HOW TO RUN FUN LOYALTY PROGRAMS TO ENGAGE CUSTOMERS?ANDY HEAD OF SALES

ANTAVO CONTEST & LOYALTY SOFTWARE

HOW TO RUN FUN LOYALT PROGRAMS TO ENGAGE YOUR CUSTOMERS?

brought to you by: Andy Nemeshead of sales @Antavo loyalty & contest software

presents:

“84% of people trust word of mouth

recommendations.” –Javier Buron, via Nielsen.

“The WOW effect is themost important incustomer lifecycle

marketing.” - AlasdairMcWilliam

“Sell More onSocial Media bySelling Less.“ -

Sam Flynn

“Social referrals now outnumber search at 79%

coming through Facebook.“ –Mari Smith

ANTAVO Offices

Country managers(India, Vietnam, Malaysia, Singapore, Indonesia)

Newsletter partners

Key affiliates

1. WHAT DRIVES LOYALTY

DO THEY REALLY DRIVE LOYALTY?

1. THE WOW EFFECT & REWARDS

13%

20%

12%

34%

10%

11%

REWARDS

EXCLUSIVE-

NESS

PERSONALIZATION

CUSTOMER SUPPORT

FAMILIARITY

OTHER

Source: e-marketer

2. SOCIAL PROOF

CONVERSION RATES

Recommendation Newspaper ad

400%

Online Reviews and Recommendations

Social Media Ad

320%

CUSTOMERS WANT SOCIAL RECOMMENDATIONS AND WORD OF MOUTH

Source: Deloitte

3. SOCIAL REFERRALS

Source: Shareaholic

2. THE SOLUTION

BUILD LOYALTY NOT REPEAT PURCHASE

OLD-FASHIONED LOYALTY PROGRAMMES

‘Spend a dollar earn a point’ Single interaction

ENGAGEMENT TYPE LOYALTY PROGRAMMES

‘Point-based actions & rewards’Multiple interactions

ACTIONS YOU CANINCENTIVIZE IN A

LOYALTY PROGRAM

PERSONAL INFORMATION

WEBSITE WEBSHOP SOCIAL EMAIL

• visiting a subpage

• visiting a website

• downloading an e-book/file

• signing up

• writing a product review

• playing treasure hunt

• making a purchase

• leaving a product review

• referring a friend

• creating a wish list

• rating a product

• uploading a photo

• reaching a certain basket size

• paying via preferred payment

• watching a video

• following on Twitter

• commenting

• connecting social profiles

• sharing a video

• sharing a product page

• bring in traffic from social

• sign-ups

• open a newsletter

• click-through in a

newsletter

• preferences

• geographic data

• demographic data

FORGET TRADITIONAL SPEND A DOLLAR, EARN A POINT LOYALTY PROGRAMS

TRADITIONAL LOYALTY PROGRAMS ENGAGEMENT TYPE OF LOYALTYPROGRAMS

Reward purchases onlyReward all kinds of customer actions which leads to purchases

Pushy Non-salesy, fun

No influencer identification Detailed customer profiles

3. LET’S SEE HOW SMOOTHLY IT WORKS IN

PRACTICE!

CUSTOMERACTION

John watched 3 different product videos about a new carnitine, and he checked the product’s subpage to see the details of home delivery.

BUSINESS VALUE: Product and delivery awareness.

CUSTOMERREWARD

He earned 300 points.

WATCHING VIDEOS, WEBSITE PAGES

WATCHING VIDEOS, WEBSITE PAGES

CUSTOMERACTION

Janerre purchased an educational toy set for her 3 year-old baby. She then left an approved product review, which she also shared on Facebook.

BUSINESS VALUE: High-quality product review and viral social spread in your customers’ micro-community.

CUSTOMERREWARD

She earned 150 points for the purchase 200 for the product review and an additional 150 points for the share of the product review.

INCENTIVIZE ACTIONS WHICH LEADS TO PURCHASES

PRODUCT REVIEWS, SHARES ON SOCIAL NETWORKS

CUSTOMERACTION

Ana knew that an awesome furniture wouldbe loved by some of her friends, so shedecided to share it on Facebook.

BUSINESS VALUE: Highly relevant traffic from social networks.

CUSTOMERREWARD

After 10 of her friends clicked on the link, Anacollected 100 loyalty points and lots of nicefeedback from her friends.

BRING IN TRAFFIC FROM SOCIAL

SOCIAL SHARING

ACTIVITIES WHICH CREATES MAGIC FOR YOUR MARKETING

REWARDS WHICH ARE ENGAGING FOR YOUR CUSTOMERS

EASILY CUSTOMIZE EVERYTHING FROM THE BACKEND

4. VALUES FOR YOUR BRAND

BUILDS COMMUNITY AND

IDENTIFIES OPINION LEADERS

INCREASES CUSTOMER LIFETIME

VALUE

BOOSTS USER CONTENT

GENERATION

THANK YOU! QUESTIONS?

Andy Nemes

Head of Sales at Antavoandy@antavo.comwww.antavo.com