anthony cassel - 2015 year end review
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Anthony Cassel Global Real Estate Advisor - Bay Sotheby's International RealtyTRANSCRIPT
ANTHONY CASSEL’S MARKET UPDATE2015 Year in Review
Anthony Cassel Global Real Estate AdvisorRealtor®415.310.0066 c | 510.339.4562 [email protected]
International Marketing Specialist | Alameda & Contra Costa Top Producer
TOP FIVE FOREIGN BUYERSOF US HOMESChinese buyers primarily purchased single-family homes and condominiums in the 12-month period ending March 2015—an increase of 4% compared to 2013. Canadians accounted for 14%—down from 23% in 2013. Mexicans represented 9% of foreign buyer sales—up slightly from 2013.National Association of REALTORS®The Wall Street Journal, June 2015
China 16%
Canada 14%
Mexico 9%
India 8%
United Kingdom 4%
HOW ARE THEY PAYING?
Cash 55%
Mortgage 41%
Other 4%
2016
From all of us at Bay Sotheby’s International Realty,may your home be filled with peace and joy this new year.
From all of us at Bay Sotheby’s International Realty,may your home be filled with peace and joy this new year.
© MMXIII Sotheby’s International Realty Affiliates LLC. A Realogy Company. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. CalBRE #01475854
FEATURED CHARITY
In December 2015, a group of Home for a Home members went down to meet families we had funded a home for and also to build a home for a receipient family. We were fortunate to be able to meet the Chavez Tagual Family which was the 8th home that we had funded. They are a family of three living in El Tejar, Chimaltenango, Guatemala. Fredy (23 yrs old) and Carmen (21 yrs old) are a young couple with a 4 month old son, Elian Eduardo. Fredy works in agriculture and earns Q250 per week (about $33 per week). Carmen also works as a house-keeper and earns Q30 per day ($3.92 per day). They are trying to save money to install the basic services such as running water and electricity. Now that they have a home, they have funds freed up to help meet this goal!
casselsf.com/charity
Home #8Funded and Built in Guatemala
Built in 2009, this custom-built contemporary home was designed by the noteworthy Bay Areaarchitect, Robert Swatt. Amenities include high vaulted ceilings swathed in cedar planks,
caramel-toned oak floors leading to the elevated kitchen.
Price Upon Request | 6201Westwood.com
COMING SOONCHIC CONTEMPORARY
6201 Westwood Way, Oakland | Montclair | 4 Bedrooms, 3.5 Bathrooms
FEATURED PROPERTIES ON CASSELSF.COM
FEATURED STATISTICS94611
SINGLE FAMILY HOME SALES
Oakland 94611 Piedmont 94611
$1,062,120 $2,332,320
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Source: PARAGON MLS. January 1-December 31 of each year. Data includes Condo, REOs, Short Sale,Residential Income and Rental Lease information. (January 2016)
AVERAGE SALES PRICE
HIGHLOW
AVERAGEMEDIAN
1420
1913
AVERAGE DAYS ON THE MARKET
23 19
3540
5
10
15
20
25
30
DETACHED HOMES IN 94611
Days on the Market List Price Sold Price
1710
23 14
$2,650,000$425,000$937,277$849,000
Oakland Piedmont Oakland Piedmont Oakland Piedmont
$4,995,000$795,000$2,145,265$1,995,000
$3,000,000$305,000$1,062,120$985,000
$5,100,000$900,000$2,332,320$2,250,000
TOTAL HOMES SOLD
350 83
300350
0
50
100
150
200
250
FEATURED STATISTICS94705
SINGLE FAMILY HOME SALES
Oakland 94705 Berkeley 94705
$1,579,025 $1,692,000
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
Source: PARAGON MLS. January 1-December 31 of each year. Data includes Condo, REOs, Short Sale,Residential Income and Rental Lease information. (January 2016)
AVERAGE SALES PRICE
HIGHLOW
AVERAGEMEDIAN
1160
1915
AVERAGE DAYS ON THE MARKET
23 19
3540
5
10
15
20
25
30
DETACHED HOMES IN 94705
Days on the Market List Price Sold Price
1160
23 15
$2,595,000$749,000$1,509,428$1,654,000
Oakland Berkeley Oakland Berkeley Oakland Berkeley
$4,250,000$485,000$1,518,436$1,475,000
$2,850,000$825,000$1,579,025$1,562,500
$3,900,000$510,000$1,692,000$1,625,000
TOTAL HOMES SOLD
28 87
0
25
50
100
75
AMELIA ISLAND | MARCH 12, 2016RM Sotheby’sAn exclusive exhibition and sale.
Since 1999, RM Sotheby’s has held the esteemed role of the official auction house of the Amelia Island Concours d’Elegance, presenting an incredible selection of the world’s most desirable automobiles at the prestigious Ritz-Carlton and setting numerous auction benchmarks in the process. In 2015, RM Sotheby’s achieved an outstanding $60 million in sales, with an unprecedented 100 percent of all lots sold. The results represents the highest ever total for an auction held during the Amelia Island motoring week. The 2016 event is expected to build on this success, bringing another carefully curated roster of elegant coachbuilt classics, sports and racing cars, and late model collectibles to market.
Ask Anthony about RM Auctions | Sotheby’sCall 415.310.0066 for details.
LUXURY AUTOMOBILE AUCTION
1961 Chevrolet Corvette 283/230Without Reserve
MID-CENTURY MODERN ESTATE 3905 Happy Valley, Lafayette | Happy Valley6 Bedrooms, 5 Bathrooms1.34 Acres | 2 Additional Separate Private Cottages
Located in the sought after Happy Valley neighborhood in Lafayette, this private and serene estate designed by famous award-winning San Francisco-based architect John Carl Warnecke awaits the discerning buyer. This tranquil property offers a magical feeling upon entry through a privatedriveway leading to wrought iron gates. Volume ceilings and soaring floor-to-ceiling windows& doors create spacious and seamless inside and outside living throughout the single-levelvacation style home. Designed with sunlight in mind, each turn in this home provides plentyof light. Bountiful organic fruit trees and beautiful gardens surround the property.
Price Upon Request | 3905HappyValley.com
FEATURED PROPERTY ON CASSELSF.COM
2016 Outlook 2015 Outlook
NATIONAL STATISTICS
WILL 2016 BEBETTER OR WORSETHAN 2015?
Trulia, December 2015
A majority of American adults said 2016 would be a better year to buy or sell a home, but fewer were as optimistic as they were about 2015. A majority said 2016 would be a more difficult time to rent.
The percent point difference between those who responded “better” and those who said “worse”.
-20 -15 -10 -5 0 0 5 10 15 20
FEATURED PROPERTY ON CASSELSF.COM
ELEGANT ENGLISH-STYLE HOME 3150 Sheffield Ave, Oakland3 Bedrooms, 2 Bathrooms
Tastefully renovated, English style home features three bedrooms and two bathrooms with a bonus/in-law/fourth bedroom in the Glenview School District of Oakland. Large, oversize lot allows for great outdoor entertaiing and has easy access to the nearby William D Wood Park. Upstairsfeatures two nicely sized bedrooms along with a recently added master suite. The lower level was also added and could be a second master suite, in-law, or large entertaining space with yard access. The main level has a nice flow for entertaining and dining. Walking distance to Redwood Day School, multiple parks, easy access to Grand Lake and Park Boulevard shopping and amenities, as well as close proximity to all major freeways makes this an ideal home for many.
Price Upon Request | 3150Sheffield.com
MID-CENTURY WITH BAY VIEWS2743 Carisbrook Drive, Oakland | Piedmont Pines3 Bedrooms, 3 Bathrooms
Three bedroom and three bathroom mid-century with bay views, large flat usable yard for indoor/outdoor entertaining, and only three blocks from Redwood Regional Park. Available to purchase now as a renovation project or a renovated turn-key home.
Price Upon Request | 2743carisbrook.com
NATIONAL STATISTICS
2015PROFILE OFHOME BUYERSAND SELLERS
TYPICAL HOME BUYER
Age:
Median Household Income:
Homes Purchased:
Marital Status:
Realtor Representation:
First-Time Buyer Percentage:
Expected Tenure in New Home:
Repeat Client Percentage:
44 y/o
$86,100
83% bought detachedsingle-family home
67% Married Couple
15% Single Females
9% Single Males
7% Unmarried Couple
87% bought home through a real estate agent or broker
32%
14 Years
88% of Buyers would use their agent’s services again or recommend their agent to others.
National Association of REALTORS®, November 2015
TYPICAL HOME SELLER
Age:
Median Household Income:
Top Common Reasons:Owner Sold Home
Realtor Representation:
Median Earnings Over:Original Purchase Price
Percentage of Home Sales:Listed as FSBO
54 y/o
$104,100
16% Home Was Too Small
14% Job Relocation
89% Worked With a Real Estate Agent
$40,000
8%The lowest share recorded since the ‘Profile of Home Buyers and Sellers’ report was first published in 1981.
NATIONAL STATISTICS
AGINGBUYERS
Zillow, December 2015
Median Age of First-Time Homebuyers
35
2010-2013
29
32
1970-1974
FEATURED GLOBAL PROPERTIESSPECTACULAR MANSION WITH STUNNING VIEWS
Spain | Valldemossa, Mallorca 07170$14,107,434 USD
5 Bedrooms, 7 Full Baths | 9,687 sq ft
This idyllic mansion is probably one of the best properties in Mallorca, situated in the coast of the Sierra Tramuntana,enjoying a unique panoramic view of the sea and themountains. It is just a few minutes from the famous village of Valldemossa and less than half an hour from Palma and the international airport. The bright house walled by a typical Majorcan stone facade and surrounded by a beautifullandscape offers the maximum of privacy on two floors: Ground floor: Large entrance hall, dining room on two levels with several fireplaces, second lounge, kitchen connected with full service kitchen and staff apartment in the
basement, cloakroom and more.
Mallorca Sotheby’s International Realty
MAGNIFICENT CASTLE SET IN THE LEGENDARY AREA OF ‘LA CROIX DES GARDES’
France | Cap d’Ail 06320Price Upon Request
13 Bedrooms, 9 Full Baths | 12,916 sq ft
The ‘Castle of la Croix des Gardes’ is at least one of thegreatest properties to be sold on the French Riviera, if not the widest among all, and belongs to the most exclusivelegendary properties on the riviera. Ideally located at the hilltop of ‘La Croix des Gardes’, only a few minutes away from the port of Cannes and the Palais des Festivals,the property stands out proudly overlooking this legendary neighborhood which glory days date back to the early 19th century. The property is the only remaining historic andlegendary castle with ultimate beauty overlooking the
Bay of Cannes. Côte d’Azur Sotheby’s International Realty
AN ALLURING LAKEFRONT VILLA IN THEENCHANTING STRESA
Italy | Stresa, Verbano Cusio Ossola 28838Price Upon Request
15 Bedrooms, 15 Full Baths | 9,957 SQ FT.
Italy Sotheby’s International Realty
Beautiful lakefront villa with private beach surrounded by centuries-old park. The villa was built at the end of XIX century and subsequently enlarged and transformed by the famous architect Luigi Vietti into a modern villa with large glass windows, spacious terraces and porches from which one can enjoy peaceful views of the Islands Bella andPescatori. The interior area of 1,440 square meters is divided as follows: the ground floor features a beautiful kitchen,dining room, office, study and large reception rooms. Theproperty is composed of a main villa and a guest house, all
featuring suites with private bathroom and cloakroom.
The Sotheby’s International Realty brand marketing strategy is founded on the concept of reaching the right buyer for your home. Our plan is a responsive and effective machine that dynamically targets and tests new audiences to successfully connect the homes you represent with the right client throughout the entire world. Our strategy is to develop and curate quality, relevant content that heavily includes video, and deliver that content in an omni-channel approach in order to create and maintain global brand awareness and increasingly drive more consumers to sothebysrealty.com for ultimate property advertising. Our global media partners we’ve engaged are simplyvehicles to our overall marketing strategy.
O U R 2 0 1 6 M A R K E T I N G P L A N
Marilyn Monroe(F. & S. II.31)ANDY WARHOLSilkscreenEstimate: 100,000 – 150,000 GBP
Upcoming Fine Art Auction:Prints & MultiplesMarch 22, 20162:30 PM GMT | LONDON
We invite you to explore our real estate listings atcasselsf.com and view the worldwide auction scheduleat sothebys.com. Enquiries +1 212 606 7000. Sotheby’s 72 & York
PIEDMONT | OAKLAND | BERKELEY | ALAMEDA | KENSINGTON | ORINDA | LAFAYETTE | WALNUT CREEK
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered(or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc.
casselsf.com
ANTHONY CASSELGlobal Real Estate Advisor Realtor® | CalBRE #01475854Top Producer 2012, 2013 and 20142014 San Francisco Magazine 5-Star Award415.310.0066 c | 510.339.4562 [email protected]