anm 104 design theory & practice
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ANM 104 DESIGN THEORY & PRACTICE. Design Theory Review Quiz What ’ s New on the Class Blog Emotional Properties of Color Review Pop Art Research Review Pop Art Development (in-class) Pop Art Final Assignment Intro to Adobe Illustrator and Additive Color Digital Color Assignment. - PowerPoint PPT PresentationTRANSCRIPT
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ANM 104 DESIGN THEORY & PRACTICE
1) Design Theory Review Quiz2) What’s New on the Class Blog3) Emotional Properties of Color Review4) Pop Art Research Review5) Pop Art Development (in-class)6) Pop Art Final Assignment7) Intro to Adobe Illustrator and Additive Color8) Digital Color Assignment
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ANM 104 DESIGN THEORY & PRACTICELESSON 5 REVIEW
The Emotional Attributes Of Color
The Color Wheel can be divided up into a Warm Color Palette and a Cool Color Palette.
1. A Warm Color Palette consists of:
• Reds• Yellows• Oranges
2. A Cool Color Palette consists of:
• Blues• Greens• Violets
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ANM 104 DESIGN THEORY & PRACTICELESSON 5 REVIEW
The Emotional Attributes Of Color
The Reds, Yellows and
Oranges of the Warm Color Palette can visually convey:
• Energy• Anger• Excitement• Aggression• Passion• Love• Physical Warmth
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ANM 104 DESIGN THEORY & PRACTICELESSON 5 REVIEW
The Emotional Attributes Of Color
The Blues, Greens and
Violets of the Cool Color Palette can visually convey:
• Peacefulness• Calmness• Serenity• Solitude• Mourning• Grief• Physical Coolness
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ANM 104 DESIGN THEORY & PRACTICELESSON 5 REVIEW
Color Mixing Assignment
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ANM 104 DESIGN THEORY & PRACTICELESSON 5 REVIEW
Defining Pop Art
1. Pop Art was one of the United States' major artistic movements of the 20th century.
2. It was a time of enormous economic growth for the U.S. and America was fast becoming a voracious consumer-orientated society.
3. It was the beginning of the age of commercial manipulation, celebrities, uniformity in commercial franchises and instant success.
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ANM 104 DESIGN THEORY & PRACTICELESSON 5 REVIEW
Pop Art Assignment
Create an original Pop Art Composition that successfully integrates:
1. A traditional Pop Art color scheme.
2. Pop Art themes and motifs.
3. Simulated Pop Art methods and techniques.
4. 21st Century comparable subject matter.
5. Pop Art composition design styles.
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Pop Art Assignment: Development
TODAY:
• We will have a critique of the Pop Art Compositions drawn on the Construction
Grid.
• We will continue on with finalizing the Pop Art Composition in class.
• You will use your Bristol Board, Black Sharpies, Acrylic Paint, and Paint Brush.
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Pop Art Development Critique
1. How well does the composition:
• utilize a traditional Pop Art palette of bright, intense colors? *
• demonstrate themes and motifs used in Pop Art?
• simulate the methods and techniques used in Pop Art?
• demonstrate the use of 21st Century comparable subject matter?
• demonstrate the composition styles used in Pop Art?
• Unsatisfactory • Satisfactory• Good • Exemplary
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Pop Art Development Critique
2. Are the Creative Process pieces complete? Is /Are there:
• relevant Pop Art reference imagery collected?
• various sketches of possible Pop Art elements completed?
• three Pop Art compositional studies completed?
• one Pop Art composition reproduced on the construction grid?
• Yes • No
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Pop Art Development Critique
3. How do you rate the Craftsmanship?
• Unsatisfactory • Satisfactory• Good • Exemplary
4. Is the development part of this assignment ready for the foundation portfolio?
• Yes • No
5. If “No” what should be revised or improved?
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Pop Art Development Critique
Assessment Criteria
• Unsatisfactory: Below Average
• Satisfactory: Average
• Good: Above Average
• Exemplary: Worthy to Use as an Example
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Pop Art Final: In Class
Assignment Description:
Reproduce your Pop Art Composition on Bristol Board and finish by adding color.
Supplies Needed:• Pencil & Eraser• Ruler• Bristol Board• Acrylic Paint in Primary Colors• Black & While Acrylic Paint
(provided)• Paint Masking Tape (provided)• Black Sharpie Marker• Paint Brush
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Pop Art Final: In Class
The Reproduction Process:
Complete any revisions needed to your Pop Art composition on the
construction grid.
Transfer your completed Pop Art Composition onto a clean piece of Bristol Board.
Paint in your black areas first.
Mix your other colors and paint them in after the black paint has dried.
Finish off the details with a combination of black sharpie and your paint.
The final piece should be well crafted and clean of all pencil marks.
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Intro to Adobe Illustrator
Additive Color
Digital Color Assignment
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Additive Color Assignment: Portfolio Piece
1. Using Adobe Illustrator, mix
Additive color to produce an Additive Color Wheel.
• The outer ring of the color wheel will be 100 % of the Additive Color.
• The middle ring of the color wheel will be 75% of the Additive Color.
• The inside ring of the color wheel will be 45% of the Additive color.
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Additive Color Assignment: Portfolio Piece
1. Using Adobe Illustrator, mix 3
Shades of an Additive color using the HSB Color Palette.
1. Using Adobe Illustrator, mix 5 Tints of the same Additive color using the Spot Color % Method.
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Additive Color AssignmentWhat You Will Need To Know
1. Some basic functions of Adobe Illustrator and what Additive Color is.
• How to identify and use the Selection Tool and the Direct Selection Tool.
• How to identify the Color Swatch Palette, the RGB Color Palette and the HSB Color Palette and how to fill a selected object with color.
• How to mix additive colors using the RGB Color Palette.
4. How to create tints of additive colors using the Spot Color % Method.
5. How to create shades of additive colors using the HSB Color Palette.
6. How to change an RGB process color to a Spot Color.
7. How to name a color and save a color.
8. How to save and print an Adobe Illustrator file.
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Naming Your Digital Files
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Naming Your Digital Files
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Naming Your Digital Files
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ANM 104 DESIGN THEORY & PRACTICELESSON 6
Naming Your Digital Files
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