antony mayfield online marketing 09

8/3/2019 Antony Mayfield Online Marketing 09

1/27

Social Media: Redefining online marke3ng

Online Marke3ng 09, Athens

04.06.09


2/27

Its all about useful

Its all about networks

Its all about human

(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details


3/27


HOW THE WEB WORKS


4/27

4

Search volumes on

inaugura3on day


5/27

Meanwhile, on Facebook...



6/27

Meanwhile, on Facebook...



7/272626(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details

GOOGLE & REPUTATION


8/27

>70% of content will be created by

individuals by 2010

Majority of IP traffic is personal, not

corporaons, organizaons

13 hours of YouTube video uploadedevery minute

Trends suggest social media usage will

connue to grow

Mainstream media copying its formats

and adapng to its success


THE WEB IS SOCIAL


9/272323

THE LONG REVOLUTION


10/27


CHANNELS TO NETWORKS


11/27

10

IT IS ALL ABOUT THE

NETWORKS...



12/27

9

/ Channels to networks

/ Stability to complexity

/ Speed/ Scale

/ Geography

/ Longevity

/ Interacon

/ Complex user behaviours

/ New models and frameworks

required

MARKETING CHALLENGES


13/272828

ATTENTION MARKETS



14/27

13

DOGSTER


15/27

14Image: Jared
http://www.flickr.com/photos/generated/416810/sizes/o/http://www.flickr.com/photos/generated/416810/sizes/o/


16/27

15Image: markhillary (cc)

The real print revolu3on came

when everybody learned to read

WEB LITERACY
http://www.flickr.com/photos/56087830@N00/413490007http://www.flickr.com/photos/56087830@N00/413490007http://www.flickr.com/photos/56087830@N00/413490007http://www.flickr.com/photos/56087830@N00/413490007http://www.flickr.com/photos/56087830@N00/413490007http://www.flickr.com/photos/56087830@N00/413490007


17/27

EVALUATION


18/27



19/27

We measureeverything we do

Our unique combinaon oftalent and proprietary technology is

devoted to improving our clients businesses

/ BLOGS ARE CHEAP AND VERY,

VERY GOOD...


20/27

Viral links


21/27

Viral links


22/27

MORE TH>N LIVING

PRINCIPLES, PROCESSES &

PLATFORMS...


23/27

Images (CC) Leo Reynolds #s 1, 3 & 4; TooFarNorth 2.

BRANDS COMPETITIVE ADVANTAGE


24/27

icrossing.co.uk/ebooks



25/27

23

icrossing.co.uk/ebooks

CREATIVE COMMONS SET US FREE



26/27

Tel: +44 1273 827 721

Email: [email protected]

Site: www.iCrossing.co.uk

Blog: hp://connect.icrossing.co.uk / hp://www.antonymayfield.comTwi^er: @icrossing_uk / @amayfield

THANK YOU

http://www.antonymayfield.com/http://www.antonymayfield.com/http://connect.icrossing.co.uk/http://connect.icrossing.co.uk/http://www.icrossing.co.uk/http://www.icrossing.co.uk/mailto:[email protected]:[email protected]


27/27

For full terms of use for this presentation visit:

http://creativecommons.org/licenses/by/3.0/legalcode

antony mayfield online marketing 09

Documents