anna perko & ari plaut - turning insights into action

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TURNING INSIGHTS INTO ACTIONHow to use HubSpot Reporting to Optimize Your Marketing FunnelAnna Perko & Ari Plaut

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Visits Leads Customers

Bounce Rate

Unsubscribes

MQL’s

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Find the right data.

Empower your data to drive your strategy.

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● HubSpot tools through the funnel. – Always with strategic takeaways.

● Questions/discussion● Michael Strahan, Ali Wong, and more....

THE NEXT 30+ MINUTES…

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Ari Plaut

Product Marketer.

Vermonter.

Hiker.

Podcast listener.

Occasional singer and knitter

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Anna Perko

Product Manager.

Math Nerd.

Violist.

Outdoors enthusiast.

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ATTRACT● Traffic● Sources● Visitor Engagement

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TRAFFICREPORTINGTAKEAWAYS• 2x best sources.• Optimize underachievers• Promote promote promote.

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CONVERT● Leads● Conversions● People

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ATTRIBUTION

REPORTS

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Think of your conversions like a soccer play.

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Who deserves the credit for this goal?

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Who scored the most goals?

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Who has the most assists?

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Now, think about that in the context of your website.

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ATTRIBUTION REPORT TAKEAWAYS• Figure out what worked.• Promote good ones• Fix bad ones

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LIST ANALYTICS• Source breakdown → Double down.• List shrinking → Re-engagement.• Country → Where do you do business?

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CONTACTS REPORTS TAKEAWAYS• Personas?• Industries?• Job titles?

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CLOSE● Funnel Velocity● Productivity● Revenue

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DEALS REPORTING TAKEAWAYS● Set good goals● Coach your team● Optimize

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TO RECAP YOUR LAST 40 MINUTES...Find the right data

Empower your data to drive your strategy.

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http://bit.ly/reporting-session-summary

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….. Want early access to the web analytics dashboard?

Get ready to write this down...

ONE MORE THING….

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http://bit.ly/hs-analytics-beta

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THANK YOU.