A secret life of dataGenevieve Bell │ Intel │ April 2015

@feraldata

Introductions

Let me tell you a story.

The Battle of Hastings

Making Sense of His Kingdom

Surveying the Kingdom

The Day of Judgment

Domesday Book: a thousand year legacy

From Domesday Book to today’s BIG DATA

THE DATA A FRAMEWORK EXTRACTING VALUE

DOMESDAY BOOK = 3 THINGS

THE WINCHESTER ROLL

THE JUDGEMENT

THESURVEY

THE DATA A FRAMEWORK EXTRACTING VALUE

BIG DATA = 3 THINGSANALYTICS &

VISUALIZATIONALGORITHMSFACTS

MAKING THINGS MORE COMPLICATED

THE DATA A FRAMEWORK EXTRACTING VALUE

Asking Questions of Big DataANALYTICS &

VISUALIZATIONALGORITHMSFACTS

Facts are complicated and rarely “just the facts”. Questions include:

Where do the facts come from? How were they collected?By whom? Under what circumstances?

Rendering facts visible shape how we see things. Questions include:

What is being assumed?What is visible/invisible?Does it scale?Who is the audience?Is there local knowledge?

Are only as good what we base them on. Questions include:

What is being assumed?What is being erased?What is being analysed?What are the “models”?What is the desired outcome?