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Annex 2.i TV viewing

PSB Annual Report December 2014

2

Contents

• Background and notes • Definitions • Hours of viewing • Channel reach • Channel shares • Audience profiles • Time-shift viewing • Range of viewing by genre • S4C

3

Background and notes

• This document reports industry recognised television viewing figures provided by BARB (Broadcasters’ Audience Research Board) which consists of a panel of 5,100 television homes.

• In 2010, a new BARB panel was introduced – as a result data pre- and post-2010 are based on different viewer panels. In addition, refined geographic boundaries were also introduced. Data comparisons pre- and post-2010 should be considered with caution.

• Changes made to the BARB reporting system in 2010 now allow broadcasters to retrospectively amend the genre labelling of broadcasts they have aired. These changes will apply to all historic data for respective programmes. The analysis within this report is based on a snapshot of data at a given point in time, therefore any subsequent genre labelling amendments will not be accounted for here. The analysis reported here is based on data generated in April 2014.

• The analysis presented is based on BARB data extracted from the Kantar Media InfoSys+ system. This system was introduced in 2012 and as a result there maybe some minor data variations compared with previously presented data.

• Due to the use of large datasets, there maybe some minor data discrepancies as a result of rounding.

4

Background and notes

• Unless stated all analysis is based on whole days. Peak time is defined as 6pm to 10.30pm.

• The analysis looks at trends in viewing across PSB channels; BBC One, BBC Two, ITV, Channel 4, S4C, Channel 5, BBC Three, BBC Four, CBeebies, CBBC, BBC News, BBC Parliament and BBC HD – as well as viewing to the commercial portfolio channels owned by ITV, Channel 4 and Channel 5, and all other multichannels.

• Channel 4 data for 2008-2009 includes S4C viewing. Following digital switchover in Wales in 2010, Channel 4 data from 2010 onwards relates to viewing to Channel 4 only.

• The majority of the genre analysis focuses on total annual viewing hours, which shows the total annual

hours of viewing by an average individual (aged 4+) to a given programme genre. Unless indicated, figures show averages for all viewers aged 4+.

• Genre groups used across the viewing analysis are based on Ofcom definitions, which are based on using existing BARB genre groups, or in most cases, combining a number of sub-genres (see Definitions). These definitions vary from genre groups used in previously presented data and therefore comparisons between reports are not recommended.

• The main multichannel channel in each set of genre analysis is based on the most viewed multichannel channel in 2013. The corresponding viewing data from 2008-2013 for this channel is shown.

5

Contents


6

Definitions: Channel groups

Channels include HD variants where applicable *Channel 4 data for 2008-2009 includes S4C viewing. Following DSO in Wales in 2010, Channel 4 data from 2010 relates to viewing to Channel 4 only.

Main five PSB channels BBC portfolio channels Commercial PSBs' portfolio channels

ITV portfolio channels

Channel 4 portfolio channels

Channel 5 portfolio channels Multichannels

BBC One BBC Three ITV+1 Channel 4+1 Channel 5 +1 All other remaining channels

BBC Two BBC Four ITV2 E4 5* ITV BBC HD ITV2+1 E4+1 5*+1 Channel 4* BBC News ITV3 More4 5 USA Channel 5 BBC Parliament ITV3+1 More4+1 5 USA+1 CBeebies ITV4 Film4 CBBC ITV4+1 Film4+1

BBC Olympics channels CITV 4Music BBC red button channels 4seven

Channel 4 Olympics channels

7

Definitions: Genre analysis Genre label Definition – BARB genres UK Drama

Drama: Single Plays – UK Drama: Series/Serials - UK

UK Soaps Drama: Soaps - UK

Drama: Other Drama: Single Plays - Non-UK Drama: Single Plays – Miscellaneous Drama: Soaps - Non-UK Drama: Soaps – Miscellaneous Drama: Series/Serials - Non UK Drama: Series/Serials - Miscellaneous

UK Films Cinema Films: UK TV Films: UK

Films: Other Cinema Films: US Cinema Films: Rest of World - Foreign Language Cinema Films: Rest of World - English Language Cinema Films: Bollywood Cinema Films: Miscellaneous TV Films: US TV Films: Rest of World - Foreign Language TV Films: Rest of World - English Language TV Films: Bollywood TV Films: Miscellaneous Other Films (All)

Genre label Definition – BARB genres Comedy Ent: Situation Comedy – UK

Ent: Situation Comedy – US Ent: Situation Comedy - Rest of World Ent: Other Comedy Ent: Comedy Stand Up

Entertainment Ent: Variety/M.O.R.Music Ent: Variety/Youth Ent: Chat Shows – General Ent: Chat Shows - Audience Participation Ent: Quiz, Panel and Game Shows Ent: Lottery Show/Updates Ent: Animations – Cartoons Ent: Animations – Puppets Ent: Family Shows Ent: Special Events Ent: Reality Ent: Cookery Ent: Bollywood Ent: Miscellaneous

Music: Classical Music: Classical – General Music: Classical - Documentary

Music: Contemporary

Music: Contemporary – General Music: Contemporary – Documentary Music: Contemporary – Performance/Live Music: Contemporary – Chart Show or Countdown

Music: Other Music: Miscellaneous

Unless stated, analysis is based on ‘Network’ programming as defined by the use of the ‘number of areas’ filter (4+ areas). Genres shown in bold represent PSB genres.

8

Definitions: Genre analysis Genre label Definition – BARB genres Visual & Performing Arts

Arts (All)

National/ International News

News: National/International

Nations & Regions News

News: Regional

News: Other News: Miscellaneous News: Generic

Weather Weather: National Weather: Regional

Current Affairs: Political/Economical/Social

Current Affairs: Political/Economical/Social

Current Affairs: Other Current Affairs: Consumer Affairs Current Affairs: Special Events Current Affairs: Magazine Current Affairs: Miscellaneous

Leisure Interests Hobbies/Leisure (All)

Documentaries: Science & Natural History

Documentaries: Natural History & Nature Documentaries: Science/Medical

Genre label Definition – BARB genres Documentaries: Other

Documentaries: Human Interest Documentaries: Factual Drama Documentaries: Factual Entertainment Documentaries: History Documentaries: Crime/Real Life Documentaries: Travel Documentaries: Fly on The Wall Documentaries: Celebrity Documentaries: Miscellaneous

Religion Religious (All)

Sport Sport (All)

Children’s Children (All)

Party Political Broadcast

Party Political Broadcast (All)

Education Education (All)

Other Other: New Programme

Unless stated, analysis is based on ‘Network’ programming as defined by the use of the ‘number of areas’ filter (4+ areas). Genres shown in bold represent PSB genres.

9

Contents


10

Summary: Hours of viewing

• Comparison of the breakdown of total television viewing by channel group in 2008 and 2013 shows there has been a decline in viewing to the PSB channels across all age groups (Figure 1).

11

Average hours of daily viewing – PSB channels: 2008-2013

2.4 2.3 2.5 2.4 2.3 2.2

1.1 1.1 1.2

1.1 1.1 1.0

1.3 1.2 1.3 1.3 1.2 1.1

1.9 1.8 1.8 1.7 1.6 1.5

2.2 2.1 2.2 2.1 2.0 1.8

2.7 2.6 2.7 2.7 2.6 2.4

3.3 3.2 3.4 3.3 3.3 3.1

4.3 4.1 4.2 4.2 4.1 4.0

0

1

2

3

4

5

6

2008 2009 2010 2011 2012 2013

Individuals (4+)

Children (4-15)

Adults 16-24

Adults 25-34

Adults 35-44

Adults 45-54

Adults 55-64

Adults 65+

Aver

age

hour

s of

vie

win

g pe

r day

Source: BARB. All Individuals (4+), Network. PSB channels = Main five PSB channels + BBC portfolio channels.

Figure 1

12

Contents


13

Summary: Channel reach –PSB family groups

• While the main five PSB channels all experienced a fall in average weekly reach over the analysis

period, the average weekly reach of the respective family of channels (including the main PSB channels) remained relatively steady. In 2013, the average weekly reach of the BBC family was 84.2% and the ITV family stood at 73.4%. The 2013 average weekly reach figures for the Channel 4 family and Channel 5 family were 64.6% and 43.5% respectively (Figure 2).

• The overall trends in average weekly reach across the family groups are similar among viewers aged 16-34 and those aged 35+. The average weekly reach figures for these groups tend to be higher among viewers aged 35 or over compared with 16-34 year olds and all individuals – while figures for 16-34 year olds are lower. Among 16-34 year olds, the Channel 4 family reach figure has been marginally higher than that for the ITV family group in recent years (Figures 3 & 4).

14

Average weekly reach of the PSB family groups including main PSB channels, all individuals: 2008-2013

84.8% 84.7% 85.8% 86.7% 85.8% 84.2%

75.1% 75.0% 75.4% 75.7% 73.9% 73.4%

67.2% 66.2% 66.5% 67.4% 65.9% 64.6%

44.8% 43.7% 44.6% 44.9% 44.6% 43.5%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

Total BBC family

Total ITV family

Total Channel 4family

Total Channel 5familyAv

erag

e w

eekl

y re

ach

(%)

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used.

Figure 2

15

Average weekly reach of the PSB family groups including main PSB channels, adults 16-34: 2008-2013

75.4% 75.7% 76.8% 78.3% 76.6% 74.4%

65.3% 65.3% 65.5% 66.2% 63.9% 62.7%

66.4% 65.8% 66.1% 66.7% 64.9% 63.3%

39.9% 38.3% 37.6% 38.2% 37.2% 35.4%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

Total BBC family

Total ITV family



erag

e w

eekl

y re

ach

(%)

Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used.

Figure 3

16

Average weekly reach of the PSB family groups including main PSB channels, adults 35+: 2008-2013

91.3% 91.3% 92.1% 92.8% 92.4% 91.7% 82.6% 82.4% 83.0% 83.4% 81.9% 81.7%

71.7% 70.5% 70.8% 72.2% 71.0% 70.0%

50.7% 49.5% 51.3% 51.4% 51.4% 50.9%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

Total BBC family

Total ITV family



erag

e w

eekl

y re

ach

(%)

Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used.

Figure 4

17

Summary: Channel reach – PSB family groups and additive reach of portfolio channels BBC • The role of the portfolio channels varies among age groups, accounting for 6.7% of additive reach

among 16-34 year olds and 2.1% among those aged 35+ in 2013 (Figures 5 & 6).

ITV • While the total ITV family reach was higher among adults aged 35 or over (81.7% in 2013) compared

with 16-34 year olds (62.7%), the additional reach attributed to the portfolio channels was higher among the younger viewers (12.6% in 2013) than viewers aged 35+ (8.8% in 2013) (Figures 7 & 8).

Channel 4 • The additional reach attributable to Channel 4’s portfolio channels was higher among those aged 16-

34 (19.0% in 2013) than those age 35 or over (15.9% in 2013) (Figures 10 &11). • Between 2008-2013 the unique reach of Channel 4 fell from 15.0% to 2.6%. At the same time the

unique reach of the portfolio channels rose slightly to 1.0%. These figures show a falling proportion of viewers to Channels 4’s services that are only tuning into the main channel (Figure 9).

Channel 5 • In 2013, the additional reach attributable to the portfolio channels stood at 7.2% among 16-34 year

olds and 6.8% among those aged 35 or over (Figures 12 & 13).

18

Average weekly reach of total BBC family split by main PSB channels and portfolio channels, adults 16-34: 2008-2013

71.8% 71.7% 71.9% 72.8% 70.5% 67.7%

3.6% 4.0% 4.9% 5.5% 6.1% 6.7%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

BBC portfoliochannels - Additionalreach

BBC One & BBC Two- Combined weeklyreach

Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all BBC channels combined, BBC One + BBC Two and the additive reach from the portfolio channels.

Aver

age

wee

kly

reac

h (%

)

2013 average weekly reach: BBC Three 27.0% BBC Four 5.1% BBC HD 1.0% BBC News 5.3% BBC Parliament 0.2% CBeebies 10.1% CBBC 3.4%

75.4% 75.7% 76.8% 78.3% 76.6% 74.4% Average weekly reach

Figure 5

19

Average weekly reach of total BBC family split by main PSB channels and portfolio channels, adults 35+: 2008-2013

90.1% 90.0% 90.5% 91.1% 90.6% 89.6%

1.2% 1.4% 1.6% 1.7% 1.8% 2.1%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

BBC portfoliochannels - Additionalreach

BBC One & BBC Two- Combined weeklyreach

Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all BBC channels combined, BBC One + BBC Two and the additive reach from the portfolio channels.

Aver

age

wee

kly

reac

h (%

)

2013 average weekly reach: BBC Three 20.2% BBC Four 21.0% BBC HD 1.5% BBC News 16.0% BBC Parliament 0.7% CBeebies 5.5% CBBC 3.2%


Figure 6

20

Average weekly reach of total ITV family split by main PSB channel and portfolio channels, adults 16-34: 2008-2013

57.2% 56.4% 56.5% 55.1% 52.0% 50.1%

8.0% 8.9% 9.0% 11.1% 11.9% 12.6%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

ITV portfolio channels- Additional reach

ITV - Average weeklyreach

Aver

age

wee

kly

reac

h (%

)


Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all ITV channels combined, ITV and the additive reach from the portfolio channels.

2013 average weekly reach: ITV+1 11.1% ITV2 26.4% ITV2+1 10.3% ITV3 4.9% ITV3+1 0.8% ITV4 8.5% ITV4+1 0.7% CITV 2.8%

Figure 7

21

Average weekly reach of total ITV family split by main PSB channel and portfolio channels, adults 35+: 2008-2013

78.2% 77.1% 77.1% 76.2% 73.6% 72.9%

4.5% 5.3% 5.9% 7.2% 8.3% 8.8%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

ITV portfolio channels- Additional reach

ITV - Average weeklyreach

Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all ITV channels combined, ITV and the additive reach from the portfolio channels.

Aver

age

wee

kly

reac

h (%

)

2013 average weekly reach: ITV+1 15.8% ITV2 25.4% ITV2+1 8.6% ITV3 22.7% ITV3+1 2.9% ITV4 15.7% ITV4+1 1.5% CITV 1.9


Figure 8

22

Unique reach of Channel 4 - all individuals: 2008-2013

15.0%

11.5%

6.2%

4.5%

2.8% 2.6%

0.7% 0.7% 0.8% 0.8% 1.1% 1.0%

99.0% 99.1% 99.2% 99.4% 98.8% 98.8%

80%

85%

90%

95%

100%

0%

5%

10%

15%

20%

2008 2009 2010 2011 2012 2013

Unique Reach -Channel 4

Unique Reach -Channel 4portfoliochannels

Total Reach -Total Channel 4family

Source: BARB. All Individuals (4+), Network, 15 + consecutive minutes. Total reach: Refers to Total Reach of all Channel 4 channels across individual years.15 consecutive minutes, full years used. Unique reach: Refers to the proportion of viewers only viewing channels within the channel group and not the other channel group.

Figure 9 U

niqu

e R

each

(%)

Total Reach (%

)

23

Average weekly reach of total Channel 4 family split by main PSB channel and portfolio channels. adults 16-34: 2008-2013

53.6% 50.5% 50.7% 50.1% 46.7% 44.2%

12.7% 15.3% 15.4% 16.6% 18.2% 19.0%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

Channel 4 portfoliochannels - Additionalreach

Channel 4 - Averageweekly reach

Aver

age

wee

kly

reac

h (%

)


Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all Channel 4 channels combined, Channel 4 and the additive reach from the portfolio channels.

2013 average weekly reach: Channel 4+1 15.5% E4 24.2% E4+1 15.8% More4 11.0% More4+1 2.6% Film4 11.2% Film4+1 2.9% 4Music 6.4% 4seven 5.7%

Figure 10

24

Average weekly reach of total Channel 4 family split by main PSB channel and portfolio channels, adults 35+: 2008-2013

62.3% 59.9% 58.7% 59.2% 56.7% 54.1%

9.4% 10.7% 12.2% 13.0% 14.3% 15.9%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013



Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all Channel 4 channels combined, Channel 4 and the additive reach from the portfolio channels.

Aver

age

wee

kly

reac

h (%

)


2013 average weekly reach: Channel 4+1 15.8% E4 11.0% E4+1 6.7% More4 18.8% More4+1 3.5% Film4 16.1% Film4+1 4.1% 4Music 2.8% 4seven 6.4%

Figure 11

25

Average weekly reach of total Channel 5 family split by main PSB channel and portfolio channels, adults 16-34: 2008-2013

34.8% 32.8% 32.2% 32.7% 31.1% 28.3%

5.1% 5.5% 5.3% 5.5% 6.1% 7.2%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013



Aver

age

wee

kly

reac

h (%

)


Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all Channel 5 channels combined, Channel 5 and the additive reach from the portfolio channels.

2013 average weekly reach: Channel 5+1 5.3% 5* 7.2% 5*+1 1.0% 5USA 5.0% 5USA+1 1.1%

Figure 12

26

Average weekly reach of total Channel 5 family split by main PSB channel and portfolio channels, adults 35+: 2008-2013

47.5% 46.0% 47.2% 47.0% 45.7% 44.0%

3.3% 3.5% 4.1% 4.4% 5.7% 6.8%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013



Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. Analysis looks at reach of all Channel 5 channels combined, Channel 5 and the additive reach from the portfolio channels.

Aver

age

wee

kly

reac

h (%

)


2013 average weekly reach: Channel 5+1 7.1% 5* 8.5% 5*+1 1.2% 5USA 10.4% 5USA+1 1.9%

Figure 13

27

Summary: Channel reach – portfolio channels

BBC • Among 16-34 year olds, BBC Three increased its average weekly reach every year from 2008 to

2011. In 2012 it fell slightly and again in 2013 nevertheless the 2013 figures are an increase on 2008. BBC News and CBBC also saw an increase across the two years.

• Among viewers aged 35 or over, all of the BBC portfolio channels increased in average weekly reach from in 2013 compared with 2008. BBC Four’s average weekly reach doubled, increasing from 10.5% in 2008 to 21.0% in 2013 (Figures 14, 18 and 22).

ITV • Among 16-34 year olds, ITV2 is the most popular of the ITV portfolio channels (26.4% weekly reach

in 2013) – ITV3 and ITV4 both saw a decline in reach between 2008-2013 among this age group. • The average weekly reach of ITV+1 among viewers aged 35 or over stood at 15.8% in 2013, up 3.7

percentage points since 2008. Among this age group all of the ITV portfolio channels have increased their average weekly reach figures in 2013 compared with 2008. (Figures 15, 19 and 23)

28

Summary: Channel reach – portfolio channels

Channel 4 • Of the Channel 4 portfolio channels, Film4 grew the most in terms of average weekly reach among

16-34 year olds (9.2% in 2008 to 11.2% in 2013). • Among those aged 35 or over all of Channel 4 portfolio channels increased in average weekly reach

across the same period. (Figures 16, 20 and 24).

Channel 5 • Among 16-34 year olds, 5* achieved a higher reach figure than 5USA, although both have seen

reach decline in recent years. • Among adults aged 35 or over, 5USA reached a higher proportion of viewers (10.4% in 2013)

compared with 5* (8.5% in 2013) – both maintained fairly steady reach figures in recent years. Channel 5+1’s reach among those aged 35 or over stood at 7.1% in 2013 (Figures 17, 21, 25).

29

Average weekly reach of BBC portfolio channels, all individuals: 2008-2013

11.4%

1.2%

14.2%

21.1%

11.6%

4.2%

14.1%

23.3%

12.6%

3.5%

11.9%

23.6%

11.5%

3.2%

10.1%

22.4%

8.4%

1.2%

8.4%

19.9%

8.2%

0.4%

7.8%

18.4%

BBC News

BBC HD

BBC Four

BBC Three 2008

2009

2010

2011

2012

2013

Average weekly reach (%)

Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. BBC HD ceased broadcasting in March 2013.

6.0%

8.4%

0.5%

6.9%

8.7%

0.5%

7.3%

9.1%

0.5%

6.9%

8.7%

0.5%

5.2%

8.2%

0.3%

5.4%

8.1%

0.3%

CBBC

CBeebies

BBCParliament


Figure 14

30

Average weekly reach of ITV portfolio channels, all individuals: 2008-2013

8.7%

24.7%

3.8%

13.4%

8.7%

25.1%

3.6%

12.5%

7.3%

24.9%

3.8%

10.6%

9.0%

23.2%

3.7%

7.3%

21.5%

3.5%

6.0%

19.9%

3.3%

ITV2+1

ITV2

CITV

ITV+1 2008

2009

2010

2011

2012

2013


Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. ITV+1 commenced BARB reporting in January 2011. ITV4+1 commenced BARB reporting in December 2008.

1.1%

12.2%

2.0%

15.3%

1.0%

12.9%

2.0%

15.8%

0.7%

13.1%

2.0%

15.7%

1.4%

12.1%

1.9%

15.2%

0.8%

11.0%

1.1%

13.0%

0.0%

11.2%

0.8%

11.7%

ITV4+1

ITV4

ITV3+1

ITV3


Figure 15

31

Average weekly reach of Channel 4 portfolio channels, all individuals: 2008-2013

3.0%

14.8%

9.1%

14.5%

14.8%

2.7%

15.4%

9.1%

14.5%

15.7%

2.9%

15.3%

9.4%

14.9%

15.8%

2.6%

14.4%

9.5%

15.2%

14.4%

2.6%

13.6%

8.9%

13.7%

12.6%

2.0%

11.6%

8.1%

13.3%

11.8%

More4+1

More 4

E4+1

E4

Channel 4+12008

2009

2010

2011

2012

2013


Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. 4seven commenced BARB reporting in July 2012.

5.6%

3.8%

3.5%

13.6%

2.5%

3.9%

2.8%

14.3%

4.2%

2.7%

13.3%

3.9%

2.6%

12.0%

3.8%

2.2%

9.9%

3.6%

2.1%

9.3%

4seven

4Music

Film4+1

Film4


Figure 16

32

Average weekly reach of Channel 5 portfolio channels, all individuals: 2008-2013

1.0%

7.4%

6.1%

1.0%

7.7%

4.6%

1.3%

7.6%

0.3%

1.2%

7.7%

1.0%

7.7%

0.9%

7.3%

5*+1

5*

Channel 5+12008

2009

2010

2011

2012

2013


Source: BARB. All Individuals (4+), Network. Reach criteria: 15 consecutive minutes, full weeks used. Channel 5+1 commenced BARB reporting in December 2011.

1.5%

7.7%

1.4%

7.8%

1.4%

8.0%

1.4%

7.7%

1.1%

7.2%

0.9%

6.8%

5USA+1

5USA


Figure 17

33

Average weekly reach of BBC portfolio channels, adults 16-34: 2008-2013

5.3%

1.0%

5.1%

27.0%

5.4%

3.2%

5.6%

29.9%

6.8%

3.0%

5.0%

30.6%

5.6%

2.5%

4.8%

28.8%

4.9%

1.2%

4.8%

26.9%

4.9%

0.3%

4.8%

25.7%

BBC News

BBC HD

BBC Four

BBC Three 2008

2009

2010

2011

2012

2013


Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. BBC HD ceased broadcasting in March 2013.

3.4%

10.1%

0.2%

4.0%

10.4%

0.1%

4.3%

10.9%

0.2%

3.8%

10.7%

0.2%

3.0%

11.1%

0.1%

3.0%

10.6%

0.1%

CBBC

CBeebies

BBCParliament


Figure 18

34

Average weekly reach of ITV portfolio channels, adults 16-34: 2008-2013

10.3%

26.4%

2.8%

11.1%

10.4%

26.9%

2.7%

10.6%

9.4%

27.7%

2.9%

9.7%

11.1%

25.5%

2.6%

10.2%

25.7%

2.7%

8.8%

24.3%

2.7%

ITV2+1

ITV2

CITV

ITV+1 2008

2009

2010

2011

2012

2013


Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. ITV+1 commenced BARB reporting in January 2011. ITV4+1 commenced BARB reporting in December 2008.

0.7%

8.5%

0.8%

4.9%

0.6%

8.8%

0.8%

5.5%

0.5%

9.6%

0.8%

5.9%

1.0%

9.0%

0.8%

6.5%

0.7%

8.7%

0.5%

6.3%

0.0%

9.4%

0.4%

6.2%

ITV4+1

ITV4

ITV3+1

ITV3


Figure 19

35

Average weekly reach of Channel 4 portfolio channels, adults 16-34: 2008-2013

2.6%

11.0%

15.8%

24.2%

15.5%

2.7%

12.4%

16.3%

24.9%

17.2%

2.6%

12.5%

16.5%

24.9%

18.0%

2.4%

12.0%

17.0%

25.4%

17.6%

2.8%

14.2%

16.6%

24.5%

16.9%

2.2%

12.2%

15.0%

23.6%

16.0%

More4+1

More 4

E4+1

E4

Channel 4+12008

2009

2010

2011

2012

2013


Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. 4seven commenced BARB reporting in July 2012.

5.7%

6.4%

2.9%

11.2%

2.5%

6.6%

2.5%

11.8%

7.4%

2.4%

11.5%

6.7%

2.3%

11.3%

6.6%

2.2%

10.2%

6.4%

2.1%

9.2%

4seven

4Music

Film4+1

Film4


Figure 20

36

Average weekly reach of Channel 5 portfolio channels, adults 16-34: 2008-2013

1.0%

7.2%

5.3%

1.1%

7.4%

4.3%

1.7%

8.2%

0.2%

1.5%

8.2%

1.3%

9.3%

1.2%

8.8%

5*+1

5*

Channel 5+12008

2009

2010

2011

2012

2013


Source: BARB. Adults 16-34, Network. Reach criteria: 15 consecutive minutes, full weeks used. Channel 5+1 commenced BARB reporting in December 2011.

1.1%

5.0%

1.1%

5.1%

1.1%

5.9%

1.1%

5.5%

1.1%

6.0%

1.0%

6.7%

5USA+1

5USA


Figure 21

37

Average weekly reach of BBC portfolio channels, adults 35+: 2008-2013

16.0%

1.5%

21.0%

20.2%

16.1%

5.2%

20.5%

22.0%

17.1%

4.2%

17.2%

21.8%

15.8%

3.8%

14.5%

20.6%

11.3%

1.5%

11.7%

17.9%

11.0%

0.5%

10.5%

16.5%

BBC News

BBC HD

BBC Four

BBC Three 2008

2009

2010

2011

2012

2013


Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. BBC HD ceased broadcasting in March 2013.

3.2%

5.5%

0.7%

3.7%

5.8%

0.7%

4.1%

6.1%

0.7%

3.9%

5.8%

0.7%

2.4%

4.7%

0.5%

2.6%

4.6%

0.4%

CBBC

CBeebies

BBCParliament


Figure 22

38

Average weekly reach of ITV portfolio channels, adults 35+: 2008-2013

8.6%

25.4%

1.9%

15.8%

8.6%

25.9%

1.8%

14.7%

7.1%

25.6%

1.8%

12.1%

8.7%

23.7%

1.9%

6.5%

21.0%

1.6%

5.3%

19.3%

1.4%

ITV2+1

ITV2

CITV

ITV+1 2008

2009

2010

2011

2012

2013


Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. ITV+1 commenced BARB reporting in January 2011. ITV4+1 commenced BARB reporting in December 2008.

1.5%

15.7%

2.9%

22.7%

1.3%

16.5%

2.8%

23.2%

1.0%

16.3%

2.8%

22.8%

1.7%

15.2%

2.6%

21.5%

0.9%

13.6%

1.6%

18.3%

0.0%

13.4%

1.2%

16.1%

ITV4+1

ITV4

ITV3+1

ITV3


Figure 23

39

Average weekly reach of Channel 4 portfolio channels, adults 35+: 2008-2013

3.5%

18.8%

6.7%

11.0%

15.8%

3.1%

19.0%

6.6%

10.9%

16.3%

3.3%

18.9%

6.8%

11.2%

16.1%

3.1%

17.5%

6.7%

11.6%

14.1%

2.7%

15.2%

5.9%

9.3%

11.4%

2.1%

13.0%

5.3%

9.2%

10.7%

More4+1

More 4

E4+1

E4

Channel 4+12008

2009

2010

2011

2012

2013


Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. 4seven commenced BARB reporting in July 2012.

6.4%

2.8%

4.1%

16.1%

2.8%

2.8%

3.1%

16.8%

2.6%

3.2%

15.5%

2.4%

3.0%

13.7%

2.3%

2.5%

10.9%

2.2%

2.3%

10.4%

4seven

4Music

Film4+1

Film4


Figure 24

40

Average weekly reach of Channel 5 portfolio channels, adults 35+: 2008-2013

1.2%

8.5%

7.1%

1.1%

8.7%

5.2%

1.3%

8.1%

0.3%

1.1%

8.2%

0.9%

7.3%

0.8%

7.1%

5*+1

5*

Channel 5+12008

2009

2010

2011

2012

2013


Source: BARB. Adults 35+, Network. Reach criteria: 15 consecutive minutes, full weeks used. Channel 5+1 commenced BARB reporting in December 2011.

1.9%

10.4%

1.8%

10.4%

1.7%

10.3%

1.7%

9.9%

1.2%

8.8%

1.0%

7.9%

5USA+1

5USA


Figure 25

41

Summary: Channel reach – multichannel individuals

• As with trends across all individuals, analysis of average weekly reach among multichannel individuals shows a decline in BBC One’s and Channels 5’s reach between 2011 and 2013 and the steady decline in reach across BBC Two, ITV, Channel Four between 2008-2013. BBC Four’s average weekly reach increased steadily from 2008-2013 while BBC Three saw a decline in weekly reach from 23.4% in 2012 to 21.1% in 2013 (Figure 26).

• The combined average weekly reach of all the portfolio channels (excluding the main PSB channels) among multichannel individuals increased from 68.8% in 2008 to 77.6% in 2012 – reach fell to 76.7% in 2013. With the exception of the BBC portfolio channels, which saw a fall in reach from 50.7% in 2012 to 47.0% in 2013, the average weekly reach of the portfolio groups increased steadily between 2008-2013 (Figure 27).

42

Average weekly reach of PSB channels – multichannel individuals: 2008-2013

76.5% 76.5% 78.2% 79.0% 77.8%

75.5%

55.5% 54.3% 54.4% 54.4% 51.8% 50.0%

67.8% 67.1% 67.7% 66.7% 63.8% 62.8%

54.5% 52.8% 52.9% 53.2% 50.6% 48.0% 41.1% 39.9% 40.5% 40.5% 39.1% 36.9%

20.3% 21.4% 23.3% 23.8% 23.4% 21.1%

8.8% 9.1% 10.5% 12.0%

14.1% 14.2%

0.4% 1.4% 3.3% 3.5% 4.2% 1.2% 9.1% 9.0% 11.9% 12.7% 11.6% 11.4%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

BBC One

BBC Two

ITV

Channel 4

Channel 5

BBC Three

BBC Four

BBC HD

BBC News

BBC Parliament

Aver

age

wee

kly

reac

h (%

)

Source: BARB. Individuals in multichannel homes. 2008-2009: All Individuals, Multichannel Network/2010+: Individuals in Multichannel homes, Network. Reach criteria: 15 consecutive minutes, full weeks used. S4C average weekly reach 2013 = 0.5%.

Figure 26

43

Average weekly reach of PSB portfolio groups – multichannel individuals: 2008-2013

68.8% 70.6% 74.3% 76.8% 77.6%

76.7%

40.3% 41.8% 48.4% 50.4% 50.7%

47.0%

40.2% 41.9% 44.5% 48.2% 48.8% 49.1%

40.1% 41.4% 43.7% 44.9% 45.3% 45.6%

14.9% 15.2% 15.4% 15.4% 17.5% 18.4%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

Total portfoliochannels

BBC portfoliochannels

ITV portfoliochannels

Channel 4portfolio channels

Channel 5portfolio channels

Aver

age

wee

kly

reac

h (%

)

Source: BARB. Individuals in multichannel homes. 2008-2009: All Individuals, Multichannel Network/2010+: Individuals in Multichannel homes, Network. Reach criteria: 15 consecutive minutes, full weeks used. Figures do not include main PSB channels. The actual number of channels that make up the portfolios has increased over the years.

Figure 27

44

Contents


45

Summary: Channel shares - overview • During peak time in 2013, the main five PSB channels and their respective portfolio channels

accounted for 78.1% of total television viewing among all individuals – this is driven by the popularity of the main five PSB channels during this daypart (Figure 28 and 29).

46

Summary: Channel shares – number of channels and trends by platform • The variation in viewing by channel group across the different age groups is further highlighted when

looking at the number of channels representing 75% of viewing. In 2013, 27 channels represented 75% of viewing among all individuals – with increased viewing to the portfolio and multichannels, this figure is higher among younger viewers compared with those aged 45 or over. Between 2008 and 2013 the number of channels representing 75% of viewing among all individuals increased from 20 to 27 – a similar, upward trend, can be seen across all age groups (Figure 30).

• The performance of PSB channels varies based on the platform available to individuals in their homes. Among individuals with access to digital terrestrial television only, the combined channel share of the PSB channels is higher than all individuals. Among those with access to digital cable or digital satellite television only, the combined share is lower than all individuals – this is likely to be linked to the number of channels available in households with access to different platforms. The combined share of these channels has followed a downward trend across all platforms.

• Many households will have access to different television platforms across different sets in the home, as well as multiple ways of accessing television services though the same set. In 2013, 52.8% of all television viewing took place through the digital terrestrial ‘signal’, 33.0% through digital satellite and 13.9% through the digital cable ‘signal’ (Figure 31).

47

Summary: Channel shares – trends across channel groups Adults 16-34 and adults 35+ • Among the 16-34 age group BBC portfolio channels, Channel 4 and its portfolio channels and

multichannels are all notably more popular amongst this group compared against all individuals.

• Amongst viewers aged 35 or over, BBC One, BBC Two and ITV are all more popular than among all individuals (Figures 32 & 33).

48

Summary: Channel shares – portfolio channels and multichannel homes Portfolio channels • Among all individuals, the three most popular portfolio channels in 2013 were ITV2 Total (2.8%),

ITV3 Total (2.6%) and E4 Total (1.9%). • Among younger viewers (16-34s), E4 Total was the most watched of the portfolio channel groups

(5.1% in 2013), followed by ITV2 Total (4.3%) and BBC Three (3.3%). • ITV portfolio channels were most popular among viewers aged 35 or over in 2013 (ITV3 Total –

3.3%, ITV2 Total 2.4%), followed by Film4 Total (1.5%) (Figures 34-36). Multichannel homes • Following digital switchover, all UK television homes now have access to multichannel services

through various digital platforms. • Trend analysis of channel performance amongst individuals in multichannel households, as

multichannel penetration continued to grow in the lead up to switchover, shows BBC One & BBC Two and Channel 5 were able to maintain their channel shares.

• While ITV and Channel 4 saw their respective channel shares fall, their portfolio channels achieved the highest combined shares in 2013 (ITV portfolio channels – 7.7%, Channel 4 portfolio channels – 6.1%).

• The share of viewing accounted for by multichannels fell from 36.5% in 2002 to 27.5% in 2013 (Figure 37).

0%

10%

20%

30%

40%

50%

60%

1994 1996 1998 2000 2002 2004 2006 2008 2010 2012

All otherchannels*Channel 5

Channel 4

ITV

BBC Two

BBC One

49

Source: BARB, All Individuals (4+), Network. Peak time = 6pm-10:30pm. S4C 2013 share = 0.1%. * Includes PSB portfolio channels and all other multichannels

Peak time channel shares – all individuals: 1994-2013

Cha

nnel

sha

re (%

) Figure 28

50

59.7%

44.0% 48.2% 48.0% 54.3%

60.9% 64.5% 70.7%

4.1%

5.5% 4.2% 4.4%

4.3% 3.6%

3.8% 3.9% 14.3%

14.7% 20.3% 17.9%

14.4% 14.1%

13.4% 11.8%

21.9%

35.7% 27.2% 29.7% 27.0%

21.5% 18.2% 13.6%

0%

20%

40%

60%

80%

100%

Individuals(4+)

Children(4-15)

Adults 16-24

Adults 25-34

Adults 35-44

Adults 45-54

Adults 55-64

Adults 65+

Multichannels

Commercial PSBs'portfolio channels

BBC portfoliochannels

Main five PSBchannels

Peak time channel shares by channel group: 2013

Source: BARB. All Individuals (4+), Network. Peak time = 6pm-10:30pm.

Cha

nnel

sha

re (%

) Figure 29

51

Number of channels representing 75% of viewing, by age group: 2008 vs. 2013

20

30 27

29

25

19

11

5

27

35 33

35 35

25

19

10

0

10

20

30

40

AllIndividuals

(4+)

Children(4-15)

Adults 16-24

Adults 25-34

Adults 35-44

Adults 45-54

Adults 55-64

Adults 65+

2008

2013

Source: BARB. All Individuals (4+), Network. Based on the number of channels representing 75% of each demographics viewing (channels ranked by channel share).

Num

ber o

f cha

nnel

s Figure 30

52

Source: BARB, All Individuals (4+), Network. PSB channels = Main five PSB channels + BBC portfolio channels. Data refers to actual ‘signal’ through which channel is viewed.

52.8% 33.0%

13.9%

0.2%

Digital terrestrial

Digital satellite

Digital cable

Other Platforms

Viewing to PSB channels by platform – all individuals: 2013

Figure 31

53

14.9% 13.9% 14.4% 13.9% 14.4% 13.2%

5.5% 5.0% 4.5% 4.1% 3.5% 3.6%

13.8% 13.4% 13.5% 12.7% 11.6% 11.8%

8.7% 7.8% 7.9% 7.3% 6.8% 6.4%

4.4% 4.2% 4.1% 4.1% 4.1% 3.9%

5.6% 6.2% 6.8% 7.5% 7.9% 7.1%

5.3% 5.7% 5.7% 6.8% 6.9% 7.2%

8.2% 9.0% 9.0% 9.7% 10.1% 10.3%

1.5% 1.6% 1.4% 1.6% 1.8% 2.0%

32.1% 33.1% 32.8% 32.3% 33.0% 34.5%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

Multichannels




BBC portfolio channels

Channel 5

Channel 4

ITV

BBC Two

BBC One

Source: BARB, Adults 16-34, Network.

Cha

nnel

sha

re (%

)

Channel shares for the main PSB channels and their portfolio channels – adults 16-34: 2008-2013

Figure 32

47.1% 44.3% 44.3% 42.1% 40.3% 38.8% Main five PSBs combined

54

25.0% 24.2% 23.7% 23.7% 24.4% 24.3%

8.9% 8.7% 8.0% 7.7% 7.2% 6.7%

20.6% 19.8% 18.7% 17.5% 16.4% 16.8%

7.4% 6.7% 5.9% 5.7% 5.4% 4.7%

5.4% 5.2% 4.8% 4.5% 4.3% 4.2%

2.7% 3.0% 4.3% 4.5% 4.9% 4.4%

4.5% 5.1% 6.0% 7.3% 7.6% 7.8%

3.3% 3.5% 4.1% 4.6% 4.9% 5.1% 1.0% 1.2% 1.4% 1.6% 1.9% 2.0%

21.2% 22.6% 23.3% 22.8% 23.0% 24.0%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

Multichannels





Channel 5

Channel 4

ITV

BBC Two

BBC One

Source: BARB, Adults 35+, Network.

Cha

nnel

sha

re (%

)

Channel shares for the main PSB channels and their portfolio channels – adults 35+: 2008-2013

Figure 33

67.3% 64.6% 61.0% 59.1% 57.7% 56.7% Main five PSBs combined

1.1% 1.2% 1.4% 1.5% 1.7% 1.5% 0.4% 0.5% 0.6% 0.7% 0.9% 0.9% 0.7% 0.8% 1.0% 1.2% 1.0% 1.1% 1.2% 1.2% 1.2% 1.3% 1.2% 1.3% 0.7% 0.8% 0.7% 0.7% 0.6% 0.8% 0.9%

2.2% 2.4% 2.5%

2.7% 2.7% 2.8% 1.5% 1.7%

2.1% 2.4% 2.5% 2.6%

0.9% 1.0%

1.1% 1.1% 1.2% 1.1%

0.7% 0.7%

0.8% 0.9% 0.9% 0.9%

1.6% 1.7%

1.8% 1.8% 1.9% 1.9%

0.9% 1.1%

1.1% 1.2% 1.2% 1.2%

0.9% 1.0%

1.2% 1.4% 1.5% 1.5%

0.6% 0.7%

0.8%

1.0% 1.0% 1.0%

0%

5%

10%

15%

20%

25%

30%

2008 2009 2010 2011 2012 2013

5 USA Total5* TotalChannel 5+1Channel 4 other4seven4MusicFilm4 TotalMore4 TotalE4 TotalChannel 4+1CITVITV4 TotalITV3 TotalITV2 TotalITV+1BBC OtherCBBCCBeebiesBBC ParliamentBBC NewsBBC HDBBC FourBBC Three

55

Channel shares for individual portfolio channels – all individuals: 2008-2013

Source: BARB, All Individuals (4+), Network.

Cha

nnel

sha

re (%

) Figure 34

2.2% 2.4% 2.8% 3.1% 3.5% 3.3%

2.4% 2.6% 2.3% 2.5% 2.4% 2.3%

0.8% 0.9% 1.0% 3.7% 3.9% 3.8%

4.0% 4.1% 4.3% 0.7% 0.7% 0.7%

0.7% 0.7% 0.7%

0.9% 0.9% 0.9%

1.0% 0.9% 0.9% 1.2%

1.3% 1.4% 1.5% 1.4% 1.3% 4.0%

4.4% 4.4%

4.8% 5.0% 5.1% 1.2%

1.4% 1.2%

1.2% 1.2% 1.2%

1.1% 1.2% 1.4%

1.4% 1.5% 1.6%

0.7% 0.7% 0.7%

0.8% 0.7% 0.7%

0.8% 0.9% 0.8%

0.8% 0.7% 0.8%

0.7% 0.7% 0.6%

0.8% 0.8% 0.8%

0%

5%

10%

15%

20%

25%

30%

2008 2009 2010 2011 2012 2013


56

Channel shares for individual portfolio channels – adults 16-34: 2008-2013

Source: BARB, Adults 16-34, Network.

Cha

nnel

sha

re (%

) Figure 35

0.7% 0.8% 0.9% 1.0% 1.1% 1.0% 0.5% 0.6% 0.7% 0.8% 1.1% 1.1% 0.9% 0.9% 1.3% 1.4% 1.3% 1.3%

0.6% 0.8% 0.9% 1.8% 2.0%

2.1% 2.3% 2.4% 2.4%

1.9% 2.1% 2.7%

3.0% 3.1% 3.3%

1.0% 1.1%

1.2% 1.2% 1.3% 1.2%

0.5% 0.5%

0.7% 0.8%

0.8% 0.8%

0.9% 0.8%

1.0% 1.0%

1.0% 1.0%

0.9% 1.1%

1.2% 1.3%

1.3% 1.3%

0.9% 0.9%

1.2% 1.4%

1.6% 1.5%

0.6% 0.8%

1.0%

1.1% 1.1% 1.1%

0%

5%

10%

15%

20%

25%

30%

2008 2009 2010 2011 2012 2013


57

Channel shares for individual portfolio channels – adults 35+: 2008-2013

Source: BARB, Adults 35+, Network.

Cha

nnel

sha

re (%

) Figure 36

58

26.7% 26.3% 26.3% 26.1% 26.9% 27.0% 27.3% 26.9% 26.8% 27.0% 27.4% 26.8%

19.5% 19.3% 18.9% 18.4% 17.5% 17.6% 17.2% 16.9% 16.6% 15.9% 14.9% 15.3%

6.8% 6.9% 7.3% 7.9% 8.2% 7.4% 6.8% 6.4% 6.1% 5.8% 5.6% 4.9%

4.7% 4.7% 5.1% 5.3% 4.9% 4.6% 4.7% 4.7% 4.5% 4.4% 4.2% 4.1%

3.0% 3.3% 3.6% 3.7% 4.2% 4.4% 4.7% 5.7% 6.0% 6.2% 5.6%

3.4% 4.1% 4.6% 5.2% 5.6% 6.1% 7.2% 7.4% 7.7%

3.2% 4.1% 4.9% 5.2% 5.4% 5.8% 5.9% 6.1% 1.5% 1.8% 1.9%

36.5% 36.5% 35.7% 33.3% 31.1% 29.5% 28.1% 28.4% 27.6% 26.5% 26.6% 27.5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Multichannels





Channel 5

Channel 4

ITV

BBC One, BBC Two

Source: BARB. Individuals (4+) in multichannel homes. 2008-2009: All Individuals, Multichannel Network/ 2010+: Individuals in Multichannel homes, Network. The actual number of channels that make up the PSB portfolios has increased over the years, and the proportion of people with multichannel television has also grown substantially year on year.

Channel shares in multichannel homes – multichannel individuals: 2002-2013

Cha

nnel

sha

re (%

) Figure 37

57.7% 57.2% 57.5% 57.7% 57.6% 56.7% 56.0% 54.8% 53.9% 53.1% 52.0% 51.1% Main five PSBs combined

59

Contents


60

Summary: audience profiles – age profile Channel groups • The following two slides breakdown the age profile of each of the BBC and commercial PSBs’ portfolio

channels.

61

11.0% 1.8% 3.7% 2.8% 1.9%

34.7%

67.6%

6.8% 9.6% 10.6% 1.8% 3.4% 4.1% 4.2%

62.4%

21.3%

2.5% 5.2% 2.6% 2.3%

6.8%

4.6%

8.5% 12.8%

15.5%

1.9% 3.5% 6.1% 7.7%

5.1%

20.2%

4.6%

12.4%

6.2% 9.8%

27.1%

6.6%

12.6%

15.2% 16.6%

2.6% 4.3%

9.0% 8.5%

12.8%

16.2%

10.4%

19.1%

11.7% 11.5%

17.8%

10.0%

13.1%

15.8% 15.8%

7.1%

11.3%

13.5% 15.5%

10.3%

14.0%

16.7%

19.4%

17.3% 14.0%

5.8% 4.8%

21.5%

19.3% 20.3%

13.9%

19.4%

19.5% 24.7%

3.3% 8.9%

24.0%

19.3%

18.7% 18.3%

3.4% 2.8%

18.3%

13.4% 12.6%

22.7%

30.4% 19.4%

20.5%

3.2% 8.4%

40.0%

21.0%

40.8% 42.1%

4.2% 3.7%

19.2% 13.9%

8.7%

50.0%

27.7% 28.4% 19.0%

2.9%

0%

20%

40%

60%

80%

100%

BBC

Thre

e

BBC

Fou

r

BBC

HD

BBC

New

s

BBC

Par

liam

ent

CB

eebi

es

CB

BC

ITV

+1

ITV

2

ITV

2 +1

ITV

3

ITV

3 +1

ITV

4

ITV

4 +1

CIT

V

Adults 65+

Adults 55-64

Adults 45-54

Adults 35-44

Adults 25-34

Adults 16-24

Children (4-15)

Age profile of viewers – BBC and ITV portfolio channels: 2013

Source: BARB. All Individuals (4+), Network.

Pro

file

(%)

Figure 38

62

7.9% 11.9% 11.1% 4.0% 7.1% 6.8% 8.8% 12.5%

5.9% 7.7% 7.1% 8.2% 2.6% 4.9%

11.6%

24.6% 24.7%

6.5% 7.9% 8.4%

9.5%

21.8%

10.5% 8.4% 10.0% 10.2%

7.2% 7.9%

16.4%

25.3% 25.3%

10.3%

14.8% 10.7% 11.2%

24.8%

15.6% 14.0% 15.9% 15.8%

7.0% 10.8%

16.6%

13.6% 15.0%

13.4%

16.6% 14.0%

17.5%

17.2%

16.2% 16.7% 14.0% 17.7%

10.5%

16.4%

19.7%

13.4% 13.5%

18.6%

20.6%

19.8%

22.6%

12.8%

21.6% 20.4% 17.7%

21.8%

14.9%

22.0%

15.1%

6.6% 6.5%

19.3%

18.6%

18.2%

17.4%

6.5%

16.0% 18.6% 15.5%

15.9%

23.1%

22.9%

12.8% 4.6% 4.0%

28.0%

14.5% 22.2%

13.1% 4.4%

14.2% 14.2% 19.8%

10.4%

34.8%

15.1%

0%

20%

40%

60%

80%

100%

Cha

nnel

Four

+1 E4

E4+

1

Mor

e4

Mor

e4+1 Film

4

Film

4 +1

4Mus

ic

4sev

en

Cha

nnel

5 +1

5*

5* +

1

5 U

SA

5 U

SA+1

Adults 65+

Adults 55-64

Adults 45-54

Adults 35-44

Adults 25-34

Adults 16-24

Children (4-15)

Age profile of viewers – Channel 4 and Channel 5 portfolio channels: 2013


Pro

file

(%)

Figure 39

63

Summary: audience profiles – socio-economic profile

Channel groups • The following two slides breakdown the socio-economic profile of each of the BBC and commercial PSBs’

portfolio channels.

64

16.9%

32.7% 31.6% 26.7%

32.6%

20.7% 23.7% 14.5% 13.5% 13.9% 15.4% 13.1% 15.4% 14.5% 16.2%

25.8%

25.1% 30.1%

25.0% 23.4%

24.9% 21.6%

25.1% 22.3% 23.3% 21.1%

18.6% 23.1% 23.8% 19.7%

22.3%

17.1% 17.9%

18.0% 13.0% 25.0%

19.4% 22.8%

21.6% 22.6% 20.1% 23.4%

24.2% 21.4% 19.1%

35.0% 25.1%

20.4% 30.4% 31.0% 29.5%

35.4% 37.5% 42.6% 40.2% 43.4% 44.9%

37.4% 40.3% 45.0%

0%

20%

40%

60%

80%

100%

BBC

Thre

e

BBC

Fou

r

BBC

HD

BBC

New

s

BBC

Par

liam

ent

CB

eebi

es

CB

BC

ITV

+1

ITV

2

ITV

2 +1

ITV

3

ITV

3 +1

ITV

4

ITV

4 +1

CIT

V

DE

C2

C1

AB

Socio-economic profile of viewers – BBC and ITV portfolio channels: 2013


Pro

file

(%)

Figure 40

65

18.3% 19.8% 20.6% 19.9% 22.2% 15.7% 16.6% 13.7%

18.5% 14.0% 14.6% 15.5% 11.1% 11.5%

25.1% 26.2% 27.5% 25.2% 26.0%

22.6% 22.9% 22.9%

29.3%

24.1% 22.6% 24.4% 21.9% 21.4%

20.9% 23.4% 22.3%

21.3% 25.3%

21.2% 23.6%

22.3%

20.1%

19.8% 22.8% 25.7%

17.3% 23.9%

35.7% 30.6% 29.6% 33.6%

26.4%

40.6% 36.8% 41.1% 32.1%

42.1% 39.9% 34.4%

49.7% 43.3%

0%

20%

40%

60%

80%

100%

Cha

nnel

Four

+1 E4

E4+

1

Mor

e4

Mor

e4 +

1

Film

4

Film

4 +1

4Mus

ic

4sev

en

Cha

nnel

5+1

5*

5* +

1

5 U

SA

5 U

SA +

1

DE

C2

C1

AB

Socio-economic profile of viewers – Channel 4 and Channel 5 portfolio channels: 2013


Pro

file

(%)

Figure 41

66

Contents


67

Summary: time-shifted viewing

• Time-shifted viewing is defined in BARB analysis as viewing of programmes recorded and subsequently played back within seven days, as well as viewing after pausing or rewinding live TV. The data presented looks at time-shifted viewing of scheduled programmes through the use of recording devices (such as the DVR) and catch-up services – it does not include viewing which takes place on the ‘+1’ channel variants which may be viewed as a type of time-shifting.

• Based on BARB data, the proportion of individuals owning a DVR increased from 29.2% in 2008 to 71.2% in 2013. While there has been this significant increase in ownership, the overall split in live versus time-shifted viewing has remained stable over the past 6 years, with 83.6% of Total TV viewing in 2013 taking place live (versus 85.1% in 2008), 7.9% time-shifted on the same day as the initial broadcast and 8.5% up to 7 days later. Similarly, across the main five PSB channels, 83.9% of viewing in 2013 took place live, 8.3% time-shifted on the same day and 7.8% up to 7 days later (Figures 43 & 43).

• In 2013, compared against the breakdown in viewing across all television viewing and across the main five PSB channels combined, a marginally higher proportion of viewing to BBC One (85.9%) and ITV (85.0%) took place live during the initial broadcast. On Channel 4 and Channel 5 a marginally lower proportion of viewing (77.9% and 78.1% respectively) took place live in 2013. These trends are similar to those seen in 2008. The proportion of live viewing to Channel 4 fell from 82.8% in 2008 to 77.9% in 2013, a fall of 4.9 percentage points (Figures 44 & 45).

68

Summary: time-shifted viewing • A higher proportion of total TV viewing by younger adults in 2013 was time-shifted (Adults 16-24 –

19.1%, Adults 25-34 – 22.8%, Adults 35-44 – 18.8%) compared against all individuals (16.4% time-shifted in 2013). A similar trend was noted when looking at time-shifted viewing to the main five PSB channels by age group. While the proportion of live viewing across all channels has remained fairly stable amongst all individuals between 2008 (85.1%) and 2013 (83.6%), there have been more marked changes among some audiences. The proportion of live television viewing among 16-24 years olds fell from 84.0% in 2008 to 80.9% in 2013 and fell from 81.4% in 2008 to 77.2% among 25-34 year olds. Similar trends were noted between 2008 and 2013 when looking at viewing to the main five PSB channels – among 25-34 year olds live viewing fell by 6.2 percentage points from 80.4% in 2008 to 74.2% in 2013 (Figures 46-49).

• Viewing to drama programming is the most likely to be time-shifted. In 2008 26.3% of viewing to UK drama programmes across all channels was time-shifted – this increased to 31.1% in 2013. The proportion of viewing to UK soaps taking place after the live broadcast increased from 22.3% in 2008 to 29.4% - over the same period, time-shifted viewing to all other drama programmes also increased from 34.2% to 39.5%. Given the nature and immediacy of the genres, news, sport and current affairs programmes are less likely to be time-shifted (Figures 50 & 51).

• Similar patterns in time-shifted viewing are seen across the various programme genres on the main five PSB channels (Figures 52 & 53).

69

Live vs. time-shifted viewing – total TV: 2008-2013

85.1% 84.9% 86.4% 84.9% 84.4% 83.6%

7.2% 7.4% 6.5% 7.1% 7.5% 7.9% 7.6% 7.7% 7.1% 7.9% 8.1% 8.5%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

Time-shifted:viewed upto 7 daysafter initialbroadcast

Time-shifted: sameday as initialbroadcast

Viewed initialbroadcast (Live)

Source: BARB. All DVR owners. 2008-2009: DVR owners, Multichannel Network/ 2010+: DVR owners, Network.

29.2% 42.0% 54.9% 63.2% 67.3% 71.2% DVR Owners as % of population

Pro

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g (%

) Figure 42

70

85.3% 85.0% 85.8% 84.8% 84.9% 83.9%

7.7% 7.9% 7.3% 7.7% 7.8% 8.3% 7.0% 7.0% 6.8% 7.5% 7.3% 7.8%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013




Live vs. time-shifted viewing – main five PSB channels: 2008-2013

Source: BARB. All DVR owners. 2008-2009: DVR owners, Multichannel Network/ 2010+: DVR owners, Network.

Pro

porti

on o

f vie

win

g (%

)

29.2% 42.0% 54.9% 63.2% 67.3% 71.2% DVR Owners as % of population

Figure 43

71

85.1% 85.3% 86.6% 82.2% 87.1% 82.8% 80.1%

7.2% 7.7% 7.3% 8.2%

7.3% 8.6% 9.2%

7.6% 7.0% 6.1% 9.6% 5.6% 8.6% 10.7%

0%

20%

40%

60%

80%

100%

Total TV Main fivePSB

channels

BBC One BBC Two ITV Channel 4 Channel 5




Live vs. time-shifted viewing, by channel – main five PSB channels: 2008

Source: BARB. All DVR owners, Multichannel Network.

Pro

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win

g (%

) Figure 44

72

83.6% 83.9% 85.9% 82.3% 85.0% 77.9% 78.1%

7.9% 8.3% 7.4% 7.5%

8.9% 9.4% 10.1%

8.5% 7.8% 6.7% 10.2% 6.1% 12.7% 11.8%

0%

20%

40%

60%

80%

100%

Total TV Main fivePSB

channels

BBC One BBC Two ITV Channel 4 Channel 5




Live vs. time-shifted viewing, by channel – main five PSB channels: 2013

Source: BARB. All DVR owners, Network.

Pro

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g (%

) Figure 45

73

85.1% 86.7% 84.0% 81.4% 82.5% 86.2% 87.2% 89.6%

7.2% 6.8% 8.4% 9.3% 8.4% 6.4% 5.7% 4.7% 7.6% 6.5% 7.6% 9.2% 9.1% 7.4% 7.0% 5.7%

0%

20%

40%

60%

80%

100%

AllIndividuals

(4+)

Children(4-15)

Adults 16-24

Adults 25-34

Adults 35-44

Adults 45-54

Adults 55-64

Adults 65+




Live vs. time-shifted viewing, by age group – total TV: 2008

Source: BARB. All DVR owners by age group, Multichannel Network.

Pro

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win

g (%

) Figure 46

74

83.6% 83.8% 80.9% 77.2% 81.2% 84.2% 85.0% 88.2%

7.9% 8.4% 9.3% 11.0% 9.0% 7.6% 7.2% 5.4% 8.5% 7.8% 9.7% 11.8% 9.8% 8.1% 7.8% 6.4%

0%

20%

40%

60%

80%

100%

AllIndividuals

(4+)

Children(4-15)

Adults 16-24

Adults 25-34

Adults 35-44

Adults 45-54

Adults 55-64

Adults 65+




Live vs. time-shifted viewing, by age group – total TV: 2013

Source: BARB. All DVR owners by age group, Network.

Pro

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g (%

) Figure 47

75

85.3% 84.4% 83.5% 80.4% 83.0% 86.4% 87.4% 90.4%

7.7% 8.0% 9.0% 11.0% 9.0% 7.0% 6.0% 4.6% 7.0% 7.7% 7.5% 8.6% 8.0% 6.6% 6.5% 5.0%

0%

20%

40%

60%

80%

100%

AllIndividuals

(4+)

Children(4-15)

Adults 16-24

Adults 25-34

Adults 35-44

Adults 45-54

Adults 55-64

Adults 65+




Live vs. time-shifted viewing, by age group – main five PSB channels: 2008

Source: BARB. All DVR owners by age group, Multichannel Network.

Pro

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f vie

win

g (%

) Figure 48

76

83.9% 81.8% 78.0% 74.2% 81.1% 84.5% 85.0% 88.7%

8.3% 9.5% 11.6% 13.5% 10.1% 8.1% 7.6% 5.5%

7.8% 8.7% 10.4% 12.4% 8.9% 7.4% 7.3% 5.8%

0%

20%

40%

60%

80%

100%

AllIndividuals

(4+)

Children(4-15)

Adults 16-24

Adults 25-34

Adults 35-44

Adults 45-54

Adults 55-64

Adults 65+




Live vs. time-shifted viewing, by age group – main five PSB channels: 2013

Source: BARB. All DVR owners by age group, Network.

Pro

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f vie

win

g (%

) Figure 49

77

65.8% 73.7% 77.7% 80.7% 81.9% 83.0% 83.6% 83.7% 84.3% 84.5% 85.0% 86.0% 86.1% 86.4% 88.9% 88.9% 90.8% 92.3% 92.9% 95.2% 96.6% 96.6% 100.0% 100.0%

12.5%

10.5% 12.9% 5.7%

8.1% 5.7% 5.7% 7.4% 8.9% 6.8% 6.8% 7.4% 6.5% 9.1% 5.8% 6.1% 5.9% 5.4% 4.5% 2.7%

21.7% 15.9%

9.4% 13.5% 10.0% 11.3% 10.7% 9.0% 6.8% 8.7% 8.2% 6.6% 7.4% 4.5% 5.3% 5.1% 3.3%

0%

20%

40%

60%

80%

100%Time-shifted: viewedupto 7 days afterinitial broadcast



Live vs. time-shifted viewing, by genre – total TV: 2008

Source: BARB. All DVR owners, Network Plus. Network programming based on 4+ area filter.

Pro

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win

g (%

) Figure 50

78

60.5% 68.9% 70.6%

79.1% 79.7% 80.0% 80.3% 80.6% 81.1% 81.5% 85.0% 85.9% 87.9% 89.1% 90.0% 90.1% 91.0% 93.5% 93.7% 97.5% 97.8% 98.4% 100.0% 100.0%

13.5%

11.7% 18.1%

8.7% 6.8% 8.4% 6.6% 8.0% 8.1% 10.2% 6.2% 7.6% 4.8% 6.5% 6.6% 5.1% 5.4% 4.0% 4.6% 2.1%

26.0% 19.4%

11.3% 12.2% 13.5% 11.6% 13.2% 11.4% 10.8% 8.3% 8.8% 6.5% 7.3% 4.5% 3.4% 4.7% 3.6%

0%

20%

40%

60%

80%




Live vs. time-shifted viewing, by genre – total TV: 2013

Source: BARB. All DVR owners, Network. Network programming based on 4+ area filter.

Pro

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f vie

win

g (%

) Figure 51

79

70.7% 72.3% 79.5% 79.7% 80.8% 83.5% 84.6% 85.0% 85.0% 85.5% 85.8% 86.6% 87.2% 89.4% 89.5% 90.6% 91.3% 92.1% 93.1% 96.2% 96.5% 100.0% 100.0%

12.4% 11.7%

12.2% 9.7% 8.4% 7.6% 9.2% 8.3% 7.5% 4.8% 5.0% 6.4% 5.8%

6.0% 5.3% 5.2% 5.2% 5.5% 4.4% 16.9% 16.0%

8.3% 10.6% 10.8% 8.8% 6.2% 6.8% 7.5% 9.7% 9.2% 6.9% 7.1% 4.6% 5.3% 4.2% 3.5%

0%

20%

40%

60%

80%




Live vs. time-shifted viewing, by genre – main five PSB channels: 2008

Source: BARB. All DVR owners, Network Plus. Network programming based on 4+ area filter.

Pro

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f vie

win

g (%

) Figure 52

80

57.9% 65.2%

71.6% 76.0% 76.4% 77.8% 81.3% 81.7% 82.2% 82.8% 84.5% 84.7% 85.2% 88.2% 89.0% 90.5% 92.7% 93.7% 97.5% 97.6% 100.0% 100.0% 100.0% 100.0%

16.4%

13.3%

17.8% 9.9% 9.6% 8.9% 7.4% 5.0%

10.7% 6.8% 6.2% 5.1% 8.0% 5.6% 5.6% 6.5% 4.6% 4.6%

25.7% 21.5% 10.6% 14.1% 13.9% 13.3% 11.3% 13.3%

7.1% 10.3% 9.2% 10.2% 6.8% 6.2% 5.3% 3.0%

0%

20%

40%

60%

80%




Live vs. time-shifted viewing, by genre – main five PSB channels: 2013

Source: BARB. All DVR owners, Network. Network programming based on 4+ area filter.

Pro

porti

on o

f vie

win

g (%

) Figure 53

81

Contents


82

Summary: Range of viewing by genre – channel groups

• Between 2008-2012, the proportion of viewing to BBC portfolio channels accounted for by children’s

programming dropped from 40.6% to 30.1% and increased to 33.0% in 2013. The proportion of viewing represented by documentaries: other stood at 12.4% in 2013, compared with 9.3% in 2008. As a result of BBC’s extended coverage of the Olympics on its portfolio channels, sports programming accounted for 9.0% of viewing to these channels in 2012, falling back to 1.7% in 2013 (Figure 54).

• While children’s programmes represented the largest share of all day viewing across the BBC portfolio channels, documentaries: other accounted for the largest proportion of peak time viewing to this group of channels (24.0% in 2013). The proportion of viewing represented by documentaries: science & natural history increased from 2.7% in 2008 to 5.8% in 2012, with a slight fall to 5.4% in 2013 – over the same period, the share of viewing accounted for by UK soaps fell from 8.4% to 0.2% (Figure 57).

• The split in viewing by genre across the commercial portfolio channels remained fairly consistent between 2008-2013. The proportion of viewing represented by films: other, the most-viewed genre across this group of channels stood at 23.0% in 2013. Between 2008-2013 there was a decline in the proportion of viewing accounted for by drama: other (13.2% in 2008 to 9.6% in 2013) and documentaries: other (11.7% in 2008 to 7.6% in 2013) (Figure 55).

83

Summary: Range of viewing by genre – channel groups

• Programming classified within the films: other genre represented the greatest share of peak time viewing to the commercial portfolio channels – 26.9% in 2013, up from 21.2% in 2008. The share of viewing to entertainment programmes increased from 9.9% in 2008 to 13.2% in 2012 and down slightly to 12.9% in 2013. The share of viewing accounted for by documentaries: other fell from 14.5% in 2008 to 7.7% in 2012, up to 8.7% in 2013 (Figure 58).

• Across the multichannel group, the proportion of viewing accounted for by films: other fell from 12.0% in 2008 to 7.8% in 2013 and the proportion represented by sports programming fell from 14.7% to 10.6% over the same period. The shares of viewing represented by genres such as children’s, comedy, entertainment, documentaries: other and leisure interests also fell over the analysis period, as the proportion of viewing to programmes classified as other increased to 20.7% in 2013 (Figure 56).

• As with trends seen across all day viewing to multichannels, the share of peak-time viewing represented by programmes classified as other has increased in recent years, to 23.5% in 2013 (Figure 59).

84

40.6% 38.6% 35.0% 34.4% 30.1% 33.0%

3.8% 3.4% 3.6% 3.6%

3.9% 4.0%

4.0% 5.2% 6.8% 7.3% 8.1%

9.1%

3.0% 2.8% 3.1% 2.8% 2.2%

2.9%

9.3% 10.5% 11.3% 12.8% 12.7%

12.4% 3.9% 5.4% 3.9% 2.5%

2.1% 2.0%

3.7% 3.8% 3.9% 3.6% 3.3%

4.1% 2.4% 2.2% 2.1% 2.1%

1.9% 1.5%

2.3% 2.6% 1.9% 2.9% 2.9%

3.9%

17.9% 16.6% 18.4% 19.2% 16.0%

17.1% 9.0%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s

Range of viewing by genre on the BBC portfolio channels – all individuals, all day: 2008-2013

Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter.

Pro

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) Figure 54

50.8 55.6 72.6 78.8 84.0 73.5 Total hours/individual

85

8.3% 8.5% 8.3% 7.3% 8.4% 8.3%

12.6% 13.2% 12.3% 13.0% 13.6% 13.9%

11.7% 10.4% 9.9% 7.6% 7.1% 7.6%

12.9% 14.1% 14.7% 13.9% 13.3% 13.8%

5.1% 4.2% 3.8% 3.8% 3.9% 3.9%

13.2% 11.9% 10.4% 11.0% 10.8% 9.6%

3.7% 3.3% 3.7% 4.0% 4.2% 3.7%

18.7% 20.0% 22.6% 23.3% 23.3% 23.0%

5.8% 6.3% 6.5% 7.1% 6.2% 6.3%

2.2% 1.9% 2.4% 2.5% 3.1% 3.1%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on the commercial portfolio channels – all individuals, all day: 2008-2013


Pro

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g (%

) Figure 55


86

13.2% 12.6% 11.6% 11.6% 11.9% 11.5%

8.4% 7.4% 7.1% 6.3% 6.2% 5.0%

8.7% 8.4% 8.5% 9.4% 8.5% 7.6%

15.2% 16.3% 16.7% 15.2% 14.7% 13.2%

2.5% 2.5% 2.3% 2.2% 1.6% 2.3%

10.7% 11.4% 10.7% 9.4% 10.2% 8.8%

12.0% 11.4% 10.9% 10.7% 10.0% 7.8%

6.7% 5.8% 5.6% 5.3% 4.6% 4.7%

2.0% 2.2% 2.4%

2.7% 2.3% 2.2%

14.7% 14.6% 15.1% 15.2%

13.0%

10.6%

2.9% 6.1% 11.3% 20.7%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on multichannels – all individuals, all day: 2008-2013

Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Multichannels excluding main five PSB, BBC portfolio and commercial portfolio channels.

Pro

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) Figure 56


87

10.9% 8.6% 9.3% 9.1% 8.0% 8.5%

4.0% 2.8% 3.5% 3.0% 5.0% 5.6% 2.3% 3.8% 4.7% 4.0% 4.5% 5.0% 2.1% 2.1% 2.3% 2.3% 1.8% 2.0% 2.7% 2.8% 3.6% 4.8% 5.8% 5.4%

19.0% 18.9% 20.2% 23.3% 23.7% 24.0%

8.2% 12.4% 8.4% 4.5% 4.1% 4.6% 8.4% 8.3% 6.8% 6.0% 2.9% 2.0% 2.7% 3.2% 4.0% 3.8%

9.6% 10.1% 9.8% 9.3% 8.0% 10.4%

5.6% 4.8% 4.4% 5.1% 4.4% 3.4%

4.7% 4.8% 3.3% 4.7% 4.7% 5.6%

12.9% 12.0% 13.7% 15.0% 11.5%

12.4% 8.4% 4.0%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on the BBC portfolio channels – all individuals, peak time: 2008-2013

Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Peak time = 6pm–10:30pm.

Pro

porti

on o

f vie

win

g (%

) Figure 57


88

9.3% 9.5% 9.4% 7.9% 8.7% 8.8%

9.9% 10.4% 10.4% 12.3% 13.2% 12.9%

14.5% 12.1% 10.7% 8.8% 7.7% 8.7%

12.3% 14.4% 14.5% 15.2% 13.6% 13.5%

3.5% 2.6% 2.0% 2.7% 3.0% 3.5%

14.3% 13.8% 13.4% 12.5% 13.1% 11.2%

2.9% 2.4% 3.0% 2.7% 3.2% 2.6%

21.2% 22.1% 25.0% 25.3% 25.8% 26.9%

6.4% 7.5% 7.3% 7.9% 6.1% 6.0% 2.7% 2.1% 1.6% 1.8% 2.3% 2.1%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on the commercial portfolio channels – all individuals, peak time: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 58


89

7.3% 7.6% 7.2% 7.3% 7.6% 6.6%

8.9% 7.4% 7.3% 7.2% 7.9% 6.5%

11.2% 10.9% 10.9% 11.8% 10.3% 8.9%

17.6% 19.0% 19.5% 16.4% 14.8% 13.2%

3.4% 3.3% 3.2% 2.8% 1.3% 2.4%

14.4% 15.8% 13.3% 12.4% 14.4% 12.5%

13.9% 13.6% 12.5%

12.2% 11.2%

8.2%

5.6% 4.5% 4.4%

4.2% 4.1%

3.8%

12.0% 10.9% 12.5%

12.8% 10.3%

8.7%

3.1% 6.5% 11.8% 23.5%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on multichannels – all individuals, peak time: 2008-2013

Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Multichannels excluding main five PSB, BBC portfolio and commercial portfolio channels. Peak time = 6pm–10:30pm.

Pro

porti

on o

f vie

win

g (%

) Figure 59


90

Summary: Range of viewing by genre – main five PSB channels, all day and peak time • Figures 60- 69 show the split in viewing by genre across each of the main five PSB channels across all

day and peak time.

91

10.5% 10.8% 10.8% 10.7% 10.8% 13.9%

6.5% 7.4% 6.6% 7.4% 6.8% 6.8% 2.4% 4.1% 3.6% 3.9% 3.3% 3.6% 3.7% 4.7% 4.9% 5.3% 4.9% 5.0% 13.6% 13.0% 12.4% 12.4%

10.6% 11.8%

6.5% 6.8% 6.9% 6.3% 5.3%

5.1% 4.9% 4.4%

3.3% 3.2% 2.5%

2.6%

7.5% 7.8% 8.8% 10.2%

8.3% 11.5%

20.5% 22.0% 22.2% 22.8%

21.5%

23.5%

12.2% 8.8% 11.5% 9.3% 18.1%

9.2%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on BBC One – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 60


92

4.0% 3.4% 3.0% 2.5% 2.4% 2.2% 2.5% 3.1% 2.8% 2.9% 3.4%

13.6% 11.4% 13.3% 13.4% 13.4% 12.0%

5.1% 5.6% 5.4% 5.1% 5.5% 5.4%

8.0% 8.3% 8.0% 7.1% 6.3% 9.9%

14.9% 14.9% 16.2% 15.2% 14.5% 14.8%

2.3% 1.4% 2.5% 1.8% 2.6% 3.6% 3.8% 2.1% 4.5%

3.8% 3.9% 4.2% 4.3% 3.6%

18.7% 20.9% 17.6% 23.7% 26.1% 25.0%

15.1% 15.8% 18.7% 13.9% 13.5% 14.7%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on BBC Two – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 61


93

22.6% 24.4% 25.9% 27.1% 30.7% 34.6%

3.2% 3.3% 5.3% 8.4% 8.2%

7.6%

3.8% 5.9% 4.1% 5.5% 5.0%

4.6% 15.0% 12.5% 11.0%

12.1% 10.0% 9.1% 20.6% 18.8% 18.3%

18.1% 17.9% 18.3% 5.2% 6.2% 5.7%

4.6% 3.9% 3.1% 6.0% 8.4% 7.0% 4.8% 4.1% 3.5%

10.1% 8.6% 8.5% 7.6% 7.6% 7.5%

6.9% 5.1% 8.4% 6.0% 7.5% 6.4%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on ITV – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 62


94

6.5% 5.4% 4.7% 4.8% 5.7% 7.3%

25.3% 24.0% 20.4% 23.1% 21.6% 18.9%

1.9% 1.6%

2.1% 3.5% 2.7% 2.2%

20.1% 21.2% 20.9% 15.4% 16.0% 19.4%

1.7% 2.2% 2.2% 2.2% 1.2% 2.0%

5.3% 5.0% 3.8% 3.6% 2.9%

3.6%

3.0% 2.5% 3.3% 2.5% 2.8%

2.8%

11.1% 10.2%

11.2% 12.9% 12.9%

12.8%

11.6% 15.7% 19.3% 19.6% 18.4%

18.6%

4.4% 4.7% 4.6% 4.5% 4.2%

4.4% 2.7% 2.5% 2.6% 3.6% 8.5% 4.5%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on Channel 4 – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 63


95

2.5% 3.3% 5.0% 5.0% 5.4% 5.5% 6.0% 5.6% 4.4% 6.3% 6.2% 6.3%

17.4% 14.5% 12.8% 20.5% 22.5% 25.8%

33.5% 35.6% 33.2% 27.4% 26.0%

24.9%

25.9% 28.0% 29.5% 28.5% 28.2% 25.4%

2.7% 4.1% 3.9% 3.6% 3.7% 4.0% 3.6% 5.3% 3.4% 4.0% 3.4% 2.7% 1.4%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on Channel 5 – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 64


96

13.0% 12.3% 12.3% 12.5% 12.0% 14.1%

8.4% 9.4% 8.7% 9.3% 8.4% 9.9%

2.7% 5.8% 4.2% 6.3% 4.9% 5.9% 5.5%

6.5% 5.9% 5.9% 5.0%

4.5%

23.5% 22.7%

22.0% 22.5% 18.5%

21.6%

11.4% 11.9%

12.8% 12.2%

10.2%

10.7% 2.4%

2.2% 0.4% 1.6%

1.1%

1.2% 3.4% 3.8%

6.0% 6.2%

4.1%

5.5%

16.7% 17.1% 16.4%

16.5%

15.6%

17.6%

6.3% 2.1% 5.5% 2.1% 15.2%

3.9%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on BBC One – all individuals, peak time: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 65


97

3.3% 4.2% 5.1% 4.8% 4.7% 4.9%

20.4% 16.0% 16.5% 18.2% 16.8% 15.9%

2.0% 2.9% 2.6% 2.2% 1.7% 2.2%

11.4% 12.4% 13.9% 11.5% 10.2% 11.7%

22.3% 21.8% 21.4% 22.8% 22.8% 21.4%

3.9% 2.3% 3.9% 3.2% 3.8%

19.9% 24.7% 20.1% 20.3% 24.9% 28.6%

8.5% 8.0% 12.1% 8.5% 7.0% 5.7%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on BBC Two – all individuals, peak time: 2008-2013

Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. Peak time = 6pm-10:30pm.

Pro

porti

on o

f vie

win

g (%

) Figure 66


98

22.0% 25.7% 28.0% 27.6% 27.3% 28.0%

3.6% 6.8% 4.4% 6.3% 6.2% 5.0%

18.8% 14.9% 12.1%

14.2% 12.9% 13.0%

34.3% 31.0% 29.3%

29.2% 29.8% 29.6%

8.5% 9.2% 9.7%

9.9% 9.9% 9.9%

5.7% 5.3% 9.0% 4.5% 7.8% 7.4%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on ITV – all individuals, peak time: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 67


99

4.0% 2.9% 1.4% 2.0% 2.8% 2.2% 8.7% 10.2% 12.8% 17.8% 18.4% 14.7% 3.1% 2.9% 3.7%

6.4% 4.6% 3.5%

28.3% 31.1% 29.6% 21.4% 24.7%

29.0%

2.4% 3.2% 3.6% 3.5% 2.0% 3.5% 7.6% 7.3% 5.6% 5.6% 5.2% 6.2% 2.9% 2.4% 3.0% 2.4% 3.2% 4.8% 12.6% 9.2% 8.6% 13.3% 9.5%

12.1%

16.9% 19.6% 18.1% 15.7% 12.4%

12.5%

7.5% 8.0% 8.4% 8.3% 7.9%

8.0% 6.3%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on Channel 4 – all individuals, peak time: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 68


100

3.5%

26.3% 21.7% 18.4% 32.9% 37.8%

43.0%

40.3% 42.9%

39.6%

31.8% 30.2%

28.6%

17.1% 23.3% 25.4%

20.1% 18.9% 13.6%

1.2% 3.4% 2.4% 1.9% 2.5% 3.2% 2.9% 5.7% 3.6% 6.8% 5.2% 3.9% 2.4%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on Channel 5 – all individuals, peak time: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 69


101

Summary: Range of viewing by genre – all portfolio channels • Figure 70 shows the split in viewing by genre across all the main five PSB channel portfolios

combined.

102

13.4% 12.4% 13.0% 12.4% 11.0% 11.2%

7.0% 7.1% 6.7% 6.1% 6.9% 7.1%

10.2% 11.0% 10.5% 11.2% 11.8% 12.5%

11.0% 10.4% 10.3% 9.3% 8.9% 9.0%

10.4% 11.7% 11.2% 10.3% 9.8% 10.4%

4.5% 3.9% 3.3% 3.3% 3.2% 3.2%

9.7% 8.8% 7.4% 7.9% 7.9% 7.2%

14.5% 15.5% 16.5% 17.1% 16.9% 17.6%

4.9% 5.1% 5.1% 5.5% 4.8% 4.9%

5.3% 4.8% 6.1% 6.3% 5.4% 5.3% 1.7% 1.8% 2.4% 2.0% 5.0% 2.7%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across all portfolio channels – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 70


103

Summary: Range of viewing by genre – BBC portfolio channels • Figures 71-77 show the split in viewing by genre across each of the BBC portfolio channels.

104

12.4% 10.7% 11.8% 12.2% 13.4% 13.3%

12.7% 15.1% 20.0% 22.8% 24.3% 30.3%

20.2% 20.8%

25.4% 30.3% 23.8%

22.2% 8.8% 13.8% 7.7%

4.8% 4.4%

5.2% 11.4%

10.6% 9.1%

7.7% 5.7%

4.6% 11.9% 11.7% 12.0% 11.0%

9.7% 12.1%

8.5% 6.7% 5.8% 4.4%

2.6% 2.9%

13.0% 5.4%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on BBC Three – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 71


105

3.3% 3.2% 4.1% 2.6% 3.1% 2.8%

9.5% 6.6% 9.1% 13.2% 15.3% 13.0%

33.8% 38.2% 35.5% 32.1% 36.1% 34.3%

12.2% 8.5% 7.9% 4.2% 3.0%

2.8%

2.1% 3.7% 7.3% 10.4%

11.1% 8.4%

4.2% 3.4% 4.9% 3.1%

2.4% 3.3%

4.2% 3.4% 5.1%

3.5% 2.3%

3.2%

12.8% 16.7% 13.8%

16.5% 17.0% 20.4%

7.1% 6.6% 5.7% 8.2% 5.1% 5.9%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across BBC Four – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 72


106

12.5% 7.1% 4.0% 3.8% 2.3%

12.5% 15.7%

6.9% 6.4% 9.1% 9.7%

12.5% 11.4%

8.9% 13.5% 11.8% 19.4%

12.5% 7.1%

6.4%

17.3% 15.0%

21.0%

37.5%

22.9%

18.3%

10.3% 5.9%

4.8%

12.5%

8.6%

8.4%

24.4%

21.8%

29.0%

17.1%

39.6%

14.1% 26.4%

11.3%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across BBC HD – all individuals, all day: 2008-2013

Source: BARB. All Individuals (4+), 2008-2009: Network Plus/2010+: Network. Network programming based on 4+ area filter. BBC HD ceased broadcasting in March 2013.

Pro

porti

on o

f vie

win

g (%

) Figure 73


107

11.0% 11.3% 11.6% 9.5% 8.9% 11.9%

87.8% 87.0% 87.5% 89.3% 89.9% 83.0%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across BBC News – all individuals all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 74


108

100.0% 100.0% 100.0% 100.0% 100.0%

77.3%

22.7%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across BBC Parliament – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 75


109

100.0% 100.0% 100.0% 100.0% 99.4% 99.1%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across CBeebies – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 76


110

99.5% 99.0% 96.6% 91.7% 91.7% 94.5%

2.9% 3.8% 3.6%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across CBBC – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 77


111

Summary: Range of viewing by genre – ITV portfolio channels • Figures 78-85 show the split in viewing by genre across each of the ITV portfolio channels.

112

29.6% 34.5% 38.8%

5.7% 6.3%

6.3% 6.6% 6.1%

5.3% 15.0% 13.7% 11.8%

9.8% 9.1% 10.0% 4.3% 2.8%

3.3% 11.2% 9.3% 7.7% 6.4% 5.6% 4.0% 5.0% 5.8% 5.5% 2.3% 1.9% 2.0%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across ITV+1 – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 78

7.3 9.0 10.0 Total hours/individual

113

45.9% 48.7% 47.3% 51.2% 52.5% 53.9%

10.7% 10.1% 10.2% 7.8% 4.9% 5.1%

12.2% 10.6% 11.7% 11.3% 12.1% 11.1%

3.5% 2.8% 4.2% 3.0% 4.5% 3.2%

19.5% 21.0% 20.9% 19.8% 20.6% 22.9%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across ITV2 – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 79


114

40.3% 45.2% 48.6% 45.7% 49.3% 50.8%

12.4% 10.7% 10.5% 9.5% 5.6% 4.9%

13.1% 10.7% 11.3% 9.5% 10.7% 9.2%

6.7%

20.5% 22.9% 20.6% 24.6% 24.3% 27.8%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across ITV2+1 – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 80


115

3.8% 5.1% 5.6% 4.8% 3.8% 3.8%

68.1% 73.1% 73.8%

71.4% 70.6% 74.3%

13.5% 5.6% 4.3% 6.8% 11.8% 9.1%

7.6% 6.6% 6.4% 7.1% 4.8% 4.3%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013




Pro

porti

on o

f vie

win

g (%

) Figure 81


116

4.7% 5.3% 6.2% 4.9% 3.6% 5.3%

69.8% 73.7% 73.2% 71.6% 71.8%

73.7%

14.0% 7.0% 4.1% 6.9% 10.0%

7.9%

7.0% 7.0% 6.2% 6.9% 5.5% 4.4%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013




Pro

porti

on o

f vie

win

g (%

) Figure 82


117

16.5% 10.0% 7.8% 6.4% 6.1% 4.7%

22.2% 22.9%

18.1% 12.9% 10.4% 9.3%

5.1% 3.3%

1.0% 5.1% 4.3% 3.5%

6.4% 3.5%

5.4% 5.8% 6.6% 3.2%

19.4% 27.9%

31.4% 35.9% 31.7%

26.6%

3.7% 2.9% 1.8% 1.4%

0.5%

1.3%

23.7% 24.0% 29.3% 28.9% 35.4%

40.8%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013




Pro

porti

on o

f vie

win

g (%

) Figure 83


118

3.3% 3.8% 3.4% 2.9% 2.4% 10.0% 9.6% 6.9%

8.6% 4.8%

100.0%

33.3% 26.9%

17.2% 17.1% 19.0%

3.3% 1.9%

6.9% 5.7% 7.1%

3.3% 9.6%

6.9% 11.4% 4.8%

30.0% 34.6%

37.9%

40.0%

35.7%

13.3% 11.5% 17.2% 11.4% 16.7%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013




Pro

porti

on o

f vie

win

g (%

) Figure 84


119

100.0% 99.0% 97.7% 95.5% 93.8% 93.2%

4.0%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across CITV – all individuals, all day: 2008-2013


Pro

porti

on o

f vie

win

g (%

) Figure 85


120

Summary: Range of viewing by genre – Channel 4 portfolio channels • Figures 86-94 show the split in viewing by genre across each of the Channel 4 portfolio channels.

121

9.8% 8.8% 7.3% 7.2% 8.0% 10.4%

19.5% 21.0% 19.3% 20.6% 19.1% 17.9%

2.5% 2.0% 2.4% 3.8% 2.9% 2.5%

23.4% 23.9% 20.3% 15.4% 17.7% 19.6%

4.2% 2.9% 4.3%

3.2% 2.9% 2.1%

11.3% 10.2% 12.1% 15.5% 16.8% 16.0%

12.3% 17.0% 20.3% 20.7% 20.0% 19.1%

2.7% 2.6% 2.9% 3.0% 3.0% 3.1%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across Channel 4+1 – all individuals, all day: 2008-2013


Pro

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122

35.7% 39.5% 37.8% 36.1% 49.4% 51.7%

1.2% 1.6% 2.2% 3.3%

2.7% 2.9% 20.0% 13.9% 16.8% 11.6%

7.1% 7.0% 3.7% 4.2% 4.2% 3.2%

1.8% 2.4% 15.1% 12.6% 8.5%

9.9% 10.4%

12.6%

16.1% 19.6% 18.6% 21.4% 13.2% 8.2%

5.5% 6.7% 9.3% 11.2% 12.1% 12.3%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across E4 – all individuals, all day: 2008-2013


Pro

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) Figure 87


123

43.8% 43.6% 41.5% 38.7% 52.9% 54.0%

1.5% 1.4% 2.1% 3.2%

2.4% 2.8% 15.8% 12.8% 17.5% 13.3%

7.3% 6.8% 8.9%

7.1% 5.5% 5.2%

5.4% 6.0%

17.8% 21.8% 17.5% 20.6% 13.4% 10.8%

6.1% 7.8% 10.4% 13.1% 14.6% 15.6%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across E4+1 – all individuals, all day: 2008-2013


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) Figure 88


124

5.2% 3.0% 3.2% 2.1% 3.1% 3.4% 6.0% 5.3% 5.1% 2.6% 2.6% 0.7%

17.9% 24.4% 22.6% 21.4%

23.3% 23.6%

10.6% 7.2% 6.6% 5.8%

3.7% 4.8%

6.0% 7.3% 10.2% 10.6% 9.8% 10.4%

46.9% 47.2% 48.0% 53.1% 49.3% 48.3%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across More4 – all individuals, all day: 2008-2013


Pro

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) Figure 89


125

5.5% 5.0% 6.8% 3.0% 3.7%

19.2% 25.7% 20.5% 19.0%

22.2% 21.3%

12.3% 8.9% 6.8%

5.7% 4.0% 4.6%

5.5% 5.9% 9.1%

7.6% 9.1% 10.2%

46.6% 47.5% 51.1% 61.0% 53.5% 52.8%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across More4+1– all individuals, all day: 2008-2013


Pro

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) Figure 90


126

17.8% 16.0% 14.8% 15.5% 13.3% 13.2%

81.3% 83.8% 84.7% 84.5% 86.7% 86.8%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across Film4 – all individuals, all day: 2008-2013


Pro

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) Figure 91


127

16.5% 16.1% 14.7% 15.0% 12.6% 13.5%

83.5% 83.9% 85.3% 85.0% 87.4% 86.5%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across Film4+1– all individuals, all day: 2008-2013


Pro

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) Figure 92


128

8.5% 2.4%

2.9% 6.2% 4.8% 5.6%

12.8%

88.7% 89.3%

58.5%

18.9% 7.2%

5.3%

28.8%

75.7% 84.7%

76.5%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across 4Music – all individuals, all day: 2008-2013


Pro

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) Figure 93


129

14.0% 5.6%

4.0%

5.2%

26.0% 39.0%

51.0% 47.2%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across 4seven – all individuals, all day: 2008-2013


Pro

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) Figure 94

1.7 3.9 Total hours/individual

130

Summary: Range of viewing by genre – Channel 5 portfolio channels • Figures 95-99 show the split in viewing by genre across each of the Channel 5 portfolio channels.

131

4.4% 5.4% 22.2%

26.9% 26.5% 11.1%

24.7% 25.4%

55.6%

31.9% 30.0%

11.1%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across Channel 5+1 – all individuals, all day: 2008-2013


Pro

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) Figure 95

0.2 3.0 4.3 Total hours/individual

132

4.0% 9.9% 10.4% 13.1% 7.4% 4.4%

8.0% 4.6% 4.3% 3.0%

2.9% 4.7%

25.4% 22.0% 25.4% 19.1%

20.3% 18.9%

41.1% 44.1% 33.9% 37.0% 44.4%

34.6%

12.9% 13.4% 22.3% 25.1% 22.6%

33.1%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across 5* – All individuals, all day: 2008-2013


Pro

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) Figure 96


133

3.3% 10.5% 14.3% 19.0% 10.3% 5.9%

10.0% 5.3% 2.9%

0.0%

0.0% 5.9%

33.3% 28.9% 31.4% 21.4%

27.6% 23.5%

23.3% 28.9% 20.0%

26.2% 31.0%

20.6%

20.0% 23.7%

31.4% 31.0% 31.0% 44.1%

6.7%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across 5*+1 – all individuals, all day: 2008-2013


Pro

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) Figure 97


134

63.3% 65.9% 64.2% 68.7% 68.9% 68.9%

25.9% 29.5% 33.0% 28.4% 28.2% 27.9%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across 5 USA – all individuals, all day: 2008-2013


Pro

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) Figure 98


135

8.1%

59.5% 62.0% 60.7% 64.3% 65.5% 69.2%

32.4% 34.0% 35.7% 32.1% 32.8% 27.7%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre across 5 USA+1 – all individuals, all day: 2008-2013


Pro

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) Figure 99


136

Summary: Range of viewing by genre – output versus viewing, all day • The proportion of time viewers spend watching a particular genre will be related to the amount of time

dedicated to those genres on a channel’s schedule. Often due to the popularity of a particular genre or the scheduling of programming, the proportion of time spent by viewers watching a genre may be higher than the proportion of time the genre is shown.

• In 2013, entertainment programming accounted for 8.5% of BBC One’s output and 13.9% of viewing – similarly, UK drama accounted for 5.6% of output and 11.8% of viewing. National/international news represented 39.2% of output on the channel and 23.5% of viewing (Figure 100).

• Attracting a higher share of viewing compared with output, entertainment, documentaries: other and leisure interests programmes were all particularly popular on BBC Two in 2013 (Figure 100).

• Drama programming accounted for a higher share of viewing on ITV in 2013 compared with output – UK soaps accounted for 3.5% of output and 18.3% of viewing and UK drama represented 3.8% of output and 9.1% of viewing. Among other genres, current affairs: other and national/international news attracted lower shares of viewing compared with output (Figure 100).

• Comedy programmes made up 13.9% of Channel 4’s schedule in 2013 compared with 7.3% of viewing, while documentaries: other represented 11.4% of output and 19.4% of viewing (Figure 100).

• While accounting for 21.7% of Channel 5’s output in 2013 – the largest share of all the main five PSB channels - children’s programming represented 5.5% of viewing by all individuals to the channel (Figure 100).

137

Summary: Range of viewing by genre – output versus viewing, all day* BBC portfolio channels • comedy and documentaries: other represented a lower share of viewing to BBC Three in 2013

compared with output – while entertainment and films: other accounted for higher shares of viewing than output.

• On BBC Four music: contemporary and visual & performing arts programmes represented relatively lower shares of viewing compared with output.

• Given the concentration of programming on one or two key genres on BBC News, BBC Parliament and BBC’s children’s channels, viewing and output shares in 2013 were fairly aligned.

ITV portfolio channels • Similar disparities between output and viewing were seen across ITV+1 as ITV in 2013. On ITV2 and

ITV2+1, UK soaps represented a relatively lower share of viewing compared with viewing, while films: other represented a greater share of viewing.

• UK drama accounted for the majority of output and viewing on the ITV3 channels. The share of viewing to UK drama was higher than output - the opposite was true of comedy, UK soaps and drama: other on these channels.

• Sports programming accounted for 40.8% of viewing on ITV4 in 2013, compared with 23.4% of output – this fell to 16.7% of viewing on ITV4+1 as films: other accounted for a higher share of viewing on ITV4+1 (35.7%) than output (21.3%).

* See TV consumption chapter in main document for corresponding all-day charts

138

Summary: Range of viewing by genre – output versus viewing, all day* Channel 4 portfolio channels • As with Channel 4, comedy programmes represented a lower share of viewing compared with output

and documentaries: other accounted for a higher share of viewing than output on Channel 4+1 - in addition films: other represented 16.0% of viewing compared with 12.2% of output.

• Across the E4 channels the key differential between output and viewing was around drama: other which represented less than half the share of viewing as output in 2013.

• Across the Film4 channels, UK films accounted for lower shares of viewing compared with output.

Channel 5 portfolio channels • The same differential between output and viewing with regards to children’s programming on

Channel 5 was seen across Channel 5+1 in 2013. • On the 5* channels, comedy and documentaries: other accounted for lower shares of viewing

compared with output while the reverse was true of drama: other (on 5*) and films: other. • Drama: other represented around 70% of viewing across the 5USA channels in 2013 compared with

around 60% of output.

139

Summary: Range of viewing by genre – output versus viewing, peak time • Possibly due to more targeted scheduling during the key hours of 6pm-10:30pm, the differentials

between the shares of output and shares of viewing tend to be less marked during peak hours. Some key differences across the main five PSB channels are: – BBC One – current affairs: other (12.4% of output, 9.9% of viewing), UK soaps (6.8% of output,

10.7% of viewing) – BBC Two – leisure interests (23.6% of output, 28.6% of viewing) – ITV – UK soaps (17.5% of output, 29.6% of viewing), national/international news (18.3% of

output, 9.9% of viewing) – Channel 4 – documentaries: other (22.6% of output, 29.0% of viewing), national/international

news (17.6% of output, 8.0% of viewing) – Channel 5 – documentaries: other (37.7% of output, 43.0% of viewing), drama: other (23.4% of

output, 28.6% of viewing), national/international news (17.6% of output, 8.0% of viewing) (Figure 101).

• As with trends across the whole day, while there are differences between the shares of output and

shares of viewing represented by different genres across the portfolio channels, in many cases the more specific genre targeting of the channels (as well as the effect of more targeted scheduling during peak hours) results in fewer, notable differences (Figures 102-105).

21.7%

5.5% 2.1% 2.5% 2.1%

13.9%

7.3% 8.5%

13.9% 7.4%

12.0%

29.7% 34.6%

17.2%

18.9%

8.2%

6.3% 3.5%

2.7% 9.4%

5.4% 5.5%

6.8% 4.3%

14.7% 7.6%

1.8%

3.6% 9.0% 9.9% 5.6%

5.0%

10.8% 14.8%

4.9%

4.6% 11.4%

19.4% 20.7%

25.8% 5.6%

11.8% 2.1%

2.6%

3.8% 9.1%

1.3%

5.1%

3.5%

18.3%

2.9% 3.6%

14.9%

24.9% 4.5%

5.1%

2.6% 7.3%

3.6%

7.5%

3.1%

12.2% 12.8%

18.0% 25.4%

11.9%

11.5%

20.4% 25.0%

6.5%

3.5%

17.1% 18.6%

39.2%

23.5%

13.8% 7.5% 3.8% 4.4% 4.3% 3.6% 7.5% 9.2%

12.3% 14.7% 4.6% 6.4% 8.8%

4.5%

0%

20%

40%

60%

80%

100%

BBCOne -Output

BBCOne -

Viewing

BBCTwo -Output

BBCTwo -

Viewing

ITV -Output

ITV -Viewing

Channel4 -

Output

Channel4 -

Viewing

Channel5 -

Output

Channel5 -

Viewing


140

Range of viewing by genre versus output range on the main five PSB channels - all individuals, all day: 2013

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter.

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) Figure 100

268.5 77.4 168.0 58.6 47.6 Total hours of viewing /individual

3.2% 3.1% 6.0% 4.9% 2.0% 2.2%

11.8% 14.1% 16.0% 15.9% 24.8% 28.0%

13.5% 14.7%

2.4% 2.3%

2.2% 1.2% 3.0% 2.2% 12.4% 9.9%

5.4% 5.9% 11.3% 11.7%

3.2% 3.5%

5.2% 3.9%

5.2% 4.5%

22.2% 21.4%

8.3% 5.0% 22.6% 29.0%

37.7% 43.0%

19.7% 21.6%

3.0% 3.8%

10.5% 13.0% 2.7%

6.8% 10.7%

17.5%

29.6%

7.1%

6.2% 23.4%

28.6%

2.4%

12.0%

12.1% 14.3%

13.6%

5.7% 5.5% 23.6% 28.6% 12.1%

12.5% 19.4% 17.6%

18.3% 9.9%

17.6% 8.0%

10.7% 2.9% 5.5% 3.9%

6.5% 5.7% 7.7% 7.4%

0%

20%

40%

60%

80%

100%

BBCOne -Output

BBCOne -

Viewing

BBCTwo -Output

BBCTwo -

Viewing

ITV -Output

ITV -Viewing

Channel4 -

Output

Channel4 -

Viewing

Channel5 -

Output

Channel5 -

Viewing


141

Range of viewing by genre versus output range on the main five PSB channels - all individuals, peak time: 2013

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 6pm-10:30pm.

Pro

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) Figure 101


100.0% 100.0% 96.8% 97.6%

11.5% 12.2% 2.5% 2.0%

8.9% 8.8%

2.0% 3.4% 13.2%

10.0% 12.8% 11.2%

47.7%

75.0%

12.9% 14.0%

18.5% 22.0%

32.6% 27.9% 32.4%

35.2%

30.7% 24.0%

8.2% 8.1%

5.3%

4.0% 5.4%

11.0%

15.0% 22.2%

4.5%

4.3%

8.0% 4.9% 19.9% 36.0%

6.4%

4.1%

4.3% 3.0%

12.3%

12.8% 8.1%

83.4% 86.0%

38.1%

25.0% 9.5%

6.8% 9.9% 1.5% 6.8% 5.4% 3.7%

0%

20%

40%

60%

80%

100% OtherVisual & Performing ArtsSportReligionParty Political BroadcastWeatherNews: OtherNatl/Intl NewsNations & Regions NewsMusic: OtherMusic: ContemporaryMusic: ClassicalLeisure InterestsFilms: OtherUK FilmsEducationDrama: OtherUK SoapsUK DramaDocs: OtherDocs: Sci & Nat HisCurr Aff: OtherCurr Aff: Pol/Econ/SocialEntertainmentComedyChildren’s

142

Range of viewing by genre versus output range on the BBC portfolio channels - all individuals, peak time: 2013


Pro

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) Figure 102

10.7 9.0 0.8 3.6 0.1 1.6 0.7 Total hours of viewing /individual

4.7% 4.3% 10.1%

4.3% 10.6% 9.1%

35.9% 40.1%

53.2% 54.2% 59.7% 50.0%

2.8% 2.7% 5.4%

5.4%

5.6% 9.1%

7.3% 5.7%

4.4% 3.6% 5.5%

4.3%

9.9%

7.4%

10.0% 9.1%

11.0% 19.4%

67.5% 79.4% 66.2% 78.3%

4.7%

3.1%

15.3% 18.2%

18.2%

20.1% 17.2%

11.8% 15.5%

8.7%

4.6% 5.2% 3.1%

4.3%

32.2% 31.8% 27.2% 35.7%

6.1% 3.2% 3.2% 2.2%

30.1%

32.2%

15.5% 27.3%

9.3%

3.0% 7.7%

24.1% 33.3%

29.8% 18.2%

6.1% 6.6% 5.7% 9.1%

0%

20%

40%

60%

80%


143

Range of viewing by genre versus output range on the ITV portfolio channels - all individuals, peak time: 2013

Source: BARB. All Individuals (4+), Network. Network programming based on 4+ area filter. Peak time = 6pm-10:30pm. CITV closes at 1800.

Pro

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) Figure 103

5.0 10.2 2.3 10.8 0.8 4.3 0.2 Total hours of viewing /individual

47.7% 47.8%

60.1% 60.3%

2.8% 2.8% 11.6% 13.8%

2.4% 1.4%

12.9% 12.7% 3.8% 5.5%

3.4% 4.6%

2.5% 2.2% 1.6%

7.8% 8.8%

18.5%

26.9%

7.0% 6.7%

22.3% 21.2%

13.8% 12.5%

54.1% 56.0% 7.6%

2.8%

8.2% 17.0% 7.8% 7.0%

2.4%

2.0% 2.0% 1.5%

4.1% 5.7%

2.5% 4.2%

2.4% 2.5%

1.8% 2.1%

5.8% 4.9% 8.4% 6.7%

11.3%

15.9%

27.0% 19.4%

25.1% 26.6%

12.8% 13.0%

7.9% 6.3%

94.2% 95.1% 91.5% 93.3%

20.1%

20.5%

50.5% 49.7%

70.2% 75.0%

31.4% 27.5%

9.0% 9.1% 0.8% 1.8%

19.0%

6.4% 0.0%

75.6% 74.5%

0%

20%

40%

60%

80%


144

Range of viewing by genre versus output range on the Channel 4 portfolio channels - all individuals, peak time: 2013


Pro

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) Figure 104

4.7 8.4 3.3 5.3 0.8 7.5 1.5 0.9 1.5 Total hours of viewing /individual

6.5% 2.7%

13.9% 5.9%

6.4% 5.8%

6.9%

5.9% 4.8%

32.8% 39.5% 28.5%

17.9%

28.3%

29.4%

23.2%

29.4%

21.2%

34.4%

22.2%

17.6%

78.3% 77.7% 84.5%

81.3%

14.1%

18.5% 31.9% 35.3%

24.5%

41.2%

19.2% 20.1% 13.1% 15.6%

17.4%

3.4%

0%

20%

40%

60%

80%

100%

Channel5+1 -

Output

Channel5+1 -

Viewing

5* -Output

5* -Viewing

5*+1 -Output

5*+1 -Viewing

5 USA -Output

5 USA -Viewing

5USA+1- Output

5USA+1-Viewing


145

Range of viewing by genre versus output range on the Channel 5 portfolio channels - all individuals, peak time: 2013


Pro

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) Figure 105


146

Slides 2.16 and 2.17 from TV consumption Section 3

147

16.0% 16.1% 15.9% 16.5% 17.1% 19.2%

3.4% 3.9% 4.4% 5.5% 5.1% 5.2% 2.4% 3.0% 3.1% 3.2% 2.7% 3.4% 8.5% 9.2% 8.6% 9.0% 8.7% 9.1% 9.8% 8.9% 8.3% 8.9% 7.5% 8.1% 9.0% 8.7% 8.3% 7.9% 7.3%

7.6% 4.5% 4.6% 3.6% 2.7% 2.4%

2.3% 7.5% 7.6% 7.0% 6.7%

6.1% 5.6%

8.6% 10.2% 10.2% 10.9% 10.0%

10.8%

11.4% 11.6% 12.0% 12.2% 12.1%

13.0%

9.3% 7.5% 10.0% 7.9% 12.6% 8.1%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on the main five PSB channels – all individuals, all day: 2008-2013


Pro

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) Figure 2.16


148

2.9% 2.7% 2.3% 2.6% 2.4% 2.4%

15.4% 16.0% 17.1% 17.9% 17.0% 18.0%

2.9% 3.3% 3.6% 3.7% 3.6% 4.0% 3.0% 4.1% 4.1% 5.0% 4.1% 4.8% 11.6% 12.8% 10.9% 12.0% 12.0% 11.9%

14.9% 13.3% 12.5% 13.7% 11.8% 13.3%

15.9% 15.2% 14.7% 14.2%

13.5% 14.1%

3.9% 4.0% 3.4% 2.7% 2.5%

2.5% 4.5% 4.5% 3.7% 4.1%

3.1% 2.9%

6.1% 6.9% 6.9% 6.9%

6.3% 7.3%

9.6% 10.0% 10.2%

10.3% 10.3%

10.9% 5.5% 3.8% 6.9% 3.8%

10.2% 4.8%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013


Range of viewing by genre on the main five PSB channels – all individuals, peak time: 2008-2013


Pro

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) Figure 2.17


149

Contents


S4C

Viewing of Welsh language output on S4C: 2008-2013

150

Source: S4C/BARB, all Individuals (4+). S4C region. Note: New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

504,000

449,000 467,000 474,000 450,000

397,000

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

550,000

2008 2009 2010 2011 2012 2013

Weekly reach of Welsh language programming 3-min weekly reach (000s)

19.5% 14.1% 16.1% 16.9% 16.6% 17.3%

19.2 18.9 17.1 18.0

16.8 15.4

0

5

10

15

20

25

2008 2009 2010 2011 2012 2013

Hours viewed of Welsh language programming Average hours a year

Figure 106

Source: S4C/InfoSys+. S4C Region, All Individuals (4+).

Share of viewing in Wales; all viewers, all hours and peak time: 2008-2013

151

* BARB introduced a new panel on 1st January 2010 and a new regional definition of Wales was used instead of ‘any homes that could receive S4C’, this increased the universe population. Other changes saw the inclusion of Channel 4 and all ITV viewing (not just the ITV Wales region) to the share calculation. This meant the Total TV figure increased which has resulted in a step change in S4C’s share figures, as illustrated in the table above.

Share (%)

All hours (0600-3000)

Peak time (1800-2230)

2008 2.7% 2.9% 2009 2.2% 2.6% 2010 * 1.3% 1.9% 2011 * 1.3% 2.0% 2012 * 1.2% 1.7% 2013 * 1.1% 1.6%

Figure 107 S4C

152

6.4% 6.4% 5.6% 7.1% 12.8% 11.4% 2.9% 1.9% 1.1% 0.4% 0.8% 1.1%

13.8% 12.8% 8.2% 8.3%

6.0% 7.5%

1.7% 1.9% 2.2% 1.8%

1.7% 1.6%

7.6% 10.2% 10.3% 11.6% 8.9% 10.0%

1.4% 0.8% 0.8% 0.6% 0.5% 0.9%

10.2% 8.1%

6.5% 8.8% 8.1% 7.3%

4.6% 3.4% 4.5%

4.8% 5.3% 6.1%

9.7% 9.2%

15.8% 14.6% 15.1% 15.0%

1.0% 0.4% 0.0%

0.0% 0.0% 0.0% 5.2% 3.6% 0.9% 0.0% 0.0% 0.0%

4.4% 4.7%

3.3% 1.7% 1.6% 0.6%

5.8%

6.7% 5.7% 5.3% 5.1% 5.9%

1.8% 1.8%

1.6% 2.1% 2.0% 2.1%

14.3% 18.2% 23.0% 22.2% 21.4% 19.7%

4.9% 6.6% 6.7% 8.5% 7.3% 7.1%

0%

20%

40%

60%

80%

100%

2008 2009 2010 2011 2012 2013

Other

Visual & Performing Arts

Sport

Religion

Party Political Broadcast

Weather

News: Other

Natl/Intl News

Nations & Regions News

Music: Other

Music: Contemporary

Music: Classical

Leisure Interests

Films: Other

UK Films

Education

Drama: Other

UK Soaps

UK Drama

Docs: Other

Docs: Sci & Nat His

Curr Aff: Other

Curr Aff: Pol/Econ/Social

Entertainment

Comedy

Children’s

Pro

porti

on o

f vie

win

g (%

) Figure 108


Range of viewing by genre on S4C: 2008-2013

Source: S4C/BARB/InfoSys+. S4C Region, All Individuals 4+. New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution. Note: News & Weather on S4C is for Wales only, but for the purpose of this graph data has been placed in the national news/weather category

S4C

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