“ If you see a better world, you’re morally obliged to

create it ”

Anthropologist -Genevieve Bell-

An anthropologist can power the Baltic startups !

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Why did the hire an Anthropologist and Your Startup should hire too?

An anthropologist studies the human beings and their cultural patterns.

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Non-governmental organizations

Non-profit organization

Governmental institutions

Academic departments in Universities

With the help of an Anthropologist you will obtain better understanding of your customers’ behavior and in turn design products that will satisfy them more.

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Anthropologists are mainly needed in:

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It is crucial to have an individual in your tech company who will identify where does

you technology fit in customers’ lives.

This helps the company predict the future of the technology.

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Entrepreneurs should gather both qualitative and quantitative research to better understand user behavior.

Anthropologists are qualitative data guru’s, who are able to talk and observe customer habits and needs.

With their help your startup will discover hidden problems and opportunities to generate wilder ideas.

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To hire a good anthropologist, Genevieve Bell addresses the Baltic entrepreneurs to focus on the following factors:

1 – Great communication skills with people of different backgrounds and characters

2 – Ability to run and analyze research3 – Strong research record

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Where can you find an anthropologist for your company?

You can attend academic conference called EPIC (www.epicpeople.org)

EPIC advances the value of ethnography in companies

Your startup needs an anthropologist to keep up with an increasing pace of technology and industries in the Baltic region.

As an entrepreneur, you will be surprised from how much more self-consciousness your business will obtain as an entity.

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In INTEL, Genevieve Bell is able to teach and coordinate digital literacy, digital responsibility to the employees

Since the technology is making our world increasingly complex,people from all age groups need appropriate education to deal

with technological changes.

Example: Thinking about longevity of data and it’s consequences

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More about anthropology at Intel, Listen to the full episode of our podcast with incredible Genevieve Bell here

Or follow the episode on YouTube

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