anomaly detection in telco networks
TRANSCRIPT
Copyright © 2017 by Argyle Data Inc. All Rights Reserved. 1
Anomaly Detection in Telco Networks
February 2017
Big Data Analytics & Machine Learning
Copyright © 2017 by Argyle Data Inc. All Rights Reserved. 2
Fraud and Network Abuse - A Costly Pain Point
• Each year, CSPs lose over $38B (*) revenue to fraud & network abuse, and suffer further impairment
due to customer service costs, churn and brand damage
• Fraudsters are clever, quick and continuously evolving their attack strategy, with the ability to divert
millions of dollars in minutes or hours
• CSPs require a modern data approach to fight fraud, negative margin and arbitrage activity in real-time
OTT Analytics /
Revenue
Assurance
Wangiri /
Domestic
Revenue Share
$2.1B
Subscription
(Never Pay)
and Dealer
$11.6B
Premium Rate
$3.8B
Arbitrage
(Plan Abuse)
$2.9BSIM Box /
Interconnect
Bypass
$6.0B
International
Revenue Sharing
Fraud
$10.8B
Big Data is ideally suited to manage the volume, velocity & variety of CSPs’ Data
(*) CFCA « 2015 GlobalFraud Loss Survey »
Copyright © 2017 by Argyle Data Inc. All Rights Reserved. 3
Big Data Unlocks Enormous Potential Value
• Traffic over wireless networks continues to grow exponentially
• CSPs are uniquely positioned to extract powerful insights and value from their data
Calls
Media
Financial
Transactions
Search
Location
OTT / IP
Text
Messages
…
Fraud Detection
Revenue Assurance
Customer Profitability
Optimize Operational Efficiency
Intelligent Network Planning
Capacity Planning
Cell-Site Optimization
Dynamic Customer Profiling
Churn Prediction
Pre-emptive Customer Care
Improve Customer Experience
Network Congestion Control
Location-Based Services
Personalized Ads
Targeted Offers
Campaign Management
New Revenue Opportunities
Packages Designed for OTT
White Label Data Services
800% increase
in data traffic over
carrier networks
(2015 – 2020) CSP
EMEA Big Data Datacenter Infrastructure Market to Triple by 2019, Reaching $5.4B (IDC – Jan 2016)
Copyright © 2017 by Argyle Data Inc. All Rights Reserved. 4
Unstructured Data Islands
Leveraging Data Feeds for Business Insights
• CSPs face significant challenges implementing Big Data due to the volume, velocity and variety of data
• Argyle Data facilitates the implementation of a comprehensive Enterprise Data Lake
Structured Data Islands
Care
PoS
Billing
Inventory
Legacy
CRM
Ordering
Billing
Experian
Enterprise
Mobile Call
Fixed Call
VoIP Call
Social Data
Log Files
Other Sources
Data Lake
Aggregating complex structured and unstructured data from fragmented back-end systems and live feeds from switch taps
Copyright © 2017 by Argyle Data Inc. All Rights Reserved. 5
Argyle Data Application Suite
US MVNOAfrican Tier 1 MNOEuropean MNO
Argyle Data Common Real-Time Machine Learning & Analytics Platform
Fraud Prediction Big Data Analytics Anomaly Detection
Supervised & Unsupervised Learning
Big Data Hadoop platform
Ingest & AdminKafka
Discover & AnalyzeAccumulo
Model & ServeNoSQL/Presto
C
Subscription Fraud Traffic Analytics Network Usage & Fraud
Mobile Data
Mobile Call
Fixed Call
VoIP Call
ISUP, TD.35
TD.57, MAP
SMS, BSSAP
ISUP
Diameter
SIP, H.323,
Diameter
Viber, Whatsapp
BSSMIS
Billing
CRM
S/GGSNGTP C/U
Gn Data
Use Cases
MachineLearning
2% Revenue Loss0.3% Revenue Loss ROI < 1 Year
Data
Lake
Copyright © 2017 by Argyle Data Inc. All Rights Reserved. 6
Argyle Data Differentiated Approach
• First to leverage Big Data and Machine Learning on a platform tailored for the needs of CSPs
– Native Hadoop architecture proven to operate at scale
– Identifying anomalous activity in real-time on wireless carrier networks
Real-time Discovery and Insights
Advanced Machine Learning enables the discovery
and Analytics in real-time of anomalous activity
Native-Hadoop Architecture
Low-cost and highly scalable architecture
proven to operate at scale
Comprehensive Enterprise Data Lake
Bridge silos of data from fragmented back-end systems
Ingest high velocity network data in real-time
Data Visualizations and Work Flows
Powerful patterns and intuitive dashboards based on
standard integrations to visualization frameworks
Copyright © 2017 by Argyle Data Inc. All Rights Reserved. 7
Thank You
www.argyledata.com/contact