com Local Issues: Provides only City, State and zip
codeHow do we know how to get there?Additional information is below the
fold
ConclusionTarget.com and walmart.com has
effectively used grouping and mappingTarget.com’s menu options is consistent in
every page where walmart.com’s menu option is not consistent
Walmart.com’s product search results provide a brief description where target.com does not
Target.com has good visual momentum and walmart.com does not
Usability errors in both website which ironically would complement each other
Thank you