annual appeal -...

Diocese of Joliet/Catholic MinistriesAnnual Appeal

Giving revenue increased 29% from the previous year, average gift increased by 8%, and Bishop Sartins’ vision was realized.

Situation Analysis

The Diocese of Joliet is comprised of 121 Parishes spanning five counties in Illinois serving over 193,000

families of diverse ethnic and racial makeup. Population and economic growth in the region is one of

the highest in the nation. Demographics are changing rapidly applying pressure on already strained

social services supported by the Diocese. The Annual Appeal campaign generated 5.3 million dollars

from direct mail only from over 36,000 parishioners. Total revenue was down 9% and donations down

23% from the previous year. This created large funding gap for the Catholic Charities that had to be

made up using the Diocese’s financial reserves. Other environmental factors played a significant role in

the decline revenue. Parish monetary incentives and competing local community outreach programs

also contributed to Priests providing less support and awareness of the Annual Appeal. The new Annual

Appeal goal was set at 6.1 million to meet the needs of the 118 individual programs and initiatives of the

Diocese otherwise major cuts and austerity measures would be implemented.

Access Direct’s team of fundraisers and creatives recommended that the current Annual Appeal be re-

branded to better reflect a donor centric value proposition that would resonate with a new and diverse

parishioner population. Improve the infrastructure of giving for the Annual Appeal using a multi-channel

direct mail, on-site parish, and online fundraising campaign strategy and tactics. Provide psychographic

and demographic analytic modeling of current and lapsed diocese donors. Engage, inform the 187 parish

pastors to embrace the Annual Appeal’s Case for Support Doctrine of Giving and communicate the new

Bishop’s vision for the future.

VISA MasterCard Discover

Card Number Exp. Date

Donor Signature

2 0 0 7

Diocese of JolietDevelopment Office402 S. Independence Blvd.Romeoville, Illinois 60446-2264

(Over)

Suggested Gift GuideTotal Gift 8 Payments 4 Payments

Make checks payable to: Joliet Catholic Ministries Appealand return in envelope provided.

Gift to be matched by my company (see back for details)

Total Gift

1st Payment orFull Payment

Balance Due

Please billthe balance in 8 Payments 4 Payments 1 Payment

$

$

$

$1,000.00 $125.00 $250.00$500.00 $62.50 $125.00$300.00 $37.50 $75.00$100.00 $12.50 $25.00

Other

Bishop J. Peter Sartain

Your support means so much to so many. Thank you!

Place Stamp Here

Diocese of JolietDevelopment Office

402 S. Independence Blvd.

Romeoville, Illinois 60446-2264

Agencies Funded:

Campus Ministries

Catholic Charities

Catholic Schools Office

Catholic Explorer

Council of Catholic Women

Development/Stewardship

Diocesan Pastoral Council

Divine Worship

Ecumenical Commission

Environmental Matters

Family Ministry Center

Hispanic Ministry

Hospital Chaplains

Life Office

Ministry Formation

St. Charles Pastoral Center

Peace and Social Justice

Permanent Diaconate

Presbyteral Council

Priests’ Continuing Education

Religious Education Office

Seminarians

Tribunal

Vicar for Priests

Vicar for Religious

Vocation Office

Women’s Commission

Diocese of JolietBishop J. Peter Sartain

402 S. Independence Blvd.Romeoville, Illinois 60446-2264(815) 838-8515

Before After

Q Bishop Sartain, I already support my parish. How is thisappeal different?

A The Diocese and its administrative staff support and coordinate thework of the various parishes and agencies that conduct our ministriesin the seven counties we serve. That requires a separate annualbudget from your parish, and that’s why we ask you each year for a separate diocesan gift. When you support your parish and thisCatholic Ministries Annual Appeal, you express your fellowship withall parishes and support all that happens in our diocese.

Q What do the gospels teach us about sharing ourresources with the community?

A The Bible teaches the importance of being good stewards. In theearliest days of the Church, local churches supported one another.Collections were taken up for the needs of the poor. St. Paul gavethanks to one community for its support of another. This has beenpart of Church life from the very beginning.

A Conversation with Bishop Sartainabout the Catholic Ministries Annual Appeal

Q Who is helped by my gift?A The Diocese serves our seven county area tirelessly, helping people

of all faiths so extensively, especially the poor, homeless, elderly,and disabled, that many of our hometowns would be negativelyimpacted if we were unable to continue.

Fully 52% of the Catholic Ministries Annual Appeal supports thepastoral ministry of the Church that serves hundreds of thousands ofpeople in our diocese as well as foreign missions served by volunteersfrom our diocese. Another 18% supports the ministries of CatholicCharities in our community, serving 60,000 of our neediest neighbors.Nineteen percent supports our 78,000 children in Catholic schooland parish religious education programs. The final 11% supportseducation for our clergy members and seminarians.

Q Does my contribution really make that much of a difference?

A Absolutely. We could not fulfill these functions without your annualsupport. Even the smallest actions in our livesare an opportunity to make a difference forsomebody. Your contribution makes possibleany number of stories that could be told:people who received hope, grew in faith,changed their lives for the better, were fedand clothed and guided by diocesan ministries.Families, couples and teenagers have beensupported in everyday living and difficulttimes. I have no doubt that each one of themwill tell you that your gift made a difference intheir lives.

2007 GOAL $6,400,000

Your Gift Supports ThousandsDiocese of Joliet ministries, by the numbers:

Catholic schools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69(56 elementary, 8 secondary, 5 early childhood)

Students . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24,344

Certified teachers & administrators . . . . . . . . . . . . .1,680

Clients assisted in various Catholic Charities programs . . . . . . . . . . . . . . . . . . . . . . .60,000

Students in parish religious education programs . .54,169

Catechists who teach them . . . . . . . . . . . . . . . . . . .6,673

College campuses served by Campus Ministry . . . . . . . . .8

Couples under preparation for Marriage . . . . . . . . .1,834

Permanent deacon candidates under formation . . . . . .46

Seminarians studying for diocese this year . . . . . . . . . .24

Seminarians projected for next year . . . . . . . . . . . . . . .32

Families ministered to by Catholic cemeteries . . . . .2,000

Diocesan volunteers who visit Bolivia, Kenya, Philippines, Sucre, Quito, Ecuador and Mexico to teach, build homes, and provide medical care . . . .200

Hispanic Ministry programs . . . . . . . . . . . . . . . . . . . . . .18

Spanish-speaking priests . . . . . . . . . . . . . . . . . . . . . . . .26

The Growing Diocese of JolietCatholics in 7 counties of Diocese of Joliet . . . . .655,051

Catholic Families . . . . . . . . . . . . . . . . . . . . . . . . .186,877

Parishes and missions . . . . . . . . . . . . . . . . . . . . . . . . .132

Diocesan priests, active and retired . . . . . . . . . . . . . . .180

Religious order priests . . . . . . . . . . . . . . . . . . . . . . . . . .93

Permanent deacons . . . . . . . . . . . . . . . . . . . . . . . . . . .175

Religious men and women . . . . . . . . . . . . . . . . . . . . .651

Infant baptisms . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9,753

Q What are your greatest priorities?A Our first task as Catholics is to proclaim and live the gospel. Thus

everything we do to pass on the faith to future generations willalways be a top priority. Educating future priests is a crucial, ongoingpart of our diocesan mission, and we are blessed with a growingnumber of fine seminarians. We reach out to the poor and others inneed, bringing the presence and hope of Christ to them. We cannever underestimate how dramatically Christ changes lives!

Q So my gift is also a spiritual gift to me?A When we are asked to give, as to the Catholic Ministries Annual

Appeal, it is not just that we are asked to help other people. Giving isalso meant for our own good—so that through service, we grow aspersons, we learn more about God’s love for us, and we draw closerto Him. He is the source of every gift.

Your support means so much, to so many. Thank you!

Sincerely in Christ,

Most Reverend J. Peter SartainBishop of Joliet

A

“Amen, I say to you,

whatever you did

for one of these

least brothers

of mine, you did

for me.” Mt 25:40

“Amen, I say to

you, whatever

you did for

one of these

least brothers

of mine, you

did for me.”Mt 25:40

Diocese ofJoliet

GOAL

$6,400,000

25%

50%

75%

100%



Donor Signature

2 0 0 7


(Over)




Total Gift


Balance Due


$

$

$

$1,000.00 $125.00 $250.00$500.00 $62.50 $125.00$300.00 $37.50 $75.00$100.00 $12.50 $25.00

Other



Place Stamp Here




Agencies Funded:

Campus Ministries

Catholic Charities


Catholic Explorer




Divine Worship




Hispanic Ministry

Hospital Chaplains

Life Office

Ministry Formation



Permanent Diaconate

Presbyteral Council



Seminarians

Tribunal

Vicar for Priests

Vicar for Religious

Vocation Office






Donor Signature

2 0 0 7


(Over)




Total Gift


Balance Due


$

$

$

$1,000.00 $125.00 $250.00$500.00 $62.50 $125.00$300.00 $37.50 $75.00$100.00 $12.50 $25.00

Other



Place Stamp Here




Agencies Funded:

Campus Ministries

Catholic Charities


Catholic Explorer




Divine Worship




Hispanic Ministry

Hospital Chaplains

Life Office

Ministry Formation



Permanent Diaconate

Presbyteral Council



Seminarians

Tribunal

Vicar for Priests

Vicar for Religious

Vocation Office




The Result:

• $6,807,000 million in total giving revenue up 29% from the previous year.

• Increased average gift by 8%

• Over 42,000 donors participated in the Annual Appeal

(a 17% increase over the previous year)

• 50% Stronger Parish participation

• Online donations through individual parish micro-sites grew over 800%

• Bishop Sartins’ vision was realized

The Diocese of Joliet has continued to prosper the next three years exceeding all Annual

Appeal giving and partner participation goals.

Diocese of Joliet/Catholic MinistriesAnnual Appeal

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