announcing haven home media- new online vertical in home & garden market

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Haven Home Media: Vertical Internet Media Start-Up Launches in the Home & Garden Market Morgan Phillips JPI Media, Inc. [email protected] 519-355-1868 New York- January 12, 2009 - Daniel Meehan, President/CEO, is pleased to announce the launch of Haven Home Media LLC, an internet media company focused on delivering new online marketing opportunities for national brand advertisers in the home & garden market. Haven Home Media works with more than 20 independent websites and 2 national television shows focused on home improvement, home design, landscaping and construction. This enables Haven Home to offer leading home- related brands customized sponsorship and advertising programs that efficiently reach targeted homeowner audiences. Currently the Haven Home alliance of site partners includes one of the largest online audiences in the home category with more than 7.5M unique visitors monthly. “We’re excited to bring unique new media and marketing programs to the industry and think there is a significant untapped business opportunity in the home and garden market segment.” comments Daniel Meehan, President/CEO of Haven Home Media. “The home and garden online audience marketplace continues to become more fragmented, so marketers of home products are looking for new ways to reach their target customer. Haven Home has developed partnerships with the best content producers, portals, lead generation firms, video producers and technology companies to offer an unprecedented suite of programs for the home category.” Haven Home Media boasts some impressive site publishers as part of its alliance, including the online extensions of two nationally syndicated home improvement television programs, a nationally syndicated home improvement radio program, the largest high-end home design site with a 700,000 product database, a landscaping and gardening site with more than 400,000 registered members, and a fast-growing site focused on eco-friendly home renovation and energy. “Savvy marketers in home and garden are looking for unique, cross-platform media and sponsorship ideas that reach deep into vertical markets to deliver results”. Meehan says. “Haven Home is built to bring the loyal, engaged and passionate audiences from our expert vertical content publishers to our advertising clients in efficient ways, whether that is via online sponsorships, custom video, lead generation, or content integration. We’re a team of home category experts that allow marketers to buy extremely targeted placements across numerous independent websites, with one buy through our firm. Media needs to work harder than ever for marketing clients, and that’s our focus at Haven Home. About Haven Home Media Haven Home Media LLC, located in New York, NY, is the fastest growing online media company in the home & garden market. Their alliance of publishers includes more than 20 independent websites all focused on home improvement, home design, landscaping and construction representing an audience of 7M consumer home enthusiasts and 400,000 professional contractors. Haven Home Media offers leading brand advertisers unique online sponsorships, display banner media, lead generation and custom video opportunities. For more information, contact: Daniel Meehan, President/CEO: 212.835.1511 or [email protected] . About Daniel Meehan As founder and CEO of Haven Home Media, Mr. Meehan has 15 years of experience in print and online publishing, including both trade and consumer media. Most recently he was Director of National Advertising Sales for Scripps Networks in New York, spearheading online media sales, strategy and business development for home and real estate related websites. He co-founded Momentum Publishing Partners in 2004, and worked with Hanley Wood on their portfolio of websites focused on the construction, home design, and building markets until 2006.

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Page 1: Announcing Haven Home Media- New Online Vertical in Home & Garden Market

Haven Home Media: Vertical Internet Media Start-Up Launches in the Home & Garden Market

Morgan Phillips JPI Media, Inc. [email protected] 519-355-1868 New York- January 12, 2009- Daniel Meehan, President/CEO, is pleased to announce the launch of Haven Home Media LLC, an internet media company focused on delivering new online marketing opportunities for national brand advertisers in the home & garden market. Haven Home Media works with more than 20 independent websites and 2 national television shows focused on home improvement, home design, landscaping and construction. This enables Haven Home to offer leading home-related brands customized sponsorship and advertising programs that efficiently reach targeted homeowner audiences. Currently the Haven Home alliance of site partners includes one of the largest online audiences in the home category with more than 7.5M unique visitors monthly. “We’re excited to bring unique new media and marketing programs to the industry and think there is a significant untapped business opportunity in the home and garden market segment.” comments Daniel Meehan, President/CEO of Haven Home Media. “The home and garden online audience marketplace continues to become more fragmented, so marketers of home products are looking for new ways to reach their target customer. Haven Home has developed partnerships with the best content producers, portals, lead generation firms, video producers and technology companies to offer an unprecedented suite of programs for the home category.” Haven Home Media boasts some impressive site publishers as part of its alliance, including the online extensions of two nationally syndicated home improvement television programs, a nationally syndicated home improvement radio program, the largest high-end home design site with a 700,000 product database, a landscaping and gardening site with more than 400,000 registered members, and a fast-growing site focused on eco-friendly home renovation and energy. “Savvy marketers in home and garden are looking for unique, cross-platform media and sponsorship ideas that reach deep into vertical markets to deliver results”. Meehan says. “Haven Home is built to bring the loyal, engaged and passionate audiences from our expert vertical content publishers to our advertising clients in efficient ways, whether that is via online sponsorships, custom video, lead generation, or content integration. We’re a team of home category experts that allow marketers to buy extremely targeted placements across numerous independent websites, with one buy through our firm. Media needs to work harder than ever for marketing clients, and that’s our focus at Haven Home. ” About Haven Home Media Haven Home Media LLC, located in New York, NY, is the fastest growing online media company in the home & garden market. Their alliance of publishers includes more than 20 independent websites all focused on home improvement, home design, landscaping and construction representing an audience of 7M consumer home enthusiasts and 400,000 professional contractors. Haven Home Media offers leading brand advertisers unique online sponsorships, display banner media, lead generation and custom video opportunities. For more information, contact: Daniel Meehan, President/CEO: 212.835.1511 or [email protected]. About Daniel Meehan As founder and CEO of Haven Home Media, Mr. Meehan has 15 years of experience in print and online publishing, including both trade and consumer media. Most recently he was Director of National Advertising Sales for Scripps Networks in New York, spearheading online media sales, strategy and business development for home and real estate related websites. He co-founded Momentum Publishing Partners in 2004, and worked with Hanley Wood on their portfolio of websites focused on the construction, home design, and building markets until 2006.