annual national conference - school nutrition...• social media storytelling basics • build on...
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Social Media Strategies That Work:
Dayle Hayes, MS, RD, Schools Meals That Rock
and
Joe Pettit, Charleston County Schools, SC
Telling YOUR STORY Effectively
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
#LongStoryShort
Telling YOUR STORY Effectively
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
• FacebookSchool Meals That Rock
TIPS for School Meals That Rock
Dayle.Hayes.RD
• Twitter@SchoolMealsRock
• PinterestSchoolMealsThatRock
• Instagram@SchoolMealsThatRock
• BlogSchoolMealsThatRock.org
Dayle Hayes, MS, RD
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Affiliation/DisclosureDayle Hayes, MS, RD
Board Member/Advisory Panel – Alliance for Healthier Generation School Health Policy Council
Consultant– US Department of Agriculture and Team Nutrition Program
– Multiple state departments of education and agriculture
– Highbush Blueberry Council
– Mushroom Council
– National Peanut Board
– Pulses
Speaker’s Bureau– National Dairy Council and state/regional dairy councils
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Joe Pettit
• 6th year with Charleston County (SC)• Nutrition Services Supervisor • Specializes in Training, Leadership Development,
and Social Media Marketing• Passionate about Organic Gardening,
Motivational Speaking, and my beautiful family
• FacebookCCSD Nutrition Services
• Twitter@CCSDSchoolMeals
• Instagram@CCSDSchoolMeals
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
@TWITTER #PARTY @SchoolLunch
@SchoolMealsRock
@CCSDschoolmeals
#ANC19
#LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
#LongStoryShort
Why STORYTELLING?
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
12 Commandments of Storytelling 1. Put a face on it. 2. People love a good backstory.
3. Stories begat stories.
4. Honor (or invent) a creation myth (how did this start).
5. People want to be galvanized, to participate, to be on a mission.6. Summon the elders.
7. Say everything out loud.
8. People love something secret, unexpected, below the radar.
9. Engage the senses. 10. He who controls the rhythm, controls.
11. Collaboration is king.
12. Food is the Universal Language.
From the Kitchen Sisters, www.kitchensisters.org/
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Everyone wants to hear your story …
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Everyone wants to hear your story …
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
… #LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
… #LongStoryShort
SHORT
IMPACTFUL
GRAPHIC
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
ANC 2017 #FanBoy
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
ANC 2019 #OnStageWithDayle
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Start Slow but Start Now.
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
#LongStoryShort
Practice, practice, practice.
Take out a piece of paper (or screen).
Grab a pen/pencil/marker (or your fingers).
Write down words on next slide …
… with plenty of space in between.
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Know your big picture.
See the story in your every day.
Share the challenges you face.
Connect your dots. #LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Know your big picture.• Why do you do what you do
• Mission, vision, values, tagline
• Why do you get up the morning
• Brand identity
• Hashtag
#LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Know your big picture.
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Write down YOUR big picture.
SHARE your big picture.
#LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
See the story in your every day.
#LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Needed Materials
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Be Ready, Be Open, and Be Bold.
#LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Write down a story from YOUR every day.
SHARE your every day story.
#LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Share the challenges you face.
#LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Challenges Make for Great Stories
Turning challenges into opportunities▪ Parent complaints
✔ Invite customers into our world
✔ Lunch and Learn (kitchen tour, meet our team, etc.)
▪ Real Life Struggles and Successes✔ Day in the Life
✔ Instant connection
#LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Write down a challenge YOU face.
SHARE a challenge you face.
#LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Connect YOUR dots.
#LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Connecting the DotsSimple. Effective. Storytelling
• Social Media Storytelling Basics
• Build on your Brand/Identity
• What is your Story in the Every Day?
• What is your “Day in the Life” like?
• How Can you Invite Customers into your
World?
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Helping to Connect the Dots
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Write down dots YOU want to connect.
SHARE your connected dots.
#LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
#LongStoryShort
Share YOUR STORY widely.
TAG and HASHTAG@SchoolLunch #SchoolLunch
@ChildNutrition #InstituteChildNutrition
@SchoolMealsRock #SchoolMealsThatRock
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
… #LongStoryShort
SHORT
IMPACTFUL
GRAPHIC
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
… #LongStoryShort
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Joe Pettit
• FacebookCCSD Nutrition Services
Joe Pettit
• Twitter@CCSDSchoolMeals
• Instagram@CCSDSchoolMeals
@JoePettitInspires
• WebsiteCCSDschools.com
JoePettitInspires.com
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
• FacebookSchool Meals That Rock
TIPS for School Meals That Rock
Dayle.Hayes.RD
• Twitter@SchoolMealsRock
• PinterestSchoolMealsThatRock
• Instagram@SchoolMealsThatRock
• BlogSchoolMealsThatRock.org
Dayle Hayes, MS, RD
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Evaluate This Session
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2020 in Nashville.*
One entry per person. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.
© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Thank You!